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Dutch Design Week Eindhoven 2011sharing and co-creation

TrendBook

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Leisure

Photo: Nanimarquina12 13

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Thomas Overthun

IDEO | Associate Partner and Design Director

www.ideo.com

Leisure: a valuable gift

Leisure, or doing something without the expressed purpose o being productive, ismaybe the most valuable git to ourselves. As much as we seem unable to ever

disconnect rom work, we are also increasingly unable to avoid the invasion o social

networking and communication channels.

While the uture will hold many technological ways to escape the everyday, true progress

may lie in being conscious about leisure as an integral part o our lie giving us back a

greater sense o balance and control. Working collaboratively across time zones and

pursuing multiple streams o income-generating work will allow us to structure our days

dierently, with curated periods o leisure interspersed with the ow o productivity. The

defnition o leisure remains individual, but a trend toward short but rigorous periods o

disconnecting completely seems inevitable. Silence is the new currency, contemplation

is the new connectedness.Photo: 3D printed headphone |

design by Brian Garret , Freedom o Creation

Quietly good design

Sometimes we fall for design because it does its job so well, maybe even solving a problem

that has bugged us for ages. It could be because it scores lots of eco-points, or takes a

dazzling leap forward in technology. Unfashionable though it is to say so, it may simply be

because it looks good. Quietly good design is neither showy nor spectacular, just gently

pleasing."- Alice Rawsthorn*

*Alice Rawsthorn is the design critic o the International Herald Tribune and a columnist

or The New York Times Magazine. Her columns are syndicated to newspapers and

magazines all over the world. As prominent broadcaster and public speaker on design,

Rawsthorn is also a board member o Arts Council England and the Whitechapel Gallery

in London.

Photo: Duporet | design by Bartosz Mucha26 27

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photo: AkzoNobel's Aesthetic Center

Colour palettesworldwide

ColourFutures is the result of the international colour trend research by AkzoNobel'sAesthetic Center. It provides global style and design trends which are translated into

colour palettes worldwide.

Plastic bricks and paper

The Japanese retailer Muji has teamed up with the legendary toy maker Lego to create

a new series of toys, which combine Legos plastic bricks with paper. The collaboration

resulted in four play sets featuring a collection of Lego bricks, paper and hole-punching

tools that allow the user to combine bricks and paper to create something new. The

tools enable users to create animals, characters and a number of other shapes that

come with the sets.

Photo: Muji | Lego28 29

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Maria Blaisse

Artist

www.mariablaisse.com

DisregardedpotentialWhen you live conscientiously, you use

everything. Theres no need or waste;

there isnt any waste in nature either.

The speed with which we live makes us

leave much capacity unused, not only our

own potential but also the possibilities omaterial.

The essence o my work is doing in-depth

research. Its a kind o improvising, playing

in a super-concentrated way. I call this

counter-engineering; not the design but

the material is the starting point.

And the best part is that by being careul

and concentrating hard, one possibility

ater another reveals itsel. The same

happens during the workshops I give.

When people discover their skills and

start using them, a tremendous energy is

released and all competition disappears

instantly. This is the essence o

collaboration: You need each others

otherness.

Michiel Schwarz and Joost Elffers

Michiel Schwarz | Creative Producer | www.sustainism.com

Joost Elffers | Cultural Thinker | www.elffers.com

Sustainism

Sustainism* is the culture o the twenty-frst century. It's much more than sustainable

living. It's also the culture o networks, sharing, co-creation and open exchange. We're

moving into a world that is more connected, more localised and more sustainable.

Sustainism will soon come to defne our lives and our liestyle.

Sustainist culture will lead to a change o design styles. "Do more with less" instead o

the modernist "less is more", cyclical rather than linear, proportionality instead o scale.Designs will mirror nature ("biomimicry"), but equally combine eco with hightech.

"Local design" will take on new meanings. In the sustainist era we're both locally-rooted

and globally-connected. The sustainist world is the world o the local armer's market

and Facebook, the neighbourhood and CNN, local crats and global ashion. Here's the

new and inspiring context or designing our lie-world rom our houses and living

rooms to our planetary 'home'.

* Treoil symbol is taken rom Sustainism Is the New Modernism: A Cultural Maniesto or the Sustainist Era,

Michiel Schwarz & Joost Elers (Distributed Art Publishers, New York, 2010). Creative Commons license (CC:by-nc-nd).

www.sustainism.com62 63

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Making saving powera pleassureLEDs are coming to us in a big way and they are soon to be a fxture in all o our homes.

Recently, the designers o Alessi teamed up with Foreverlamp to produce an entire series

o designer LEDs that pretty much redefne the image o the ribbed energy-efcient

bulb. With light quality almost incomparable when placed next to the bare bulb weve

all become accustomed to, the AlessiLux Lamps embody the seduction o design and

energy efciency, making saving power a pleasure.

Photo: Alessi

Sjim Hendrix

Food Artist

www.nlconserven.nl

Poetical dishes

There is very little you can change about 'the world', but theres a lot more that you

can change about yoursel and turn the world upside down.

I do that with my ood, whether I am preparing ood or a designer congress, or at

the camping or people that have never seen a yellow zucchini. (Here you can perhaps

gain the most.)

OBESIBAR TM is a fctitious brand, a platorm that enables citizens to participate inan ecological cycle. A sculpture and thereore it alls outside the catering regulations.

