target marketing
TRANSCRIPT
• Target Marketing
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Consumer privacy
1 Meanwhile, via target marketing and rewards programs, they were acquiring ever more
data.
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Consumer privacy Customer privacy
1 Such common commercial measures as software-based customer relationship
management, rewards programs and target marketing tend to drastically increase the
amount of information gathered (and sometimes shared). These very drastically
increase privacy risks, and have accelerated the shift to regulation, rather than relying on
corporate desire to preserve goodwill. Companies using coupon programs often set
up coupon printers in grocery stores.
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Narrowcasting
1 Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic
attributes, and/or subscription
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Target market - The psychology of target marketing
1 A principal concept in target marketing is that those who are
targeted show a strong affinity or brand loyalty to that particular
brand. Target Marketing allows the marketer / sales team to customize their message to the targeted group
of consumers in a more focused manner.
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Target market - The psychology of target marketing
1 Nontarget Markets and Viewer Distinctiveness: The Impact of Target
Marketing on Advertising
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Business ethics - Sales and marketing
1 17–34 ISBN 0-7425-4841-4Fisher, B., 2003-05-27
[http://www.allacademic.com/meta/p111389_index.html Ethics of Target
Marketing: Process, Product or Target?] Paper presented at the
annual meeting of the International Communication Association, Marriott Hotel, San Diego, CAGroucutt, J., P
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Directive 95/46/EC on the protection of personal data - Comparison with US data protection law
1 357, 358; See also The History of Place, Kristallnacht, available at
http://www.historyplace.com/worldwar2/timeline/knacht-bio.htm Jason Kotzker, The Great Cookie Caper:
Internet Privacy and Target Marketing at Home and Abroad, 15 St
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NeoPlanet - Technology
1 NeoPlanet’s client/server architecture also included a Scalability|scalable back-end server component. The
NeoPlanet back-end had the ability to track and target marketing and
promotions, even through corporate Firewall (computing)|firewalls.
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Formula SAE - Concept
1 The target marketing group for the race car is the non-professional weekend autocross racer
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ExactTarget - Corporate history
1 That September at the ExactTarget Connections conference,
salesforce.com said it was integrating ExactTarget into a new
division called Salesforce ExactTarget Marketing Cloud.
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SRM University - Camber Racing
1 The target marketing group for the car is the nonprofessional weekend autocross racer
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Trade publication
1 A 'trade magazine', or trade rag, also called a 'professional magazine',
is a magazine published with the intention of target marketing to a specific industry or type of Craft|trade. The collective term for this
area of publishing is the 'trade press'.
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Forum spam - Types of forum spam
1 Some spam messages are targeted towards readers and can involve techniques of target marketing or
even phishing
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Consumer privacy
1 Meanwhile, via target marketing and rewards programs, they were acquiring ever more
data.
https://store.theartofservice.com/the-target-marketing-toolkit.html
Consumer privacy - Customer privacy
1 Such common commercial measures as software-based customer relationship
management, rewards programs and target marketing tend to drastically increase the
amount of information gathered (and sometimes shared). These very drastically
increase privacy risks, and have accelerated the shift to regulation, rather than relying on
corporate desire to preserve goodwill. Companies using coupon programs often set
up coupon printers in grocery stores.
https://store.theartofservice.com/the-target-marketing-toolkit.html
Narrowcasting
1 Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic
attributes, and/or subscription
https://store.theartofservice.com/the-target-marketing-toolkit.html
Anonymizer - Purposes
1 Anonymizers are also used by people who wish to receive objective
information with the growing Internet marketing#Geo-targeting|target marketing on the internet and
targeted information
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Cars 2 - Critical response
1 Critics generally criticized the MPAA rating system|G rating, the focus on
Mater and felt the film lacked warmth and charm, while also feeling the film
was made as an exercise in target marketing
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Target markets - The psychology of target marketing
1 Nontarget Markets and Viewer Distinctiveness: The Impact of Target
Marketing on Advertising
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Shopper marketing - Market segmentation|Segmenting shoppers
1 When conducting shopper segmenting, the market is divided into essential and measurable
groups, that is, segments on the basis of the buying behaviour data. Shopper segmenting
makes it easier to answer the requirements of individual segments. For example, price-
sensitive and traditional shoppers clearly differ from one another as far as their buying
behaviour is concerned. Segmenting makes it possible to target marketing measures at the
most profitable shoppers.
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Spambots - Forum spambots
1 Some spam messages are targeted towards readers and can involve techniques of target marketing or
even phishing, making it hard to tell real posts from the bot generated
ones
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Trade literature - Trade journal
1 A trade magazine, or trade rag, also called a professional magazine, is a
magazine published with the intention of target marketing to a
specific industry or type of trade. The collective term for this area of publishing is the trade press.
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Location intelligence - Commercial Applications
1 * Hotels Restaurants: Customer profile analysis, site selection, target
marketing, expansion planning.
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Do Not Track Policy - Do Not Track Kids Act of 2011
1 *Preventing online companies from utilizing the collected data for target marketing
purposes
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Web visitor tracking
1 However in a business to business context understanding a web site
visitors behaviour in order to identify buying intentions is seen by many
commercial organisations as an effective way to target marketing
activities
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Meteora (album) - Reception
1 Blender described it as harder, denser, uglier,#15, page 128 while Q (magazine)|Q described it as less an artistic endeavor than an exercise in
target marketing.[http://www.metacritic.com/music/meteora/critic-reviews?sort-
by=publication Critics reviews at Metacritic sorted by publication]:
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Meteora (album) - Reception
1 *Q Review. Meteora is less an artistic endeavour than an exercise in target
marketing. [May 2003, p.104]. Entertainment Weekly gave the
album a B+, calling it a thunderously hooky album that seamlessly blends the group's disparate sonic elements
into radio-friendly perfection
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