table of contents - nhl.compenguins.nhl.com/v2/ext/pdf/15.16 sponsor playbook/2015... ·...

Table of Contents

Element Page No.

Contact Information ……………………………………………………………………………………………………………………………………………. 3

2015.16 Game Schedule …………………………………………………………………………………………………………………………………….. 4

Critical Dates ………………………………………………………………………………………………………………………………………………………. 5

Print/Publication Elements …………………………………………………………………………………………………………………………………. 6

Radio Elements …………………………………………………………………………………………………………………………………………………… 13

New Media Elements .………………………………………………………………………………………………………………………………………… 16

Camera-Visible Signage.………………………………………………………………………………………………………………………….............. 20

LED Signage………………………………………………………………………………………………………………………………………………………… 25

Centervision TV Signage …………………………………………………………………………………………………………………………………….. 34

Videoboard Features ………………………………………………………………………………………………………………………………………….. 44

Gameday Hospitality …………………………………………………………………………………………………………………………………………… 45

Non-Event Day Hospitality ………………………………………………………………………………………………………………………………….. 49

Penguins Events ………………………………………………………………………………………………………………………………………………….. 59

Opportunities …………………...……………………………………………………………………………………………………………………………….. 64

Ice Crew & Mascot Request Forms ……………………………………………………………………………………………………………………… 67

CONSOL Energy Center Events…..…………………………………………………………………………………………………………………. 69

Production Rate Card/Charitable Event Request Form …….………………………………………………………………………………… 71

Contact Information

Name Title Phone Email

Terry Kalna Senior VP, Sales & Broadcasting 412.255.1936 [email protected]

Rich Hixon Executive Director/Partnership Sales 412.255.1806 [email protected]

Mark Turley Senior Director, Partnership Sales & Media 412.255.1907 [email protected]

Robbie Hofmann Director, Partnership Sales 412.255.1880 [email protected]

Andrew Taglianetti Manager, Partnership Sales 412.255.1824 [email protected]

Lori Wineland Director, Client Service 412.255.1918 [email protected]

Julie Klausner Senior Manager, Client Service 412.255.1779 [email protected]

Lindsay Mulvihill Senior Manager, Client Service 412.255.1955 [email protected]

Amanda Susko Senior Manager, Client Service 412.255.1902 [email protected]

Jim Meyer Client Service Coordinator 412.255.1803 [email protected]

Brian Magness Senior Director, Premium Seating 412.255.1829 [email protected]

Susan Heiss Executive Assistant 412.255.1973 [email protected]

Executive Staff General Numbers

David Morehouse President/CEO Pittsburg Penguins Front Office 412.642.1300

CONSOL Energy Center Address Official Websites

1001 Fifth Avenue, Pittsburgh, PA 15219 www.pittsburghpenguins.comwww.consolenergycenter.com

www.penguinsrinks.comwww.teampittsburghgear.com

2015-16 Game Schedule

2015-16 Critical Dates

July/August 2015:

• August 3 – Media Guide Ads (Amanda Susko)

• August 3 – In-Ice Logos (Lori Wineland)

• August 10 – Suite Night Reservations (Lindsay Mulvihill)

• August 14 – LED Rotation Graphics (Lindsay Mulvihill)

• August 14 – Fixed/LED Dasherboards (Lori Wineland)

• August 14 – Web Banner& Pre-Roll Ads (Jim Meyer)

• August 20 – CenterVision Digital Ads (Jim Meyer)

• August 20 – Videoboard Feature Logos (Julie Klausner)

September 2015:

• September 2 – IceTime Ads (First Half) (Lori Wineland)

• September 10 – Pre-Season Roster Ads (Lori Wineland)

• September 10 – Radio Spots (Amanda Susko)

• September 11 – Show Time Q4-15 Ads (Lori Wineland)

• September 14 – Airship Drop Coupons (Jim Meyer)

• September 14 – Pens Predictor Gift Cards (Jim Meyer)

• September 14 – PensPoints Awards (Jim Meyer)

• September 18 – Yearbook Ads (Amanda Susko)

October 2015:

• October 2 – Pet Calendar Ads (Amanda Susko)

December 2015:

• December 2 - IceTime Ads (Second Half) (Lori Wineland)

• December 4 - Show Time Q1-16 Ads (Lori Wineland)

March 2016:

• March 2 – IceTime Ads (Post-Season) (Lori Wineland)

