• I have chosen these adverts because the majority of them contain strong beautiful women; some of which are celebrities. Also I feel they promote a glamorous lifestyle because they are all pictured doing exceptional and exciting activities i.e. performing on stage, lying on a chaise lounge or walking on roof tops.

• The three image that really stick out are the ones in black and white and also sepia; I feel it really gives them a film noir allure and an old time glamour.

This bottle looks like a diamond or some kind of expensive jewellery so it makes us think if it looks expensive it would have to smell expensive and rich and want us to fell like it.

This bottle is in the shape as Nicki Minaj so this is manly for her fans but if you didn’t know her you would think it is very unique and different and for girls because of the pink.

This bottle is a normal bottle but with flowers on the top to tell us that the smell would be sweet and smell of flowers. Also fits the name of ‘daisy’ so its very girls but the bottle is very simple but with a different lid to make it stand out.

The typography is very simple and stylish but at the same time it stands out. I think this typography is very girly and classic so it wouldn’t be for young girls more of the younger adults.

You cant really see what she is wearing but you assume its something very summery because of the summer hat and the sea in the background so you think that the perfume is not very strong and would be very summery.

Daphne Groeneveld looks very chilled and relaxed like she don’t care about anything so it makes you think that if you wear this fragrance that you will forget about everything and just make you feel beautiful and wouldn’t care about anything.

The target audience must be for girls/woman because of the colours of the bottles and also its very bright and not very manly so you wouldn’t think it was doe men.

Product name and brand is ‘Dior Addict’ so it make us want to smell it if it would make us addicted to it or it could make us think that if we wear this fragrance people will be addicted to them and love them.

The colours shows that its very bright and out standing and the smell would be very light and not so strong and rich.

The typography is very simple but make it stand out because its white and the background is black. This advert is very dark so I would think that the fragrance is very strong and not

very sweet. Target audience is men as says ‘pour homme’ and ‘ the new fragrance for men’ so its for men.

The product name and brand is also here on the advert so you don’t for get it. Also it shows the bottle; the bottel is very simple but has the logo on it so you know its buy gucci.

The product name ‘Gucci Guilty’ gives us an effect that it must be strong and with the word ‘guilty’ it makes us think that if we do wear it that we will feel guilty for something you do or it makes you feel that way. It also has the brand in it ‘Gucci’ so that people who are a fan of the brand no that its them so they can buy it.

The man is in control because the woman is looking up to him as if he is like a ‘god’. Is shows that she wants him. They also use a famous well known actor called Frank Millers so if they are a fan for him, they would want to buy it also

The woman is looking up to him so she is in love with him and wants him. Makes the audience think that if you wear it that girls will fall for you because of how it smells and do what you say

The slogan ‘surround yourself with the perfume of romance’ that makes you think of the 60’s and love then because its very romantic and retro. It makes you want to wear it to find love and so then if you wear it you might because your ‘surrounding yourself with the perfume of romance.

Looks like she is in love in the 60’s and she cant stop thinking about him or looking for it, looks very retro. Also she looks like she's covering her self with flowers so that’s what it must be like when you put this fragrance on. It has very 60’s theme to it so it targeted at every kind of age.

Target audience is young woman who are a fan of the 60’s. it must girls because of all the colours and the flowers.

The product name is ‘Chanel no.22’ co its got the brand in it also so if you’re a fan of the brand people will buy it. The ‘no22’ says there must have been more before this or the 22 must represent something

She is smelling the flowers so the sent must be very flowery and sweet but because of the sepia so it must smell like very old and the 60’s.

The bottle is very retro and something they would have in the 60’s, its very simple and normal so it don’t stand out. It has the logo on the top of the bottle so fans of the brand will buy it.