takuya furukawa portfolio interactive 25 may 2013

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Takuya Furukawa Portfolio Design Production + Research Project http://tfurukawa.com [email protected]

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I am a graphic designer mainly working as a freelancer with broad experience in communication and information design. Specialising in both academic and commercial projects dealing with complex data visualisation and categorisation. So far, I worked for medical, tourism and environmental projects both in digital and print media.

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Page 1: Takuya Furukawa Portfolio Interactive 25 May 2013

Takuya Furukawa PortfolioDesign Production + Research Projecthttp://[email protected]

Page 2: Takuya Furukawa Portfolio Interactive 25 May 2013

ExperienceCommunication Designer

Kampo Medicine Association, UK

April 2012 – present

Digital Designer

London Research International, UK

October 2012 – March 2013

Digital Deisgner

Sogo Printing Inc., Japan

November 2012 – March 2013

Visiting Lecturer

Information Design and Mapping Workshop

at BSix College, UK

September, 2012

Web Designer

Design with a View exhibition

at Pensione Bencistà, Italy

January – July 2012

Member of the Design Team

TEDxCentralSaintMartins, UK

March 20111 – March 2012

Assistant Designer

collect.apply design company, Japan

September – December 2008

Graphic Designer

Artzone Graphics at Kyoto University

of Art and Design, Japan

April 2005 – March 2008

ExhibitionVisible Particles, Solo Exhibition

at BSix Gallery, UK

September 2012

Design with a View at Pensione Bencistà,

Italy

July 2012

MA Communication Design Final Show

at Central Saint Martins College of Art

and Design, UK

June 2012

MA Communication Design

Work in Progress Show at Central Saint

Martins College of Art and Design, UK

February 2012

Walk Ride Camden at St. Pancras

International Station, UK

March 2011

Related/Unrelated at Central Saint Martins

College of Art and Design, UK

March 2011

125 Exhibition at London College of

Communication, UK

December 2010

EducationMA Communication Design,

Central Saint Martins College of Art

and Design, UK

(Pass with Distinction)

September 2010 – June 2012

Graduate Diploma in Design for Visual

Communication,

London College of Communication, UK

January – December 2009

BA Art Studies and Cultural Production,

Kyoto University of Art and Design, Japan

April 2004 – March 2008

Technical SkillAdobe Creative Suite

Interactive (html, css, cms, java script)

Printings (offset, screen-printing, letterpress)

Microsoft Office

LanguageEnglish (fluent)

Japanese (fluent, native)

Takuya FurukawaBorn in Hokkaido, Japan on 25 October 1985

I am a graphic designer mainly working as a freelancer

with broad experience in communication and information

design. Specialising in both academic and commercial

projects dealing with complex data visualisation and

categorisation. So far, I worked for medical, tourism and

environmental projects both in digital and print media.

Tel: +44 (0) 7747182558 (UK)

Email: [email protected]

http://tfurukawa.com

Page 3: Takuya Furukawa Portfolio Interactive 25 May 2013

Design Production

ResearchProject

Page 4: Takuya Furukawa Portfolio Interactive 25 May 2013

A Future without Nuclear Power June – September 2011Information Design, Raising Awareness/Charity Campaign, Research

Page 5: Takuya Furukawa Portfolio Interactive 25 May 2013

Installation view

Tote bags were sold in the UK and Japan. JPY 68,250 was donated to Fukushima.

Page 6: Takuya Furukawa Portfolio Interactive 25 May 2013

Icons

Page 7: Takuya Furukawa Portfolio Interactive 25 May 2013

MA Communication DesignFinal Show Website

June 2012Interactive, Codinghttp://www.csmcommdesign.com

Page 8: Takuya Furukawa Portfolio Interactive 25 May 2013

h66 Identity & Interactive June – September 2011Identity, Interactive, Coding, Print Makinghttp://h66.jp

h66 = interior design shop in JapanThey sell Japanese products having carefully designed forms and sensitive textures.The store experience excites customors’ five senses.

