Spring 2012

CUSTOMER SPOTLIGHT: Eggspectation - More than just breakfast

RECIPE IDEA Chicken and Hummus Salad Sliders Volume 1

Welcome to the inagural edition of TASTE! magazine at PERFORMANCE Foodservice

Roma - Carroll County. We hope that you find the information produced in this magazine

an additional resource to your business. Our intent is to provide communication on a quarterly

basis to our valued customers on different topics within our industry that will support your day to

day operations. The magazine will have a customer spotlight, recipe idea, product advertisements,

and information on new products in stock at Performance Foodservice Roma - Carroll County. We

are open to any suggestions that you have as we go forward with the next edition. Please feel free to

contact Diana Devlin or myseslf.

We sincerely appreciate your business. Every associate here at Performance Foodservice Roma -

Carroll County is committed to servicing our customers every day by exceeding their expectations.

Your business is extremely important to our company, We wish all of our customers continued

success and we look forward to supporting your needs in the coming months. Our customers are at

the core of our success as an organization, and we thank you for your business and loyalty.

Take care.

Michael Mattingly

Performance Foodservice Roma - Carroll County

410-487-5300

A Letter from the President

Chicken and Hummus Salad Sliders

295978 3oz. Kronos Roasted Red Pepper Hummus .72 197442 3oz. West Creek Pulled White Chicken Meat .79 158910 3oz. Village Garden Balsamic Vinaigrette .39 254034 3 Heritage Oven Slider Rolls .60 907449 2oz. West Creek Fresh Spring Mix .46 233044 2oz. Roma Garlic Spread .26 Total: $3.22 Sell: $9.99 Profit: $6.77

Mix chicken, hummus and dressing and set aside. Spread garlic spread on the inside of your sliders and toast. To assemble place 2-3 ounces of your chicken salad on your slider bun with some salad mix then place bun top in place. Serve with fresh fruit, French fries, or just serve alone as an appetizer. This recipe makes 3 sliders at $1.07 a slider so please, serve them however you would like. Bon Appétit.

SOCIAL CONNECT

Exclusive Program for PERFORMANCE Foodservice Roma Customers

Gluten-Free Pizza,

Lasagna & Chocolate

Chip Cookies

Feb Mar Apr May Jun Jul

Customer Loyalty Card

Void with other offers or coupons. Valid only at Leonardo’s, Mahtomedi, MN only.

Large 1-Topping

Pizza for only$ 899

Valid once a month

February thru July, 2010.

Good Anytime. Limit 2.

Receive a

651.777.1200

3150 Century Ave. N.

Mahtomedi, MN 55115

Buy Any Deep Dish

Pizza & Receive a

Specialty Salad

FREE $6.98 Value - Feeds 2

Not valid with any other coupon

or offer. Expires 3-31-10. 651.777.1200

3150 Century Ave. N.

Mahtomedi, MN 55115

15” Large 2 or More

Topping Pizza

$4 OFFNot valid with any other coupon

or offer. Expires 3-31-10. 651.777.1200

3150 Century Ave. N.

Mahtomedi, MN 55115

Feed the Familyfor Less!

$ 1799

Includes One Large 2-Topping

Regular Pizza, Regular Cheese

Fry and 2-Liter of Soda.

Not valid with any other coupon

or offer. Expires 3-31-10.

Voted Best Chicago Deep Dish Pizza — Minnesota Monthly

LeonardosPizzeria.net

See full menu online

651.777.12003150 Century Ave. N.

Mahtomedi, MN 55115

PC2

PC2

PC2

Mi Padre’s

MEXICANgrill & cantinaHAPPY HOUR Mon-Fri 4-7PM

2 FOR 1 MARGARITASFlan $5.00 • Fried Ice Cream $5.00

Check in on Facebook and get a Free Dessert

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37460 Ultima Plaza, Prairieville225-673-6434

7750 Bluebonnet Blvd. 225-757-7800

MONDAY-THURSDAYALL DAY

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2 FREE 8 oz. MargaritasMi Padre’s

MEXICANgrill & cantina37460 Ultima Plaza 225-673-64347750 Bluebonnet Blvd. 225-757-7800

Buy 4 Entrees & Get a

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Domestic BeerMUST PRESENT COUPON. Expires 9-30-11.Not valid with any other coupons or offers.Mi Padre’s

MEXICANgrill & cantina37460 Ultima Plaza 225-673-64347750 Bluebonnet Blvd. 225-757-7800

MUST PRESENT COUPON. Expires 9-30-11.Not valid with any other coupons or offers.