• March 11 – Show Time Q2-16 Ads (Lori Wineland)

June 2016:

• June 10 – Show Time Q3-16 Ads (Lori Wineland)

IceTime Magazine Ad Specs & RequirementsContact: Lori WinelandDeadline: September 2, 2015

IceTime Magazine Ad Specs & RequirementsContact: Lori WinelandDeadline: December 2, 2015

IceTime Magazine Ad Specs & RequirementsContact: Lori WinelandDeadline: March 2, 2016

Player Image Use Guidelines

Guidelines for Player Image Use in Advertising2015.16 Season

Corporate Partners of the Pittsburgh Penguins wishing to use imagery* of players, either on or off the ice, in their advertising for Penguins publications, must adhere to the NHLPA’s Group License Agreement and the following guidelines set forth to teams by the NHL and NHLPA:

• Artwork must contain four (4) or more players who are equally represented either in a single image or multiple images of equal size and placement.

• All artwork containing player images is due no later than Friday, August 28, 2015.

• All artwork containing player images is subject to approval by both the NHL and the NHLPA. The earlier deadline is required to accommodate this approval process.

• Either the NHL or the NHLPA, or both, can request changes to submitted artwork or can reject it outright due to league or player contractual conflicts.

• The images can only contain Pittsburgh Penguins players. You do not have the rights to promote other team’s players outside of their home market.

• The NHLPA logo will need to be placed on all ads containing player imagery.

• Player imagery includes photographs, references to names/numbers and drawings or likenesses of National Hockey League players.

Yearbook Ad Specs & Requirements Contact: Amanda SuskoDeadline: September 18, 2015

Show Time Ad Specs & RequirementsContact: Lori WinelandDeadline: September 11, 2015

Media Guide Ad Specs & Requirements

All ads should be produced in an 8 ½ x 11 PDF format. In addition to the placement of your ad, your logo will be featured on thejacket of the DVD. Please provide a hi-res .JPEG of the desired logo.

Contact: Amanda SuskoDeadline: August 3, 2015

Radio Network Requirements

All commercial spots should be emailed directly to Amanda Susko ([email protected]) in .mp3 format. Please notethat you can change your spots throughout the season, with 48 hours notice.

For Digital General Systems or other distribution services, spots should be routed to the proper call letters, WXDX-FM, or thePittsburgh Penguins Radio Network. Please include the ISCII number.

Contact: Amanda SuskoDeadline: September 10, 2015

mailto:[email protected]

HD Radio Network Requirements

All commercial spots should be emailed directly to Amanda Susko ([email protected]) in .mp3 format. Please notethat you can change your spots throughout the season, with 48 hours notice.

Contact: Amanda SuskoDeadline: September 10, 2015


Website Ad Specs & Requirements

Website Banner Ads

Homepage* and Video Player Pre-Roll Ads

*NOTE: There are NO companion ads for a homepage pre-roll video ad.

Video Player Companion Ads

For team channels, run of player video ads are accompanied by two (2) companions, sized 728x90 and 300x250. These companions must be image files (.JPEG, .GIF, .PNG) and under 40K max file size.Ad timing: Video pre-roll ads will play upon channel entry and again at a minimum of 2.5 minutes later. Ads will only play in between video streams – ads will never interrupt single stream.

Resolution Video Length Max Data Rate Audio Date Rate Frame Rate Formats Accepted

640x360 10 seconds maximum

670 kbps Video 96kb stereo audio 30fps • MP4• MOV

Unit Size Max File Size Pop-ups Expandable

728x90300x250

GIF/JPEG: 40K NO NO

Unit Size Max File Size Pop-ups Expandable Formats Accepted

300x100 GIF/JPEG: 40K NO YES GIF/JPG FLASH

Contact: Jim MeyerDeadline: August 14, 2015


Video Pre-Roll and Companion Ads



Website Ads – 300x100


Mobile Website Banner Ads

AD UNIT FORMAT SPECIFICATIONS

Smart Phone Banner Ad • Format: Smart Phone Banner Ad• Dimension: 320 x 50• Color: 16 colors• File Size: <8 K• Format: GIF / JPG / PNG

Mobile App • Format: Mobile App• Dimension: 640 x 100• Color: 16 Colors• File Size: <8 K• Format: GIF / JPG / PNG

Fixed Dasherboards

Board Decal – 11 feet x 30 inchesBoard Imageable Area – 10.5 feet x 30 inches

All dasherboard signage creative, including advertising logos and/or traditional trademark script, must be set against a white background for static and digital signage applications. Floating white is defined as color artwork or trademark script on a white background creating “floating white” signage.