5 colours version:Every colour indicates human’s sensitivity. The shape refers a traditional Japanese pattern of a plum flower.

1 colour version:Traditional indigo colour is often used for Japanese ceramics and fabrics.

smell

sight

touch

hear

taste

Page 9: Takuya Furukawa Portfolio Interactive 25 May 2013

Website

Page 10: Takuya Furukawa Portfolio Interactive 25 May 2013

giftcard

giftcard

1000Y E N

Identity development

Page 11: Takuya Furukawa Portfolio Interactive 25 May 2013

Sugao.EFTS Identity & Interactive September – October 2010, October 2012Identity, Interactive, Coding, Print Makinghttp://sugaoefts.com

Sugao means Natural Face.The skin care salon gives highly medical and natural treatments.

Page 12: Takuya Furukawa Portfolio Interactive 25 May 2013

Website

Page 13: Takuya Furukawa Portfolio Interactive 25 May 2013

Visit Tokachi Tourism Website Project for Local Government of Hokkaido, Japan

November 2012 – March 2013Identity, Interactive, Print Making, Editing, Translationhttp://visit-tokachi.jp

Vegetable Red

Field Green

Autumn Orange

Wheat Brown

Sky Blue

Soil Gray

Wine Purple

Snow White

Event

Coloration from the region Used for below categories

Garden

Eat

Shopping

Nature & Sight

Experience

Hot Spring & Hotel

Background

Page 14: Takuya Furukawa Portfolio Interactive 25 May 2013

Website

Page 15: Takuya Furukawa Portfolio Interactive 25 May 2013

Icons & information graphics

Page 16: Takuya Furukawa Portfolio Interactive 25 May 2013

London Research International Identity & InteractiveMarineEnergy UK & GreenTechEurope.com

October 2012 – March 2013Identity, Interactive

Page 17: Takuya Furukawa Portfolio Interactive 25 May 2013

Design Production

ResearchProject

Page 18: Takuya Furukawa Portfolio Interactive 25 May 2013

Designing Medical Diversity– Introducing Japanese Herbal Medicine ‘Kampo’ in the UK

September 2010 – June 2012Communication Design, Research, Interactionhttp://www.kampouk.org

How can Japanese herbal medicine ‘Kampo’ be introduced to young adults in London ? @ MA Communication Design, Central Saint Martins College of Art and Design

Page 19: Takuya Furukawa Portfolio Interactive 25 May 2013

But…Almost No Info Although, there is an increasing number of people interested in Kampo medicine, there was almost no information portal provided in English in the UK.

Project rationale

80%Over 80% of doctors presecribe Kampo medicine in Japan.

20More than 20 practitioners prescribe Kampo in the UK.

ISJKMInternational Society for Japanese Kampo Medicine was founded in 2009.

Kampo Medicine A possible outcome of these activities could be altering the current status and usage of Kampo in the UK, and Complementary and Alternative Medicine more generally.

Raise Aware-ness of CAM in the UKUK has experienced an increase of Complementary and Alternative Medicine since the late ’90s.

Page 20: Takuya Furukawa Portfolio Interactive 25 May 2013

Making an installation at the exhibition

Building a website

Giving presentations at conferences and symposiums

Inform Kampo:• What it is• How it works• Where to get

Through CommunicationDesign:

Page 21: Takuya Furukawa Portfolio Interactive 25 May 2013

Exhibition installation view

Page 22: Takuya Furukawa Portfolio Interactive 25 May 2013

Installationdesign sketch

Page 23: Takuya Furukawa Portfolio Interactive 25 May 2013

Kampo app & website

App delivers Kampo medicine’s professional knowledge for reseachers and academics. It interactively links information of medical formulas and herbs with simple but intuitive visual interfaces. The website kampouk.org introduces basic knowledge of Kampo to the audience in the UK. It also works as a publication hub of the UK Kampo Association.

