taipei taiwan billboard, mtr, airport, bus, taxi and building wrap media kit

7/24/2019 Taipei Taiwan billboard, MTR, airport, bus, taxi and building wrap media kit

1/121

aipei OOH mega media

introduction!

Bus Street

Furniture

Airport Trolley Metro Billboard


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Street Furniture Media


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Taipei around 2,275,000people/d

contact group:

aipei: 6 roads

Survey Source

"#ielsen 20$0%7&

20$0'$2

Tapei Street Furniture

Light Box Advertising Media


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Media Amount Media Rate Production cost

Taipei StreetFurniture

6sets(12 faces)

USD$246!"

#moUSD$4"4

Tota% USD$&41"' Duration 2!11#'#'6#'




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Taiwan Taoyuan International Airport

Domestic & International Airli

nes

ommercial !e"ia #

osition Intro


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Billboard

JianGuo ElevatedRoad


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Position and D

Media fee 1 mont*+ USD$2!'!6

Printed si,e + 62!-21!!cmD+ 62!-12&!cm

Production fee USD$&."# once

25.064346,121.541018

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Jian Guo Elevated Road Billboard


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Touyan Intl. Airport, Terminal 2


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$%

Location

in front of the rstoor carousel R!

"#$E %&M(H)x '(M(W)

Media )osts *(+,-( ./onth

0roduction costs1 '2+,'!

.each


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$%

Location

in front of the rstoor carousel R+

"#$E %&M(H)x '(M(W)


0roduction costs1 '2+,'!

.each


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$%

Location

in front of the rstoor carousel R

"#$E %&M(H)x '(M(W)


0roduction costs1 '2+,'! .each


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$%

Location

in front of the rstoor carousel R*

"#$E %&M(H)x '(M(W)




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$%

Location

in front of the rstoor carousel R'

"#$E %&M(H)x '(M(W)




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$%

Location

in front of the rstoor carousel R&

"#$E %&M(H)x 2M(W)

Media )osts ((!,3(& ./onth

0roduction costs1 3,+&!

.each


15/121

$%

Location

in front of the rstoor carousel R(

"#$E %&M(H)x 2M(W)



.each


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$%

Location

in front of the rstoor carousel R3

"#$E %&M(H)x %&M(W)



.each


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$%

Location

in front of the rstoor carousel R+

"#$E %&M(H)x %&M(W)



.each


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'erminal ( * +,it corri"or

Location: Exit corridor S1 ~ S7 & S11 ~S17

Size 1.5M(H) 3M(W)


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'erminal ( * +nter- ".t-*/ree s0o1areaLocation: "1~"3#and "$~"!

Size %M(H) 5M(W)


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'erminal ( * +ntr- 0allLocation: 'to co'nter to*. L1~L+

Size %M(H) $M(W)


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'erminal ( * Immi2ration 3a22a2e 0all4t0e .stoms area56

Location: "15&"1!

Size 1.+M(H) 5M(W)


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'erminal ( * 7elcome entr- 0all

Location: ,1&,%

Size 1.+M(H) 1!.5M(W)


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Billboards


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A""ress ? =r" :ection? +ast >(HF>6G>=K

Lon2it."e(J(6MFHEMG4(J(N =JO M=6EE(GOO5

Latit."eJM6EM(KFF4JMN =O G6KKHFOO5

:iPe QJKME C 7=KEE

AD ost

#ro".ctin2 ost A3o.t


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Outdoor Advertisement Billboard

Taipei, Taiwan

1


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1

Ad Space Location: Rooftop Building #5, No. 47 Lane 10, 2ndSection

of Bade Road, Taipei facing no!t"

Ad Space $i%en&ion: '0( ) 21* +"i

Ad Space +"a!acte!i&tic&:

1. A &%all and e)ui&ite ad &pace on t"e no!t"-&out" di!ection oe!t"e +"ien /uo iaduct, located in a po&ition i%po&&ile to %i&&, t"i&

ad &pace i& &u!e to i%p!e&&

Ade!ti&ing ee&

3nclude ad &pace !ental fee&, u&e of illu%ination and fie "ou!

pe! da of elect!icit ill& p!oduction co&t and ta) not included.

