tasteful pr your brand is taking off
TRANSCRIPT
Your Brand is Taking Off, With or Without You
Presented by Brian I. Block, Social Media Strategist
You’re having difficulty evaluating new trends to utilize.
You went online and researched hashtag campaigns, reddit and memes.
You saw some amazing marketing campaigns and discovered
fantastic research.
However, you also found something shocking…
The people (online users) are playing a HUGE role in developing the brands.
Every campaign you create should be an opportunity for anyone to
engage your brand.
Hashtag Campaigns
Reddit AMAs
Internet Memes
Hashtags are Magic…
#But #only #when #used #strategicly.
Benefits of Hashtags
• Increases engagement
• Increases clickthroughs
• Trackable
• Best when branded
• Invites creativity
Hashtag Campaigns
Create Hashtag
Provide Incentive
Promote and
Engage
Track and
Reward
Demonstrate Results
The price for around £16 pizzas dropped to about £8
Over 1,000 Offshore Technology Conference related hashtags used during the conference
When Hashtags Go Bad
AskJPMMyNYPDMcDStoriesNotGuiltyJell-Os FML (Fun My Life)Susan Boyle’s Album PartyBlackBerry
Be prepared
Research previous hashtag use
Identify misspellings and trends
Be familiar with modern txt speak and slang
Have a real world understanding of your brand’s perception
AMA – Ask Me Anything
AMA – Ask Me Anything
I am Barack Obama, President of the United States -- AMA
We are engineers and scientists on the Mars Curiosity Rover Mission, Ask us Anything!
IamA Vacuum Repair Technician, and I can't believe people really wanted it, but, AMA!
I am Alan Rusbridger, editor in chief of the Guardian - the news org that broke the story of NSA surveillance of US citizens - AMAA
We're the staff of Newsweek. Ask us anything!
I’m Jesse Eisinger, a Pulitzer-winning financial reporter. AMA about why only one person is in jail for the financial crisis.
I am David Belk. I'm a doctor who has spent years trying to untangle the mysteries of health care costs in the US and wrote a website exposing much of what I've discovered AMA!
I am an oilfield worker in West Texas with probably a good 8 hours left to kill. Ask me anything!
IamA former Sales Professional at Tiffany & Co. AMA!
IAMA Myspaceemployee about to be laid off today
IAMA best buy employee for 3 years, and was forced to quit today. AMA
I am a recently retired investment banker and senior executive of Bank of America Merrill Lynch who feels that ethics is the problem on Wall Street. AMA!
AMA – Ask Me Anything
The Plan
• Research your demographics on Reddit
• Research successful AMAs
• Identify your goals for an AMA
• Plan for what you will and won’t answer
• Be as honest and transparent as possible
• Make a strategy for promotion
• Monitor, monitor, monitor
Prevention and Action
• Provide guidance on non-disclosure agreements and social media policies
• Inform employees who engages the media and public and for what situations
• Provide examples of positive social media use
• Review guidelines and situations with HR/Legal
• Monitor, monitor, monitor
Internet MEME(pronounced – meem)
Internet MEME(pronounced – meem)
(not mee-mee)
You’re thinking of…
Should you be using memes?
• Unique way to get attention
• Spread good humor
• They engage an audience
• Creative way to share information
Internet Meme Process
Internet Culture
Internet Meme Process
Absorb, Edit and Share
Internet Culture Internet Users
Internet Meme Process
Absorb, Edit and Share
Internet Users Resulting Content
Internet Meme Process
Absorb, Edit and Share
Marketers
Meme Making
• Have a sense of humor
• Set expectations on how it’s received
• Track it
• Measure it
• Promote results
I’m Brian Block, Social Media Strategist for Pierpont Communications who presented at #TastefulPR, AMA!
Thank you for listening.
#TastefulPR@PierpontCom@[email protected]