target marketing for international markets
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target markets for International Marketing
presented by Lindsey Fair
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how does “everyone” (MASS) become a
smaller piece of the pie?
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disaggregating
…then segment
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Target Market Segment: BEHAVIOUR
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Target Market Segment: URGENCY
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1. Homogeneous (similar)2. Heterogeneous (different)
3. Substantial4. Operational
why?
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what are the characteristics of a 24 yr old female?