tackling a super early stage market - mozambique
TRANSCRIPT
The African FrontierPropertymaputo.com
Property Portal Watch Conference – Bangkok 2015
Topics
Who
Why
Market Approach
Moving Forward
Propertymaputo.com
1
Market Challenges
Opportunities
Doing Business
Mozambique
2
African PerspectiveContinent Landscape
Property Market
Emerging Tech Industry
Future Outlook
Africa
3
Propertymaputo.com presents – The African Frontier
Pedro Banderas Administrator
Propertymaputo.com
1
4
Izabal Slides
Divided service approach into 2 segments – direct search and ancillary based
Mozambique’s first vertical property portal.
Centralized online database for property search and ancillary services
Launched to focus on specific segmented market to gain initial traction – foreign expatriates & upper income
Who
Driven by accurate reflection of information and verification based
5
Izabal Slides
Lack of available tools
Frustration
1
OLX, Printed GazeEe
No Vertical in Existance
3
Real Estate Boom, influx of foreigners, FDI
Growing Market
4
All services & informaPon relaPng to property in one place
Centralized Platform
6
No medium to easily access informaPon (on anything)
Information Absence
9
Must be an easier way
Alternative?
2
Why
6
Izabal Slides
Officially incorporated
Maputo
June 2013 Officially incorporated
How Approached Market
$5,000
Simple Interface
Maputo (capital)
Strong SEO
Paid Medium
Segmented Market Focus
Blue Chip Companies
Built Relationships
Transparency
Educated
Systematic Approach
Innovated
Controlled Flow
Quality, Quality, Quality
7
Izabal Slides
Responsive Design Key with limited resources
All Real Estate Services Property, Developments, Ancillary Services, News
Approved Quality Market Trust
8
Izabal Slides
Revamped Technology Upgrade Pla`orm Mobile first Design Portuguese and English
Freemium Model Increased client base Quicker growth
App Creation Unique Features Agent Focus
Increased Content Out-‐list every compePtor
Moving Forward
Pedro Banderas Administrator
Mozambique
2
10
Izabal Slides
One of Africa’s highest GDP growth rates
Developing rapidly due to large FDI ($5.5 Billion in 2014 – third of GDP)
Real Estate Sector Booming (demand exceeding supply)
Rental focused from market demand. Buy-to-let from Investors perspective
Northern Areas of country still largely untapped (waiting for gas exploitation)
Market
24 Million 7.6% Mobile Use Natural Resources Growing Fast
11
Izabal Slides
T I A
Competitor
Challenges
Bereaurocracy
Unregulated (Agents)
Uneducated Market
Lack of Information This. Is. Africa. S.L.O.W
12
Izabal Slides
Infrastructure upgrades.
Fast growing economy
Less compePtors
Bare market
High demand
Booming real estate
More stock
Increased units
Emergence of high mobile device usage
Increased Mobile Use
Made us BeEer
Introduction of competitor
OpportuniPes
13
Izabal Slides
Doing Business
Consideration of local customs
Patient education of consumers & clients
Strong personal & influential relationships
Identification of segmented markets
Act Mozambican, Think International
Pedro Banderas Administrator
Africa
3
15
Izabal Slides
United States
PopulaPon – 319 Million GDP growth – 2.4% Internet Pen. – 87.7%
Asia
PopulaPon – 3.9 Billion GDP growth – 5.4% Internet Pen. – 48%
Africa
PopulaPon – 1.1 Billion GDP growth – 5.8% Internet Pen. – 26.6% Mobile Pen. – 67% (2000 – 1%)
African PerspecPve
Figures represent year 2014 Sources: IMF, World Bank , Internet World Stats
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Izabal Slides
ConPnent Landscape
26.6%
the last frontier
Telecommunications expanding fast
Majority of large horizontal players
Mobile influence easiest for mass use
Low skill level + uneducated market
Freemium models with long term outlook
online
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Izabal Slides
Expansion phase – market, mega projects buyer power, resources, aEracPve investment
Focus on established brand exploiPng new markets through retail. ResidenPal then follows
Increase in middle class market with higher buyer power than before
Most exciPng Pme in Africa – from now to 2030. CapitalizaPon of increased buying power, high growth rates, huge FDI for market sPmulaPon
MarketSegments
Low Income
73%Mid
Income
21%
HighIncome
6%
Growing Infrastructure Developer
Property Market
18
Izabal Slides
Internet Penetration
Desktop | Mobile
22.6% 67%
Mobile Subscribers
Emerging Tech Market
650 million
Mobile Market2nd largest in world behind Asia
40% telecommunications growth past 5 years
1.4% - other mediums
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Izabal Slides
Higher
More Educated
Consumer buying power
CompePPve Landscape
BeaurocraPc challenges
Fight for market share
Easier access through mobile
Network progression
Online search emergence
Future Outlook
Internet gaining traction as advertising medium
Increase in competitive landscape
Not mobile first, Mobile only
Increased consumer buying power
Long term focus. Evolving rapidly
20
Izabal Slides
Thank You
Propertymaputo.com presentaPon – The African FronPer
Bryan Wester
Founder & CEO Propertymaputo.com
[email protected] Linkedin.com/in/bryanwester