table of contents · contact: robin ruff, director of junior activities the prestigious contest...

2012 National Junior Angus ShowJuly 15-21, 2012

Kentucky Exposition Center937 Phillips LaneLouisville, KY 40209

Media Kit

Table Of Contents

Potential Stories..............................................................................................................3

Contact List.....................................................................................................................4

Map and Parking Information......................................................................................5

Schedule of Events..........................................................................................................6-8

NJAS Information...........................................................................................................9-10

The Angus Industry........................................................................................................11

Press Releases..................................................................................................................12-14

2012 National Junior Angus Show Media Kit

Potential Stories

Angus Ties to LouisvilleAngus youth have a rich history in Louisville, Ky., and July 15-21 they will again return to the area. The National Junior Angus Show (NJAS) brings more than 700 young people and their families together to compete in the cattle show and various other life-skills contests. This marks the fifth year that Louisville has hosted the event, the first time was in 1977. The National Junior Angus Association (NJAA) has ties that go even further back than that. In 1973, the NJAA showmanship contest was held in conjunction with the American Aberdeen Angus Breeders’ Futurity in Louisville. And, Miss American Angus, a young lady who serves as an ambassador for the breed, is crowned each year in Louisville during the North American International Livestock Exposition.

National Junior Angus Association Members Give to Kentucky CharityThe National Junior Angus Show is a week filled with several positives—good cattle, good competition, and good people. Participants this year can continue that positive impact by donating to the Center for Courageous Kids in Scottsville, Ky. Juniors will bring items to donate to the Center that provides fun, camping experiences for kids living with life threatening or chronic conditions. Prior to opening ceremonies on Monday, July 16, junior members will collect the items and present them to the Center for Courageous Kids.

Cook-Off Tests More Than Culinary SkillsThe most popular contest outside of the showring is the All-American Certified Angus Beef®(CAB®) Cook-Off. This competition combines skills in the kitchen with presentation abilities. Participants are challenged to prepare a recipe using a CAB cut, present their dish to the judges and peform a short skit promoting CAB. The competition is fierce. State teams put a large amount of effort into creating or finding the perfect recipe and polishing their skits to perfection.

Angus Foundation Invests in YouthIn 1998, the not-for-profit Angus Foundation awarded its first scholarship to Angus youth. This year at the NJAS, the Angus Foundation will give more than $200,000 in educational scholarships. At the heart of these awards is the strong belief that young people, whether they pursue a degree in agriculture or not, are the future of the Angus breed.

Juniors Covet the “Champion Angus Showman” TitleAs junior members dressed in crisp, white shirts and black pants lead Angus heifers around the showring in Louisville, they are a part of a 45-year tradition. The National Junior Angus Showmanship contest was first held in 1967 at Lexington, Ky., in conjunction with the American Angus Breeders’ Futurity. Today, the prestigious competition is held as part of the National Junior Angus Show. To be eligible to compete, juniors must be one of two selected at the state level. At the NJAS, there are two rounds of showmanship, preliminaries and finals.

To set up interviews or for more information, contact:Carrie Heitman, communications coordinatorOffice: 816-383-5154 Mobile: 785-747-6744Email: [email protected]

2012 National Junior Angus Show Media Kit 3

Contact List

American Angus Association®

To coordinate NJAS participant interviews or request photos, contact:Carrie Heitman, communications coordinator Ellie Hoffschneider, public relations internOffice: 816-383-5154 Office: 816-383-5104Mobile: 785-747-6744 Mobile: 402-719-8579Email: [email protected] Email: [email protected]

For details regarding junior programs or NJAS, contact:Robin Ruff, director of junior activitiesOffice: 816-383-5147Mobile: 816-273-3232Email: [email protected]

Angus FoundationFor details about the golf tournament, silent auction or scholarships, contact:Katie Allen, Angus Foundation director of marketing and public relationsPhone: 816-383-5175Mobile: 573-239-3050Email: [email protected]

2012 National Junior Angus Show Executive Committee For information about the 2012 NJAS planning and execution, contact:John and Joanie Grimes Holly and Lydell Meier Charlie and Paul BoydHome: 937-764-1198 Home: 865-463-8080 Home: 606-763-6343Mobile: 937-763-6000 Mobile: 865-806-0350 Mobile: 606-584-5194Email: [email protected] Email: [email protected] Email: [email protected]