ROO provides ease of use to manage the following channels:Facebook, Twitter, Mobile, Email, Text, Website, and Print.

Announcing ROO - Social Connect!

Call 888-938-1962 for more information

A smart tool developed specifically for the independent restaurant that

eliminates all the timely steps involved in managing their marketing efforts

across many platforms.

MENU PLATFORMMESSAGING PLATFORMDEAL PLATFORMVIRAL PLATFORMMOBILE PLATFORMPRINT PLATFORM

SOCIAL MEDIA MADE SIMPLE

W E S T C R E E K B A R B E Q U E S A U C E S

Foodservice products that offer outstanding quality and value.

Philosophy Performance Foodservice’s West Creek Brand offers a versatile line of barbeque sauce products that appeal to any barbeque lover’s flavor preference. With this assortment of products, operators are able to satisfy their customers’ sweet, smoky, tangy, or classic flavor cravings. West Creek products meet or exceed demanding standards, ensuring outstanding quality, consistency, and value.

Applications West Creek barbeque sauces are perfect for a variety of menu applications including:

- Baby back ribs - Marinades - Dipping sauces - Buffalo wings - Pulled barbeque - Sandwich spreads

PFG Item Number

Description Pack Size

234792 Gourmet Barbeque Sauce 4/1 Gal

234866 Original Barbeque Sauce 4/1 Gal

234869 Smokey Barbeque Sauce 4/1 Gal

234872 Sweet Barbeque Sauce 4/1 Gal

234875 Tangy Barbeque Sauce 4/1 Gal

234877 Yellow Mustard 4/1 Gal

234878 Spicy Brown Mustard 4/1 Gal

234882 Liquid Smoke 4/1 Gal

158940 DRESSING BLUE CHEESE PACKET TF 100/1.5 OZ 158941 DRESSING BLUE CHEESE CUP TFF 100/1.5 OZ 158942 DRESSING RANCH PACKET TFF 100/1.5 OZ 158943 DRESSING RANCH CUP TFF 100/1.5 OZ 158945 DRESSING HONEY MUSTARD CUP TFF 100/1.5 OZ 158946 DRESSING 1000 ISLAND PACKET TF 100/1.5 OZ 158947 DRESSING HONEY FRNCH PACKET TF 100/1.5 OZ 158948 DRESSING ITAL GARDEN PACKET TF 100/1.5 OZ 158949 DRESSING CAESR CRMY PACKET TFF 100/1.5 OZ

PACKETS:

VILLAGE GARDEN DRESSINGS AND SAUCES

157231 DRESSING BLUE CHEESE TFF 4/1 GA 157233 DRESSING ITAL GARDEN TFF 4/1 GA 157235 DRESSING RANCH TFF 4/1 GA 157240 DRESSING 1000 ISLAND GRMT TFF 4/1 GA 157241 DRESSING COLESLAW CLASSIC TFF 4/1 GA 157243 DRESSING HONEY MUSTARD TRDTNL 4/1 GA 157328 DRESSING CAESR CRMY TFF 4/1 GA 158906 SAUCE TARTAR NEW ENGLAND STYLE 4/1 GA 158908 DRESSING GINGER SESAME VINGRT 2/1 GA 158910 DRESSING TSCNY BALSAMIC VINGRT 2/1 GA 158911 DRESSING CAESR TABLESIDE 2/1 GA 158912 DRESSING HONEY MUSTARD W/BACON 2/1 GA 158915 DRESSING RSPBRY VINGRT TFF 2/1 GA

GALLONS: Complement the rich and bountiful

harvest of the garden with flavors of

distinction from Village Garden.