6!oduction et"od: Steel f!a%e8o!9 and 8ind8ae p!oof

oa!d, co%pute! p!inted i%age 8it" %etal "alide la%p&


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STUV Taipei Station

STWX Y National Taipei Gnie!&it of

Tec"nolog

Z[\] +"ung-*&iao Ca&t Road

^_

/ung9uan`] *&in-*ai Road

bdf] +"ien /uo C)p!e&&8a

g%h Ad Space Location

j f +iic Bld

k^] *ig"8a

Z[\] Chung-Hsiao ast !oad] Hsin "heng "outh !oadpq Custom #ansionSTWXY$ational Taipei %niversity o&

Te'hnologyjf Civi' Blvduvw The Original (uanghua Bridgex )est \ astg%h Ad "pa'e *o'ationyz\] Chang An ast !oad{|] "ung Chiang !oad

Ad Space Location $iag!a%

1 2


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STUV Taipei "tation}~T] +hong "han $orth !oadx]$aning )est !oad\]$aning ast !oad

g%h Ad "pa'e *o'ation "hin (ong #itsuoshi}~V #etro +hong "han "tation i /ie /epartment "tore "hilin /anshui

Ad Space Location $iag!a%

4

Ad R t d


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6!oduct Na%e Specification Huantit Gnit 6!ice

1.2ndSection Iianguo Jiaduct Bade Road, Taipei

+lo&e to i!a%a!, +apital and Leofoo *otel& '0


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MTR Scope of Operation

Sole provider of platformand compartment ads to the68 stations of the Taipeimetro system

Danshui line station ads Xindian line station ad

Zhonghe line station ads

Bannan line station ads

Muzha line station ads

Neihu line station ads

Medium high !olume metro !ehicle"rap ads

Medium high !olume metrocompartment ads

#lat$orm #D# %&' piece


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E$$ecti!e at reaching %'()* y+o+ consumers

,r-an ads that reach hea!y spenders

Ta.es ad!antage o$ the indi!iduality o$ each

station

/uita-le $or a "ide range o$ commodities to

satis$y the consumer0s e!ery need

igh and easily 2uanti$ia-le$lo" o$consumers "ith a "ide reach

/uper- media setting

Advantages


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Source " #ielsen $edia %nde& 2009'02009'06

$RT commuters are heavy consumers $en and -omen in the -or1force students ma1e up 80+ of commuters!

38+ have a colle.e de.ree or hi.her/ 73+ are 20*9 y!o! consumers

,ccupation distriution

4ducation distriution

".e distriution

Audience

Ele/entar45 less-6

Junior 7igh'6

)ollege andabove226

8ther'&6

"enior 7igh(6


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Media Usage

Main hall3plat$orm light -o4es


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Media Usage

5alls/tair"aysTurnstiles6ompartment

doors7ree-oards


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$RT media creative layout


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'ai1ei !ain :tatio

n


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'ai1ei !ain :tation 7*'E(7*'EJ

Media cot: -" /1#3!7#100ont2rod'ction cot: -" / 3+#737eac2


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'ai1ei !ain :tation 7*'E=7*'EF

Media cot: -" / 77$#!0ont2rod'ction cot: -" / %7#11!eac2


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/012345

Taipei $ain Station 4scalators stic1ers

Media cot: -" / $3%#15ont2rod'ction cot: -" / 1#1$0ection eac2


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'ai1ei it- Qall :tat

ion


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#lat/orm 7alls 7*#E(

4'o


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#lat$orm 5alls 5(#'%9To :ongning /tation;

