target corporation programmatic recommendation
TRANSCRIPT
Target CorporationJordan Keiter | AccountingColin Bossio | AccountingBrittany McIntire | AccountingNathan Frost | Marketing ManagementGarrett Picha | Marketing Management
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
History|Dayton Dynasty
● 1902: Dayton Dry
Goods Co.
● 1911: Dayton Dept. Store
● 1918: Dayton
Foundation“The higher ground of stewardship” - George D. Dayton
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
History|Dayton Dynasty
● 1938: Son becomes new
President
● 1950: Grandchildren take
leadership
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
History|Becoming Public
● 1962: First Target Store Opened
● 1967: IPO
● 1967: New President
● 1969: J.L. Hudson Company
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
History|Becoming Public
● 1978: Mervyn’s is Acquired
● 1983: Grandson’s Retire from BOD
● 1987: Robert Ulrich becomes CEO
● 1990: Marshall Field’s is Acquired
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
● 1995: Target Offers Credit Cards
● 1995: First SuperTarget
● 1999: Target.com is Launched
● 2000: Renamed Target Corporation
History|New Era
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
● 2003: Red Hot Shop
● 2004: Marshall’s Fields and Mervyn’s is Sold
● 2005: Target Exceeds $50 Billion in Annual Sales
● 2007: Target Offers Check Cards
History|New Era
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
History|Troubling Times
● 2008: Steinhafel becomes CEO
● 2009: Expands Groceries into all Stores
● 2011: Announces Expansion into Canada
● 2012: Expands Mobile and Online Shopping
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
History|Troubling Times
● 2013: First Canadian Store Opens
● 2013: Target Check Cards Breached
● 2014: Brian Cornell as CEO
● 2015: Closing of Canada Stores
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Mission Statement“Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less.® brand promise.”
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Target Corporation operates within the highly competitive retail industry. Target offers both everyday essentials and fashionable apparel, differentiated merchandise at discounted prices. There is an existing problem in Target’s falling brand equity, participation in cost-plus pricing, and their inability to fully leverage the available intellectual capital.
Problem Statement
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Significance to LeadershipWe have found potential new forms of sustainablecompetitive advantage that are not fully leveraged within the company. We have developed a very specific and detailed tactical plan that will be presented in a programmatic format. If these programs are implemented effectively, they will avoid a slow death of declining profit margins.
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Sustainable Competitive Advantage
The leveraging of an organization’s resources and capabilities to augment products with bundle added services that create an experience which is unique, hard to imitate, and something customers place a high perceived value on because their needs for time, convenience, fear, and risk reduction are met.
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Expected Outcomes● Creating new forms of Sustainable Competitive
Advantage
● Empower, Inspire, Motivate Employees
● Differentiating Most Valuable Employees
● Positive Impact on Corporate Culture
● Higher Levels of Customer/Employee Satisfaction
● Recouping Target’s Brand Equity and Profit Margins
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Internal Analysis
● Leadership● Corporate Culture● Finance● Human Resources● Marketing● Operations
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Research MethodologyCompletely through secondary research:
● Information that already exists● Primary research is beyond the scope of this study
Continual Environmental Scanning & Monitoring:
● SEC Filings ● Target & Competitors● Scholarly Journals & Articles
● Forbes, Seeking Alpha, Motley Fool, PwC, Deloitte Research Harvard Business Review
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
LeadershipGeorge D. Dayton, Founder Dayton Dry Goods Co. (1902)
"Success is making ourselves useful in the world, valuable to society, helping in lifting in the level of humanity, so conducting ourselves that when we go the world will be somewhat better of our having lived the brief span of our lives."
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
LeadershipBob Ulrich, CEO (1987-2008)
● Nearly tripled net income in 3 years
● Target Corporation
● Target.com
● SuperTarget
● Drastic expansion in number of
stores
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Bob Ulrich, CEO (1987-2008)"Our research shows that the higher the income, the better educated, the more the guests like to shop our stores""If they were at a lemonade stand that was running into competition, Macke would try to get the customers in by charging three cents instead of five, and Ulrich would try to get them in with two varieties of lemonade"
Leadership
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
LeadershipGregg Steinhafel, CEO (2008-2014)• Transactional Leader• Engaged in Price Matching • Bureaucratic
"At Target, nothing happens without a large, collaborative effort."
