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Christian Small AAA PGA Member Coach of 4 tour winners Callaway Icon Professional

Teaching & Business Resume

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Teaching and Business resume - Christian Small AAA PGA member

Personal Details Christian Small 5 Berry St Cronulla NSW 2230 Mobile: 0416 125 375 Email: christian@golfmyway.com.au Recently purchased a home in Cronulla and married to Belinda with a 7 month old boy named Cooper.

Career Objectives:

To teach, inspire and educate my students to enjoy golf and be the best they can be.

To teach tour players to win golf tournaments

To be recognized as a Top 20 instructor in Australia within 3 years

Career profile:

April 2012 (coaching) – current Head coach – Northern Beaches Golf Academy (contractor)

Coaching my Northern Beaches clientele

Club fitting and sales

Barton Park driving range (contractor)

Coaching of my Southern and Eastern clientele

Club sales

Coach of tour player Brad McIntosh and Matthew Zions I began coaching Brad in January of this year and Matthew in May this year. I have a strong desire to get back to this level of coaching as it provides amazing exposure and leverage for marketing and advertising of me and the venue that I teach at.

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April 2012 (Business) – currently employed National Business Development Manager – Golf Group pty ltd Golf group Pty Ltd operates the Golf Plus buying group (recently sold to Oncourse), Ignite Golf online booking platform and retail website golf4less.com.au

Brand analysis on all 3 businesses

Develop systems and strategies to grow these businesses

Development, testing and implementation of all 3 websites Since being recruited for this job I have

Increased the Golf Plus business by 11 venues (12%) and restructured the business for sale in January.

Increased Ignite registrations by 30%

Designed and launched the golf4less.com.au website which went live in December ’12 and the golfplus.com.au website which went live September ‘12

October 2010 – March 2012 (Business) General Manager – Avalon Golf Club & Northern Beaches Golf Centre To manage and administer the 6 businesses within the company, that being the Narrabeen driving range, Northern Beaches Golf Academy, Golf Plus Golf Shop, Pirates Mini Golf Centre, Avalon Golf Club and Avalon Function room.

Training and Management of 6 managers and 30 casual staff

Budgeting and planning for each business

Staff training

Business development strategies – Marketing, advertising, new business

Monthly Director reporting

Liaising with Council regarding lease In this period we increased total revenue of the business by 20%.

July 08 – December 10 (Coaching) Coach and Manager of Tour player Kurt Barnes

Won the Dhongshan Open (China tour)

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Won the Japanese Tour School

2 top 5 finishes on the One Asia tour

Complete contract negotiations for Japanese sponsorship deals

Runner up Vic PGA

July 07 – December 10 (Coaching) Coached Australian and US nationwide tour players

Coached Ewan Porter to win the Moonah Classic

Coached Ewan Porter to a Top 10 Australian Open

Coached Leigh McKechnie to a NSW Open win

Worked with over 20 nationwide tour players including Scott Gardiner, Eric Compton, Kris Blanks, Neil Sarkies.

February 09 to August 10 Director of Golf - Northern Beaches Golf Centre

Increase the Retail turnover and customer service of Avalon Golf Shop

Increase the Retail turnover and customer service of Narrabeen Golf Centre

Initial Staff assessment, evaluation and subsequent training of 18 staff

Creation and implementation of Golf Academy structure

Education and training of PGA coaches

Implementation of day to day procedures and systems

Design and implement the golf centre’s 2 websites

February 09 – March 2012 Director of Instruction – Northern Beaches Golf Academy The Northern Beaches Golf centre owners had a desire to implement a golf academy and my role was to create, implement and develop the Northern Beaches Golf academy

Restructure current coaches and create an Academy, introducing teaching hierarchy and retail budget requirements

Discover new ways to grow golf participation

Negotiate teaching contracts

Create junior development program that focused on introducing kids of all ages to golf

Increase lesson turnover and community development programs

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Create and set all clinics and classes

Educate instructors on launch monitor fitting

November 2007 – January 09 Australian Tour Director – Nickent staff program (funded by the USA’s nationwide tour program)

- Replicate the Nationwide tour staff program in Australia - Find, contract and fit 20 Australian tour players. These players included James Nitties, Ewan

