tapping into those varsity veins caryna wilding community development coordinator
TRANSCRIPT
Tapping into Those Varsity Veins
Caryna WildingCommunity Development Coordinator
Best Practices for College/University Recruitment
Relationship Building =
Donor Loyalty
Partnership: A Win-Win
1. Partners for Life
2. Student Peer Recruitment Groups
3. Blood 101: Students Saving Lives
• National program that encourages businesses and community organizations to save lives as a team
• Set a yearly goal for blood donation and choose program champion to help publicize donation opportunites
• Feature PFL on national web site, local certificate and recognition
For College/University Environment
• Approach local clubs, faculties, staff groups
• Work with group in choosing program champion (student lead) to establish goal
• Clinic sponsorship: block off appointment spots for groups and give them sign up sheets
• Provide them with education materials to ensure eligibility
• Week before clinic get sign-up sheets back and release any spots not filled
• Have greeter meet student group, provide signage at clinic, ensure PFL membership forms are signed
• Follow up with your group and book next donation experience
• Your goal – group donating every 56 days
For College/University Environment
Student Peer Recruitment Groups
• Peers are more effective recruiters than we are – they know their audience – they have connections– they have more open
access to campus facilities
• This enables you to do more high-level planning and less of the “nitty-gritty”
Building your Student Peer Recruitment Team
• Goal: To have one leader, one leader-in-training, and 10 - 20 volunteers
• Sales pitch: Being a student peer recruitment leader differentiates you from your peers in that you have actual leadership experience
Where to Find Student Leaders?
• High school student leaders who are now attending college/university
• Current donors (advertise at your blood donor clinic)
• Internet job boards as a volunteer opportunity
• Volunteer Fairs• Talk to current student
refreshment volunteers
How To Keep them Motivated
• Work with them to build a framework for recruitment initiatives for the year (SMART goals)
• Initiate further skill-developing opportunities• Guide student-initiated challenges
• 23 colleges/universities participated this year • Individual recruiters established goals based on number
of events/ established quotas• Winning school was the school who collected the highest
percentage of established goal which made the challenge fair
• Winning school received the Blood 101 trophy, bragging rights and a draw was held for a Sony Reader from participants
Blood 101 Goals
• Provides framework for publicity and events
• Leads to lots of free media opportunities
• Lends credibility to your peer recruiters when meeting faculty and staff and asking for assistance
• 2010 goal was to collect 5,000 units of blood during the challenge from the participating schools and to have over 7,200 students attending our clinics
Blood 101 Results
• 7526 students attended clinics across the country on behalf of 23 schools and 5867 units were collected
• 50% of schools achieved 100% of their goal or better
• Many media hits and many of the student recruitment groups formed will continue on with the challenge for the following year
Peer Recruitment Tools and Tricks
• Always, always book appointments!!• What’s Your Type/OneMatch
recruitment events• TV spots and advertisements
produced by students• Roving recruitment• Powerpoint slides in classrooms• Movie theatre advertisements• Facebook, Twitter, emailers• Student newspaper articles
Questions??