"All the senior leaders like to sit down and forward think, and anticipate where the puck is going," "We benchmark against the world’s best to develop ideas for future growth.”
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Leadership Brian Cornell, CEO (2014-Present)
• First CEO Outside Company
• Relational Philosophy
• House Path Analytics
• Values Analytics
• Proactive in Decisions
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
“There’s nothing we’re talking about where someone’s going to say, ‘Wow, I’ve never seen that before.’ ” But, he says, “from a Target standpoint, they’ve never seen us bundle these key initiatives.” And, he argues, “they will add up to a very bold change for the brand and the business … If we execute the plan over the next few years, you will say, ‘Boy, Target made a huge transformation.’ ”
Brian Cornell
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
“Success begets opportunities. The more successful you are, the more opportunities come your way.”
Jodeen A. Kozlak, Executive VP and Chief HR Officer (2006-Present)
• Equal Rights Advocate
• Healthcare
Leadership
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Casey Carl, CSIO (December 2014)
• Digital Platforms
• Transformational Efforts
“We’ve got to change not only what we’re working on organizationally, but how we’re doing the work.”
Leadership
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
“Our Team is our greatest asset”
Corporate Culture|Observable
“The higher ground of stewardship”-G. Dayton, Founder
● World's Most Admired
Companies.
● Highest cash-giving company in
U.S.
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Corporate Culture|Core
● 366,000 team members many of which are entry level part-time position with high turnover
● Major Leadership Changes● Layoffs of several thousand jobs over next 2
years
“It’s not that we became insular. We were insular,” -Jeff Jones, VP of Marketing
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Operations|Brick & Mortar
• Corporate Headquarters
• International Headquarters
• Stores in 49 States
• 37 Distribution Centers
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Operations|Stores
• Super Target
• Target
• Target Express
• City Target
• Target.com
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Operations|Distribution
• 26 Regional Distribution Centers
• 4 Import Warehouse
• 3 Target.com Fulfillment Centers
• 4 Target Food Distribution Centers
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Internal Analysis|Finance
● Financial Statements● Short-Term Solvency● Long-Term Solvency● Company Efficiency ● Profitability ● Market Value
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Industry Competitors|Mass Merchants
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Financials|Income Statement
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Financials|Balance Sheet
2015 2014 2013
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
*Target Corp. Fiscal YE January
Current Ratio: A liquidity ratio calculated as current assets divided by current liabilities.
Quick Ratio: measures a company’s ability to meet its short-term obligations with its most liquid assets.
Short-term Solvency
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Cash Ratio: It can therefore determine if, and how quickly, the company can repay its short-term debt.
Total Cash & EquivalentsCurrent Liabilities
Short-term Solvency|Cash Ratio
*Target Corp. Fiscal YE January
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Debt-Equity: Indicates what proportion of equity and debt the company is using to finance its assets.
Current: .91
Long-term Solvency
*Target Corp. Fiscal YE January
Debt-Capital: A measurement of a company's financial leverage, calculated as the company's debt divided by its total capital
Current: .48
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Profitability|Net Profit Margin
*Target Corp. Fiscal YE January
Current: -2.25%Adj. Margin: 3.37% (+1%)
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
How many times a company's inventory is sold and replaced over a period.
Cost of Goods SoldAvg. Inventory
Efficiency|Inventory Turnover
*Target Corp. Fiscal YE January
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
A valuation ratio of a company's current share price compared to its per-share earnings.
Market Value Per ShareEarnings Per Share
Current: N/A
*Target Corp. Fiscal YE January
Market Value|Price to Earnings (P/E) Ratio
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Market Value|Dividend History
“We will prioritize the dividend first, and we're committed to maintaining our record of annual increases, which we've done every year since 1971...40% range is appropriate.