We offer a diverse choice of salad

dressings from time-honored classics

such as Cobblestone Blue Cheese,

Garden Italian, Gourmet Thousand

Island and Balsamic Vinaigrette,

to unique offerings such as Hot

Bacon Honey Mustard. For

sophisticated tastes, we offer a

Tableside Caesar with anchovies and

a Coastal Tartar Sauce that features

capers and olives.

Village Garden...flavors of distinction

for salads, dipping sauces,

marinades and main dishes.

An egg restaurant, who would have thought? Jon Hinkle, owner of the five Eggspectation

Restaurants in the United States. Jon moved to this area from Denver, Colo-rado and met his wife here before he could move back out west. He got started in the restaurant busi-ness at Outback Steakhouse as a bar tender when there were only 25 Outback Steakhouses open. He worked his way up through many positions - a Re-gional Kitchen Tech, then he opened multiple res-taurants, and worked as a Service Tech. While working as a service tech he worked with 25 to 30 different locations and was able to see what worked and what didn’t work within each res-taurant, which he says helped him to develop his management style. After that, Jon opened the Outback in Elli-cott City and made it the number one location in the world! For the five years he had the restaurant, it stayed number one! Which he says was because he put Outback above everything else. While Jon was working at Outback, he got the opportunity to go to Canada to look into a res-taurant called Eggspectation. He loved the concept, met with the Canadians who had the restaurant,

and the next thing he knew they were working out a deal for the first Eggspectation in the United States! Jon said, “My idea was always breakfast, it’s really not paid very much attention, but it’s called the most important meal of the day.” Jon saw that there were always meetings, as well as birthdays, anniversaries, holiday parties, etc. going on that all wanted a space, but many restaurants were not conducive to that. That’s why he has a separate meeting room and wireless internet available at all five Egg-spectation locations. Jon has two locations in Maryland: Ellicott City and Silver Spring, as well as three in Virginia: Chantilly, Gainesville and Lees-burg. The Ellicott City location was the first and is celebrating 10 years this year! Eggspectation does a lot through the community, grass-root-ing the company. Each of the locations does activities such as cooking complimentary food for a golf tournament to help get their name out there. They have a large partnership with Howard County Schools, which includes giving gift certificates to the principals that they can use as benefits for perfect attendance, straight A’s, or whatever the school chooses. They also hold 10 percent nights where the school encourages people to go to Eggspectation for dinner, and in return they give 10% of the profit back to the school. They are also involved with Howard County Hospital and Symphony of Lights. Branding is one of the biggest struggles for Eggspectation at this point. People think, they are eggs, so I go there for breakfast, but why would I go there for lunch or dinner? Jon said, “If I can get you through my door, I know I gotcha.” He mentioned that American’s do not think that one restaurant can do more than one segment and do it right. When Jon first opened the Ellicott City location, he said other restaurants around would be on a 90 minute wait for dinner, and Eggspectation had no wait. But what many people didn’t real-ize was Eggspectation is much more than just eggs, they have salads, burgers, chicken, fish, pasta, and much more!

“My idea was always breakfast, it’s really not paid very much

attention, but it’s called the most important meal

of the day.”-Jon Hinkle, Eggspectation Owner

When it comes to social media, Jon likes to use Groupon because you have control and a feel of how well it works. He offered a certificate for a 24 hour period on Groupon, and sold 6,000 certifi-cates. What Jon likes the most about Groupon is if you buy a cer-tificate, Groupon will keep reminding you to use it, so it keeps the brand on the mind of those who purchased the certificates. Also, the company gets a list of email addresses for the customers who bought the certificates through Groupon. In his mind, another large benefit of Groupon is if you bought one of the certificates, you’re probably not going to come in by yourself. You’re likely going to bring other people with you, which means multiple people are exposed to the restaurant because one person bought the certificate. On the negative side, at the end of the month, you discount-ed your price for those customers who bought and used the certifi-cate. The thought is that the certificates brought in new customers