Page 24: Takuya Furukawa Portfolio Interactive 25 May 2013

Presentations at symposiums & conferences

Page 25: Takuya Furukawa Portfolio Interactive 25 May 2013

How can information designvisualise the relations of fast food outlets and ethnic groups in different areas of London?@ Graduate Diploma in Design for Visual Communication,London College of Communication

The Relationship between Fast Food Outletsand London’s Ethnic Groups

July – December 2009Information Design, Research

Page 26: Takuya Furukawa Portfolio Interactive 25 May 2013

Each vertical line indicates a total of 5 outlets, 10,000 people and £ 500 million.

Camden

Hackney

Hammersmithand Fulham

Haringey

Islington

Kensingtonand Chelsea

Lambeth

Lewisham

Newham

Southwark

Tower Hamlets

Wandsworth

Westminster

1 Independent fast food outletsData drawn from the Yellow Pages 2009 website. Keywords used were: ‘takeaway + fast food + type of outlet e.g. Burger, Caribbean, Chicken’.

2 Ethnic minoritiesEthnic categories were those used in the 2001 Census. ‘Other Black’ includes mixed races such as White and Black Caribbean, White and Black African. ‘Other Ethnic Groups’ includes mixed races such as White and Asian, Other Mixed, Other Asian.

What does this poster represent? This poster represents the relationship between fast food outlets ( independent outlets and global franchises) and two other indices: London’s local ethnic groups and tourism.

Looking at inner London boroughs, there is a clear correlation between the number of independent fast food outlets (Graph 1) and the overall proportion of ethnic minorities (Graph 2). Those Boroughs having more ethnic minorities also have more independent fast food outlets. There is also a relationship between the proportion of

3 Global fast food franchisesData drawn from the Yellow Pages 2009 website. The keyword used was: ‘the name of the outlet e.g. McDonald’s, KFC, Burger King, Subway’.

4 Received tourism expenditureData drawn from the 2007 Tourism Expenditure Estimate. Available from the London Development Agency website.

global fast food franchises (Graph 3) and tourism (Graph 4). These franchises are more common where tourist numbers are greater. Westminster is clearly the most popular place for tourists to spend money, there is a dense concentration of franchises such as McDonald’s, KFC, Burger King and Subway.

Hammersmith* = Hammersmith and FulhamKensington* = Kensington and Chelsea

Black Carribean

Black African

Other Black

Indian

Pakistani

Bangladeshi

Chinese

Other Ethnic Groups

Burger

Caribbean

Chicken

Chinese

Fish & Chips

Indian

Kebab

Pizza

Sandwich / Bakery

1 Independentfast food outlets

2 Ethnic minorities 3 Global fast foodfranchises

4 Received tourismexpenditure (estimate)

McDonald’s

KFC

Burger King

Subway

Tourism

Haringey

Camden IslingtonHackney

NewhamTower

HamletsWestminster

Kensington*

Hammersmith*

Wandsworth

Hammersmith* = Hammersmith and FulhamKensington* = Kensington and Chelsea

Inner London Boroughs

The Relationship between Fast Food Outlets and London’s Ethnic Groups

Lambeth

Southwark

Lewisham

City

1 ( shops ) 2 ( people ) 3 ( shops ) 4 ( £ million )

Camden 4 2 8 8 10 7 1 3 7 3 , 6 3 5 1 1 ,7 9 5 2 0 , 9 3 3 4 , 5 74 1 , 2 5 0 1 2 , 5 69 3 , 4 7 0 1 2 , 0 09 6 5 1 1 1 1 , 0 8 3

Hackney 0 2 20 7 8 7 1 7 1 2 2 0 , 8 7 9 24 , 2 90 7, 9 3 1 7, 6 24 2 , 1 6 5 5 , 9 70 2 , 3 7 7 9 , 5 3 7 3 4 2 2 1 1 8

Hammersmith* 1 2 5 2 9 4 4 0 0 8 , 5 3 4 8 , 0 7 2 5 , 3 9 8 2 ,7 3 3 1 ,7 1 1 1 , 0 1 1 1 , 3 0 3 8 , 4 4 4 3 3 1 1 4 9 4

