the art of skywriting - the demise of the tag cloud
DESCRIPTION
Argument for and against Tag Clouds.TRANSCRIPT
The Art of Skywriting -The Demise of the Tag Cloud
Gary Barber @tuna
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The Art of Skywriting - The Demise of the Tag Cloud
Tag Clouds, part of our community
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?
The Art of Skywriting - The Demise of the Tag Cloud
⋯ until they started to disappear
The Art of Skywriting - The Demise of the Tag Cloud
Law & Order - Special UX Unit
The Art of Skywriting - The Demise of the Tag Cloud
Who or What is Causing this?
The Art of Skywriting - The Demise of the Tag Cloud
The Investigation
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The Art of Skywriting - The Demise of the Tag Cloud
Its 2005⋯ and Flickr Steps forward
The Art of Skywriting - The Demise of the Tag Cloud
Popularised by Delicious & Technorati
The Art of Skywriting - The Demise of the Tag Cloud
By 2007, even Retail Loved Tag Clouds
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The Art of Skywriting - The Demise of the Tag Cloud
1) Size represents the number of times a tag is applied to a single item
Profiles of the Clouds.
The Art of Skywriting - The Demise of the Tag Cloud
1) Size represents the number of times a tag is applied to a single item
Profiles of the Clouds.
The Art of Skywriting - The Demise of the Tag Cloud
Profiles of the Clouds.
2) Size represents the number of items to which the tag has been applied or used.
5
The Art of Skywriting - The Demise of the Tag Cloud
Profiles of the Clouds.
2) Size represents the number of items to which the tag has been applied or used.
5
The Art of Skywriting - The Demise of the Tag Cloud
3) Tags are used for the categorisation of content items, the big tags mean more items in a category
Profiles of the Clouds.
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The Art of Skywriting - The Demise of the Tag Cloud
3) Tags are used for the categorisation of content items, the big tags mean more items in a category
Profiles of the Clouds.
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The Art of Skywriting - The Demise of the Tag Cloud
Visualisation of Word Frequencies
The Art of Skywriting - The Demise of the Tag Cloud
Presentation of Audience Organisation
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The Art of Skywriting - The Demise of the Tag Cloud
Alternative Navigational Aid
The Art of Skywriting - The Demise of the Tag Cloud
Visualize of Semantic Categorisation
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The Art of Skywriting - The Demise of the Tag Cloud
Visualize of Semantic Categorisation
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The Art of Skywriting - The Demise of the Tag Cloud
Tag Clouds had made it.
The Art of Skywriting - The Demise of the Tag Cloud
Tag Clouds had made it.
The Art of Skywriting - The Demise of the Tag Cloud
Tag Clouds had made it.
The Art of Skywriting - The Demise of the Tag Cloud
...Maybe not?
The Art of Skywriting - The Demise of the Tag Cloud
...Maybe not?
The Art of Skywriting - The Demise of the Tag Cloud
Trends and Appearance - Maybe?
The Art of Skywriting - The Demise of the Tag Cloud
Still the Tag Clouds met their Demise
The Art of Skywriting - The Demise of the Tag Cloud
The Prosecution
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The Art of Skywriting - The Demise of the Tag Cloud
Only 7% of Community Tagged in 2006
The Art of Skywriting - The Demise of the Tag Cloud
Only 7% of Community Tagged in 2006
Suspect No. 1
The Art of Skywriting - The Demise of the Tag Cloud
So Easy to get the Wrong Idea
11
The Art of Skywriting - The Demise of the Tag Cloud
So Easy to get the Wrong Idea
11
Suspect No. 2
The Art of Skywriting - The Demise of the Tag Cloud
We Assume Users Understand
The Art of Skywriting - The Demise of the Tag Cloud
We Assume Users Understand
Suspect No. 3
The Art of Skywriting - The Demise of the Tag Cloud
Research - Weighting is just the Design
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The Art of Skywriting - The Demise of the Tag Cloud
Research - Weighting is just the Design
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The Art of Skywriting - The Demise of the Tag Cloud
Research - Weighting is just the Design
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Suspect No. 4
The Art of Skywriting - The Demise of the Tag Cloud
Accessibility Issues
The Art of Skywriting - The Demise of the Tag Cloud
Accessibility Issues
Suspect No. 5
The Art of Skywriting - The Demise of the Tag Cloud
User Frustration = Search is Easier
The Art of Skywriting - The Demise of the Tag Cloud
User Frustration = Search is Easier
Suspect No. 6
The Art of Skywriting - The Demise of the Tag Cloud
