tapas&tweets

7/29/2019 Tapas&Tweets

1/9

Tapas&TweetsTapas&Tweets

#TandT

Tapas ans Tweets#TandT@TapasandTweets

Date: 03/22/2013

Analysis of the session 'Tapas&Tweets' created with Tweet Category


2/9

Session Tapas&TweetsTapas ans Tweets#TandT@TapasandTweets

Introduction: Anlisis de la actividad en Twitter del evento Tapas&Tweets que tuvo lugar a lo largo de la tarde en tres ciudades Zaragoza, Sevilla y Crdoba. Granevento con alto nmero de tweets.

Statistics

Potential impact

Potential reach

Categories

Category Total

tweets

% Original

Tweets

RT Users

Sevilla 239 19 155 84 83

Zaragoza 196 16 111 85 75

Links 163 13 89 74 87

Otros 160 13 119 41 84

Replies 153 12 153 0 75

Positivos 86 7 52 34 65

Pictures 76 6 41 35 47

Cordoba 75 6 45 30 24

Rest of categories 114 9 90 24 80

Charts

num.tweets

time

1

03:5321 mar

1

06:30

7

09:08

57

11:45

33

14:22

30

17:00

87

19:37

990

22:14

55

00:5222 mar

num.users

num.followers

23

0-50

14

50-100

22

100-150

19

150-200

12

200-250

10

250-300

13

300-400

15

400-500

21

500-750

18

750-1000

29

1000-1500

43

1500-5000

6

5000-10000

2

>10000

num.tweets

per user

num. users

951

382

263

164

125

60>5

Most Active Users

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers



3/9

Sevilla

Links

Sevilla

Links

Links

Otros

Sevilla

Replies

Zaragoza

Sevilla

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followers/

User

Sevilla 239 19 155 84 83 402.257 94.232 2,9 1.135Zaragoza 196 16 111 85 75 294.321 95.232 2,6 1.269

Links 163 13 89 74 87 346.718 130.660 1,9 1.501

Otros 160 13 119 41 84 147.956 82.248 1,9 979

Replies 153 12 153 0 75 183.603 82.910 2,0 1.105

Positivos 86 7 52 34 65 134.524 77.165 1,3 1.187

Pictures 76 6 41 35 47 134.840 56.169 1,6 1.195

Cordoba 75 6 45 30 24 125.225 36.199 3,1 1.508

Preguntas 73 6 53 20 42 125.434 60.102 1,7 1.431

Networking 22 2 19 3 19 19.391 17.637 1,2 928

Checkins 12 1 12 0 12 17.210 17.210 1,0 1.434

Streaming&Wifi 7 1 6 1 7 6.917 6.917 1,0 988



4/9

22,5 5,1 8.169

tapasandtweets

109tweets

White3650

33tweets

pablodmartin

31tweets

tweets

tweets

jaime_estevez

11.087followers

TrendsSevilla

10.844followers

cervezasambar

7.954followers

followers

followers

tapasandtweets

489.410impressions

goloviarte

136.642impressions

benitezrafa

107.225impressions

impressions

impressions

tapasandtweets

10num. categories

MARIJOSE_ZGZ

8num. categories

benitezrafa

8num. categories

num. categories

num. categories

tapasandtweets

44num. of RTs

analize

15num. of RTs

Glacecocktails

14num. of RTs

num. of RTs

num. of RTs

tapasandtweets

65original tweets

White3650

32original tweets

soniconp

26original tweets

original tweets

original tweets

1155

6

Very low

0 to 10

followers

17

Low

10 to 50

followers

55

Medium-low

50 to 200

followers

50

Medium

200 to 500

followers

39

Medium-high

500 to 1000

followers

72

High

1000 to 5000

followers

8

Very high

>5000

followers



5/9Analysis of the session 'Tapas&Tweets' created with Tweet Category

@davedavidusDavid Gmez Claveras

Totalmente de acuerdo con la importancia de la prescripcin deamigos en redes sociales en sector turismo que comenta @jmonge87

#tandt

Cat.: Zaragoza @davedavidusDavid Gmez Claveras

"Muchos profesionales de la cultura consideran que no tiene que vercon cultura,redes..." @gozarte apuesta por romper barreras #tandt

Cat.: Zaragoza

@DarkCaballeroOsDarkCaballeroOscuro

Siguiendo el #Tandt a travs de streaming... Esto s es modernidad!#Tradicin&Modernidad