Porter, Kurt Barnes, Tim Wood and Luke Hickmont - Launch monitor fit 30 players, testing their own drivers and fitting into the Nickent driver - Won the Driver count at the NZ PGA beating Taylor Made for the first time in 5 years anywhere

in the world

Barton Park driving range (contractor)

Coaching of my Southern and Eastern clientele

November 2007 to January 09 NSW State Manager - Co operative Golf Services (Australian distributor – Etonic, Nickent, Nicklaus, Tour Edge)

Create NSW distribution strategy and increase distribution

Create and implement company systems and procedures

Customer development and relations

Customer training and product education

Create, implement and Market a National Tour player program for Nickent Golf

Contract 15 Australasian Tour players in addition to building tour usage of Nickent golf equipment

Tour player contract negotiations

Custom Club fitting of Tour players – Vector Launch Monitor

November 2005 to October 2007 Golf Professional - The Lakes Golf Club, Sydney

Build and improve retail and member services

Retail buying and merchandising

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Corporate golf coordination and review of procedures

Golf coaching / development of coaching programs

Introduction of Vector Launch Monitor fittings and Dartfish Swing analysis

1 April 2007 to 31 May 2007 Custom Club fitter and Coach - Nickent Golf (US Nationwide Tour and US LPGA Tour (job trial based in LA)

Supporting and fitting 25 contracted staff players and another 25 non contracted tour players

Development of tour department

Plan, design and implement an Indoor swing analysis and fitting centre

Implementation of systems and procedures within our tour operations

Tour staff player coaching, (Ewan Porter)

November 2002 to October 2005 Owner/Operator - The House of GOLF, Sans Souci National Franchise Group consisting of 25 stores, $1.6m to $2m turnover per annum

Management and training of 12 staff

Implementation of system and procedures, training and maintenance programs

Business development including marketing and advertising (in store, online, print and TV)

Club fitting and training for San Souci and group franchise staff

Golf instruction (using Swinger Pro)

Retail sales

All back office and Point of Sale processing & reconciliation using MYOB

Development and maintenance of website design (online golf store) using Adobe Illustrator, Photo Shop and Dreamweaver software programs

Introduction of SMS marketing

Development of customer database and rewards program

Development of Corporate accounts and corporate golf days

November 2002 to October 2005 Head Coach – Shire Golf Academy (Cronulla driving range) Creation of 4 coach academy teaching out of the Cronulla driving range.

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ACCREDITATIONS, ACHIEVEMENTS & FURTHER EDUCATION 2013 Coach of Brad McIntosh and Matthew Zions 2010 Top 10 in Callaway sales in Australia – Callaway US Open incentive program

Creation and development of the #1 junior development program in NSW at the Northern Beaches Golf Academy Licencee of Avalon Golf Club

2010 Coach of NSW Open winner 2009 Coach of Kurt Barnes – Winner of the Dhongshan Open (China) Winner of Japanese Tour School

2007-08 Coach of Ewan Porter Moonah Classic Winner

Top 10 Australian Open

2008 Achieved #1 driver in play on the Nationwide Tour – first time by anyone except Taylor Made in 5 years.*Darrell Survey

2008 Nickent Master club fitter of Australia Accreditation

2007-08 Custom club fitter on LPGA and Nationwide tour

2006-09 PGA of Australia AAA Accreditation

2006 Dale Gray Coaching Seminar - New York

2006 Titleist club fitting Accreditation

2005 Dartfish Swing Analysis Software Accredited

2004 #1 Sales person within the House of GOLF Australia*

2004 Attended USA Golf Show (Orlando, Florida)

2004 Dale Gray Coaching Seminar - Dallas, Texas

2004 Vector Launch Monitor trained 2004 (Adams Factory, Texas USA)

2003/04 Achieved 1 million dollars in personal sales – the HOUSE of GOLF Sans Souci

2002-05 PGA of Australia AAA Accreditation

2000 Hank Haney “Teach the Teacher” Seminar (Mckinney Texas USA)

1998-2005 Approved club fitter: Ping, Callaway, Taylor Made and Nickent

1998 Graduated PGA Academy - Diploma in Professional Golf