Media cot: -" / 5$!#+$0ont2rod'ction cot: -" /177#7%3eac2


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Stair-ays 5all 50 50*

Media cot: -" / 1#0%5#3%5ont2rod'ction cot: -" /3+#737% ide


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Stair-ays 5all 50 50*

Media cot: -" /1#0%5#3%5ont2rod'ction cot: -" /3+#737% ide


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Stair-ays 5all 507 508

Media cot: -" /1#11!#$!5ont2rod'ction cot: -" /3+#737% ide


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et!opolitan Satelite Je"icle

+o%pan

Supe! Satelite Je"icle

+o%pan

Auto%oile Ade!ti&ing

+oope!ation 6lan


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An Intro".ction to

!etro1olitan

:atelite e0icle om1an-

!etro1olitan :atelite e0icle om1an- 8as esta3lis0e" on A1ril JKt0JEEH? t0e com1an- 8as 0onore" 8it0 9.tstan"in2 in t0eir /irst time 1artici1ation in m.nici1al eal.ation? merel- t8o -ears a/ter its esta3lis0ment? t0e m.nici1al 2oernmentalso a8ar"e" t0e 0i20est 0onors in 3ot0es1ect to +l"ers an" arin2 :erice tot0e com1an-6

(e integ!ate *ig" tec" 8it" ca!e to c!eate t"e "a!%oniou&t!iple-8inning !elation&"ip et8een pa&&enge!&, d!ie!&,

and eni!on%ent


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.m er o e c e

s

0astest 1rowth Theet!opolitan Satelite Je"icle +o%panalready have 344 vehi'les, se'uring

the $o. 5 growth speed in the industry.

There are 5644 vehi'les in theSupe! Satelite Je"icle +o%pan. The two maor vehi'le 'ompanies support ea'h other, more vehi'les and &aster speed.


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e0icle om1an- Area o/ :erice

The et!opolitan Satelite Je"icle +o%panmain area o& servi'e 'overs7

/eelung, Taipei, Ne8 Taipei, Taouan etcThe ratio o& 'ustomers in the population o& the area o& servi'e is as high as 389,

meaning that the transportation advertising spa'e have high visibility and e:posure.

Taipei city Shinpei

2,606,151 3,876,070 388,136 1,980,038 14,274,119 23,124,514

2010 1

"our'e7 "tatisti's by /epartment o& Household !egistration, #inistry o& Interior A&&airs, ;anuary 2454.

Taipei City

Taipei County

Keelung County

Taoyuan

t!e"

Taipei #e$ Taipei Keelung TaiyuanCounty

t!e" Countie%an& Citie%

Total 'opulation

'opulation 2,606,151 3,86,00 388,136 1,80,038 14,24,11 23,124,514

#assen2ers are t0e 2ro.1 8it0 t0e str


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on2est /inancial ca1a3ilit-

#ost o& the passengers o& et!opolitan Satelite Je"icle +o%panare between age

24 < =4, maing them the strongest group in &inan'ial 'apabilities and 'onsumption

power in the maret.

T"e age cla&& of t"e &t!onge&t pu!c"a&ing po8e! i& et8een 20 - 40


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et!opolitan SateliteJe"icle +o%pan

Ade!ti&ing+oope!ation Huotation

S"eet


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A"ertisin2 .otation :0eet

A"ertisin2 on t0e e0icle 3o"-

Ad "9ace #te/ :uotation ;ote

*e!i+le o&y-&e"ti%ing

-&e"ti%ing /ee 6835#Tont!Ca"

T!e uotation i% t!e unit p"i+e pe" e!i+le pe"ont!.

Cu""ently t!e legal a&e"ti%ing a"ea i% on t!eou" e!i+le &oo"% (%ee iage aoe).

We +an al%o p"oi&e +u%toie& &e%ign% $it!p"i+e +al+ulate& %epa"ately.