Fortunately, because o that we have poetical dishes such as pigeon tongues with

gorse. I would like to mention one thing: my aith in art. That there are people who

make beautiul creations inspires me to dare to dream, to do things that I like to do,

and to share those things with others. Its just that simple.

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Tanja Deurloo

Annindriya | CEO and Founder

www.annindriya.com

Scent is thefourth dimensionOur sense o smell is our most powerul sense, especially where emotions, moods and

memories are concerned. Organizations are increasingly capitalizing on the power

o smell in the context o sensory branding or scent marketing, using scents as

communication tool, product attribute and/or or the enhancement o brand experience.

Experience how the sense o smell can inspire the creation o new product attributes

that lead to emotional anchoring. Experience how signifcantly scent can improvethe perception o a room or building, being actually the 4th dimension in space. And

experience how perume can be your most personal accessory, emphasizing certain

style or personality traits, increasing overall well-being and sel-confdence.

Photo: Enjoying the impact o scent | photography by Cristine Stoian, 201088 89

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Public spaces

Photo: Nanimarquina106 107

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Rocco Verdult

Studio Rocco Verdult | Designer and CEO

www.roccoverdult.nl

Temporary meetingplaces (social design)

Context

Even more than on crude oil, society runs on encounters between people!

Many meetings suer rom 'ritual atigue' and are poorly ocused. This aects the

eectiveness o the meeting. Trade, conict settlement, creating un; they are oten

not shaped in a purpose-oriented way. The qualities o socially engaged designersshould be used to shape, stimulate and even create gatherings. The given situation

is the basis or moment-enhanced design, a temporary meeting place

Approach

I ask what people need, search or sight-specifc elements and make use o

recognizable materials!

Aim

I strive or a meeting that is unique and is perceived as a treat but serves the

specifc purpose! In this way, I want to stimulate social cohesion.

Example

Jungle gym tent: I transormed a jungle gym into a tent. Seventeen Kurdish and

Turkish youngsters brought candles, pizzas and beer and we talked about the

problems in their neighbourhood.

Photo: Jungle gym tent | Studio Rocco Verdult 2008rights122 123

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Roosmarijn Vergouw

Roosmarijn Vergouw | Architectural Designer

www.roosmarijnvergouw.com

A city is not just a collection o buildings and streets, but

also includes people. Their needs, instincts, dreams and

ears are reected in the way they live, move and relate

to their environment. People experience space or their

environment not only in terms o geography or square

meters, but especially in their heads. Their behaviour

aects the environment and the environment aectshuman behaviour. Public spaces are vulnerable because

they depend on local social standards, cultural habits

and regulations. These standards and practices are

dynamic and they change, disappear or are replaced.

In the urban area where public space, housing,

neighbourhoods and streets have their unction assigned

by the governments, there is very oten a great distance

between the user and that space. As an architectural

designer, I believe that this distance can be reduced by

using the behaviour and the experience o the user as a

starting point.

Public space:handle with care!

Edward van Vliet

Studio Edward van Vliet | Owner

www.edwardvanvliet.com

Public spaces have much in common with Hospitality Spaces: both must be accessible

to large groups o people and entice them into spending time there.

I have developed the CO hospitality concept. Sustainability is in this concept obvious

without being the USP. Everything is green, with a stylish translation: Sophisticated

Green. CO is a publicly accessible hotel oering you and the world a healthy and

environmentally conscious liestyle. Slow ood, health drinks, and a stunning library toenrich the mind. Souk shops sell the fnest hand-made products rom small-scale local

production.

Another example is the Coral Lodge resort in Mozambique. The buildings and urniture

are made rom natural and local materials by local manuacturers. The ood is organic;

it comes straight rom the sea and/or is grown locally (act local!). An ingenious evening-

breeze air conditioner subtly cools just the bed, not the room.

Public spacesand sustainability

Photo: Bicycle swarms | Roosmarijn Vergouw, 2010 Photo: CO Hotel lobby impression124 125

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Slow shower

Forget about the old meaning o the word health. The uture health system will change

rom the treatment o diseases to proactive thinking. Products will be elegant and

intelligent with aesthetic value without highlighting our disabilities. In our modern-day

hectic existence it can be hard to nd a moment or yoursel. We really do not have any

time to ourselves except in the bathroom. This is what gave Paula Colchero the idea o

creating a place o retreat in the bathroom, a Refective Corner. A wooden cabin thatwill contrast with the ceramic environment o a bathroom: the warm material is an

nvitation to come in and nd shelter. We will learn to enjoy lie, nd happiness and time

or relaxation by giving and taking.

Photo: Paula Colchero

Hans Mars

MarsAthleticConcepts

www.thecolosseum.nl

It remains admirable that whole tribes go jogging, cycling and do tness. Yet, we are all

getting atter. Prosperity diseases such as diabetes and high blood pressure run high;

neck, shoulder, knee and back problems are escalating.

Inactivity is the culprit here, as well as inecient exercise or sports! A huge number

o people drop out o health clubs because they do not see or notice any results.

The Fitness & Health business has also noticed this. The wisdom, the insight and theknowledge regarding the unctioning o the body are slowly increasing

A short unctional workout o 8 16 minutes that simultaneously trains cardio, muscle

strength and fexibility over a maximum range o motion, oers help. The fow o blood

through the muscles is increased, they become suppler and the burning o calories will

increase. Result: getting older healthily with sucient muscle strength, stamina and

fexibility or a comortable lie!

Health and inactivity

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