Haringey 1 0 2 1 1 6 6 1 1 3 1 2 0 , 5 7 0 1 9 , 8 7 9 7, 1 6 6 6 , 1 7 1 2 , 0 4 6 2 , 9 6 1 2 , 4 4 4 1 2 , 6 7 0 1 5 1 2 1 5 9

Islington 0 1 1 3 9 1 2 3 1 3 1 2 8 , 5 5 0 10 , 5 0 0 5 , 6 8 6 2 , 8 5 1 9 1 2 4 , 2 29 3 , 0 74 7, 8 4 1 5 2 2 3 3 2 3

Kensington* 0 0 2 0 6 1 2 0 2 4 , 1 0 1 6 , 0 1 3 3 , 4 9 8 3 , 2 2 6 1 , 2 0 3 1 , 1 4 8 2 , 5 9 2 1 2 , 3 9 8 5 3 1 4 1 , 4 6 1

Lambeth 0 0 2 2 7 1 6 1 0 1 1 0 2 3 2 , 1 3 9 3 0 , 8 3 6 1 1 , 9 5 8 5 , 3 16 2 , 6 3 4 2 , 1 6 9 3 , 3 6 2 10 , 5 9 5 4 5 2 2 4 29

Lewisham 0 2 1 3 1 1 1 6 1 0 1 6 0 0 3 0 , 5 4 3 2 2 , 5 7 1 1 2 , 0 6 5 3 , 4 8 7 1 , 0 90 1 , 2 2 9 3 , 4 3 1 1 0 , 9 68 3 3 1 0 1 2 0

Newham 0 0 3 5 10 2 1 4 7 2 0 1 7, 9 3 1 3 1 , 9 8 2 7, 3 2 5 2 9 , 5 9 7 2 0 , 6 4 4 2 1 , 4 5 8 2 , 3 4 9 16 , 4 1 7 6 4 2 0 20 1

Southwark 3 1 1 4 1 3 2 5 1 1 1 0 2 0 19 , 5 5 5 3 9 , 3 4 9 9 , 5 1 9 3 , 6 5 5 1 , 1 1 8 3 , 6 4 2 4 , 4 9 2 8 , 9 2 3 4 3 2 1 4 3 3

Tower Hamlets 0 0 3 1 7 1 3 9 8 0 0 5 , 2 2 5 6 , 5 9 6 4 , 4 4 3 3 , 0 0 1 1 , 4 8 6 6 5 , 5 5 3 3 , 5 7 3 6 , 5 9 5 6 3 2 1 4 5 4

Wandsworth 2 1 1 2 1 1 1 6 5 6 0 0 1 2 , 6 6 5 10 , 0 1 3 6 , 0 7 0 7, 4 1 2 5 , 4 4 9 1 , 0 99 2 , 2 2 7 1 2 , 0 0 4 5 4 1 4 2 8 3

Westminster 2 2 7 0 8 0 1 2 7 5 , 6 1 3 6 , 6 7 8 3 , 8 24 5 , 6 6 5 1 , 8 2 8 5 , 0 00 4 , 0 7 7 1 5 , 9 3 4 19 8 9 16 4 ,7 7 6

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Each vertical line indicates a total of 5 outlets, 10,000 people and £ 500 million.

Camden

Hackney

Hammersmithand Fulham

Haringey

Islington

Kensingtonand Chelsea

Lambeth

Lewisham

Newham

Southwark

Tower Hamlets

Wandsworth

Westminster

1 Independent fast food outletsData drawn from the Yellow Pages 2009 website. Keywords used were: ‘takeaway + fast food + type of outlet e.g. Burger, Caribbean, Chicken’.

2 Ethnic minoritiesEthnic categories were those used in the 2001 Census. ‘Other Black’ includes mixed races such as White and Black Caribbean, White and Black African. ‘Other Ethnic Groups’ includes mixed races such as White and Asian, Other Mixed, Other Asian.

What does this poster represent? This poster represents the relationship between fast food outlets ( independent outlets and global franchises) and two other indices: London’s local ethnic groups and tourism.

