2017 Fair Report • 1

2017 Fair Report • 1 2017 Fair Report • 1

TABLE OF CONTENTS

Introduction ....................................................................2

Visitors’ Demographic and Feedback .............................3

Exhibitors’ Evaluation and Feedback .............................6

Event Highlights .............................................................7

Marketing .......................................................................8

2018 European Education Fair Taiwan ..........................11

APPENDIX: List of Exhibitors .........................................12

2017 Fair Report • 2

Introduction

The European Education Fair Taiwan (EEFT) is organized by the British Council, the French O�ce in Taipei / Campus France Taiwan, DAAD Information Centre Taipei, and the European Economic and Trade O�ce, showcasing the excellence of quality education in Europe and what it has to o�er. The EEFT in 2017 was a success with the record-breaking visitor number - 10,660 received over the two-day event (Table 1). The fair attracted 111 European institutions which represented 14 European member including new comers Croatia and Slovakia.

Table 1 – Number of countries represented, booths, and visitors in 2016 and 2017.2016 2017

Taipei Taichung TaipeiNumber of countries 13 11 14Number of booths 126 52 107Number of visitors 5,815 2,141 10,660Total numbers of visitors 7,956 10,660

*The visit number was generated by hand counter.

Apart from the EEFT co-organizers, a couple of official organisations (Czech Republic, the Netherlands, Poland, and Spain) joined the fair in celebrating the 16th anniversary of the EEFT. Together the EEFT creates a strong presence in Taiwan and is regarded as an exclusive o�cial education fair which is like no others.

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Visitors’ Demographic and Feedback

Overall visitors profile are similar to what was seen last year, with a slight increase in the under-18 group.

Following the age group as shown above, it is not surprising that nearly 70% of visitors were interested in postgraduate studies, albeit growing demand in undergraduate degree courses being reported. Interests in courses that are not necessarily leading to a degree or part of a degree accounted for 58 % combined (language course, short-term courses and exchange), which suggest great popularity amongst study options with a shorter time period and less costs.

*This question allowed multiple answers; therefore, the percentage does not add up to 100%.

Visitors‘ Age

Above 4536-45

26-35 18-25

Below 18

10% 11%4%

19% 56% Types of Visitor

EducatorOther

Student Professional

Parents2%

2% 9%

55% 32%

Above 45

36-45

26-35

18-25

Below 18 Other

Student

Professional

Parents

Educator

11.8%

22.7%21.8%

68.3%

2.7%

11.2%8.8%

8.1%

18.6%

17.3%

Short Term Course

Exchange Programme

Language Course

Undergraduate

Master

MBA

Secondary

Vocational Training

Professional Certi�cate

PhD

Degree orProgrammein Interest

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Germany, the United Kingdom, France and the Netherlands remain top study destinations that Taiwanese audiences have been more familiar with due to their in-country presence through marketing and/or partnership developing. Belgium was ranked at 7– a great leap from 12 we saw last year.

0 500 1000 1500 2000 2500

Prospective Destinations

Germany

UK

France

Netherlands

Switzerland

Sweden

Belgium

Spain

Finland

Austria

Denmark

Italy

Ireland

Czech Republic

Poland

Luxembourg

Portugal

Slovakia

Turkey

Croacia

Norway

Hungary

Number of people

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Top two fields of interest remain unchanged but others shift in order. Institutions with specialties in Engineering based in Germany appear to be the main cause of generating visitors' interests in this field, however it is to note that pre-registered visitor demographic shows di�erently- with Media Communication being in the third place.

*This question allowed multiple answers; therefore, the percentage does not add up to 100%.

* The data from P.2-5 is based on visitor questionnaires collected from on-site (total 723) and online (total 7009) both before and during the fair.