The All-American Certified Angus Beef® Cook-Off ContestFor history and details about the Cook-Off, contact:Anne Patton Schubert, co-chair Anne Lampe, co-chairHome Phone: 502-477-2663 Mobile: 620-874-4273Mobile: 502-548-2359 *July 9-21 Email: [email protected]

Online ResourcesView show results: www.angus.org/show/showresultsAccess news releases: www.angus.org/newsroom

Social MediaFacebook search: Search Youtube for NJAS videos:National Junior Angus Association National Junior Angus ShowTwitter:@AngusAssoc #NJAS12

42012 National Junior Angus Show Media Kit

Map & Parking

Kentucky Exposition Center937 Phillips LaneLouisville, KY 40209502-367-5000

ParkingCost: $8 per entryRecommended Lots: N and J

Hotel HeadquartersCrowne-Plaza Airport830 Phillips LaneLouisville, KY 40209800-633-8723


Schedule of Events

Monday, July 16

11:00 a.m. Queens Luncheon—Kentucky Derby Museum Contact: Kelley Rowlett Phone: 931-264-1869 Email: [email protected] Ambassador and advocate for the Angus breed, Miss American Angus Brooke Harward will meet and connect with other Angus royalty. 2:15 p.m. Mentoring Mixer—West Hall Junior members new to the National Junior Angus Show (NJAS) are paired with more experienced exhibitors who serve as mentors for the newcomers, and help them learn about events and activities.

4:00 p.m. Opening Ceremonies—Broadbent Contact: Robin Ruff, director of junior activities The NJAS officially begins with an event that celebrates the National Junior Angus Association (NJAA) and introduces each state’s attending junior members.

Tuesday, July 17

7:30 a.m. Prepared Public Speaking Contest —West Hall Juniors present speeches they have prepared on a topic or issue relating to the Angus breed or the cattle industry. They are evaluated on their knowledge, poise and presentation.

10:30 a.m. Cattle Judging Contest—Broadbent Participants evaluate and rank classes of breeding and market cattle based on an industry-ideal set of criteria. 1:00 p.m. All-American Certified Angus Beef® Cook-Off and Chef ’s Challenge—West Hall Contact: Anne Lampe or Anne Patton Schubert NJAA members team up with other youth from their state to prepare a beef recipe and present it to the judges along with an educational and entertaining skit. In the Chef ’s Challenge, participants 18 and older work to create original recipes with ingredients revealed the day before the contest.

2:00 p.m Workshops (Show Stock U, Weaver Leather Livestock, and Pfizer Animal Genetics) Contact: Robin Ruff, director of junior activities The NJAS presents educational workshops that teach juniors about showing cattle and the Angus breed.

Photo Opportunity


Schedule of Events (cont.)

Wednesday, July 18

8:00 a.m. Show Begins—Broadbent Contact: Carrie Heitman, communications coordinator Judge: Jeff Gooden, Iberia, Mo. Assistant Judge: Rob Starkey, Greenfield, Ind. The cattle show begins with the bred-and-owned heifer show. Junior members’ cattle will be evaluated based on a subjective set of criteria.

12:30 p.m. Extemporaneous Public Speaking Contest—West Hall Contact: Robin Ruff, director of junior activities Juniors give a speech based on a topic related to the Angus industry that is determined 30 minutes prior to presentation. This contest teaches the youth poise and polish while testing their Angus knowledge.

2:30 p.m. Team Sales Competition—Broadbent Contact: Robin Ruff, director of junior activities The team sales competition places juniors into a real-world scenario as they team up to sell Angus cattle to a potential customer.

Thursday, July 19

8:00 a.m. Resume Show—Broadbent Contact: Carrie Heitman, communications coordinator Judges: Jeff Gooden, Iberia, Mo.; and Steve Reimer, Chamberlain, S.D. Assistant Judge: Rob Starkey, Greenfield, Ind. Thursday’s show features a variety of classes including: steers, bred-and-owned cow-calf pairs, owned cow-calf pairs, bred-and-owned bulls and bred-and-owned best five head.