'"o&u+tion /ee

(utput an& 7n%tallation) 4443#TTie

Total 11,281#T

A"ertisin2 .otation :0ee


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t

A"ertisin2 on t0e 3.m1er 3e0in" t0e e0icle

Ad "9ace


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A"ertisin2 on t0e 'r.n; oer

Ad "9ace


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A"ertisin2 on t0e 3ac; o/ car seat 411e

r5

Ad "9ace otal ;ote

-&e"ti%ing ont!e a+; o +a"%eat (


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A"ertisin2 on t0e 3ac; o/ car seat 411er5

4Lo8er i20t5

Ad "9ace otal ;ote

-&e"ti%ing ont!e a+; o +a"%eat (ig!t)

20+(W)20+(H)

136#Tont!Ca"

68.3#T'ie+e

1436#T

T!e uotation i% t!e unit p"i+epe" e!i+le pe" ont!


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eet

!ar;etin2 & #romotion Actiities +,1ense

Mar?eting 50ro/otionActivities

Activit4 >i/eMar?eting 50ro/otion

Activit4 =ees

otal 0rice

#ntegratedMar?eting 50ro/otion

Activities 1 !ou"(-t lea%t 3 !ou"%ea+! tie)

+&2;>.7our.car +&2;>.7our.car '3!+;>

0ro/otionActivities onassigned route

+&2;>.7our.car +&2;>.7our.car '3!+;>

#ote

1. 'ayent? in +a%! (&i%t"iute at t!e a+tiity %ite).2. T!e a+tiity i% +al+ulate& y !ou" an& ea+! a+tiity i% at lea%t 3 !ou"%

3. T!e aoe ee% &o not in+lu&e e!i+le a&e"ti%ing ee% an& outputp"o&u+tion ee%.4. T!e aoe p"i+e applie% to one &"ie" pe" e!i+le.5. 7n o"&e" to en%u"e e%t p"ootion e@e+t, plea%e notiy 10 &ay% eo"e t!ea+tiity i% to %ta"t.


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Tour bus wraps

45 T" d t f t i


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45

3t can go-a&-ou-plea&e, contact !ate100M, deg!ee of adaptailit 100M

3t can adapted to t"e &pecified !oute& and actiitie& of t"e client

$oule-dec9e! u&, la!ge ade!ti&ing panel, it can e co%pletel u&ed t"e

client to p!opagate t"e p!oduct& and !and

Be&ide& t"e g!eatl &u!p!i&ing i&ion of t"e ade!ti&ing panel, t"e neat and

noel of out8a!d appea!ance can i%p!oe t"e i%age of t"e ente!p!i&e

3t can e t"e 8all A$ fo! t"e actiitie& o! %edia &e&&ion&, and al&o t"e

inte!action 8it" t"e con&u%e!&.

T"e adantage& of tou! u& 8!apping

"ample42


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'an be the reversible bus &or in&ormational e:hibition

'an pla'e online orders on the bus

'an use 'omputers on the bus ride

sel&-&olding seat 'ould be store behind the 'lapboard or in the luggage

'arrier

/ouble-de'er bus Completeveneer-apple 'omputer

"ample42

43 "ample


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/ouble-de'er bus Completeveneer-od&"ai!

Can be in 'oordination with propagation and a'tivities

Inside hairdressing 'onsultationservi'e

deepen the memories o& intera'tions with the 'onsumers

43

"ample

/ i ! t4


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4 m per hour./riving in &i:ed route or non-&i:ed route &or publi'i>ing the A/.

? hours per day &or riding time, 'ould also be suitable with media session

o& the provin'e.

The driven route 'an be also set on the provin'es and 'ites whi'h are la'

o& the maret share o& the produ'ts or the brand, &or impressing the&resh 'onsumers and mareters.

/riven !oute4

:pe'tation &&e't4=


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Attra'ts the surrounding passengers and mareters.

nlarge the A/ presenting dimension by dispersive driven route.

Both providing driven route around Taipei or around the whole provin'e.

Improve the popularity o& the brand and the on-season produ'ts.

