talktalk - innovation - max alexander
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Digital Leaders: innovationMax AlexanderExecutive Director, Innovation
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Where do good ideas come from?
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http://www.youtube.com/watch?v=NugRZGDbPFU
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Big innovation is right on the edge of ridiculous ideas
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Disgruntled Customers
RogueEmployees
Off the GridCompetitors
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• Incremental innovation will always be important but it’s the step out ideas that make the difference, we can’t do many so getting it right or failing early is critical
• Take your time, ask the right question
• Experiment
• Roll the dice
• We are not an R&D house but we have to use our engineers to innovate around technical solutions to our product needs
• We have to plan for it being difficult
• We stay away from losers until its launched
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Innovation at TalkTalk: some principles
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• Scale of the opportunity or risk – how many customers, economics – data please.
• Is it on strategy? If its not is it the idea or the strategy that needs to change?
• Is there a mantra? – 5 words – ‘we democratise new services’
• When do we need it done by?
• Can we do it differently? – if all we can come up with is a me2 the size of the opportunity / threat needs to be huge
• Is this something we shouldn’t do? What do we need to understand?
• Can we do it quickly? – does it need to be perfect at launch or can we ship and iterate? (need to be perfect is a bad thing)
• Can we cut our losses / can we change tack?
• How much do people care about it – sense of energy?
• Is it a platform for further growth and development?
Innovation at TalkTalk: how do we assess the ideas?
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