1:30 p.m. Showmanship Orientation and Photo Session—Broadbent Contact: Carrie Heitman, communications coordinator Showmanship contestants are briefed on competition details, followed by photos.

Immediately Showmanship Preliminaries—BroadbentFollowing Judges: Amie Stertzbach, Louisville, Ohio; Anne Patton Schubert, Taylorsville, Ky.; and Jonathan Perry, Fayetteville, Tenn. Two juniors from each state compete in this elite contest. Exhibitors are evaluated on their ability to handle a heifer that is not their own, while maintaining poise and composure. 4:00 p.m. Team Fitting Contest—Broadbent State teams of juniors do their best to properly prepare an animal for the showring.

5:00 p.m. Quiz Bowl Finals—West Hall State teams compete using their knowledge of Angus cattle and the beef industry.


Schedule of Events (cont.)

Friday, July 20

8:00 a.m. Resume Show—Broadbent Contact: Carrie Heitman, communications coordinator Judges: Mark Johnson, Orlando, Okla. Assistant Judge: Jason Duggin, Martin, Tenn. Similar to previous days, juniors exhibit females they have purchased.

11:00 a.m. Special Awards Ceremony—Broadbent Contact: Katie Allen, Angus Foundation director of marketing and public relations The Advisors of the Year and Honorary Angus Foundation inductees will be honored for their service, dedication, and support of Angus youth. 1:30 p.m. Angus Foundation Scholarship Presentation—Broadbent Contact: Katie Allen, Angus Foundation director of marketing and public relations The Angus Foundation general undergraduate and graduate scholarships will be awarded to participants during a break in the show.

6:30-8:00 p.m. NJAA Awards Program—Broadbent Contact: Robin Ruff, director of junior activities Outstanding Angus youth receive awards for their accomplishments throughout the year. Winners of the week’s contests receive awards, and the new NJAA board members are announced.

Saturday, July 21

8:00 a.m. Showmanship Finals and Awards Presentation-Broadbent Contact: Robin Ruff, director of junior activities The prestigious contest winds down as 15 finalists compete in the showring for the Dean Hurlbut Award for top show person.

9:30 a.m. Resume Show-Broadbent Contact: Carrie Heitman, communications coordinator Remainder of the owned heifers and owned best five head are shown. The Premier Breeders, Sweepstakes and Auxiliary Silver Pitcher award winners are announced.


2012 NJAS Theme“In a League of Our Own”

The MissionThe NJAS is a week-long event filled with education and entertainment that celebrates youth and the Angus breed. Through various contests and activities, participants, families and attendees learn about leadership, livestock and life.

Number of Exhibitors Entered712

Number of Cattle Entered1,531

ScholarshipsMore than $200,000 will be given in undergraduate and graduate scholarships through the Angus Foundation.

Personal DevelopmentJunior members can participate in 15 contests that challenge their personal development.

The All-American Certified Angus Beef® Cook-Off ContestSponsored by the American Angus Auxiliary, the All-American Certified Angus Beef® (CAB®) Cook-Off Contest gives Angus exhibitors the opportunity to demonstrate their cooking and presentation skills, while preparing quality Angus beef. Teams are evaluated on their recipe, creativity and overall presentation. The Angus Foundation Golf TournamentThe 12th Annual Angus Foundation Golf Tournament is an excellent way for Angus breeders and juniors to gather, have fun, and help fund the activities of the Angus Foundation. Established in 1980 as a 501(c)(3) not-for-profit organization, the Angus Foundation supports education, youth, and research to advance the Angus breed and beef cattle industry. Generous gifts from Angus breeders, allied industry interests and friends have enabled the organization to annually increase its investments in Angus youth undergraduate and graduate scholarships, NJAA member and state junior association officer leadership training, adult education and cutting-edge research.

NJAS Information

Public Speaking Contest•Extemporaneous Public Speaking Contest•Team Sales•Team Fitting Competition•Quiz Bowl•Video Contest•Best State Herdsmanship Contest•

Career Development •The All-American • Certified Angus Beef® Cook-Off ContestThe Chef ’s Challenge•Showmanship Contest•Angus Journal• ® Photography ContestGraphic Design Contest•Writing Contest•Poster Contest•


NJAS Information (cont.)

