tales-sterk in web - voka presentatie succesvolle websites
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Presentatie voor Voka Lerend Netwerk Marketing & CommunicatieTRANSCRIPT
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Succesvolle websites
Lerend netwerk Marketing & CommunicatieVoka 18/04/2013
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INHOUD DOELSTELLINGEN
Doel van je websiteDoelpubliek
UITVOERINGUsabilityTekst mediumCMSSEOMobiel vs Responsive
SCOREN MET JE WEBSITESEO – GoogleGoogle AnalyticsGoogle Adwords
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1: DOELSTELLINGEN
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Doelstellingen
Wat is het doel van je website?Meer verkopenInformerenKlantentevredenheidProcessen verbeterenNieuw publiek bereiken
Maak gebruik van een mindmapping structuur
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Doelpubliek
Waar wordt mijn bezoeker beter van?
Welke voordelen zijn er voor mijn bezoeker?
Wat interesseert mijn bezoeker?
Hoe kan ik mijn bezoeker helpen?
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Doelpubliek
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Doelpubliek
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Doelpubliek Ken je publiek Segmenteer indien
mogelijk
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Doelpubliek Ken je publiek Segmenteer indien
mogelijk
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Doelpubliek Ken je publiek Segmenteer indien
mogelijk
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2: UITVOERING
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Usability
UX = User experience design
Grafisch ontwerp vs gebruiksvoorwerp
Orginaliteit vs verwachtingspatronen
Webbouwer = expert
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UX
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Gebruiksvriendelijkheid
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UX
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UX 2” regel Consistentie Kruimelpad
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Tekst
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Tekst = SEO
Indexeerbaar Maak gebruik van titels, tussentitels,
oplijstingen, paragrafen, … Relevantie inhoud & titels
duidelijke beschrijving Herhaling Ook (of vooral) op de home-pagina
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Tekst
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Tekst
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Dynamische websites
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CMS
Content Management SystemBeheer tekst & afbeeldingen op je
websiteBeheer SEOHou het up-to-date
Wat je zelf doetdoe je beter !
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CMS
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Dynamische website
Call 2 Action Social media
integreren
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SEO (Search Engine Optimization)
Leesbare URL’s Venstertitels H1 titel Description meta-tag Alt-tekst voor
afbeeldingen Kruimelpad Sitemap Inhoud
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SEO
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Mobiele bezoekers
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MOBIEL versus RESPONSIVE
Mobiele websiteBeperkte scopeKleine(re)
investering2x inhoud beherenGeoptimaliseerd
naar smartphone
Responsive designVolledig nieuwe siteGrote(re)
investering1x inhoud beherenCompromis
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Klassieke website
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Mobiele website
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Responsive website - desktop
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Responsive website - smartphone
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APPlicationsNative app HTML5 app Mobile Web
Ontwikkeling Eigen taal Web standaard Web standaard
Ontwikkeling Complex Semi Eenvoudig
Platform Gebonden Semi Vrij
Updates Complex Semi Vrij
Investering Hoog Medium Laag
Distributie App store App store Vrij
Verbinding Nee Semi Ja
Toepassingen Zwaar Medium licht
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En dan nu:
…
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SCOREN MET JE WEBSITE
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Maak uw website bekend
Zoekmachines : SEO & SEA
Social media E-mailmarketing Traditionele kanalen QR codes (indien
mobiel of responsive) Affiliate marketing Remarketing
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Nog meer Google?
Google Places Youtube Google+ Google Alerts
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Meten is weten…
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Google Analytics
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Google Analytics
Aantal bezoekers Bounces Taal/locatie Technologie Interacties Uitstappagina’s Verkeersbronnen zoekverkeer Call2action (doelen) Realtime (vb na mailing)
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SEA – Search Engine Advertising
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Google Adwords
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Google Adwords
CPC (cost per click) systeem Richten op zoekopdracht
Meerdere advertentiesNiet op je eigen merk- of bedrijfsnaam
(SEO!)Netjes blijven!
Zoekwoorden analyse tool
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Zoekwoorden analyse
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Zoekwoorden analyse
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Vragen (en misschien antwoorden)
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Succesvolle websites
Tales – Sterk in [email protected] www.tales.be
Liselotte CasteurProject [email protected] 0497/452028Twitter: lcasteurLinkedin : http://be.linkedin.com/in/liselottebackup