Project Code: The 14th Floor

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T14F – The Vision

A not for profit project committed to creating a community space for Pakistan’s enterprising youth that:

▪ Provides a vibrant environment for entrepreneurs and technology enthusiasts to gather and exchange ideas,

▪ Is a hot bed for technology innovation

▪ Offers a platform (forum) that encourages collaboration, enables networking and creates employment opportunities

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“Entrepreneurship spurs economic growth, but how do you spur entrepreneurship?”

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Current Gap

University Students

Young Professionals

Successful Entrepreneurs

Corporate Intrapreneurs

Visiting Experts

▪ Bridging the gap between ‘Business Plan Competitions’ & Real World

▪ Limited access to infrastructure, entrepreneurs, mentorship & talent

▪ Finding co-founders is very difficult due to lack of social spaces

▪ Private space for after-work brain storming, hacking & engaging community

▪ Potential mentors, but lacking organized access to students and professionals

▪ Engaging with other successful entrepreneurs outside of their own domain

▪ Typical ‘innovators dilemma’ – existing team is not thinking disruptive

▪ No avenue for finding innovative, entrepreneurial ‘partners’ for organic growth

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5▪ Experts from Silicon Valley – assisting local talent, or hunting for their new

ideas, people and teams

▪ Looking to setup in Pakistan, but facing infrastructure challenges

Investors6▪ Access to smart people, team

▪ Access to innovative ideas at early stage & participate in them

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T14F - Overview

▪ Technology “Plug and Play” for entrepreneurs and technology enthusiasts to gather and exchange ideas

▪ The T14F “Appeal”– Creating an ecosystem that fosters inspiration and enablement– Proximity to smart and intellectually curious people– Enables networking, collaboration, sales leads and employment opportunities– Hotbed for innovative ideas – Free Coffee, Free Wireless Internet

▪ Founded in 2013 by successful technology entrepreneurs from Stanford University and University of Texas Austin

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Atif AzimAdvisor

▪ Founder of Perfigo, a technology startup in Silicon Valley. Acquired by Cisco Systems

Farzal DojkiAdvisor

▪ Pakistan start-up expert – early employee in 3 start-ups

▪ Founder of 2 start-ups

▪ 5+ P@SHA ICT Awards

Imran MoinuddinAdvisor

▪ Founder & CEO, NexDegree Private Limited

▪ 4 open advisory positions

T14F – Board of Advisors

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T14F – Services Offered

Workspace

Business Services

Meeting Rooms

Events

Packages

▪ Seating for 90-100 people + café for 40

▪ Workspaces for plug & play users, Project “zones” for larger teams

▪ 3 seating types – “deadline serious”, “library whisper” & “casual café”

▪ High Speed Internet, Video Conferencing

▪ Printing and Scanning, Mail and delivery services

▪ Redundant Internet connectivity, back up power supply

▪ Conference rooms with projection capabilities

▪ Brainstorming rooms with whiteboards

▪ Mix of formal & casual seating

▪ Hosting of community events for up to 60-70 attendees

▪ Corporate events – Seminars, Investors, Trainings

▪ Networking Events – Hack-a-thons, Brown Bag Sessions

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5▪ Low barriers to entry – encourage memberships for casual hangout

▪ Student, Freelancer and Start Up plans

▪ Day, Weekly and Monthly passes

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T14F – Proposed Site Plans

Location

Ambiance

Neighborhood

Recreation

▪ 7,500 sq ft facility on the 14th floor of a modern office building

▪ 24x7 access

▪ Panoramic views of the city

▪ Parking for 500 cars within 5 minute walking distance

▪ 125 feet of non-stop glass exterior, 270 degree view of Karachi

▪ Ambient light permeating the entire facility

▪ Minimalistic furniture patterned on International best practices

▪ Building hosts mostly technology outfits

▪ Within 10 minutes from National IT Parks, PSEB & P@SHA offices

▪ Proximity to leading Universities - KU, NED, IBA, KSBL

▪ Easy accessibility to restaurants, shops

▪ Café area with self-service model

▪ Gaming stations; Foosball, Table Tennis

▪ Library with collection of 200+ books

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T14F – Proposed Layout

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T14F – Proposed Layout

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T14F – Interior Concepts

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Casual Seating

Conference Rooms

Café and Recreation

Open Workspace

Project “Zones”

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T14F – Business Model

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▪ Not for profit – but self sustaining

▪ Proven Global Model - The main source of revenue will be membership charges

▪ Target Audience▪ Individuals or startups with a passion for technology based innovations▪ Freelancer community from TED disciplines▪ Pakistani Diaspora across the Globe, wanting to incubate product engineering

teams without operational worries▪ Regional companies (Lahore/Islamabad/GCC/Singapore) companies wanting a

travelling office in Karachi

▪ Pricing survey conducted, received positive feedback

▪ Break even at 60% occupancy▪ Commitments for 40% occupancy in place

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T14F - Roadmap

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Plug and Play CenterNetworking Events

Startup Acceleration Program

IncubationInvestments

2013

2014

2015

Building an entrepreneurial ecosystem

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Current Status

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▪ Facility▪ Rental contracts agreed▪ Possession by February end

▪ Organizational▪ NGO registered under Societies Act▪ In process of adding advisory team members

▪ Construction▪ Architect has been identified▪ Facility layout has been finalized▪ Interior design in the process of being finalized▪ Estimated construction time: 3-4 Months

▪ CAPEX Funding▪ Cost analysis and Revenue model complete▪ Funds contributed so far: USD 68,000▪ Remaining funds to be raised: USD 62,000

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T14F – Investment Opportunity

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▪ Why Invest?

• Brand association with entrepreneurial youth of Pakistan• Example: Apple Plug & Play Center with Cisco sponsored Video Conferencing

rooms

▪ Early investment opportunity in innovative ideas▪ Access to high caliber talent pool▪ For the encouragement and the betterment of Pakistan’s youth

▪ How Much Do I need to Invest?▪ We are looking for investors to sponsor the following areas:

▪ Plug and Play area – USD 35,000▪ Café and Events area – USD 25,000▪ “Zone” Sponsorships – USD 5,000 – 10,000

▪ When Do I need to Invest?▪ Initial commitment of funds – February 2013▪ Actual disbursements – March through June 2013

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Branding Ideas

Facility name

Working Zones

Conference Rooms

Recreational Area

Cafe

▪ Example: Apple Plug & Play Center

▪ Example: Nokia Innovation Center

▪ Example: Time Machine

▪ Example: The Amazon

▪ Example: App Store

▪ Example: Kindle Fire

▪ Example: X-Box

▪ Example: HP Pavilion

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5▪ Example: Red Bull Café

▪ Example: Google Hangout

Misc Others6▪ Sponsorship of Business plan competition winners

▪ Funding for social entrepreneurs or NGOs