Low Cost Web Solutions for Businesses

Presenter: Andrew WaiteDigital Marketing Expert

About Me

Project Manager @

linkedin.com/waiteandrew

Introduction

http://youtu.be/CCcl_TOCQzY

National Broadband Network

A broadband network for Australia’s futureThe National Broadband Network is a next-generation broadband network designed for Australia’s future needs. The network comprises of three technologies - optic fibre, fixed wireless and next-generation satellite – and will provide more reliable, high-speed broadband access to all Australians

DEP goals & objectives:

SME (small-to-medium enterprises): • improve their online

presence• offer new products and

services• expand their market• improve

competitiveness• increase their means of

communicating with customers and suppliers

NFP (Not-for-profit organisations): • extend their reach

into the community

• expand their donor pools

• explore more innovative ways to increase awareness for their causes

Local communities: • enhance their

standing as community-based centres

• reach a wider audience, while helping foster an environment of shared knowledge and understanding

to help…. to help…. to help….

What will be covered

• Getting online• Online tools• Search Engine Tools• Web directories• Search Engine Optimisation• Email Marketing• Paid Advertising• Web Analytics• Low cost marketing solutions

Getting Online

Purpose?• Ecommerce vs. Content

Ability/Resource?• Technical/Non Technical

Ecommerce

Magento Go

• Starts at $15/Month• Free 30 day trial (set up before you start

paying)• Fully supported• Hosted solution

Content (CMS)

Ecommerce Considerations

• Freight and Fulfillment • Finance (payment gateways/paypal)• Inventory (product availability)• Product Data

Freight and Fulfilment

• Product Size• Shipping packaging• Turnaround time• Drop Shipping• Shipping Providers

- Australia Post- Temando (aggregator)

Finance

• Payment Gateways- Merchant account- Payment gateway (bank vs. Other)

• Paypal • Bank Deposit/Bpay

Inventory

Product Data

Low Cost Tools

• Wufoo/Formstack• Google Analytics• Logo (aussielogos.com.au)

Wufoo/FormStack

• Free for up to 3 forms (wufoo)• Multiple fields• Useful for:

- Contact pages- Registration (warranty, service etc)- Surveys

• Stores data online• Ability to export data

Google Analytics

• Search “analytics” on Google• Create an account• Copy UA Code• Paste on website

Logo

• Family/Friends• Aussielogos.com.au

- Unlimited revisions- Business Cards Provided- High Res Artwork Provided

Search Engine Tools

• Keyword Tool• Submit your URL to

Yahoo, Google, Bing and AOL.

• Google Places• Google Analytics

Email Marketing

• Mailchimp• HTML emails• Email analytics• Maintaining and

building your database

Web Directories

• Yellowpages.com.au• Truelocal.com.au• Low time and cost

investment• Additional link to

website assisting with SEO

Search Engine Optimisation (SEO)

• Optimising content through use of key words

• Link building• Content development• Dynamic websites• Domain naming• Image descriptions

Paid Advertising

• Facebook ads• Google Adwords• Demographic targeted

marketing• Facebook fastest growing

platform• High ROI if managed well

Facebook Ads

http://www.facebook.com/advertising• Highly targeted• Low cost• Easily managed/understood

Google Adwords

http://adwords.google.com.au• Direct measurability• More complicated than Facebook• Highly targeted

eBay Store

• Buy it now Vs. bidding• Low Cost• Great for clearance stock• Customizable • Integrated with Magento

Next Topic…

How to reach your customers online with the NBN!!

Helping your business succeed online