No Help - Displaying Tags Alphabetically
The Art of Skywriting - The Demise of the Tag Cloud
No Help - Displaying Tags Alphabetically
The Art of Skywriting - The Demise of the Tag Cloud
Research Indicates:
The Art of Skywriting - The Demise of the Tag Cloud
Research Indicates:
• Large tags attract attention
• People scan for tags
• Centre tags attract attention
• Upper left quadrant gets more attention
• Suboptimal support for searching for specifics
The Art of Skywriting - The Demise of the Tag Cloud
6 Suspects for these Terrible Murders
The Art of Skywriting - The Demise of the Tag Cloud
The Defense
The Art of Skywriting - The Demise of the Tag Cloud
There has been no Murder⋯
The Art of Skywriting - The Demise of the Tag Cloud
Tag Clouds are Hiding in Plain Sight
The Art of Skywriting - The Demise of the Tag Cloud
Removed from their Home Pages
The Art of Skywriting - The Demise of the Tag Cloud
Removed from their Home Pages
The Art of Skywriting - The Demise of the Tag Cloud
⋯or Shuffled off to the Fringes
The Art of Skywriting - The Demise of the Tag Cloud
⋯or Shuffled off to the Fringes
The Art of Skywriting - The Demise of the Tag Cloud
Tag Cloud Secondary to Site Maps
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The Art of Skywriting - The Demise of the Tag Cloud
Tag Cloud Secondary to Site Maps
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The Art of Skywriting - The Demise of the Tag Cloud
Tag Cloud Secondary to Site Maps
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The Art of Skywriting - The Demise of the Tag Cloud
Arrival of the Auto Generators
17
The Art of Skywriting - The Demise of the Tag Cloud
Arrival of the Auto Generators
17
The Art of Skywriting - The Demise of the Tag Cloud
Index Clouds
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The Art of Skywriting - The Demise of the Tag Cloud
Button Clouds
The Art of Skywriting - The Demise of the Tag Cloud
Button Clouds
The Art of Skywriting - The Demise of the Tag Cloud
Combine Tag Clouds with Search
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The Art of Skywriting - The Demise of the Tag Cloud
Combine Tag Clouds with Search
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The Art of Skywriting - The Demise of the Tag Cloud
Combine Tag Clouds with Search
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The Art of Skywriting - The Demise of the Tag Cloud
Text Clouds
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The Art of Skywriting - The Demise of the Tag Cloud
Text Clouds
• Uses popular search keyword terms into a Tag Cloud
• Has same display and usability issues
• Information base larger with better weighted distribution
• Open to trending
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The Art of Skywriting - The Demise of the Tag Cloud
Topical Grouping
The Art of Skywriting - The Demise of the Tag Cloud
Topical Grouping
• Take a topic of interest
• Display Tag Cloud for that topic of related and subtopics
• Increase information findability on small population tags
• Increase serendipitous find
The Art of Skywriting - The Demise of the Tag Cloud
There is No Murder
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The Art of Skywriting - The Demise of the Tag Cloud
The Verdict
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The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
?
The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
The Community
?
The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
The Community
The Users?
The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
The Community
The Users
The Designers
?
The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
The Community
The Users
The DesignersThe Search Engines
?
The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
The Community
The Users
The DesignersThe Search Engines
Our Differences
?
The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
The Community
The Users
The DesignersThe Search Engines
Our Differences
People with Accessibility Issues
?
The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
The Art of Skywriting - The Demise of the Tag Cloud
Who is to Blame
WE ARE GUILTY
The Art of Skywriting - The Demise of the Tag Cloud
Is There a Future
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The Art of Skywriting - The Demise of the Tag Cloud
Is There a Future
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• Index or Button Clouds
• Combine with Search
• Overcome Accessibility Issues
• Explanation of the Tag Cloud
• Text Clouds
• Topical Grouping
Questions
@tuna
manwithnoblog.com
The Art of Skywriting - The Demise of the Tag Cloud
Thank You
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The Art of Skywriting - The Demise of the Tag Cloud