Brand identity and mode of address analysis

For the typography the brand identity that is created is a fun and young vibe. This is

created by the contrast between their serif and san serif font. This makes the brand

identity seem young and fun by the use of the animated look the fonts have; this would

appeal more to the younger audience as it is more exciting rather than a simple plain

font. Also the use of the luminous pink and white for the colours of the font.By using the

bright colours creates a housestyle for their magazine covers because they consistenting

use bright colours and fun fonts so it portrays a eye-catching child friendly impression.

These things are effective for typography because they engage the audience into their

cover and would intrigue the younger audience from other magazines.

The colours used are very bright and contrastable . The use of the pink,yellow

and red appeals to more of the feminine; this is effective as the top of the pops

brand identity is more girly so it addresses it in all of the covers and displays

clearly the brand identity of top of the pops. They use house-style with the

colours(using same sort of colours); this is effective as it is a consistency so it

can clearly illustrate the brand identity that is trying to create. In addition they use

the bright colours to give a warm feeling to the cover making the audience feel

accepted and have a connection with the cover.

The layout for the front cover is quite cluttered , full of information and images

with positive attributes. This gives the top of the pops identity as positive and

cheerful which is effective because it efficiently displays the happy brand

identity that they are trying to promote through their layout. By the audience

seeing all these positive things on the cover all cluttered together makes it rub

off onto the audience.

For example at the bottom of this the vamps are showing happy, ecstatic

faces; this is effective because this positive,happy vibe rubs off on the

audience.

The main image of 5 seconds of summer creates a direct mode of address and

makes it look like the band are looking directly at them,making the audience feel

important and feel engaged to them. All the celebrities featuring on the magazine

front cover are looking happy and cheerful; this makes a positive vibe to the brand

identity compared to other magazines such as Kerrang which has quite a negative

vibe.It also makes the magazine seem friendly towards the younger generation. The

use of the celebrities featuring in it are wearing fashionable clothes gives the

impression that they are an up to date magazine.

The brand identity which is created is quite casual; this is created by the

abbreviated and simple language such as 5sos which is an abbreviated

version of 5 seconds of summer. This illustrates that its aimed at a younger

target audience due to it being less intelligent. The phrase “5sos get

romantic” is used to create a brand identity of relatedness from the

magazine to the audience. This is done as its like the magazine cover are

trying to help them tell the audience what the band look for in them.

The top part of the cover has a hand written type of font; this gives the contents page a

feminine and more girly look to it appealing more towards their target audience.

Also parts of the different categories have been abbreviated with symbols instead of actual

words for example it says “we heart shopping” with a symbol. This gives the content page

a more exciting and intriguing look which signifies part of their brand identity. The

typography has a sense of house style; for example the inside the mag… is used in each

contents page of top of the pops which creates a sense of recognition. This means that

when the audience see this they would relate it to top of the pops.

The brand identity that is created by the contents

page layout is very basic. This is created by the

separation between the information about the

content. This gives it a more organised layout and

makes it more navigable for the target audience. Its

not as busy as the front cover so it isn't too

overwhelming for the preteen audience and keeps

them engaged with what’s inside the magazine.

The colours used are mainly white and pink. They continues the

brand identity of it being feminine and having a girly vibe. This is

created by the use of the pink in different areas of the magazine;

this makes it more lenient to the female gender rather than the

male. The colours which are used are very eye catching which

connotes the brand identity as lively and energetic.

Like the front cover of the magazine , images of the

pop artists continue through the contents. They

continue to make the brand identity of a positive

vibe. This is created through the young pop artists

looking very happy which is shown via their facial

expressions. They also give the brand identity that

its a stylish and modern magazine.This is

suggested by the image of the fashionable clothing

in the bottom left. Also the celebrities are also

wearing stylish clothes allowing the audience to

aspire to them and make them want to be like

them.

The language in this gives the brand identity of modern

informal; this is suggested from the abbreviations in the

words that are used for example mags instead of

magazines. This creates the effective that the magazine is

up to date due to using modern abbreviations making it

more informal and appealing to its audience.

The main colours used are black,white and pink.

These are used through house-style throughout

the magazine cover. This displays the magazine

brand identity as visual and girly by the use of

the pink connoting to be a feminine colour

appealing to females. The black and white

contrast each other to make it more visual

towards the audience.

The layout for the article is ordered into different sections

giving it a simple and plain mode of address; this is effective

for the audience as it means it is easier for them read

especially because they’re are younger teenagers. In

addition the text is broken up by various images which keeps

the brand identity fun and interesting. This is effective

because it makes the article less overwhelmed with

information and keeps the audience entertained with various

images of the featured celebrity.

The images are various photos which relate to the article

subject; for example in this content it is photos of leona lewis

and lady gaga with funny quotes . By making ordinary photos

with funny quotes connect with the article more as it is more

entertaining and fun than any other magazine which would be

more formal and less entertaining. This type of images is

used throughout the top of pops magazines (house-style) so it

is known for doing that to connect the magazine and audience

together.

The language used is very straightforward word for

example it says “we asked leona our silliest

questions ever”. This illustrates that the magazine

has a quite a chatty approach; this is effective

because it makes the audience feel at ease when

they're reading it and make them feel more

comfortable when reading it with the informal

language.