Advertising logos or traditional trademark script may be any color, providing that dark colors, including, but not limited to black, may not, taken individually or collectively, exceed 30% of the total square footage of the sign, not otherwise dominate the sign. Approval is at the NHL’s sole discretion.

All artwork should be submitted in .JPEG format as well as .EPS format.

Design RecommendationsArtwork should be designed with the 3 B’s in mind:BOLDBRIGHTBASIC

Contact: Lori WinelandDeadline: August 14, 2015

Fixed Dasherboards

LED Dasherboards

LED Dasherboard Dimensions:224 w x 64 h pixels

All dasherboards signage creative, including advertising logos and/or traditional trademark script, must be set against a whitebackground for static digital signage applications. Floating white is defined as color artwork or trademark script on a white background creating “floating white” signage.

Advertising logos or traditional trademark script may be any color, providing the dark colors, including, but not limited to black, may not, taken individually or collectively, exceed 30% of the total square footage of the sign, not otherwise dominate the sign. Approval is at the NHL’s sole discretion.

All artwork should be submitted in .JPEG format as well as .BMP format.

Design RecommendationsArtwork should be designed with the 3 B’s in mind:BOLDBRIGHTBASIC


LED Dasherboard Requirements

Melissa Goncalves * [email protected] x143


In-Ice Advertising Specs & Requirements

Only primary logos or corporate brand names (including either Internet company name or site address but not both) may be placed in-ice. No depictions of product (other than incorporated in pre-existing logo or brand name), marketing slogans or advertising copy may be used. All in-ice designs, including new artwork, are subject to League review and approval for compliance with these guidelines.

Each respective in-ice logo may occupy an area no greater than eighty-one (81) square feet. The maximum height of each position may be no more than nine feet, while the maximum length may be no more than 15 feet (e.g.: if an in-ice logo is fifteen feet long, it must be no higher than five feet; or if an in-ice logo is nine feet high, it must be no longer than nine feet).

No dominant black, dark, or fluorescent colors will be permitted. Approval is at the NHL’s sole discretion.

All artwork should be submitted in jpeg format as well as EPS format.

PMS colors must be submitted with final artwork.

Production by: Jet Ice1091 Kerrisdale BoulevardNewmarket, ONT L3Y 8W1Phone: 905-853-42-4Fax: 905-853-8484

All production and delivery will be coordinated by the Pittsburgh Penguins. Billing will be channeled through the PittsburghPenguins on behalf of Jet Ice.


LED SignageContact: Lindsay MulvihillDeadline: August 14, 2015

If Sponsor wishes to contract ANC to create LED animations, please contact Melissa Goncalves ([email protected]) at ANC to begin the creative process, outlined on the following pages, no later than July 31, 2015.

If Sponsor is delivering finished graphics built to the specs outlined on the following pages, finished files must be delivered to Lindsay Mulvihill no later than August 14, 2015.


LED Signage – Table of Contents

LED Signage

LED Signage – Center Hung Display

LED Signage – Lower Fascia Ring

LED Signage – Upper Fascia Ring

LED Signage – Additional Venues

LED Signage – Content Information

LED Signage – Guidelines

Centervision TV System

Centervision Guidelines

Centervision TV System – Right Rail Ad

Right Rail Ad Content

• All artwork must be created at 296 pixels wide x 914 pixels high – 72 dpi

• All artwork must be in .PNG format

• All other file formats cannot be accepted

• All text must be bold, large and limited to the most important message

• Please note: small, thin fonts and large amounts of text will be lost in these ads

Logos

• All logos must be sent in high-resolution .EPS format

• If a usage guide exists, please forward that as well


Centervision TV System – Right Rail Ad Example

Centervision TV System – Menu Ad

Menu Ad Content





• Please note: small, thin fonts and large amounts of text will be lost on these ads

Logos




Centervision TV System – Menu Ad Example

Centervision TV System – Digital Ad Display

Digital Ad Display Content





• Please note: small, thin fonts and large amounts of text will be lost on these ads

Logos




Centervision TV System – Digital Ad Display Example

Centervision TV System - Guidelines

Video Content

• Video must be created at 1920 pixels wide x 1080 pixels high or a minimum of 1280 pixels wide x 720 pixels high

