HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan McGregor Yoko Ono Moby Claudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana Reeve Susan Sarandon Sir Richard Branson Donna Karan Heidi Klum Joss Stone Gillian Anderson Nicole Kidman Kaiser Chiefs Courteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger Moore Giorgio Armani Minnie Driver Green Day Ozzy Osbourne Slash Gwen Stefani Pharrell Williams Snoop Dogg Dame Shirley Bassey The Killers Phil Collins Franz Ferdinand Alan Rickman Scissor Sisters Stereophonics The Prodigy Jodie Kidd Benicio del Toro John Travolta Whoopi Goldberg Foo Fighters McFly Naomi Campbell Sir Steven Redgrave Deepak Chopra Adrien Brody Toni Collette Ringo Starr Ronnie Wood Annie Lennox Anjelica Huston Grayson Perry

The CampaignThe campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause

• Over 400 celebrities in film, fashion, music and sport

• Over 700 unique celebrity artworks: their symbol of hope, handwritten message of hope, and signed self-portrait

• Unique products inspired by celebrity artworks

• Celebrity-supported gala dinners, auctions, concerts

• Proceeds support celebrities’ chosen charities

Footwear

Lemmy KilminsterOzzy Osbourne

Limited edition sk8-hi’s and slip-onsLaunched July 2006 1,600 stores across Europe

Slipknot

Apr 2007

Jan 2008

The Prodigy

Backpacks

Limited edition backpacks Launched August 2006 1000 stores across Europe

The Hives

The Prodigy

Kaiser Chiefs

Ozzy Osbourne

Lemmy Kilminster

Slash

WristbandsMcFly:Tom FletcherDanny JonesDougie PoynterHarry Judd

The Kaiser Chiefs:Ricky Wilson

The Killers:Brandon Flowers Mark StoermerDavid KoeningRonnie Vanucci

Scissor Sisters:Ana MatronicJake ShearsJJ GardenPaddy Boom

128 stores across UK320 counter-top units

SlashSnoop DoggGreen DayMastodomNicko McBrainEwan MacGregorAnthraxSystem of a DownDaron MalakianSerj TankianDavid BowieOzzy OsbourneLemmy KilminsterFranz FerdinandJoss StoneHIMMat HoffmanPaul McCartneyRob da bank

T-shirtsKaiser Chiefs

Limited edition T-shirts and jeans Launched January 2007

The Doves Bloc Party

T-shirts

24 celebrity artwork T-shirts Launched 2006 680 stores in Japan

Susan SarandonDavid BaileyHeidi KlumCurt SmithPaul McCartneyPaloma PicassoPenelope CruzPhil CollinsLucy LiuRingo Starr Slash

McFlyAnjelica HustonMel CGeorge ClooneySarah FergusonSamuel L JacksonGrayson PerryFrederick ForsythAnnie Lennox Franz FerdinandLaurence Fishburne

CeramicsSir Roger Moore Sir Michael and Lady Shakira CaineGiorgio ArmaniDonna KaranGeorge ClooneyNicole KidmanEwan MacGregorDavid BowieMinnie DriverColdplaySamuel L JacksonClaudia Schiffer

First 12 giftboxed mugs launched November 2006 worldwide

CosmeticsSir Michael and Lady Shakira Caine

Minnie Driver

Special edition beauty boxes Launched Christmas 2005

Media Exposure

HOPE

Jodie Kidd

Giorgio Armani

Paul Smith

Toni Collette

LOVE

Lucy Liu Jerry Hall

Stereophonics Sir Roger Moore

PEACE

Whoopi Goldberg The Ordinary Boys

Suggs Lemar

PLANET EARTHStella McCartneyBob Geldof

Alan Rickman Gina McKee

• High calibre cause-related marketing programme• Celebrity designs• Celebrity support / appearances• Instant PR generator • Fundraising campaign with integrity and credibility

Summary