2013 NJAS detailsTheme: “Aberdeen in 2013”Dates: July 6-11Location: Kansas City, Mo.

Cattle Show SpecificsIn the showring, all divisions are based on the cattle, not the exhibitor. Each class of cattle is separated into different sex and age groups. The first place in each class moves on to a division championship. Division champions compete for the title of Grand Champion.

Show Divisions

Showmanship: Showmanship is the opportunity for any junior to shine. The class is judged on how well exhibitors present their livestock. The purpose of showmanship is to encourage youth to develop strong skills inside the showring and out, properly caring for, grooming, and fitting their animal before the show.

The following classes are placed by evaluating the cattle. Judges look at physical attributes of an animal. Emphasis on specific traits are weighted differently between market and breeding animals. Breeding cattle are critiqued on their structural correctness, body type and femininity/masculinity. Muscle expression and fat coverage is a larger determinant with market steer placing.

Bred-and-Owned Heifers: A female that the exhibitor has bred and raised from their own stock.

Owned Heifers: A female the exhibitor has purchased from another breeder.

Steers: A male bovine that has been castrated.

Bred-and-Owned Cow-Calf Pairs: A cow with her most recent natural offspring. Both the cow and the calf were bred by the exhibitor.

Owned Cow-Calf Pairs: A cow with her most recent natural offspring. The exhibitor has bought the cow, rather than raising it on his or her own. The calf was bred by the exhibitor.

Bred-and-Owned Bulls: A male the exhibitor has bred and raised.


The Industry

The Angus BreedThe first Angus cattle were imported to the United States in 1883 by George Grant.•Angus cattle generally produce higher quality beef than other breeds.•Angus cattle are naturally polled (hornless).•The Angus breed can be black or red, but the American Angus Association is the registery for •the black-hided cattle.

American Angus AssociationIn 1883, the Association was founded in Chicago, Ill.•It’s the world’s largest, single-breed beef cattle association, providing programs and services to •thousands of active members and commercial cattle producers.Active Membership (including juniors): nearly 37,000.•Cattle registrations in fiscal year 2011: 294,975.•State with the most cattle registrations: Montana with 28,709 head in fiscal year 2011.•The National Junior Angus Association was founded in 1956 to encourage youth involvement •within the Angus cattle industry.

Common Cattle Terms

Heifer: A female bovine, typically under the age of two, that has never given birth to a calf.Cow: A female bovine that has given birth to a calf, commonly over the age of two.Dam: An animal’s female parent.

Steer: A male bovine that has been castrated. Ideal for meat products, Angus steers are usually harvested at 1,200 pounds. They are known for higher marbling, which produces juicy flavor and tender, cooked meat products.Bull: A male bovine whose testicles are intact, used for breeding.Sire: An animal’s male parent.


Press Releases

Visionaries for the Angus BreedA South Dakota couple honored for commitment to Angus youth as 2012 Honorary Angus Foundation inductees.

Howard and JoAnne Hillman of Sioux Falls, S.D., are true leaders in the Angus breed and exemplify the commitment of Angus producers nationwide. Because of these qualities and all they have accomplished for the Angus Foundation, the Hillmans are being honored by the National Junior Angus Association (NJAA) as 2012 Honorary Angus Foundation inductees.

The couple will be recognized July 20 at the National Junior Angus Show in Louisville, Ky. The Hillman family has a rich history in the breed that dates back 100 years. The family’s operation, Bon-View Farms, dispersed in 1999, but Howard and JoAnne continue to be involved in the Angus community. From 2005 to 2011, Howard served as chairperson of the Leadership Cabinet for the Vision of Value: Campaign for Angus.

“Howard and JoAnne have a deep loyalty and love for the people in the Angus breed,” says Milford Jenkins, Angus Foundation president. “Those qualities were evident as they were very active in the campaign and are passionate about seeing the breed succeed.”

In addition to Howard’s leadership role, the couple pledged their financial support early in the campaign. Their generous contribution, along with the donations of many other Angus breeders, has created new opportunities for the Angus Foundation to continue its mission of supporting youth, education and research. Even though the Vision of Value campaign has ended, the Hillmans’ impact continues. Through the example they have set, other breeders have stepped forward and also provided for the future of the breed. “I can’t think of any youth organization that does more for the development of a young person in so many ways than the NJAA,” Howard says. “Juniors are the future leaders, so giving back allows these young people to be a part of the industry that feeds the world.”