Looking at inner London boroughs, there is a clear correlation between the number of independent fast food outlets (Graph 1) and the overall proportion of ethnic minorities (Graph 2). Those Boroughs having more ethnic minorities also have more independent fast food outlets. There is also a relationship between the proportion of

3 Global fast food franchisesData drawn from the Yellow Pages 2009 website. The keyword used was: ‘the name of the outlet e.g. McDonald’s, KFC, Burger King, Subway’.

4 Received tourism expenditureData drawn from the 2007 Tourism Expenditure Estimate. Available from the London Development Agency website.

global fast food franchises (Graph 3) and tourism (Graph 4). These franchises are more common where tourist numbers are greater. Westminster is clearly the most popular place for tourists to spend money, there is a dense concentration of franchises such as McDonald’s, KFC, Burger King and Subway.

Hammersmith* = Hammersmith and FulhamKensington* = Kensington and Chelsea

Black Carribean

Black African

Other Black

Indian

Pakistani

Bangladeshi

Chinese

Other Ethnic Groups

Burger

Caribbean

Chicken

Chinese

Fish & Chips

Indian

Kebab

Pizza

Sandwich / Bakery

1 Independentfast food outlets

2 Ethnic minorities 3 Global fast foodfranchises

4 Received tourismexpenditure (estimate)

McDonald’s

KFC

Burger King

Subway

Tourism

Haringey

Camden IslingtonHackney

NewhamTower

HamletsWestminster

Kensington*

Hammersmith*

Wandsworth

Hammersmith* = Hammersmith and FulhamKensington* = Kensington and Chelsea

Inner London Boroughs

The Relationship between Fast Food Outlets and London’s Ethnic Groups

Lambeth

Southwark

Lewisham

City

1 ( shops ) 2 ( people ) 3 ( shops ) 4 ( £ million )

Camden 4 2 8 8 10 7 1 3 7 3 , 6 3 5 1 1 ,7 9 5 20 , 9 3 3 4 , 5 74 1 , 2 5 0 1 2 , 5 69 3 , 4 7 0 1 2 , 0 09 6 5 1 1 1 1 , 0 8 3

Hackney 0 2 20 7 8 7 1 7 1 2 2 0 , 8 7 9 24 , 2 90 7, 9 3 1 7, 6 24 2 , 1 6 5 5 , 9 70 2 , 3 7 7 9 , 5 3 7 3 4 2 2 1 1 8

Hammersmith* 1 2 5 2 9 4 4 0 0 8 , 5 3 4 8 , 0 7 2 5 , 3 9 8 2 ,7 3 3 1 ,7 1 1 1 , 0 1 1 1 , 3 0 3 8 , 4 4 4 3 3 1 1 4 9 4

Haringey 1 0 2 1 1 6 6 1 1 3 1 2 0 , 5 7 0 1 9 , 8 7 9 7, 1 6 6 6 , 1 7 1 2 , 0 4 6 2 , 9 6 1 2 , 4 4 4 1 2 , 6 7 0 1 5 1 2 1 5 9

Islington 0 1 1 3 9 1 2 3 1 3 1 2 8 , 5 5 0 10 , 5 0 0 5 , 6 8 6 2 , 8 5 1 9 1 2 4 , 2 29 3 , 0 74 7, 8 4 1 5 2 2 3 3 2 3

Kensington* 0 0 2 0 6 1 2 0 2 4 , 1 0 1 6 , 0 1 3 3 , 4 9 8 3 , 2 2 6 1 , 2 0 3 1 , 1 4 8 2 , 5 9 2 1 2 , 3 9 8 5 3 1 4 1 , 4 6 1

Lambeth 0 0 2 2 7 1 6 1 0 1 1 0 2 3 2 , 1 3 9 3 0 , 8 3 6 1 1 , 9 5 8 5 , 3 16 2 , 6 3 4 2 , 1 6 9 3 , 3 6 2 10 , 5 9 5 4 5 2 2 4 29