As a result, we expect dividend increases in the next few years will be lower than the 20% rate we have achieved in the last five years. Going forward, increases will more typically be in the 5% to 10% range” - John Mulligan, CFO
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Market Value|Stock Price
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
● Currently Changing to a Matrix Structure
“The retailer had lost its way by becoming too cautious and bureaucratic.”
“Simplification, cutting complexity at headquarters will make us more competitive” - Brian Cornell
Organizational Structure
Human Resources● Recruiting
● Hiring
● Training
● Retaining
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Human Resource|Recruiting
● Presence on College Campuses
● Internship Program
● Lack of Recruiting Elsewhere
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Human Resource|Hiring
● Online or In Store Application
● Personality Assessment
● Round of Interviews
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Human Resource|Hiring
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Human Resource|Training
● Lower Level Employees
● Executive Team Lead Training
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Human Resource|Retaining
● Historically High Turnover Rate
● Tuition Reimbursement Programs
● Glass Ceiling
● Lack of Mentorship
● Dropped Part-Time Benefits
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
MarketingThe Four P’s of Marketing• Product• Price• Place• Promotion
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
• Discount high end retail items • Grocery products• Apparel• Household Items
"We've got to major in these signature categories and make some bold changes to re-energize those businesses," -Brian Cornell, CEO
Marketing|Product
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Product
• Target brands
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Product
• Product Revenue Breakdown
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Price
• Cost-plus pricing strategy
• Discounted Prices
• Price matching
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Place
• 1,795 stores in the United States
• 37 distribution centers in the United States
• Online business at target.com
• 49 states
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Promotion
• Advertising
• Public Relations
• Sales Promotion
• Personal Selling
• Direct Marketing
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Advertising Promotion
• $1.7B spent in 2014
• Shape Brand Awareness
• Drive Sales
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Public Relations
• US and World Green Ranking
• Fortune’s “World’s Most Admired Companies”
• “100 Best Corporate Citizens”
• Donations to Schools
• PR Issues
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Sales Promotion
• RedCard
• Giftcards
• Coupons
• Mobile
• Weekly ad
• In store instant rebates
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Personal Selling
● Front-Line Employees
○ Fast, Fun, and
Friendly
● Target RedCards
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Direct Marketing
• Database asset not leveraged• Coupons• Newsletters• Emails• Mobile Messages
"Today we have lot of different data sources that give us unrivaled insights into our guests and their preferences," he said. "But we're not getting as clear a picture as we could."
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Apps
• Target app
• Cartwheel
• Red Perks
"Mobile is truly the new front door to Target, ninety-eight percent of Target guests shop digitally and the vast majority of that shopping occurs using a mobile device." - Casey Carl, CSIO
External Analysis
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
External Analysis• Competition
• Industry Customer
• Industry Technology
• Macroeconomic Factors
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Competition|DirectWal-Mart Stores, Inc.
● Economies of Scale
● Extraordinary Power
● Cost Leadership Strategy
Did you know?
● 2.2 million employees
● 90% of Americans within
vicinity
● 26th largest “country”
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Competition|DirectCostco Wholesale Corp.
