tag cloud script
DESCRIPTION
Innovative new ad unit for traffic monetization on CPC basis. High PayoutsTRANSCRIPT
Performance Real-time, performance-based optimization Volume 500 million ad opportunities per dayGlobal Reach customers around the worldExpertise Expert account management and transparent reporting
Presents:
Next Generation ofContent
Monetization
Our Managed Advertisers work directly with our experienced account management team to maximize their Return on Ad Spend
Traffic Source Optimization
Keyword and Search Term Optimization
Real-Time Reporting
Geo-Targeting
Ad Copy Optimization
ADVERTISER DEMAND
adMarketplace has over
100,000 advertisers competing
for Content Traffic.
PRICING PPC PROPERLY
Performance Pricer
adMarketplace prices Content Ad Opportunities individually.
PerformancePricer™ maximizes yield by increasing bids based on real-time performance data.
TM
300,000 properties.
For 10 years…Content Publishers have subjected users to the boring Text Box
Not New
Not Exciting
Not Engaging
Not Clever
Text Ad Box =Declining Publisher Yields
Publisher Yield = Price Per Click (PPC) x Click Through Rate (CTR)
Text Ad Boxes have low CTR’s
High PPC ads are often embarrassing… or worse
The Problem
What if Content advertising was more like…
THE BIG CHANGE
SEARCH
INTRODUCING…. MOUSE OVER SEARCH
THE BIG CHANGE
• What if…Content Advertising let users choose from a variety of
offers?
• What if…Content Advertising was so engaging and compelling that CTRs increased, and publisher sites were enhanced instead
of devalued
• What if…Content Advertising delivered high CPCs because it was
actually relevant to users
THE BIG CHANGE
INTRODUCING our Award-Winning
AD TAG CLOUD
Behavioral Analytics and Optimization
Ad Tag Cloud
Proven to Increase Yield Behaviorally Targeted – not Contextual Excellent User Experience
Real-time reports help you manage your traffic sources.
TRANSPARENT REPORTING
WHAT
WHEN
HOW MUCH
“We have seen tremendous success running the Ad Tag Cloud on the Fox Audience Network.
Users are engaging and interacting with the new unit and we are increasing our yield with adMarketplace.”
- Warren Kay, Vice President at Fox Audience Network / MySpace.
2010 Innovation Award - DomainFEST
Adam J. Epstein * President212.925.3205 * [email protected]