• Preferred file formats and codecs: Apple ProRes 4:2:2, DVCProHD, MPEG Transport, or uncompressed – All Files should be inQuickTime format

• Accept HD tape formats: BETA HDCam, DVCProHD, XDCam HD, Blu-ray

• Accepted SD tape formats: BetaCamSP, Digital BetaCam, DVC CAM, MiniDV, DVCPro, XDCam SD

Logos




Centervision TV System – Animation Specs

Centervision Animation Specs

• All Flash objects must fit into display region

• Digital Ad Display = 1920x1080

• Right Rail & Menu Ad = 296x914

• Animations must be a .SWF file extension

• Ads must be created with Flash version 7 or lower

• Must be 12 fps or less on the DMP 4310G

• When animating, do not use tweening

• Only create Flash animations using ActionScript 2.0

• A maximum of 2 animated objects may be used in a region

• Allow time for testing on Centervision Platform before final deployment


Centervision TV System – Important Information

Design Recommendations

• Artwork should be designed with the 3 B’s in mind:

1. BOLD

2. BRIGHT

3. BASIC

• All art must be approved by the Penguins


Videoboard Feature Specs & Requirements

All logos are to be submitted in a high-resolution .EPS format. The Penguins Entertainment Department is responsible for thecreation & production of video formatted logos & replay animations.

NOTE: .JPEG & .TIF files are NOT acceptable formats for videoboard use.

Contact: Julie KlausnerDeadline: August 20, 2015

Suite Night Selection Form : Executive Suite (12p)

Company Name:

Contact Name:

Phone Number:

Email Address:

Number your selections in order of preference, including at least three (3) additional choices in the event that certain dates are not available.

We will notify you of the confirmed reservation dates(s) once filled. All tickets and parking passes will be sent 30 days prior to the game date.

____ Tuesday Oct. 13 MONTREAL 7:00 p.m.____ Thursday Oct. 15 OTTAWA 7:00 p.m.____ Saturday Oct. 17 TORONTO 7:00 p.m.____ Tuesday Oct. 20 FLORIDA 7:00 p.m.____ Thursday Oct. 22 DALLAS 7:00 p.m.____ Thursday Oct. 29 BUFFALO 7:00 p.m.____ Wednesday Nov. 11 MONTREAL 7:30 p.m.____ Friday Nov. 13 COLUMBUS 7:00 p.m.____ Tuesday Nov. 17 MINNESOTA 7:00 p.m.____ Thursday Nov. 19 COLORADO 7:00 p.m.____ Saturday Nov. 21 SAN JOSE 7:00 p.m.____ Wednesday Nov. 25 ST. LOUIS 7:00 p.m.____ Saturday Nov. 28 EDMONTON 7:00 p.m.____ Friday Dec. 11 LOS ANGELES 7:00 p.m.____ Monday Dec. 14 WASHINGTON 7:00 p.m.____ Friday Dec. 18 BOSTON 7:00 p.m.____ Saturday Dec. 19 CAROLINA 7:00 p.m.____ Monday Dec. 21 COLUMBUS 7:00 p.m.____ Wednesday Dec. 30 TORONTO 7:00 p.m.____ Saturday Jan. 2 N.Y. ISLANDERS 7:00 p.m.____ Tuesday Jan. 5 CHICAGO 7:00 p.m.____ Sunday Jan. 17 CAROLINA 3:00 p.m.____ Thursday Jan. 21 PHILADELPHIA 7:00 p.m.____ Saturday Jan. 23 VANCOUVER 12:30 p.m.____ Tuesday Jan. 26 NEW JERSEY 7:00 p.m.____ Tuesday Feb. 2 OTTAWA 7:00 p.m.____ Monday Feb. 8 ANAHEIM 7:00 p.m.____ Wednesday Feb. 10 N.Y. RANGERS 8:00 p.m.____ Thursday Feb. 18 DETROIT 7:00 p.m.____ Saturday Feb. 20 TAMPA BAY 12:30 p.m.____ Saturday Feb. 27 WINNIPEG 3:00 p.m.____ Monday Feb. 29 ARIZONA 7:00 p.m.____ Thursday Mar. 3 N.Y. RANGERS 7:00 p.m.____ Saturday Mar. 5 CALGARY 3:00 p.m.____ Tuesday Mar. 15 N.Y. ISLANDERS 7:00 p.m.____ Thursday Mar. 17 CAROLINA 7:00 p.m.____ Sunday Mar. 20 WASHINGTON 6:00 p.m.____ Thursday Mar. 24 NEW JERSEY 7:00 p.m.____ Tuesday Mar. 29 BUFFALO 7:00 p.m.____ Thursday Mar. 31 NASHVILLE 7:00 p.m.____ Sunday Apr. 3 PHILADELPHIA 3:00 p.m.