:pe'tation &&e't4=

@ t #


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@art #ap

Coloured drawing bus

e:ample

@art #ap


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@art #ap

Composition #ap


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Composition #ap

/imensioned drawing


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/imensioned drawing

Composition #ap


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Composition #ap

"ample


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" p e

"ample


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"ample

Succe&& +a&e


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Succe&& +a&e

Succe&& +a&e


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Succe&& +a&e


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Include a large light IPod bo! "##le table!

$hair% &ith the %a'e color! $o(ering%! Internal ceiling

and loor di%#la*)

Succe&& +a&e

A$ po&ition @ co&t


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Item Type uantity%nit

@ri'e6$T7

"ubtotal !emar

A/ Cost/ouble-de'er bus

Completeveneer5/ay

?,3==542,=32.=

produ'tion5 bus 263,24 26324 laminatingDrehabilitation

Total 'ost 36=8=2.=

p

"ample Tour bus !oute7 ETwo busesF

"'hedule7 0rom hotel to T)TC


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"'hedule7 0rom hotel to T)TC

?734am

8734am

0rom T)TC Ba' to hotel

3734pm

734pm

GA "heraton HotelG+hong:iao ast !d.

GB #!T +hong:iao 0u:ing "tation

G 0u:ing "outhern !d.

GC Harward @la>a Hotel89:;< 0u:ing "outh !d.GHoping ast !d. G Tun-Hwa "outh

G/ 0ar astern @la>a Hotel =:;< "e' 2 (eelung !oadG"onggao !d"

G Agora 1arden Hotel

G0 T)TC Taiwan world trade 'enter

$ote7 any route 'an be made. Airport to taipei as well. ?hrs a day allowed.


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ti t


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onention center area

"ieshow #ine!as4

A$%&'(5


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Num-er /ize A!aila-ility in %'11 #rice 9per month; #roduction 6ost

A1 May %% @ un


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T*0

T*02T*0

T*0*


T)('1 =)' > 5 1'? >

March @ Decem-er

NTC)??&'' NTC&*&)&

T)('% =)' > 5 1'? > NTC)??&'' NTC&*&)&

T)('= =)' > 5 1'? > NTC)??&'' NTC&*&)&

T)(') =)' > 5 1'? > NTC)??&'' NTC&*&)&

+ai#ei ,orld +rade $enter 3 4 in 1)


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T)(1%=) ='(5&%''> NT11=*%?' NT)??&''

T* ? 2*

/rand0att

Taipei 1!1 and t*e /rand 0att is %ocatednet to 3or%d Trade enterand &


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Location !a1A16!&

T4!1!2!&!4


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"on"han /omesti' Airport

Airport has only intl &lights &rom ;apan


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SonS"an Ai!po!t

Ad Space Anal&i&


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An Anal&i& on t"e $eelop%ent of lig"t 6a&&enge!& at Son&"an Ai!po!t

On #ay 35st2454. maor medias &o'used on the report o& "onshan Airport, volving intothe 1olden Aviation Cir'le o& $ortheast Asia. On #ay 34th, during an inspe'tion o& "onshan

Airport !ennovation @roe't, @resident #a said Both ;apan and Taiwan are on the edges o&

ast Asia, as long as we open up, we 'an be the 'enter o& ast Asia. "onshan Airport is similar

to HongJiao, Haneda and 1impo Airport in that they are all main airports o& maor $orth-

astern Asian 'itiesK when "onshan 'onne't with the above golden triangle in &uture, we 'an

'reate the $orth-astern Asia 1olden Aviation Cir'le.

Beginning on ;une 5th, regular &lights between "onshan and "hanghai HongJiao Airport

will start with 2? &lights per wee and 52 per month, the number o& passengers have beenin'reasing by month. !o% Octoe! and on, t"e flig"t et8een Iapan& To9o *aneda

Ai!po!t and Son&"an 8ill g!aduall &ta!t. The Taipei International 0lora :po in $ovember

will &urther e:pand the stream o& visitors in "onshan Airport.

