take action – activities to try on facebook
TRANSCRIPT
Use Social Media To Grow Your Business with Karen Clark
www.MyBusinessPresence.com
Take Action – Activities to Try on Facebook
1. Visit http://www.facebook.com/business for introductory instructions or to set up your Page for the first time. Consider purchasing my Fabulous Facebook Business Pages video for step-by-step instructions via video and a 50-‐page eBook.
2. Be sure to include lots of keyword-rich copy within your About section. Try using http://www.wordtracker.com for simple keyword suggestions. If you have a website, simply copy/paste the text from your web pages.
3. Once you have 25 Likes, secure a custom URL at http://www.facebook.com/username
4. Invite people to your Page by clicking the Build Audience button on the top of the Admin Panel. You can either invite existing Facebook friends, or upload an email database, or simply share the page to your personal Profile.
5. Under the gear icon on the top right, click on Use Facebook As (the name of your business Page) and then Like other Pages who serve a similar market. Use the search box to find them, then you can like and comment on their posts as your business. When you are done, go back to the gear and Use Facebook As (your name).
6. When using Facebook’s internal search box, make sure to click the magnifying glass to get to the full results page. Then on the left you can sort by Pages, People, Groups etc. Use the search to connect and interact with parallel businesses/consultants.
7. Be sure to list your business page as your most recent employer on your personal profile. Just copy and paste the business page title into the latest job box! It should call up the page as a clickable link once you save it.
8. Consider opening up your personal profile to public Followers. This allows non-friends to see posts you specifically mark Public. This increases your exposure in the search engines on any business- or
Karen Clark My Business Presencewww.mybusinesspresence.com FREE Social Media Resources707-588-9290 707-486-1927 [email protected] © My Business Presence. All Rights Reserved
Use Social Media To Grow Your Business with Karen Clark
www.MyBusinessPresence.com
expertise-related posts. https://www.facebook.com/about/follow
Continued on next page9. If you use Twitter, connect your business Page to your Twitter so your
Facebook Page posts will also go to your Twitter. Do this at http://www.facebook.com/twitter If the Facebook post is too long for Twitter, it will be shortened and redirected back to Facebook.
10. Check your Page statistics by visiting your Insights page. See which posts are getting the most reach, engagement, or vitality and plan your future posts accordingly. https://www.facebook.com/insights/
Want to dive in deeper? Learn more in Karen’s online course Take Action Social Media. Use code SUCCESS for 50% off. http://www.takeactionsocialmedia.com
Karen Clark My Business Presencewww.mybusinesspresence.com FREE Social Media Resources707-588-9290 707-486-1927 [email protected] © My Business Presence. All Rights Reserved