● Bulk Products
● Weak e-commerce
● Strong customer loyalty
● No promotion advertising
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Competition|Indirect
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Competition|Indirect
Amazon
● Large Online Retailer
● Previously Used by Target
● Amazon Lockers
● Amazon Fresh
● Amazon Dash
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Industry|Customer
• Volatile
Industry
Customer
• Price sensitive
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Industry|Technology
• Mobile Technology
• Smart devices
• Loyalty Programs
• Online Sales
• Data Collection and Analysis
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Macro-Economic Factors
• Current state of the economy
• Non-Necessity Goods
• Social Trends
SWOT Analysis
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Strengths● Charismatic Transformational Leadership
● Short-term Solvency
● Diversified Revenue Stream
● Economies of Scale
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Strengths● Private and Exclusive Brands
● Distribution Center
● RedCard Program
● Local Community Ties
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Weaknesses● Corporate Culture
● Not effectively utilizing
information
● Cost-Plus Pricing
● Brand Image
● Limited Value Added Services
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Weaknesses• Erosion of Customer Confidence
• Lack of Employee Differentiation
• No adjustment to hiring trends
• Lack of adequate training
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Opportunities ● Leveraging RedCard database
● Differentiating of Customers
● Utilize existing digital platforms
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Opportunities ● Implement Value Added Services
● Institute Select Value Based Pricing
● Restructure Human Resources
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Threats • Entering into price wars
• Industry Technology
• Amazon Locker & Dash
• Domestic Economy
• Volatile Industry Customer
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Recommendations● Viable Alternatives
● Minor Recommendations
● Major Recommendations
● Expected Outcomes
● Areas For Future Study
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Viable Alternatives● Institute Front Line Employee Program
● Further Leverage Loyalty Program
● Implement Industry Technology to Create Value
Added Services
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Minor Recommendations• Simplification of Leadership Structure
• Selective Recruiting
• Improve Interview Process
Major Recommendations
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
TargetCORE● Recrafting the Mission Statement
● My Specialist
● Employee Portal App
● Feasibility
● Roll Out
● Metrics
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Recrafting the Mission Statement
• Employees set their vision
• Empowers the employees
• Employee Oriented
“The mission of Target is to serve our community. Our goal is to offer premium service through team members dedicated to integrity.”
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
What is a My Specialist?● Specially Trained Team Members
● Experts in Specific Departments
○ Clothing, Electronics, Grocery, Household
Goods and Essentials, Beauty, and Customer
Service
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
What is a My Specialist?
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
MySpecialist App
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
MySpecialist App
Target App MySpecialist App
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Who becomes a Specialist?• Team Members
• Opt in-Opt out
• Confirmed by ETL
• Interview Process
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
How Is a Specialist Chosen• Golden Questions
• How are you currently empowered
• What will you bring to the table
• How will you handle conflict
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
MySpecialist Training • Community Service Day
• Customer Profile
• New Apps
• Ongoing Coaching
• Professional Development
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Ongoing Coaching
• Coaching Agreement
• Goals, Objectives, Defined Roles
• Regular Evaluations
• Career Development
SpecialistsExecutive Team
Lead
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
MySpecialist Uniforms
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
New Org Structure with Program
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Employee Portal App
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Employee Portal App● Career Mapping (Management Track)
● Benefits Package
● Training Opportunities
● Weekly Schedule
● Coaching Review
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Feasibility|Financially ● Cash increase
● Closing of Low Performing Stores
● Laying off of 1,700 high level employees
● Geared towards increased brand equity
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Feasibility|Culturally
● Necessity
● Leadership Philosophy
● Change Corporate Culture
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Roll Out● Phase 1: Beta Phase
● Phase 2: Select Stores
● Phase 3: Nation-wide
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Metrics|Customer Response
• Was there a difference?
• Find enough specialists?
• Assistance on online
ordering?
• Were specialists competent?
Coffee on Us!
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Metrics|Employee Response
● Coaching Experience
● Knowledge Gain
● Employee Turnover
● Satisfaction Rates
Serves as an “opt-in” tool
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Expected Outcomes● Creating new forms of Sustainable Competitive
Advantage● Empower, Inspire, Motivate, Employees● Differentiating Most Valuable Employees● Positive Impact on Corporate Culture● Higher Levels of Customer/Employee Satisfaction● Recouping Target’s Brand Equity and Profit Margins
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Areas of Future Study• Increased Efficiency
• Branching Out Into Global Markets
• In store specialization
• Strategic Partnerships
• Leadership Programs for top performers
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
ConclusionWould you work for Target?
● Based on our research, it is a desirable company
to work for.
Would you invest in Target?
● Yes, we would like to invest in Target based on its
current leadership and anticipated growth.
