tci 2013 how will the modern entrepreneur be supported by open innovation, crowdsourcing and...
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By Christoph Beer, tcbe.ch - ICT Cluster Bern, Switzerland, presented at the 16th TCI Global Conference, Kolding 2013.TRANSCRIPT
Cluster crowd: how will the modern entrepreneur be supported by open innovation, crowdsourcing and clusters Christoph Beer
Cluster Lab: Cluster facilitator’s toolbox
4 September 2013
Cluster crowd: how will the modern entrepreneur be supported by open
innovation, crowdsourcing and clusters
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Christoph Beer,mundi consulting ag / ICT Cluster Bern
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Question
Why do we not use more tools like the cluster-crowd for our innovation
activities?
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Innovation Process
Idea Generation
Realisation
Market Integration
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Type of Innovation
Crowd Sourcing
Implemen-tation
Market Integration
Innovation Philosophy in use
• Open Innovation
• Closed Innovation
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Idea Generation
Implemen-tation
Market Integration
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Challenges of Innovation
Time to Market
Cost reduction
Communication
Globalization
Socal media
Mass customization
New Markets / New Players
Partnering
Focus on Valuechain
Solutions
• New thinking in innovation like openInnovation, design thinking
• Crowd-Sourcing as a tool for clusters and their members
• Change in innovation culture
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Cluster-Crowd
Social Innovation Crowd = more than20'000
creative thinkers
Web 2.0 Software
Who is the crowd?
• You don’t know
• Behaviour of a swarm / Collective Intelligence
• Fully open Crowd / Public Crowd
• Closed Crowd / Known Team
• A cluster is Half- public Crowd
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Cluster-Crowd
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Cluster-Crowd.comExample Parking meter
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Cluster-Crowd.comExample Parking meter
Competition with duration of 3 weeks generated 479 ideas
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Cluster-Crowd.comExample Parking meter
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Cluster-Crowd.comExample Parking meter
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Cluster-Crowd.comExample Parking meter
Feedback Parkeon
• New Method – New results
• New ideas, which not before where known
• “Inspiration”
• A helpful Tool
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Summary
• openInnovation is a “newer” philosophy
• Crowd-Sourcing is a potential tool
• www.Cluster-Crowd.com is a concrete solution
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Successful Innovations
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Successful implemented Innovations
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Contact
tcbe.ch – ICT Cluster Bern, Switzerlandmundi consulting ag
Christoph Beer
Cluster-Manager, CEOPhone: +41 31 326 76 76Mobile: +41 79 608 18 [email protected]