Ad Space Anal&i&


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0un'tion @ositioning and /evelopment "trategy o& "onshan Airport

0un'tion @ositioning7 To be'ome the business airport o& the 'apital, provide moderni>ed and e&&i'ient aviation servi'e

/evelopment "trategy7

L"onshan and Taoyuan Airport divide their duties 'learly to avoid 'ompetition

"onshan shall develop into the 'apital 'ity airport, provide area departure and arrival or business aviation servi'e, mainly targe

ting 'apitals and business 'ities in ast and $orth Asia

L #aret "egment7 Business Aviation "ervi'e

Its e:'ellent lo'ation in a politi'al and e'onomi'al 'enter enables the attra'tion o& business travelers.

"imple departure and entry a'ross borders and high a''ess to downtown area meets the time reJuirements o& business travelers.

L !espond to di&&erent passenger and &right transportation demands

!espond to domesti', international and business passenger and &reight transportation demands, planning &or &uture development

to provide better servi'e, satis&y 'ustomers, et'.

Ad SpaceAdantage


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P Cnte!p!i&e Land%a!9

3ndicate t"e leading po&ition of t"e ente!p!i&e

L +lea!-+ut Ta!get

i!&t i%p!e&&ion on "ig" alue con&u%ption g!oup& and deci&ion-%a9e!&, etc

P 3nte!nationali&%

T"e location in Taipei enale& t"e ade!ti&ing effect to e)pand all oe! t"e p!oince and nation, it i& t"ee&t ad &pace fo! top !and i%age&

L ega Space

$ie!&ified planning, &pectacula! i&ual i%pact

L T"e Qate8a of Tai8an

Ade!ti&ing in a &ingle location to !eac" t"e 8"ole nation, !e%ind and fu!t"e! i%p!e&& depa!tu!e and

ent! pa&&enge!&

Ad Space Adantage&


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L C)ui&ite edia

C)cellent ad eni!on%ent en"ance p!oduct ualit i%p!e&&ion

L 3%po&&ile-to-%i&&

*ig" contact ad &pace 8it"in an enclo&ed ent! @ depa!tu!e po!t, ai!po!t pa&&e

nge!& !epeatedl contact 8it" t"e ade!ti&e%ent.

P Standing alone

T"e ade!ti&e%ent 8ill not e >d!o8n? no inte!fe!ence

P Long ti%e e)po&u!e

o!e people 8ill &ee t"e ade!ti&e%ent

P 6!oduct S"o8ca&e

$i!ectl int!oduce p!oduct to con&u%e!&

Ad /pace on the $irst $loor o$ the terminal -uilding Taipei International Airport


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Ad /pace on the second $loor o$ the terminal -uilding Taipei International Airport

Son&"an Ai!po!t Lig"t Bo) 6o&ition $iag!a%


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No. Aailale On6!int $i%en&ion

*)(-c%Sideont" Befo!e Ta)

Ade!ti&ing Sig" 6!oduction ee

Sideont" Befo!e Ta)

314 544.=.35 5== 'm M 2? 'm ?=,36 6,?88

315 Currently 5= 'm M =6 'm ?=,36 542,=33

#'2

#'&

Ad /pace on the $irst $loor o$ the -order entry-uilding /onshan Airport



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Domestic & International Airli

nes

ommercial !e"ia #

osition Intro

1assen2er "olu!e


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)'$' Arrival *eparture Toal

Ter!inal $ +,-(',.%/ +,0)0,..- $$,++.,.%$

Ter!inal ) -,0'$,./% -,-(%,%-% $+,+(0,%))

>ai@an >ao4uan #nternational Air9ort


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Arrival




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ocation Arri5a% /reetin 0a%% (F1)

Si,e 2!!cm(0)1"!!cm(3)

Media rate USD$214&.#mont*

Production cost USD$&.2" #eac* face

Tota% 3S*4)+(%-#eac* face

/2

/1

o77

F1




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g o d e s g ed a

ocation Arri5a% 0a%% sout* Passae (A16)

Si,e 2!!cm(0)4!!cm(3)Media rate USD$122#mont*

Production cost USD$1"6.