who will hopefully become returning customers. We asked Jon if a young restaurateur came to him for advice, what would he tell him or her? He had three points: validity of the concept, people, and the economy. First, check the validity of your con-cept. Is it already a very competitive segment? Second, the people – you must have good people to make it. You want everyone to come in and have a good time, both employees and custom-ers. The proprietors that work with Jon and Eggspec-tation get a percentage of the bottom line. He has found that this gives a sense of ownership, and has created a low turnover rate. Lastly, the economy – with the economy the way it is, you have to think outside of the box. Things as simple as using LED light bulbs, exhaust hoods that sense heat and speed up and slow down when necessary, and fryers that automatically cool down slightly when they haven’t been used for a certain pe-riod of time can all help your restaurant to be more efficient.

PFG# Description Pack/Size303191 Long Grain & Wild Rice Mix 6/38 oz. pouch303192 Red Bean & Rice 6/38 oz. pouch303194 Rice Pilaf Mix 6/38 oz. pouch

NR0

7122

011For more information please contact KeyImpact Sales & Systems, Inc.

Dan Gruver: dgruver@kisales.com | Regina Leonard: rleonard@kisales.comVisit us online at www.kisales.com

CANDIED PECANS Melt 1/2 cup of sugar and 1/2 cup of butter. Toss in

pecans until coated. Roast for 12 minutes or until caramelized.

WEST CREEK PEANUT BUTTER

308156 Creamy Peanut Butter

6/5 LB

897770 Walnut Halves and Pieces 3/2 LB 896927 Almonds Blanched Sliced 3/2 LB 897769 Pecans Fancy Medium Pieces 3/2 LB 897774 Mixed Nuts 3/2 LB

ALSO IN STOCK:

NOW IN

STOCK

www.torkusa.com©Tork is a registered trademark of SCA Tissue

North America LLC and its affiliates.

PFS No. SCA No. Description

263406 309609A Tork Intuition Hand Towel Roll Dispenser (Battery-Operated)

275670 551028A Tork Matic Hand Towel Roll Dispenser

912473 301089A Tork Xpress Hand Towel Portable Dispenser

PFS No. SCA No. Description

281277 290092A Tork Advanced Hand Towel Roll

974812 290089 Tork Advanced Hand Towel Roll

984775 290088 Tork Universal Hand Towel Roll

912473 101291 Tork Advanced Hand Towel Interfold

Hand Towel Dispensers Refills

PFS No. SCA No. Description

267212 555528A Tork Bath Tissue Jumbo Roll Mini Twin Dispenser

262596 555628A Tork High-Capicity Bath Tissue Roll Dispenser

PFS No. SCA No. Description

882934 12024402 Tork Advanced Bath Tissue Mini Jumbo Roll

228368 110292A Tork Advanced High-Capacity Bath Tissue Roll

Bath Tissue Dispensers Refills

Performance Foodservice Offers Tork® AdvantageTM Napkin, Towel, Tissue and Soap Dispenser Systems

PFS No. SCA No. Description

900411 32XPS Xpressnap Stand Napkin Dispenser

860309 32XPT Xpressnap Tabletop Napkin Dispenser

276244 32XRT Xpressnap Café Tabletop Napkin Dispenser

Xpressnap® Napkin Dispensers Refills PFS No. SCA No. Description

075224 DX900 Advanced Xpressnap White

961335 DX906E Universal Xpressnap Natural

908EX Universal Xpressnap Environmental

Printed Natural

276247 DX600 Advanced Café Xpressnap White

276248 DX606E Universal Café Xpressnap Natural

1. A combined minimum of 8 or more TorkSelect Washroom (towel, tissue and/or soap) dispensers or 15 Tork Xpressnap or Tork Xpressnap Café dispensers are required.

