An integrated personalisation suite.

Content personalisation on-the-fly

Automatic news ingestion - as they break.

Works without user sign-in.

User context is calculated on-the-fly for personalisation.

Easy integration.

Powerful analytics.

Real-time automatic news ingestion

• Stories are ingested automatically as they break. No integration required.

• All stories are indexed, sorted by topics, grouped by incidents, ranked according to context and are available in near-real-time.

• External sources can be linked and stories are ingested from these sources as they break.

Customisable user login

• Deep integration with Facebook, Twitter and custom site login.

• Publisher’s Facebook / Twitter app integration. Fully customisable.

• Works with / without cookies. Users are tracked using multiple

proprietary methods.

Powerful Analytics Dashboard

• Editorial intelligence on the most read stories, topics and

demographic information.

• Publishers can use this information to publish more stories around an

event, story or topic that pique readers’ interest at the moment.

• Intelligent correlations to drive engagement.

• Real-time A/B testing.

Newsletters

• Setup automatic sending of newsletters to readers individually

personalised to their tastes.

• Intelligent advertising integration personalised to the reader.

• Readers directly control the frequency of newsletters and targeting.

• Integration with custom email providers including Mailchimp, Mandrill,

etc.

• In-depth analytics.

Push messaging and news alerts

• Push messaging integration including Safari native notifications for

Mac OSX, Google Cloud Messaging and Apple Push Messaging

Service.

• Deep integration with Twitter for Direct Messaging of alerts.

• All alerts are personalised to the reader that receives it.

• In-depth analytics.

Direct-to-user messaging

• Publishers can select a group of readers across devices that match a

certain criteria to message them directly, in real-time.

• Ad-network integration.

Social Integration

• Automatic sharing.

• Analytics.

• Breaking news support.

• Re-targeting.

Technology

• Fault-tolerant, cloud-based and distributed.

• Built upon SAP HANA for lightening fast performance.

• Built-in redundancy.

• Machine learning and proprietary natural language processing engine

that indexes, analyses and targets news stories and user data in real-

time.

bala@tapbeyond.com

Get in touch with us to know more.