Please select your date(s) for Executive Suites on the right.

Executive Suite Amenities• Three (3) VIP Parking Passes • Twelve (12) tickets • Option to purchase four (4) standing-room only tickets• Access to Lexus Club, Captain Morgan Club and First

Niagara Club. • Food and beverage are available at an additional cost.

Contact: Lindsay MulvihillDeadline: August 10, 2015

Suite Night Selection Form : Party Suite (40p)

Company Name:

Contact Name:

Phone Number:

Email Address:


We will notify you of the confirmed reservation dates(s) once filled. All tickets and parking passes will be sent 30 days prior to the game date.

Please select your date(s) for Party Suites on the right.

Party Suite Amenities• Five (5) Garage Parking Passes.• Forty (40) tickets.• Option to purchase ten (10) standing-room only tickets• Access to Lexus Club, Captain Morgan Club and First

Niagara Club. • A $1,500 food and beverage credit is included.



CAL U Conference Room Selection Form : (40p per)

Company Name:

Contact Name:

Phone Number:

Email Address:


Please also indicate the number of conference rooms you are requesting per date.

We will notify you of the confirmed reservation dates(s) once filled.

Please select your date(s) for use of a Conference Room(s) on the right.



Seating Chart

Hospitality Rentals and Catering Information

CONSOL Energy Center provides a unique opportunity for corporate and social groups to enjoy the arena for non-hockey relatedevents such as meetings, conferences, weddings, galas and more!

CONSOL Energy Center proudly serves the downtown business district, while offering an elegantly furnished and functionallydesigned location for corporate and social functions.

Anna Bixler412.255.1779

Arena Bowl

The Arena Floor offers impressive presentation capabilitiesand a very unique atmosphere for your next event. Specialflooring protects the ice surface and allows for amemorable setting for balls, galas, ceremonies, weddingsand more. All events are custom-designed with you inmind and can accommodate all elements of creativity withconvenient loading space.

Arena Bowl• 16,000 sq.• Capacity – Banquet rounds 1,000; Reception 2,000• Rental Fee – Call for details• Capacity is dependent upon event type. Capacity could

change due to the need of stages, buffet tables, dance floors, A/V, displays, etc.

California University of Pennsylvania Conference Center

The CONSOL Energy Center Conference Center offers a unique place to hold your next conference or meeting. Located on the PNCSuite Legends level, the Conference Center consists of four state-of-the-art adjacent meeting rooms.

Our Conference Rooms ensure comfort for an intimate group of 10 or a large group of 160 by simply removing or adding thedividing wall. Each room is equipped with audio/visual equipment such as a pull down screen, overhead projector, surround sound,podium, microphone and conference phone.

Customized catering services, provided by ARAMARK, range from continental breakfasts to lavish sit-down dinners.

Conference Room (One Room)• 660 sq.• Capacity – Classroom 30, Reception 40• Rental Fee - $750 (5 hour rental)

Conference Room (All Four Rooms)• 2,700 sq..• Capacity – Classroom 120, Reception 160• Rental Fee - $2,500 (5 hour rental)• Capacity is dependent upon event type. Capacity could


Captain Morgan Club

The Captain Morgan Club is a luxurious space, located on the FedEx concourse, that offers an intimate setting for parties of up to 300 guests. The traditional décor creates a unique, but truly home-style atmosphere inside the home of the Pittsburgh Penguins with great views of the arena bowl. The Captain Morgan Club allows guests to relive hockey’s greatest moments as memorabilia is displayed throughout the lounge. This dynamic space can be molded to fit your needs. Customized catering services, provided by ARAMARK, range from continental breakfasts to lavish sit-down dinners.