The NJAA began the Honorary Angus Foundation in 1985 to recognize and thank those who have shown extraordinary interest and support for young members of the American Angus Association®. Seven Angus breeders were honored as the first inductees, and each year the NJAA inducts breed supporters or entities.

Any member of the American Angus Association is eligible to nominate individuals or organizations for the Honorary Angus Foundation. Visit www.angus.org to learn more or to nominate next year’s Honorary Angus Foundation inductees.


Press Releases (cont.)

Stepping Up for the Future of AngusA California couple honored for commitment to Angus youth as 2012 Honorary Angus Foundation inductees.

Jim and Sue Coleman of Vintage Angus Ranch, Modesto, Calif., are dedicated to seeing the Angus breed grow. This dedication can be seen through their generous support of Angus youth and the Angus Foundation. The National Junior Angus Association (NJAA) is honoring the couple’s commitment by inducting them into the Honorary Angus Foundation.

The Colemans will be recognized July 20 at the 2012 National Junior Angus Show in Louisville, Ky. Each year, the NJAA selects inductees based on the dedication to Angus youth and support of the junior program.

“Jim and Sue have provided extensive support for juniors through the Vision of Value: Campaign for Angus,” says NJAA Foundation Director, Lindsey Grimes of Hillsboro, Ohio. “By stepping up and taking an active role in the Foundation, they are providing a bright future for Angus youth.”

In 2006, the Colemans hosted “Magic of the Vine” an event to support the Angus Foundation’s Vision of Value: Campaign for Angus. This event raised more than $197,000 for youth, education and research. In addition to being event hosts, the Colemans have shown dedication to the breed by attending numerous other fundraising occasions throughout the years.

And, the couple donates more than just funds. Jim served as a co-chair of the Leadership Cabinet for the Vision of Value: Campaign for Angus. In this role, he gave of his time in reviewing donor prospects, suggesting new donors and overseeing the use of Foundation dollars.

“This level of commitment to Angus is inspiring,” Grimes says. “It sets an example for juniors to give back in the future.”




Press Releases (cont.)

Gifts of Angus History and Scholarship An Illinois couple recognized for dedication to Angus youth as 2012 Honorary Angus Foundation inductees.

Blanford and Joan Pierce of Woodlawn Farms in Creston, Ill., have made it a priority to give back to the Angus breed and the youth of the National Junior Angus Association (NJAA). Because of this generous attitude, the NJAA will induct the Pierces into the Honorary Angus Foundation during the 2012 National Junior Angus Show (NJAS) in Louisville, Ky.

On July 20, the NJAA will honor the couple’s support, both of their time and money, to ensure the future generation of the Angus breed. In 2005, the Pierces donated $25,000 to the Angus Foundation to establish the Woodlawn Farms Angus Scholarship Endowment Fund. This year marks the seventh year an Angus youth has been awarded the scholarship.

“I grew up in the Angus breed hearing about the history of Woodlawn Farms, and to receive the scholarship from them was truly an honor,” says Paige Wallace, the 2011 recipient of the $1,000 scholarship.

In addition to the scholarship, the Pierces have generously given of their time and history to the Angus Foundation. One of the most famous steers in Angus history, Advance, was raised by Woodlawn Farms. He was selected as Grand Champion Over All Breeds at the International in 1990. The couple donated the trophy and original oil painting to the Angus Foundation, and Advance has since become the inspiration for a fundraising challenge.

The Advance Challenge began with the sale of 10 exact replicas of the oil painting of the steer, and now continues with the sale of 50 numbered, limited-edition Advance giclée prints. The funds raised from this challenge will support youth, education and research.

At the heart of the Pierces’ giving is a passion and love for the Angus family: “I feel I relate in a personal way to all of these (Association) members, and I want to give back to something I’ve been a part of,” Blanford says. “We’re all a family of Angus breeders.”




3201 Frederick Avenue Saint Joseph, MO 64506-2997Phone: 816-383-5100 Fax: 816-233-9703www.angus.org Email: [email protected]

table of contents · contact: robin ruff, director of junior activities the prestigious contest...

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