Class can I have your attention

please!

Filderstadt, 30.10.2013

The future of commerce

© 2011 www.techdivision.com

The Past

Lifecycles?

Yesterday... today

1990 2010s

a look at China

Was ist...

© 2013 www.techdivision.com

Revenue in B2C eCommerce in Germany

0

10

20

30

40

21,923,7

26,1

29,5

33,1

2009 2010 2011 2012 2013*

Quelle: HDE* Prognose

© 2013 www.techdivision.com

over 70 % of the mail order business

in Germany

through eCommerce

Energie Südbayern

Poss

ibilit

ies

• in-house development

• OnDemand / SaaS

• proprietary solution

Technology Top 1 Million Sites

23 %

13 %

10 %

8 %7 %

5 %

3 %3 %3 %2 %2 %2 %

17 %MagentoZenCartVirtueMartosCommercePrestashopOpenCartVolusionYahoo StoresInterspireUbercartWP e-CommerceECSHOPOthers

Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/

Technology Top 100K Sites

Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/

25 %

11 %

8 %

5 %5 %5 %

5 %

4 %

3 %3 %3 %3 %3 %

17 %MagentoIBM WebSphereATGZenCartVirtueMartosCommerceActinicDemandwareYahoo StoresECSHOPUbercartIntershopPrestashopOthers

diversification in the German market

38 %

33 %

16 %

11 %2 %Open Source

proprietary SoftwareSaaSin-house developedothers

Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/

eBusiness platforms

has to beopen source

in my opinion ;)

What we have now will be

developed further

Mobile - Number of Smartphone Users

0

6

12

18

24

30

6,318,43

14,03

17,8

21,3

27,3

29,5

Jan 2009 Jan 2010Dec 2010

Jul 2011Dec 2011

Jul 2012Oct 2012

Mobile - Number of Tablet Users

0

6

12

18

24

30

1,63,9

9,7

13,4

17,1

20,8

23,8

2010 2011 20122013

20142015

2016

QR-Codes - Action in both ways

activ passive

from Windowshopping ... to Augmented Reality

Augmented Reality in the field

http://www.youtube.com/watch?v=bs5V3fvhPpE

Augmented Reality 2.0

http://www.youtube.com/watch?v=hJqIpIlR3nI

The next „Big Thing“ - Wearables...

.... and Drivables

Google Glass in action...

http://www.youtube.com/watch?v=CpmbKj3Q55Y

Someone may laugh about that...

Someone may laugh about that...

... but didn‘t we have that before...

Someone may laugh about that...

... but didn‘t we have that before...

"There is no reason anyone would want a computer in their home." (Ken Olsen, Digital Equipment, 1977)

Someone may laugh about that...

... but didn‘t we have that before...

"640 kB RAM is enough" (Bill Gates, Microsoft, 1981)

Someone may laugh about that...

... but didn‘t we have that before...

"The Internet will collapse in 1996" (Robert Metcalfe, Founder of the ethernet, 1990)

Someone may laugh about that...

... but didn‘t we have that before...

"The Internet won't be a mass media, because it has no soul" (Matthias Horx, Future Analyst, 2001)

so what will we get

... a couple of years later ...

http://www.youtube.com/watch?v=u5OV_BJreTA

What‘s about the

ecommercepoint of view

... a payment option using #hashtags ...

started to use

#hashtagson twitter for payment

the so called

Multichannel

but

what does

Multichannel

OmnichannelCrosschanel

mean

http://eng.strawberries.nl/

... options for payment at the POS ...

http://www.youtube.com/watch?v=ygW_nm9if20

... in-aisle purchase ...

http://www.youtube.com/watch?v=_Z44XOmfn_8

... pay in store ...

http://www.youtube.com/watch?v=ryM1zxBVo68

... order ahead ...

http://www.youtube.com/watch?v=oH0JtfwzFgY

and now?

Online

Offline

Online& Webinfluenced

Offline

Offline Commerce

yesterday today tomorrow

the good news

eCommerce will be just

Commerce

stay excited

be innovative

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