Open Social Media: Where we tell it like it is

What Does it Take to GainBusiness Value from

Facebook?By: Karla Campos Owner/Social Media Sass

Open Social Media: Where we tell it like it is

Personal Profile vs Business Pages

Per Facebook rules you can’t run a business on a personal page, if you do you run the risk

of having your page deleted.

What Facebook has to say: http://tiny.cc/a0qjjw

Open Social Media: Where we tell it like it is

Personal Profile vs Business Pages

It is a good thing to market your business through both your personal and fan page.

Remember that on your fan page you are your business and on your personal page you are you.

Open Social Media: Where we tell it like it is

Personal Profile vs Business Pages

Fan Pages:•Fan pages have no limit as to how many people can be fans•Fan pages have built in insights about how your content is performing •Fan pages have apps available that help with fan engagement and business productivity

Open Social Media: Where we tell it like it is

Personal Profile vs Business Pages

Fan Page Apps:

Open Social Media: Where we tell it like it is

Personal Profile vs Business Pages

Personal Pages:•Have a 5,000 friend limit•You can only have one personal page per Facebook TOS•Personal pages have the ability to join groups•You can attend events as a personal page

Open Social Media: Where we tell it like it is

How to set up your Business (Fan) page

To create a business (fan) page go to: https://www.facebook.com/pages/create.php

Open Social Media: Where we tell it like it is

Identifying your company's social media goals

What are your company’s social media goals?

Increase Sales perhaps?

It is all about strategy and using real life business knowledge on the social media channels.

How do you increase sales in real life?

Open Social Media: Where we tell it like it is

What makes someone follow your page?

What makes you follow a page?

Create and share great content

Make people feel welcome

Differentiate your page from others selling the same thing

Open Social Media: Where we tell it like it is

Building Relationships

Door to door sales and cold calling are a thing of the past, please don’t use those tactics in social media. Social media is about building relationships.

How do you build relationships? Same way you do in real life, talk to people on both fan and personal pages.

Open Social Media: Where we tell it like it is

Who is your audience?

Who is your audience?

Who are the people who would benefit from your service or product?

How do I find these people?

Open Social Media: Where we tell it like it is

Facebook Groups

Facebook groups are a great place to find those in your target audience and people who will refer you business.

To find groups in your field do a search on Facebook and start joining.

Don’t forget participating in the discussions is important.

Open Social Media: Where we tell it like it is

Brands on Facebook Pringles – Tournament of Flavors

(contests require contest apps per FB TOS)

Open Social Media: Where we tell it like it is

Brands on FacebookVistaPrint – Share your Design Event

(Fan pages can create events, but can join other people’s events)

Open Social Media: Where we tell it like it is

Brands on FacebookAdidas – Tokyo Promo

Open Social Media: Where we tell it like it is

Thank You

-Karla CamposConnect with me here on G+ or

Twitter: @socialmediasasshttp://facebook.com/socialmediasass