03 Abu Dhabi04 Aldar05 Aldar Projects06 About Al Falah Mall08 Community Heart10 Catchment Area14 Leasing Space Mix16 Floor Plans

Table of contents

Abu Dhabi Abu Dhabi is one of the seven emirates that form the United Arab Emirates (UAE), and is the home of the UAE’s government and the country’s capital.

Although the UAE is abundantly blessed with bountiful resources, a growing diversification in the country’s economy has been embarked upon by the country’s leaders under the leadership of H.H. Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates and ruler of Abu Dhabi.

Aldar Properties PJSC has proudly played a prominent role in Abu Dhabi’s diversification strategy, and has developed some of Abu Dhabi’s most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Reem Island.

Around $400 billion worth of projects have either been announced or are under development in Abu Dhabi in various areas, such as oil and gas, manufacturing, real estate, and infrastructure. Of particular note is Aldar’s commitment to providing outstanding retail developments such as Abu Dhabi’s premier shopping attraction Yas Mall. Futher to that Aldar has developed the distinctive Souk and Mall at the World Trade Center, Abu Dhabi and several Boutik Malls in Al Ain, Alghadeer, Al Rayyana and Sun & Sky Towers on Reem Island.

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ALD

AR

Aldar Properties PJSC based in Abu Dhabi is one of the largest developers in the Middle East and North Africa region, with over US$ 12 billion of assets.

Aldar Properties has a diversified and balanced property portfolio, with residential communities accounting for around half of assets, retail property representing a third, and the remainder split between commercial and hospitality.

Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property. Following on the continued success of Aldar’s prestigious Yas Mall, Several other retail developments are scheduled for completion, including the extention of the Al Jimi Mall in Al Ain, as well as further community mall projects.

Aldar Properties is a strong partner of the Abu Dhabi government, which is a major shareholder. The business is aligned with the Emirate’s “Vision 2030” strategy of economic diversification and social infrastructure development.

Be the most trusted and recognised real estate lifestyle developer in Abu Dhabi and beyond.

To maximise our stakeholder value by passionately creating and managing quality living spaces

Vision

Mission

ALDAR Projects

Etihad Plaza

Al Raha Gardens

Yas Island

Cleveland Clinic

World Trade Center

Al Hadeel at Al Bandar

The Gate Towers and the Arc

DevelopmentsAbu Dhabi PlazaALDAR HQAlghadeerAl Bateen ParkAl GurmAl Hadeel at Al BandarAl MamouraAl Murjan TowerAl Oyoun VillageAl Raha BeachAl Raha GardensAl RayyanaAnsam, Yas IslandAviation ResidentialBaniyas TowersBurj Mohammed Bin RashidCleveland Clinic Etihad PlazaGate TowersGolf GardensKhalidiya VillageLulu IslandMasdar InstituteMotor WorldNareel IslandNorth ParkSarayaSas Al Nakhl VillageShams Abu DhabiSky Tower CommercialTala TowerThe Arc at Gate TowersThe Penthouse CollectionWorld Trade CenterYas Island

RetailAl Jimi MallBOUTIK Al AinBOUTIK AlghadeerBOUTIK Al RayyanaBOUTIK GateBOUTIK Sun & SkyThe Souk at WTCThe Mall at WTCYas Mall

HospitalityHala ArjaanTilal Liwa HotelYas CentroYas Crowne PlazaYas Park InnYas Radisson BluYas RotanaYas Staybridge SuitesYas Viceroy

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Al Falah Mall is situated in a strategic location in the Al Falah’s Emirati community. The Mall will not only serve the residents but wider communities through a carefully scrutinized retail portfolio of shops and boutiques. A heavy significance has been place on optimising the retail mix of grocery stores, fashion and electronics, and a cineplex. Al Falah Mall has been designed as a community mall that is tailored to the Emirati community who enjoy high levels of disposable income.

About AL FALAHMALLWide flowing entrances provide an inviting ‘sense of arrival’ which is at once both convenient and beguiling. The main facade has been oriented to face the Town Centre and community park which further enhances the welcoming character of the mall. This is of important note due the the fact that the mall will become the social hub of those who live within the Al Falah development and the surrounding catchment. The inviting appeal of the front is then complemented by the array of F&B establishments to be found along the leading exterior of the mall.

