Ramada Hotel Singapore October 1 & 2, 2014

#QUAL360

Organized by

#QUAL360 Ramada Hotel Singapore Oct 1 & 2, 2014

Platinum Sponsor Silver Sponsors

Association & Education Partners

Media Partners

1

TAMING THE RAGING RIVER Qualitative Research & Social Media

Qualitative360 Asia Pacific Conference – Singapore, October 2014

2

SOCIAL

Listening

Measurement

SOCIAL

SOCIAL

CUSTOMER CONVERSATIONS

BUSINESS STORIES

REAL-TIME OPPORTUNITIES Credit: Natanya Anderson, Director, Social Media & Integrated Mktg, Whole Foods Market at SXSWi Conference 2014

We are in the

business of having

deep, meaningful

conversations &

observing

behavior

wherever people

are living their

lives 5

SOCIAL IMMERSION

Observe the

way people

communicate

& express

themselves

Explore real

conversations

between

consumers &

brands

Understand

the right role

for the brand

OBSERVE

Public

Persona Acquaintances

True

“Friends”

EXPLORE

Polls

Private Diaries

Discussions

Interactive Activities

UNDERSTAND

1 to 1

1 to Many

DIVE IN

#QUAL360 Ramada Hotel Singapore Oct 1 & 2, 2014

Platinum Sponsor Silver Sponsors

Association & Education Partners

Media Partners

Ramada Hotel Singapore October 1 & 2, 2014

#QUAL360

Organized by