talent attraction strategy based on evp and employer branding
TRANSCRIPT
TALENT ATTRACTION STRATEGY BASED ON EVP AND EMPLOYER
BRANDINGb y A d r i a n o C o r s o ( R e c r u i t m e n t
M a r k e t i n g M a n a g e r )
W O R K S H O P
12TH OF OCTOBER KIEV
INFORMATION ABOUTSPEAKER Adriano Corso is currently a Recruitment MarketingManager with Davis Nolan IT Recruitment & NextGeneration and Head of Inbound Talent, where he worksto develop innovative talent attraction strategiesleveraging inbound marketing. Previously TalentCommunity Manager and Recruitment MarketingConsultant with IBM Talent Acquisition & Optimization,where he was working to solution digital and onlinerecruitment marketing activities for the IBM’s RPOdivision, across the APAC, North America and Europeanregions. Prior to joining Davis Nolan and IBM, Adriano hasamassed diverse experience in digital marketing,sourcing, lead generation, marketing automation, socialrecruiting, employer branding and email marketing in avariety of talent related leadership roles, both as aninternal employee as well as an external consultant. Anative of Italy and a graduate of the University ofCatania, Adriano currently lives in Krakow, Poland.
10:00 – 11:30
11:45 – 12:45
PROGRAMM
IDENTIFYING, ATTRACTING AND ENGAGING WITH POTENTIAL CANDIDATES USING CONSUMER-MARKETING STRATEGIES
INTRO FOLLOWED BY THE FUNDAMENTALS OF EMPLOYER BRANDING AND EVP
13:30 – 14:45
INTRODUCTION TO THE INBOUND METHODOLOGY AND HOW IT IMPROVES THE RECRUITMENT PROCESS
14:45 – 15:45 TALENT COMMUNITY
16:00 – 17:00 PRACTICE
Intro Followed By The Fundamentals Of Employer Branding And EVP
WHY IDENTIFYING THE COMPANY CULTURE IS THE FIRST STEP TO CREATE A SUCCESSFUL TALENT ATTRACTION STRATEGY. DEVELOPING A CORPORATE IDENTITY AND EVP TO EFFECTIVELY COMMUNICATE WITH YOUR TALENT POOL. USING EMPLOYMENT BRANDING AS THE FOUNDATION THROUGHOUT THE CANDIDATE/EMPLOYEE EXPERIENCE. TOOLS, TECHNIQUES, AND FORMAT ON HOW TO HANDLE A CULTURE ASSESSMENT AND IDENTIFY THE OUTCOME.
Identifying, Attracting and Engaging With Potential Candidates Using Consumer-Marketing Strategies
CANDIDATE PERSONA AND TALENT MAPPING. CONTENT MAPPING, CONTENT CREATION, KEYWORDS OPTIMIZATION AND CANDIDATE NURTURING BASED ON THE PERSONAS. BUILD A STRONG SOCIAL MEDIA PRESENCE BY HIGHLIGHTING YOUR ORGANISATION’S VALUES AND SOCIAL RESPONSIBILITIES AS WELL AS DRIVING TRAFFICAND INCREASE BRAND AWARENESS WITH HIGH CANDIDATE ENGAGEMENT. DEVELOP A SOURCING PLAN TO INCREASE YOUR EFFECTIVENESS AND EFFICIENCY.
Introduction To The Inbound Methodology And How It Improves The Recruitment Process
A CLOSER LOOK INTO THE CANDIDATEJOURNEY FOLLOWING THE RECRUITMENT MARKETING FUNNEL. PROCESS OPTIMIZATION AND INNOVATIVE CANDIDATE EXPERIENCE USING DIGITAL AND AUTOMATION TOOLS. LEAD GENERATION, CONVERSION, SEGMENTATION, AND WORKFLOWS.
Talent Community TALENT POOL DEVELOPMENT, LONG-TERM
NURTURING, AND ENGAGEMENT STRATEGIES.
SEGMENTATION AND RE-ENGAGING CAMPAIGNS.
IDENTIFYING THE AMBASSADORS WITHIN
YOUR TALENT COMMUNITY.
PracticeDURING THE WORKSHOP, ALL THE PARTICIPANTS WILL BE WORKING ON PLANNING THEIR INBOUND RECRUITMENT MARKETING STRATEGY. FROM THE COMPANY CULTURE ASSESSMENT TO THE DEVELOPMENT OF CANDIDATE PERSONAS, TILL THE TYPE OF CONTENT AND MESSAGE TO USE IN ORDER TO BUILD A LONG-TERM RELATIONSHIP WITH PASSIVE CANDIDATES.
In digest you will find: articles on new trends in Human Resources management in Ukraine and abroad; news of the labor market and activities of companies; announcements of various professional Internet publications and print media; information about exhibitions;novelties of printed and electronic products on Human Resourcesmanagement.
ORGANIZER -HR OUTLOOK – IS A NON-PROFIT ELECTRONIC ISSUE, WHICH IS PUBLISHED WITH SUPPORT OF DOPOMOGA UKRAINE AND ZEST OUTSOURCING.
HR OUTLOOK