The façade treatment and interior design of Al Falah Mall is at once modern yet inspired by the traditional Bedouin practice of Al Sadu. A form of weaving performed by the women in the rural Bedouin communities used to embellish furniture as well as decorative accessories for camels and horses.

The mall is laid out in a two story configuration with particular attention paid to achieving optimum levels of light and open space whilst at the same time striking a balance for leasable floor space. The north-east to south-west central spine was designed as a bold defining architectural statement as well as providing much of the natural light. Easily accessible entrance points at either end can divert a sizable portion of the incoming foot traffic from the main entryway and enjoy events areas at point of intersection. This is a core design element, and can be seen throughout the mall, connecting all front of house spaces with this distinctive decorative treatment, thus connecting the overarching identity of the Al Falah community.

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At the heart OF A COMMUNITY

Villa ResidentialMosque (Juma And Local)Retail MallLocal Retail

Residential ApartmentsSchoolLeisure Center

PolyclinicWedding HallPolice Station & Civil Defence

GSM TowersSub-stationsTSE Tank

Al Falah Mall serves as an epicenter for a new and burgeoning community for an anticipated 100,000 Emiratis, the community flows in an almost living organic form of concentric streets and inter-connecting landscaped parklands. The Mall, Leisure Center, Polyclinic, Juma’a Mosque and Private School will service residents of the master-planned community. Convenient access to Abu Dhabi International Airport and the Abu Dhabi-Dubai highway provide further benefits.

The five villages are arranged around their own “Village and Neighbourhood Centre” offering convenience complimented with style.

Location Abu Dhabi - Al Falah

Project Area Village 1 -5Town CenterTotal

1,080 Hectares170 Hectares1,250 Hectares

Project Mix Housing and associated infrastructure and community facilities

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20 mins. drive

MASDAR CITY

ZAYED CITY

Al Ghazal Golf Club

ABU DHABI INTERNATIONAL AIRPORT

AL SHAMKHA

Al Heeliya South

Catchment

AreaAl Falah Mall’s location and the catchment area is a very important element in developing the business of a shopping center. Foremost a customer’s decision on choosing a shopping center will be based on location and accessibility, secondly it will be based on leasing mix, strength of marketing communications. Therefore it is imperative that that mall offer ease of accessibility as to not lose customers to malls with overlapping catchment areas.

Al Falah Mall enjoys a commanding position amidst the Al Falah community. The mall will service 43,000 people in 5 villages and surrounding areas. The Town Center addresses its civic duty as a point of focus and service for the entire community. Approximately 5,000 mid-income houses for Emirati nationals reside in the Al Falah community, which offers an attractive place to live with a focus on villa development.

Due to Al Falah Mall’s focus as the hub of community and commercial activity of the wider community. the development will provide a series of key community facilities. These facilities we serve the Al Falah residents, and residents of surrounding existing and future communities.

It is crucial importance that the Al Falah Mall and Al Falah Town Center be modern and embrace innovative and new technologies yet retaining Islamic traditions. Al Falah Mall will impart a strong sense of identity amongst the community.

7 mins. drive9 mins. drive

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Leasingspacemix

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Al Falah Mall will be the Community Mall of choice for the Al Shamkha and Al Falah districts and will be a showcase of Emirati culture, fashion and cuisine while nestled alongside international brands.

It will also be the area’s preferred retail and leisure destination, easily accessible from the Al Falah Villages as well as the surrounding areas. Servicing a mainly Emirati population, Al Falah Mall will be focused on Middle Eastern cuisine, fashion and entertainment, all intermixed with international fashion brands and international eateries.

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Ground Floor

Customers have ease of access through 3 entry points with the central entrance giving clear view to Al Falah Mall’s anchor supermarket. All entrances enjoy unrestricted admission to conveniently located escalators.

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First Floor

The first floor plays host to a generously sized food court, largest restaurants, six screen Cineplex, as well a single largest leasable space.

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DO NOT PRINTUSE

AL FALAH COVER PDF