tci 2013 design thinking to market access – the experience outside and inside sebrae minas
DESCRIPTION
By Carla Farias, SEBRAE Minas, Brazil, presented at the 16th TCI Global Conference, Kolding 2013.TRANSCRIPT
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Design thinking to market access – the experience outside and inside SEBRAE MinasCarla Farias
Breakout Session: Use of design principles to drive innovation in clusters
5 September 2013
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BRAZILIAN SERVICE TO SUPPORT THE DEVELOPMENT OF
MICRO AND SMALL ENTERPRISES
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The Brazilian Service of Support for Micro and Small
Empterprises (Sebrae) is a private non-profit
organization established in
1972
Its missionis to promote
the competitivenessand sustainable development of micro and small
enterprises
With the support and
orientation of Sebrae, micro and small
businesses have more chances to do good
business
Sebrae promotes training
programs, encouragement of
associations, territorial development and
access to markets
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ASPECTS OF MINAS GERAIS
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SEBRAE HELPS THE ENTREPRENEUR
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INNOVATION AS A CATALYST TO NEW MARKETS AND BUSINESS MODELS
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SMART CITY
MOBILITYSMART BUSINESS
DESIGNSOLUTION
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WHAT DID WE DO
DIFFERENTLY?
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35%taxi driversIn Belo Horizonte
apps
downloaded
100.000
thousand
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SECURITY COMFORT EFFICIENCY
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184.2million
tons
5th
largestworld
30%growthnext 10 years
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AGROEYES
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ePrimeCare
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STATE OF MINAS GERAIS
PORTUGAL
usersregistered
(MG) 15.000
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ENTERPRISE MOBILITY CLUSTER
COMPANIES(3 years)
85
10 PROJECTSsubmitted
in 2012 82
$150mil l ion
moved in the ECONOMY in 2012
$1 milliondedicated in the cluster
R&D
OVER 3.000JOB OPPORTUNITIES
CREATED
2010 - 2013
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SMART CITY CLUSTER
COMPANIES
49
18
PROJECTSsubmitted
to SEBRAE/MG
32
2011 - 2013
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REDESIGNING OUR PROJECTS
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SENSEMAKING MOVIMENT AT SEBRAE MINAS
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LEARN TO THINK
OUT OF THE BOX
ATTITUDENEW VISION
STRATEGIC POSITIONING
MARKET ACCESS