Lewisham 0 2 1 3 1 1 1 6 1 0 1 6 0 0 3 0 , 5 4 3 2 2 , 5 7 1 1 2 , 0 6 5 3 , 4 8 7 1 , 0 90 1 , 2 2 9 3 , 4 3 1 1 0 , 9 68 3 3 1 0 1 2 0

Newham 0 0 3 5 10 2 1 4 7 2 0 1 7, 9 3 1 3 1 , 9 8 2 7, 3 2 5 2 9 , 5 9 7 2 0 , 6 4 4 2 1 , 4 5 8 2 , 3 4 9 16 , 4 1 7 6 4 2 0 20 1

Southwark 3 1 1 4 1 3 2 5 1 1 1 0 2 0 19 , 5 5 5 3 9 , 3 4 9 9 , 5 1 9 3 , 6 5 5 1 , 1 1 8 3 , 6 4 2 4 , 4 9 2 8 , 9 2 3 4 3 2 1 4 3 3

Tower Hamlets 0 0 3 1 7 1 3 9 8 0 0 5 , 2 2 5 6 , 5 9 6 4 , 4 4 3 3 , 0 0 1 1 , 4 8 6 6 5 , 5 5 3 3 , 5 7 3 6 , 5 9 5 6 3 2 1 4 5 4

Wandsworth 2 1 1 2 1 1 1 6 5 6 0 0 1 2 , 6 6 5 10 , 0 1 3 6 , 0 7 0 7, 4 1 2 5 , 4 4 9 1 , 0 99 2 , 2 2 7 1 2 , 0 0 4 5 4 1 4 2 8 3

Westminster 2 2 7 0 8 0 1 2 7 5 , 6 1 3 6 , 6 7 8 3 , 8 24 5 , 6 6 5 1 , 8 2 8 5 , 0 00 4 , 0 7 7 1 5 , 9 3 4 19 8 9 16 4 ,7 7 6

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The final outcome

The poster shows a clear correlations that areas having more ethnic minorities alsohave more independent fast food outlets. Also, global food franchises are more common where tourist numbers are greater.

Page 27: Takuya Furukawa Portfolio Interactive 25 May 2013

London, as a multicultural city, every area is a home for certain different ethnic groups and social classes. While passing the streets, you notice that more fast food outlets and ethnic minorities are seen in East/South and less outlets, more groval franchises and more well-dressed people in high streets.