Fields of Interest

Business and Administration

Art/Performance/Design

Engineering

Media Communication

Social Sciences

Education

Literature/Translation & Interpretation

Computer Science

Tourism/Hotel Management/Culinary Art

Natural Sciences

Medicine/Health

Life Sciences

Architecture and Urban Planning

Religion/Philosophy/Culture

Law

Mathematics and Statistics

Agriculture/Veterinary

35.9%

22.4%

13.3%

12.9%

12.3%

11.0%

10.9%

10.7%

10.5%

10.3%

9.1%

7.4%

6.5%

5.6%

4.4%

3.4%

3.1%

2017 Fair Report • 6

Exhibitors’ Feedback

Feedbacks from exhibitors have been very positive, 96% were satis�ed with overall experience in attending the EEFT and 88% were happy with the exhibition venue which was �rst introduced this year. Some replied that the venue was not easy to find and the two-booth design did not accommodate storage needs.

Visitors’ AssessmentExhibitors found that many students came well-prepared, and were comfortable having conversations in English. • 77% exhibitors said "Good number and good quality", comparing with 59% the year before. • 84% were satis�ed with visitor information they have collected in the fair.

Exhibitors’ evaluation

Venue : Taipei Expo Park - Expo Dome

Date : 14-15 October

Time : 11:00-17:00

Booth layout and equipment

Booth assistant

Seminar schedule and time allocated

Overall Satisfaction

88%

93%

90%

97%

100%

88%

96%12%

4%

0%

10%

7%

12%

3%

Suitable / Satisfactory Not suitable / Not satisfactory

Assesment of the visitors

Notsatisfactory

Satisfactory

Goodnumber only

Goodquality only

Good number andgood quality

Satisfaction of the studentdata collected - Taipei

17%77%

6%16% 84%

Disappointing

Good number only

Good quality only

Good number and good quality

Not satisfactory

Satisfactory

* The data is based on exhibitor questionnaires collected from total 67 booths on-site during the fair.

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Event Highlights

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Marketing

Most students nowadays search online for information they need and that echoes what was shown in visitors'survey results. The EEFT Facebook fan page ranks among the top sources for all EEFT-related information; 26,000 fans now follow it. The o�cial EEFT website ranks second in popularity to the EEFT channel, which is also an important information source. We will keep improving the website to better accommodate both our exhibitors and visitors with a pleasant and informative digital environment.To increase publicity and interactions with the public, we held the EEFT Key Visual Design competition, and the �rst place winner's design has been used on all promotional materials.

The following examples show some of the media used to promote the 2017 EEFT:

Bus panel

Google Display Network

Street bunting

Google Pay Per Click ad

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Yahoo Native Advertising Yahoo Pay Per Click ad

Facebook paid ad Fair assistants Facebook posts

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Promotion postcard Promotion poster

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2018 European Education Fair Taiwan

TaipeiDate: 2018.10.12-13 (Fri-Sat)Venue: NTU Sports CenterTaichungDate: 2018.10.14 (Sun)Venue: Taichung City Hall

Contact Info

Project Manager: Zoe T. T. WangEuropean Education Fair TaiwanTEL: +886-2-2740-9510 Address: 14F-3, 57 Fuxing North Road, Taipei 105 TaiwanContact: contact@eef-taiwan.org.tw Website: www.eef-taiwan.org.tw

EEFT COMMITTEEBritish Council TaipeiTel: +886-2-8772-1000 Fax: +886-2-8786-0985 Address: 2F-A2, 106 Xin Yi Road, Section 5, Taipei 110, Taiwan Contact: enquiries@britishcouncil.org.tw

Campus France Taiwan / French Office in TaipeiTel: +886-2-2712-1233 Fax: +886-2-3518-5193Address: Suite 1003, 10F, 205 Tun Hwa North Road, Taipei 105 TaiwanContact: taipei@campusfrance.org

DAAD German Academic Exchange Service, Information Center Taipei Tel: +886-2-2367-7871 Fax: +886-2-2367-5299 Address: 11F, No. 20, He Ping West Road, Section 1, Taipei 100 TaiwanContact: info@daad.org.tw

European Economic and Trade OfficeTel: +886-2-2757-7211Fax: +886-2-2757-7209Address: Suite 1603, 16F, 333, Keelung Road Section 1, Taipei 110, TaiwanContact: delegation-taiwan@eeas.europa.eu

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APPENDIX: List of Exhibitors