2. Once the required number of 8 Washroom dispensers are met, any number of Tork Xpressnap, Tork Xpressnap Café and Tork RollNap dispensers as well as Tork

Foodservice wipers can be added to this agreement.

3. SCA will guarantee Tork product refill pricing for 1 year AND will guarantee the pricing for years 2 & 3 with a maximum 7% escalation per year.

4. SCA will drop ship the dispensers direct to your customer, allowing them to get any color combination and quantity they need!

5. The dispenser agreement is between SCA Tissue and the end customer account (requires signature).

6. SCA guarantees performance of its dispensers. If there is a defect with one of our dispensers supplied under the Tork Advantage agreement during the first 5 years

following delivery, SCA will repair or replace the dispenser free of charge.

Innovative one-at-a-time dispensing systems decrease usage and waste and improve hygiene. Third-party certified paper products manufactured from 100%

recycled fiber help conserve valuable natural resources.

Once a prospect is found, call us. We will close the account and put the Tork Advantage agreement together.Please contact your local SCA Representative for details.

First Mark products cover a wide range of non-food essentials that are manufactured to exacting specifications and designed to meet the

changing needs of the foodservice professional.

West Creek Arcadian Harvest West Creek Arcadian Harvest

281380 WEST CRK EGG WHL W/CITRIC TFF 2/20 LB 281381 WEST CRK EGG WHL W/CITRIC TFF 15/2 LB 281385 WEST CRK EGG HRD FC TFF 1/25 LB 281377 WEST CRK EGG SCRMBLD MIX CIB TFF 6/5 LB 281391 WEST CRK EGG WHL W/CITRIC FZ TFF 6/5 LB

309182 WEST CRK CREAMER NON DAIRY PACKET 2000/2 GM 309183 WEST CRK CREAMER NON DAIRY BULK 18/1 LB 309193 WEST CRK SUGAR CANISTER 24/20 OZ

314185 RYE STREET SOUP POTATO W/BACON RICH & 4/4 LB 314188 RYE STREET SOUP CHICKEN TORTILLA 4/4 LB 314189 RYE STREET SOUP MINESTRONE 4/4 LB 314200 RYE STREET SOUP ITAL WEDDING 4/4 LB 314201 RYE STREET SOUP TOMATO BASIL 4/4 LB 314202 RYE STREET SOUP CHICKEN NOODLE HS 4/4 LB 314203 RYE STREET SOUP BROCCOLI CHED 4/4 LB 314204 RYE STREET SOUP NEW ENGLAND CLAM CHOWDER 4/4 LB

315292 WEST CRK CHEESE CUBE 3/4" VAR PACK TFF 3/5 LB

296261 FERRARELLE WATER SPRKLNG MINERAL NAT 15/500 ML 296262 FERRARELLE WATER SPRKLNG MINERAL NAT 12/1 LT

308713 ROMA PIZZA SAVER STACKER EMBSSD 1/1000 CT

ITEM # BRAND DESCRIPTION PACK SIZE

WEST CREEK PROCESSED EGGS

WEST CREEK CREAMER & SUGAR

RYE STREET SOUPS

WEST CREEK CUBED CHEESE

ROMA PIZZA SAVERS

FERRARELLE WATER

NEW ITEM ROLL-OUTS

COMING

SOON ROMA & LUIGI PHILLY STEAKS ULTIMO FROZEN PIZZA CRUSTS RIDGECREST & WEST CREEK BREAKFAST SAUSAGE WEST CREEK HUSHPUPPIES

1333 Avondale Road New Windsor, MD 21776

1/4” Maximum Trim Spec

Produced from cattle that are primarily USDA Prime and Choice

Minimum 95% Black Hide Required

Produced only in plants located in the upper Midwest

Produced only in plants where the average quality grade exceeds the national average by 10-20%

All vegetarian diet

USDA approved “Black Angus” program

Source-Verification including traceability to the producer and breed

Product of the United States

Only available at PERFORMANCE Foodservice