Captain Morgan Club• 4,800 sq.• Capacity – Banquet Rounds 150, Reception 350• Rental Fee - $2,000 (5 hour rental)• Capacity is dependent upon event type. Capacity could

change due to the need of stages, buffet tables, dance floors, A/V, displays, etc

First Niagara Club

The First Niagara Club is located on the FedEx concourse and offers a great view of the arena floor. This vibrant space is ideal for hosting events of up to 300 guests. The contemporary décor is intimate yet spacious featuring white glass high-top tables and a backlit bar. Soon to be your favorite destination at CONSOL Energy Center, the First Niagara Club will surely make your next party a memorable one. Customized catering services, provided by ARAMARK, range from continental breakfasts to lavish sit-down dinners.

First Niagara Club• 3,600 sq.• Capacity – Banquet Rounds 120; Reception 300• Rental Fee - $2,000 (5 hour rental)• Capacity is dependent upon event type. Capacity could change

due to the need of stages, buffet tables, dance floors, A/V, displays, etc.

Lexus Club

The Lexus Club is the perfect setting for anyone looking toimpress their guests. With picture-perfect views ofDowntown Pittsburgh, the Lexus Club is one of the arena’smost exclusive spaces. This sophisticated, restaurant-stylevenue combines comfort and elegance to create the perfectfeel for weddings, galas, receptions and more.

Customized catering services, provided by ARAMARK, rangefrom continental breakfasts to lavish sit-down dinners.

Lexus Club• 5,000 sq.• Capacity – Banquet Rounds 250; Reception 400• Rental Fee - $2,750 (5 hour rental)• Capacity is dependent on event type. Capacity could


Jim Beam “Make History” Party Suites

CONSOL Energy Center also features four “Make History” PartySuites, which are located on the PNC Suite Legends Level. Theparty suites offer great views of the arena, flat screentelevisions, comfortable seating and can accommodate up to200 guests. Whether it’s a business meeting or strictly a socialoccasion, the “Make History” Party Suites will surely exceedyour expectations

Jim Beam “Make History“ Party Suite (One Suite)• Capacity – Banquet Rounds 30; Reception 50• Rental Fee - $1,500 (5 hour rental)

Jim Beam “Make History” Party Suites (All Four Suites)• Capacity – Banquet Rounds 120; Receptions 200• Rental Fee - $5,000 (5 hour rental)• Capacity is dependent upon event type. Capacity could


Trib Total Media Lobby

The Trib Total Media Lobby is one of the most expansive areas in the Arena. Surrounded by windows, it provides a great atmosphere and views of Downtown Pittsburgh. The lobby features a high ceiling and an LED video board for personalized messages. The Trib Total Media Lobby is the perfect venue for your next gathering. Customized catering services, provided by ARAMARK, range from continental breakfasts to lavish sit-down dinners.

Trib Total Media Lobby• 11,000 sq.• Capacity – Banquet rounds 350; Reception 800• Rental Fee - $2,000 (5 hour rental)• Capacity is dependent upon event type. Capacity could


Miller Lite Brewhouse

The Miller Lite Brewhouse is located on the 84 Lumberconcourse and is the perfect venue for your next social event.This secluded area offers sensational views of the Pittsburghskyline. The Miller Lite Brewhouse is perfect for a pre-gametailgate party or cocktail reception. Customized cateringservices, provided by ARAMARK, range from continentalbreakfasts to lavish sit-down dinners.

Miller Lite Brewhouse• 1,500 sq.• Capacity – Banquet Rounds 80; Reception 200• Rental Fee - $1,500 (5 hour rental)• Capacity is dependent upon event type. Capacity could


Highmark Kid’s Zone

The Highmark Kid’s Zone is adjacent to the Highmark Wall ofChampions, located on the FedEx Concourse. The HighmarkKid’s Zone has a versatile configuration to suit your needs onnon-event days. This room is ideal for family-friendly events asit hosts an interactive play area and both educational andrecreational activities for children of all ages.

Highmark Kid’s Zone• 600 sq.• Capacity – Banquet Rounds 30; Reception 50• Rental Fee - $1,500 (5 hour rental)• Capacity is dependent on event type. Capacity could change

due to the need of stages, buffet tables, dance floors, A/V, displays, etc.

Penguins Events – Alumni Charity Classic

The Pittsburgh Penguins Alumni Charity Golf Classic, will take place on August 25, 2015 at Valley Brook Country Club. The eventconsists of breakfast, a shotgun start, lunch, a cocktail reception, silent auction, dinner and tournament awards. In 2015, thePenguins Alumni Charity Golf Classic raised over $112,000 with proceeds from the tournament benefiting local charities.

