take a tablet: ereaders and the future of publishing
DESCRIPTION
The case for e-readers in the South African publishing environment. The technology, the business models and emerging best practices for digital publishing to these devices.TRANSCRIPT
The death of print…Again. Still.
e-Reader or Tablet PCWhat is it?
What’s the big deal?
Jeff Bezos,Founder of Amazon.com
Using an e-reader1. Light, ultraportable2. Comfortable screen3. Long battery life
4. CONTENT: Books, magazines, newspapers, industry journals, blogs, your own work documents
5. Full text search6. Bookmarking, reference7. Font sizing
Software factor
More people have downloaded e-book software for iPhones than have bought Kindles.
Device / Content / Connectivitytrifecta
+ eCommerce
EditionsLaunch with half a million books for sale
Bringing a gun to a knife fightApple’s iPad
SHOW ME THE MONEY!Technology blahblahblah…
Paid-for contentWill anyone pay for content in this format?
AdvertisingNew, big, sexy ad formats
Triple dipping… in the Media24 value chain
1.PAID FOR CONTENT incl. newspapers, magazines
or2.DYNAMIC, NEW ADS in e-reader format newspapers and magazines
3.eTAILING books through Kalahari.net
4.TRADITIONAL WEB with breaking news, blogs, social
The marketplaceThe products and playsAssociation of American Publishers…Total US book sales, 2008: $24.3 billionTotal e-book sales, 2008: $113m… or just 0.4% of total book sales!Total e-book sales, 2009: $350
.. 70% growth projected!!
Hearst’s Skiff
Bigger screens
Nostalgia, man?
Think localThe curious case of FNB vs Business Day
Think localWho is the target market?
Conclusion: Where is the event horizon?1. Reader device crucial. Price, connectivity.
2. Paid for content possible… and likely
3. Projected 2-5 years to critical mass in ZA
Case study: MoneyMaker irrigation pump
3 things to do to succeed with a product in Africa• Speak to at least 25 poor people• Make sure your product will positively impact
at least 1 million people• Make sure your product pays for itself in 2
years.
- Martin Fisher, Inventor of the the MoneyMaker irrigation pump
