take control of your brand experience: a how-to guide

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How Digital Asset Management Empowers the Total Digital ExperienceA Practical How-to Guide


Deliver Memorable Moments of EngagementIn today’s all-digital environment, it is essential to coordinate your rich media value chain—how you engage your target audience with just the right digital assets to save them time and make a difference.

Take control of your brand experience.


Digital Assets and Business TransformationWithin your organization, a digital asset management (DAM) system servesas the single source of truth for all of your branded and approved assets—including photos, illustrations, videos, sound clips, and rich media in many other formats.


Enhancing DigitalExperience asAttention Spans Shrink


The Secret Sauce for Doing Businessin the Digital AgeFor shoppers, business decision-makers, or anybody looking for goods, services, answers, or anything else imaginable over the web, the one thing they don’t have is a lot of time.

No matter where they are, give them the right information at the right time, and make it easy for them to engage.


Channeling Digital Assets

With shrinking attention spans and the increased speed of doing business in the digital age, businesses must get control of and effectively manage all of the rich media relied on to deliver high-value digital experiences.


Next Steps for a Content Strategy

All types of rich media communicate the essential information customers need to make a decision, take action on a task, and/or become more informed.

The foundation for delivering High-Value Digital experiences is having a single source of truth for managing these many types of digital assets.


Three Real-Life StoriesDiscover more about managing digital assets to create engaging digital experiences enabled by a modern content platform.

• Learn Ways to build brand consistency among multiple creative agencies while controlling costs, reducing redundancy, and accelerating time-to-market

• Boost productivity across an enterprise by streamlining branded experiences

• Curate omnichannel museum experiences through digital stewardship


This e-book presents three real-life stories about managing digital assets to create engaging digital experiences enabled by a modern content platform.

These stories highlight how DAM delivers measurable results, improves marketing operations, reduces costs, and generates new revenues.

For more information contact us at [email protected]

Download e-BookHow Digital Asset Management Empowers the Total Digital Experience

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take control of your brand experience: a how-to guide

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