Cat.: Streaming&Wifi @Rocio_OGMARocoOrtizdeGalisteo

Y nos plantean en #TandT Semana Santa S o no? Como dice@CarolinaGrg yo soy muy moderna y aun as digo #SSantaS

Cat.: Sevilla

@agoranewsAgoraNews

"Las redes sociales son fundamentales para comunicarse entre micro-colectivos" hablando de #tradicin y #modernidad en el #TandT#Sevilla

Cat.: Sevilla @RafaRSorianoRafael Reyes Soriano

"Las Hermandades en #Sevilla son reacias al cambio y ms entrminos de #websocial, pero esto es necesario" by@Hdad_Amargura #TandT

Cat.: Sevilla

@tapasandtweetsTapas&Tweets

Hola taperos! Teneis alguna pregunta? Tuitea con #TandT y haz quearda!!!

Cat.: Preguntas @ajnavajasAntonio Navajas

Acabo el #tandt. Muchas gracias a todos por una experiencia tanenriquecedora.

Cat.: Positivos

@Enrique_cplEnrique Cabello

Disfrutando de mi primer tapas and tweet. Muy interesante el debate#Tandt

Cat.: Positivos @david98blancoun2013 contigo

Comenzamos una nueva aventura. Suerte #TandT

Cat.: Positivos

@AlvaroOlmo

lvaro Olmo

Hoy tenemos un interesante #TandT, donde mezclaremos tradicin ytecnologa al ms puro estilo sevillanito de pro. All nos vemos!

Cat.: Positivos @benitezrafa

Rafael Bentez ;))

Aqu en #cordobaesp en el #tandt tambin hay un clon de@flaviomasitas ... Ha tardado en plantear una pregunta 10 min (Flaviose te quiere)

Cat.: Cordoba

@benitezrafaRafael Bentez ;))

"La capacidad de asombro es lo ltimo que debemos de perder"#tandt en @NotasCordobesas

Cat.: Cordoba @patrizitaqgPatricia Quintanilla

en el blog trato de estimular la memoria de los dems@NotasCordobesas #TandT

Cat.: Cordoba

@soniconpSonia Contero

"Antes slo tenamos herramientas de difusin y ahora se hanconvertido en herramientas de interaccin" #ajnavajas #TandT

Cat.: Cordoba @soniconpSonia Contero

Otra de las tradiciones cordobesas, los #Patios, representada por@ajnavajas y su app @patiosyrutas :)) #TandT #CrdobaEsp

Cat.: Cordoba



Gran evento, superando los 1.200 tweet.

Muy alta participacin de usuarios.

Gran repercusin del evento. Ms de 2 millones de impresiones.

Influencia de los usuarios alta.

Se han registrado muchos tweets con comentarios positivos.

Usuario ms popular: @jaime_estevez

Usuario ms activo: @tapasandtweets

Tapas&Tweets Sevilla ha sido la ms mencionada.

Tapas&Tweets Zaragoza ha recibido ms RTs.


7/9

Glossary



Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

Statistics

Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, abreakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations(tweets as part of a conversation between several users), check-ins and photos.

- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen thehashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number iscalculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be150 which would make a total of 350 impressions of the session.- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by thehashtag. This number is calculated by adding all the followers of each user who participated in the session. Using theprevious example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because noteveryone may have seen the hashtag and users can have other users in common.- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculatedby dividing the number of tweets between the number of users who have participated. RTs included.- Average followers per user: the average number of followers that users of the session have. This figure indicates howinfluential are the participants in our session. Given that the average number of followers that a Twitter user has is about250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum offollowers by the number of users who have participated.- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.'Tweets' are the ones containing only text.

ChaRTs

There are different types of graphs in the report Tweet Category:

Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweetand draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the mostor the least.

Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find thetotal number of users and on the horizontal one, the number of followers of those users. As we move to the right part of thegraph you will see the users who have a greater number of followers and therefore influence. The higher the columns on theright, the higher influence of your users.

User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and thehorizontal one the number of users who have participated.

Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories:

This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note thatalthough a category may have a greater number of tweets that another one, it could have a minor number of impressions(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets andnumber of RTs.


9/9

ChaRTs:

Impact by category: This graph shows which category has the highest number of impressions and therefore the highestimpact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:

This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of thesession but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It isworth taking a second to consider this table as very interesting conclusions can be obtained from it.

Page 3: User Rankings

Tweet Category offers different kinds of user rankings:

Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session.

Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

tapas&tweets

Documents