Contact: Julie Klausner 412.255.1779

Penguins Events – Summer Sticks

A Penguins tradition for 26 years, the Summer Sticks Golf Classic, presented by Reed Smith, is held each September at Allegheny Country Club for the benefit of local charities. This year, all proceeds will benefit local youth through the Pittsburgh Penguins Foundation. The event features a round of golf with a member of the Penguins organization, or a local celebrity golfer, a cocktail reception after play and dinner with tournament prizes. The tournament format is a 4-man scramble including one celebrity per team.


Penguins Events- Penguins Foundation Wine Event

In the winter of 2015.2016, The Pittsburgh Penguins Foundation will be hosting the 4th Annual Wine Tasting Gala presented byHighmark at CONSOL Energy Center. The wine tasting includes specialty wines from around the world, hors d’oeuvres and anopportunity to bid on auction items while mingling with Penguins Coaches, Alumni and other Pittsburgh personalities. Last season,the event raised over $217,000 with the proceeds benefitting the Pittsburgh Penguins Foundation initiatives, which include: HeadsUp Pittsburgh, Project Power Play, PensFit, and Hockey is For Everyone.


Penguins Events – “Aces & Ice”

Since 1986, the Penguins have hosted an annual charity gala for the benefit of local children’s charities, raising over $6.1 million for medical research. In 2015, the Penguins “shuffled the deck” and put a spin on our annual fundraising gala. “Aces & Ice” a casino night was created with the player participating as the dealers. Over the past 4 years, this event has raised over $1.3 million for the Penguins Foundation, Mario Lemieux Foundation and Western Pennsylvania Chapter of the Cystic Fibrosis Foundation.


Fan Appreciation Week/Night

Each year, the Pittsburgh Penguins honor the “Best Fans in Hockey,” during Fan Appreciation Week, presented by DICK’S Sporting Goods. Prizes include tickets to upcoming home playoff games, autographed merchandise and DICK’S Sporting Goods gift cards and much more. Fan Appreciation Week culminated with the popular “Shirts Off Our Backs” promotion during the regular-season finale. During Fan Appreciation Night, every fan in attendance receives a scratch-off card for a chance to participate in the “Shirts Off Our Backs” ceremony and win additional prizes.

Contact: Amanda Susko412.255.1902

PensPoints

PensPoints, the very first mobile rewards program in professional sports. Created exclusively for Penguins fans, PensPoints is a smartphone app that tracks and rewards fan loyalty. Fans are rewarded each time they attend games, make purchases, listen tobroadcasts and more. Best of all, PensPoints is fun, easy and FREE to participate. Since it’s inception, PensPoints has over 94,000 active users and has had over 4 million scans. Customized mobile marketing promotions can be created to fit the needs of every client.

If you are a current rewards partner please send your gift cards to Jim Meyer’s attention by September 14, 2015.


Pens Predictor

Pens Predictor is a fan favorite promotion, which encourages fans to text a prediction to a Penguins question before every game. All correct winners receive a coupon and one lucky winner each game wins a prize! Pens Predictor currently has over 68,000 active users and an average of 44,000 fans participate before each game.

For those partners currently participating in the program please send your gift cards to Jim Meyer’s attention by September 14, 2015.


PensGear Truck

PensGear has officially gone mobile! As a corporate partner of the Pittsburgh Penguins, you have the exclusive opportunity to have the PensGear truck on site at your location! What a great way to reward your employees, family and friends with a special discount on Penguins merchandise. The truck will remain on site for a maximum of four (4) hours. If you’re looking to add a little something special to the event, let us know. We can assist with scheduling an Iceburgh appearance at the same time.


Ice Crew Appearances Guidelines

All external Ice Crew appearance requests are to be submitted electronically via the “Ice Crew Appearance Request Form” on the Fan Zone page of pittsburghpenguins.com.

Would you like to have the Pittsburgh Penguins Ice Crew make a special appearance at your next event? The Ice Crew will be the perfect addition to your Corporate Events, Charity Events, School Events, etc.!

• All requests must be submitted at least four (4) weeks prior to the event using the online request form.

• Appearances are generally not scheduled earlier than four (4) weeks prior to the event date.

• The Ice Crew is not available for appearances on the day of a Penguins home game or Penguins events.

• Travel outside of a 10-mile zone from the CONSOL Energy Center may require additional fees for travel.