Country Institution

Belgium Wallonie-Bruxelles International

Croatia Zagreb School of Economics and Management

Czech Republic Czech Economic and Cultural O�ce

France Académie Internationale de Coupe de Paris

France Alliance Francaise of Taiwan

France EAC - Business School of Art, Culture, Luxury, Cultural Heritage, Gemmology

France Ecole Lenôtre

France EDHEC Business School

France EM Normandie

France emlyon business school

France EnsAD / EnaMoMa Ecole Nationale de Mode et Matière - Paris Fashion School by PSL

France ESSCA School of Management

France ESSEC Business School

France FERRANDI Paris

France France Langue

France Grenoble Ecole de Management

France HEC Paris School of Management

France IESEG School of Management

France INSEEC GROUP

France Institut Paul Bocuse

France International Institute of Image and Sound

France Le Cordon Bleu Paris

France Mod' Art International

France Montpellier Business School

France NEOMA Business School France

France Network '' n+i ''- Engineering Institutes

France Rennes School of Business, France

France SKEMA Business School

France The Catholic University of the West

France Toulouse Business School

France VATEL - International Business School Hotel & Tourism Management

Germany EU Business School

Germany GISMA

Germany Goethe-Institut Taipei

Germany Pre-Studies Program/Fachhochschule des Mittelstands

Germany Technical University of Munich

Germany University of Goettingen

Germany WHU - Otto Beisheim School of Management

Hungary University of Debrecen-Medical School and Health Science Center

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Country Institution

Italy Cepu Education Group

Italy Domus Academy

Italy IED Istituto Europeo di Design

Italy Istituto Secoli

Italy Polimoda International Institute of Fashion Design ＆ Marketing

Italy Universita Cattolica del Sacro Cuore

Italy Universita Vita-Salute San Ra�aele

Netherlands Hanze University of Applied Science, Groningen

Netherlands Netherlands Trade ＆ Investment O�ce

Netherlands ONCAMPUS Amsterdam

Netherlands TIAS Business School - Tilburg University

Netherlands Webster University

Poland Medical University of Lublin

Poland Warsaw Trade O�ce in Taipei

Slovakia SAIA (Slovak Academic Information Agency)

Spain IE Business School / IE University

Spain Spanish Chamber of Commerce in Taiwan

Spain UCAM University Spain( Universidad Catolica San Antonio de Murcia)

Sweden EF Education First

Italy Università Cattolica del Sacro Cuore

Switzerland B.H.M.S. Business ＆ Hotel Management School

Switzerland Cesar Ritz Colleges Switzerland

Switzerland Glion Institute of Higher Education

Switzerland HIM Hotel Institute Montreux

Switzerland IMI INTERNATIONAL MANAGEMENT INSTITUTE ,SWITZERLAND

Switzerland Les Roches Global Hospitality Education

Switzerland SEG Services SA

Switzerland Swiss College Of Hospitality Management Lenk

United Kingdom Abbey DLD Group of Colleges

United Kingdom Bath Spa University

United Kingdom Bellerbys College

United Kingdom Birmingham City University

United Kingdom Cardi� Sixth Form College

United Kingdom Coventry University

United Kingdom De Montfort University

United Kingdom Henley Business School, The University of Reading

United Kingdom Istituto Marangoni London

United Kingdom Kingston University

United Kingdom Nottingham Trent University

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Country Institution

United Kingdom Queen Margaret University

United Kingdom Queen's University Belfast

United Kingdom Regent's University London

United Kingdom She�eld Hallam University

United Kingdom SOAS University of London

United Kingdom St John's College, Cardi�

United Kingdom Swansea University

United Kingdom The Glasgow School of Art

United Kingdom The University of She�eld

United Kingdom University College Birmingham

United Kingdom University College London

United Kingdom University of Birmingham

United Kingdom University of Exeter

United Kingdom University of Kent

United Kingdom University of Leeds

United Kingdom University of Leicester

United Kingdom University of Portsmouth

United Kingdom University of Southampton

United Kingdom University of Surrey

United Kingdom University of the Arts London

United Kingdom University of Warwick

United Kingdom NCUK@銘傳大學│英國大學銜接課程

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