Tota% 3S*4$.,..%


i.ht o& "dvertisin. $edia


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. .

ocation 8it to 9aae %aim (D1:D2)

Si,e 2!!cm(0)4!!cm(3)

Media rate USD$"1"!#2 faces#mont*

Production cost USD$2.&

Tota% 3S*4-/,0+/

ot! o %igniA+ant eBit% a"e et$een t!e-""ial 'a%%po"t C!e+; Hall an& aggageClai, %o $e !ae to a;e t!e appli+ation$it! 2yea" +ont"a+t $it! -i"po"t.

T!e te" ?201100120130830


Call 0oster


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ocation Arri5a% 0a%% Sout* Passae (32)

Si,e 1'!cm(0)21!!cm(3)

Media rate USD$&4"2!#mont*

Production cost USD$'.2

Tota% 3S*4/',%$)

Taipei Metro

0


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:uantit4 40

7our 06?0024?00(18!ou")

>i/es 3 tie%pe" !ou"(38 tie%pe" $ee; )

Media Rate 15(%e+)


110/121

-or'at .ec +er' &ee/) 0edia rate

PP 152 2 er/D @ Media

Wall 'o%te" W2 2 otal "-*&(' 0roduction "&+*

B Plan

-or'at .ec +er' ,ee/) 0edian ai

PP 30A 2 er/ DCee? Media

Wall 'o%te" W2 2 otal "2((- 0roduction "&+*


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112/121



113/121


Trolley Advertisin2 Media


>rolle4 Advertising Media


114/121

Actin as a mo5in 7i%%7oard tro%%es circu%ate t*rou*out a%% areas of t*e airport to

de%i5er maimum reac* and fre;uenc in a prestiious en5ironment

T*is net co5erae of Termina% 1 ? 2 and arri5in audience@


>rolle4 Advertising Media


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Location Te"inal 1(lue) Te"inal 2(g"een)

:uantit4 400 400 800 (%et)

"iFe-33.5+(H) G 43+(W) 11+(H) G 2.5+(W)(&oule a+e)

C 12.5+(H) G40.5+(W)D 33.5+(H) G 43+(W)

- 32+(H) G 40+(W) 10+(H) G 2+(W)C 10+(H) G 40+(W)D 32+(H) G 40+(W)

Media rate


116/121

Taipei metropolitan area around5,()5,000

people/da

contact group:

Survey Source "#ielsen 20$0%7&

20$0'$2

Bus 1anels Media


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city

aic*u

ng

aina

n

+ao*su

ng

aipe

i

count

y

Taipei et"opolitan a"ea a"oun& 3,(+!,!!!people&ay

contact grou91

"urve4 "ource A)%;ielsen !'!3H!'!I'

Bus media can -e selected -y routes then demographic andgeographic targeting is possi-le so -us ad!ertising can -e acost(e$$icient option $or smaller campaigns or tacticalopportunities+Bus media can support medium to rein$orce -rand !alues orremind consumers o$ T F other media messages+

Taipei Metropolitan Area

Bus 0anel Media


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=or/at /ull =ayout

Media Rate


119/121

Taipei a"oun& ,3&,!!!people&aycontact grou91

>ai9ei1 ( roadsSurvey Source "#ielsen 20$0%7&

20$0'$2

Bus /top ad!ertising "ill literally ha!e people 2ueuing to see yourad!ertisement 9"ell sort o$; resulting in the gro"th o$ your -usinessand a return on your ad!ertising in!estment+




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Media Amount Media Rate Production cost

Taipei StreetFurniture

6sets(12 faces)

USD$2&4&6 USD$4''"

Tota% USD$2"... Duration 2!11#'#'6#'

Special Price

USD$27!!!


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