King’s Road, Kensington and Chelsea McDonald’s in Chelsea

Walworth Road, Southwalk Independent kebab shop in Dalston

Starting point

Page 28: Takuya Furukawa Portfolio Interactive 25 May 2013

White Black

Carribean

Black

African

Other Black Indian Pakistani Bangladeshi Chinese Other

groups

ENGLAND 44,679,361 561,246 475,938 327,943 1,028,546 706,539 275,394 220,681 787,880

LONDON 5,103,203 343,567 378,933 207,775 436,993 142,749 153,893 80,201 367,093

INNER

LONDON1,816,605 189,991 228,691 105,805 85,471 43,559 128,314 38,918 144,607

Camden 144,896 3,635 11,795 20,933 4,574 1,250 12,569 3,470 12,009

Hackney 120,468 20,879 24,290 7,931 7,624 2,165 5,970 2,377 9,537

Hammersmith

and Fulham128,602 8,534 8,072 5,398 2,733 1,711 1,011 1,303 8,444

Haringey 142,082 20,570 19,879 7,166 6,171 2,046 2,961 2,444 12,670

Islington 132,464 8,550 10,500 5,686 2,851 912 4,229 3,074 7,841

Kensington

and Chelsea124,924 4,101 6,013 3,498 3,226 1,203 1,148 2,592 12,398

Lambeth 166,058 32,139 30,836 11,958 5,316 2,634 2,169 3,362 10,595

Lewisham 164,098 30,543 22,571 12,065 3,487 1,090 1,229 3,431 10,968

Newham 96,130 17,931 31,982 7,325 29,597 20,644 21,458 2,349 16,417

Southwark 154,316 19,555 39,349 9,519 3,655 1,118 3,642 4,492 8,923

Tower

Hamlets100,799 5,225 6,596 4,443 3,001 1,486 65,553 3,573 6,595

Wandsworth 202,978 12,665 10,013 6,070 7,412 5,449 1,099 2,227 12,004

Westminster 132,715 5,613 6,678 3,824 5,665 1,828 5,000 4,077 15,934

Mc-

Donalds

KFC Burger

King

Subway Total

fran-

chises

Burger Carib-

bean

Chicken Chinese Fish &

Chips

Indian Kebab Pizza Sand-

wich/

Bakery

Others Total

indepen-

dents

Total

outlets

Camden 6 5 1 11 23 4 2 8 8 10 7 1 3 7 34 84 107

Hackney 3 4 2 2 11 0 2 20 7 8 7 17 1 2 31 95 106

Hammarsmith

and Fulham3 3 1 1 8 1 2 5 2 9 4 4 0 0 15 42 50

Haringey 1 5 1 2 9 1 0 21 1 6 6 11 3 1 27 77 86

Islington 5 2 2 3 12 0 1 13 9 12 3 13 1 2 19 73 85

Kensington

and Chelsea5 3 1 4 13 0 0 2 0 6 1 2 0 2 11 24 37

Lambeth 4 5 2 2 13 0 0 22 7 16 10 11 0 2 43 111 124

Lewisham 3 3 1 0 7 0 2 13 11 16 10 16 0 0 61 129 136

Newham 6 4 2 0 12 0 0 35 10 21 4 7 2 0 33 112 124

Southwark 4 3 2 1 10 3 1 14 13 25 11 10 2 0 24 103 113

Tower

Hamlets6 3 2 1 12 0 0 31 7 13 9 8 0 0 30 98 110

Wandsworth 5 4 1 4 14 2 1 12 11 16 5 6 0 0 35 88 102

West-

minster19 8 9 16 52 2 2 7 0 8 0 1 2 7 39 68 120

Data collection of London’s population & a number of fast food outlets

Page 29: Takuya Furukawa Portfolio Interactive 25 May 2013

Exhibition installation view

Page 30: Takuya Furukawa Portfolio Interactive 25 May 2013

How can design improve understanding of the specific research data: the process of creative tasks? @ MA Communication Design,Central Saint Martins College of Art and Designwith Professor Janet McDonnell and Dr. Annegrete Mølhave

Seeing and Hearing DesignElucidating the design process

May – June 2011Information Design, Research

Page 31: Takuya Furukawa Portfolio Interactive 25 May 2013

Decision

The focus of the brief was designing a poster of the Wim Crowel exhibition at the Design Museum in London. A designer was asked to record and visualise the whole design process.

The above chart visualises how a designer seeks an idea and finalises the layout of a poster design in 2 hours. The process was devided into 6 categories: Gathering Information, Feasibility Analysis, Modeling, Evaluation, Decision and Tea Break. A designer tends to have more tea breaks while gathering and analysing information at the beginning. In contrast, he concentrates mainly on modeling without having breaks at the last stage.

A workshop was conducted by Professor Janet McDonnell and Dr. Annegrete Mølhave, Central Saint Martins College of Art and Design, University of the Arts London between May and June 2011.

Evaluation

Modelling

Feasibility Analysis

Gathering Information Finish

Tea Break

0:00 0:30 1:00 1:30 2:00

Visualising Designer’s Struggling Journey

Page 32: Takuya Furukawa Portfolio Interactive 25 May 2013

Exploring representations of research data

The Center for Engineering Learning & Teaching investigates how education and professional experience affects the individual work processes of (engineering) designers. Engineering first year students and experts from professional practice are asked to complete a design brief – designing a playground – in a lab-setting.

The chart visualise the design process timelines of first year students and experts. The design illustrates patterns in practice how they relate to the quality of the outcome.The data was given by Centre for Engineering Learning and Teaching, University of Washington.

First Year Students Experts

Page 33: Takuya Furukawa Portfolio Interactive 25 May 2013

Thank you! + Danke schön!Takuya Furukawahttp://[email protected]