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
“For as the body is one and has many members, but all the members of that one body, being many, are one body, so also is Christ.” 1 Corinthians 12:12“Moreover if your brother sins against you, go and tell him his fault between you and him alone. If he hears you, you have gained your brother. But if he will not hear, take with you one or two more, that ‘by the mouth of two or three witnesses every word may be established.’And if he refuses to hear them, tell it to the church.” Matthew 18:15-17
Spiritual Implications|Team Unity
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
“So God created man in His own image; in the image of God He created him; male and female He created them.” Genesis 1:27
“In their case the god of this world has blinded the minds of the unbelievers, to keep them from seeing the light of the gospel of the glory of Christ, who is the image of God.” 2 Corinthians 4:4
Spiritual Implications|Image of God
Thank You
Supplemental Slides
Sourceshttps://corporate.target.com/about/history/Target-through-the-years
http://www.thegrowthcoachhouston.com/7-reasons-why-your-company-needs-a-clear-written-mission-statement/http://www.strategicmanagementinsight.com/mission-statements/target-mission-statement.htmlhttp://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?filingid=9856415&tabindex=2&type=html
http://www.wsj.com/articles/retailer-target-lost-its-way-under-ousted-ceo-gregg-steinhafel-1403577233
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Leadership Family Management Transition-1977Seeing the need for superior managerial talent to succeed in a competitive retail environment, they adopt philosophies that encourage advancement and establish organizational success as a top priority. Donald, Wallace and Douglas Dayton cede their management responsibilities and retire by 1978.
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
What Millennials want• Millennials seek a coach, not a boss (79%)
• Collaborative work culture (88%)
• Flexible Work Schedules (74%)
77% of CEO’s plan to adjust hiring
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Corporate Values1. Design For All2. Celebrating Diversity & Inclusion3. Great Guest Service4. More For Your Money5. A Legacy of Giving & Service6. A Fun & Rewarding Place to Work
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Marketing|Direct Marketing(cont.)
Social Media
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Financials|Statement of Cash Flows
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Is Coffee too little?• Coffee motivates happiness
Psychology Today, 2011
• Equivalent Response Motivators
• Customer Survey is short
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Professional Development Opps. • Leadership Conferences
• Target executives join in
• Guest speakers from the business community
• Geared for employee (response motivator)
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Used to quantify a firm's effectiveness in extending credit as well as collecting debts.
Net Credit SalesAvg. Accounts Rec.
Generated $5.7b
Efficiency|Receivables Turnover
*Target Corp. Fiscal YE January
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Loyalty Program • Differentiate current & future value of customers
• Anticipate customer needs
• Create differentiated loyalty program
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
ETL Recruiting|College Internship • Start recruiting early on
• Improving selection process
• Career workshops
• Flexible Spending Program
• Emphasizing growth opportunities
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Current In-Store Structure
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Average Employees● An average of 113 employees per store
● Walmart has an average of 162 employees
● Walmart serves 6 times greater sales while only
employing 50% more
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Canada Situation|Poor
Management• Inventory Problems
• Supply Chain Management
• Overly high prices
“Many factors contributed to the retailer’s woes in Canada, such as inventory problems that left shelves half-stocked at many locations, customer complaints over high prices, and supply chain issues,” - Motley Fool
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
• $5.1b impairment loss
• $1.6b tax benefit
• 133 stores close
Canada Situation|Aftermath
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Lilly PulitzerPro’s
● Added to brand image● Massive sales● Increased store traffic
Con’s● Disorderly store conduct● Website crash● Reselling for more
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
36 Trebuchet B|24 Treb (Italicized &
Bold) ● Size 22 Trebuchet
● Spacing 1.5
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Defense of S.C.A.
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Defense of S.C.A.
Niche Market
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Target Clinic● In-store Clinic● Operated by Kaiser Permanente● Preventative Care
and Minor Medical Treatments● Online Bill Pay and Check-In
Internal Analysis
External Analysis
SWOT Analysis
Recommendations
Background
Conclusion
Potential Sources of S.C.A.• Customer Database
• Leveraging Intellectual Capital
• Current leadership
• Strengthen Brand Image
• “Cheap Chic”