If you would like to request an Ice Crew appearance at your next event, please complete the online form on pittsburghpenguins.com under the Fan Zone tab. Failure to complete the form in its entirety may result in delays to the application process; submission of an online request does not guarantee an appearance by the Ice Crew or constitute a contract.

http://penguins.nhl.com/club/page.htm?id=64228

Mascot Appearance Guidelines

All external mascot appearance requests are to be submitted electronically via the “Iceburgh Appearance Request Form” on the Community page of pittsburghpenguins.com.

The Pittsburgh Penguins are proud to partner with our local community in a variety of ways. Iceburgh, the Penguins mascot, is one example of how we connect with the local community. Not only is Iceburgh a fixture at all home games as he entertains and ignites the fans, he is also an ambassador within the local Pittsburgh area as he makes appearances at an assortment of community eventsthroughout the year.

Nationally chartered 501(c )3 non-profit charity organizations (American Cancer Society, American Heart Association, The Leukemia & Lymphoma Society, etc.) are eligible to receive one (1) complimentary Iceburgh appearance each calendar year. These appearances typically last a minimum of 30 minutes and a maximum of 60 minutes.

Appearances for all other 501(c )3 non-profit organizations (including churches), birthday parties, public commercial event, etc. will be charged a minimal fee for the appearance.

• All requests must be submitted at least six (6) weeks prior to the event using the online request form. • Appearances are generally not scheduled earlier than four (4) weeks prior to the event date. • Iceburgh is not available for appearances on the day of a Penguins home game or Penguins event. • Travel outside of a 10 mile zone from the CONSOL Energy Center may require additional fees for travel.

If you would like to request an Iceburgh appearance at your next event, please complete the online form on pittsburghpenguins.com under the Community tab. Failure to complete the form in its entirety may result in delays to the application process; submission of an online request does not guarantee an appearance by Iceburgh or constitute a contract.


CONSOL Energy Center Events – Three Rivers Classic

The Pittsburgh Penguins and CONSOL Energy Center introduced the Three Rivers Classic, an inaugural hockey tournament featuringtop college hockey programs. In 2015, the 3nd annual Three Rivers Classic hosted Robert Morris University, Penn State University,University of Massachusetts – Lowell and Clackson College. The tournament is scheduled to take place on December 28th and 29th,2015.


CONSOL Energy Center Events – The City Game

The Duquesne University Dukes will take on the University of Pittsburgh Panthers in the annual “City Game” at CONSOL Energy Center in the fifth consecutive neutral site meeting between the long-time rivals. This year’s contest is scheduled to be played on Friday, December 4, 2015.


CONSOL Energy Center Events

Home to the Pittsburgh Penguins, CONSOL Energy Center is also the site of over 100 non-hockey events per year. Family shows runthroughout the year and range from Sesame Street Live to the Ringling Bros. Circus and Monster Jam. Shortly after opening, CONSOL Energy Center was named the nation’s Best New Major Concert Venue by POLLSTAR. In the past year, CONSOL Energy Center hosted a variety of major concerts such as Garth Brooks, The Black Keys, One Direction and many more.

Event Ticket Request Form

• Company Name: _______________________________________________

• Contact Name: _______________________________________________

• Email Address: _______________________________________________

• Phone Number: _______________________________________________

• Address: _______________________________________________

• Event Name: _______________________________________________

• Event Date & Time: _______________________________________________

• Number of Tickets: _______________________________________________

• Price Per Ticket: _______________________________________________

• Total Cost: _______________________________________________

• Credit Card #: ___________________________ Exp. Date:___________

• Notes: _______________________________________________

• All ticket requests can be picked up at the Dick’s Sporting Goods Box Office Will Call unless otherwise noted.

• Please submit this form to Lori Wineland via email at [email protected].

Contact: Lori Wineland412.255.1918

Production Rate Card

LED Production

• LED Animation (All Revisions) $3,500• LED Still (All Revisions) $500• LED Animation and Still (All Revisions) $3,750

IPTV Centervision Production

• Centervision Full Screen (One Revision) $250• Centervision Right Rail or Menu (One Revision) $250• Additional Revisions $100

Dasherboard Production

• Twenty (20) Decals $2,500• Forty (40) Decals $5,000

Merchandise Request Form

If you wish to request autographed merchandise for a charity or work related event, please follow the following process for submitting a request online:

• Please visit http://penguins.nhl.com/club/page.htm?id=56520• Enter the pertinent information for your charity or event• In the “Description of Event” field, please note “Penguins Corporate Partner” and the name of your account and/or service rep.


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