t he g ood, t he b ad, & t he u gly catherine p. fulford, ph.d. professor, educational...

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The Good, The Bad, & The Ugly Catherine P. Fulford, Ph.D. Professor, Educational Technology

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Page 1: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

The Good,

The Bad,

& The

UglyCatherine P. Fulford, Ph.D.Professor, Educational Technology

Page 2: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Vitae is plural

“our vitae”

Vita or Vitae?

Vita is singular

“my vita”

Page 3: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Curriculum Vitae is singular

Curricula Vitae is plural

Vita or Vitae?

Page 4: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

CV• Complete “academic life” -

length is relative to purpose

• Focused on educational credentials & related experience for a type of position

• Includes specific work in a bibliography

• Traditional - academic - stuffy

• Short introduction 1-3 pages

• Focused on skills & work experience for a specific job

• More concise

• More general

• Stylish - avant-garde

Resume

Page 5: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

CV• Complete list of academic

achievements and other relevant information– Educational background– Relevant experience & skills– Bibliography– Professional development– Teaching experience– Service– Languages & travel

• Courses listed or explained• Research interest listed• DO YOUR HOMEWORK!• GET AN EDITOR!

• Focused on a Specific Position– Use their language – Speak directly to the job

description - provide answers– Be brief– Put your best foot forward– Don’t be humble OR inflated

• Teaching philosophy• Research interest explained• Skills and experience described • Information re current institution• DO YOUR HOMEWORK!• GET AN EDITOR!

Cover Letter

Each should stand alone!

Page 6: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Just beginning?• Who am I?

– The academic persona

• I am boasting?

– Putting your best foot forward

– It’s about YOU not your program

– Collaborations - explain your role

• Do I have enough?

– Length is not necessarily strength

– Creating your own CV

• What if I’m not good enough?

– Finding the right job for YOU!

– “The emerging scholar”

• Will I be bugging them?

– The squeaky wheel

Page 7: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Trust and Believabilit

y

• How I look.

• What I say.

• How I sound.

Page 8: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

WordsWords 7%7%

WordsWords 7%7%

VocalVocal38%38%

VocalVocal38%38%

VisualVisual55%55%

VisualVisual55%55%

Albert MehrabianSilent messages (1971)

Page 9: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

CV Style• Traditional• Sophisticated• Complete, but not padded• Self-focused• Error-free

– Correct content– Correct spelling &

grammar• Good visual design

Page 10: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Visual Design

Basics• Layout

• Legibility

• Readability

• Emphasis

• Motivation

Page 11: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Text

Layout• Leave 20% white space.

ImportantUnimportant

• Use shorter paragraphs.

• Avoid heavy lines.

• Avoid least read - bottom left.

• Use most read - bottom right.

Page 12: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

BALANCE

InformalAsymmetrical

FormalSymmetrical

Page 13: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Text

Layout• Use 2/3-1/3 format with

header column

• Or use 2 columns

• Achieve with table formatting

Page 14: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

SimplicityAdministration

Facilities

Transportation

Budget

Workers

Page 15: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Simplicity

Administration

Facilities

Transportation

Budget

Workers

Page 16: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Legibility

Readability

Page 17: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

LegibilityLegi bility

Readability

Page 18: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

TT

Serif fonts have thin lines and feet

Sans-serif fonts have even lines and NO feet

Fonts

Page 19: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

TT

Serif fonts are easier to read in print media.

Sans-serif fonts are more legible in projected media.

Text

Projected

Fonts

Page 20: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Fonts

Helvetica

Geneva

Arial

Sans-Serif

Times

Palatino

Courier

Serif

Page 21: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Legi bility• Use sans-serif for headers

• Use sans-serif for projected visuals

• Use at 18 points for projected visuals

• Change preferences or view in web browsers

Page 22: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Decorative Fonts

Legibility

SMALL CAPSALL CAPS

rop CapsD

Page 23: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

• Use serif font for blocks of printed text• Use 7 - 10 words per line• Consider people over 40!

– 12 points is best– 11 points can save you space– 10 points is the smallest

Readability

Page 24: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Readability

• Avoid centering blocks of text

• Avoid full justification

• Use ragged right justification

Page 25: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

• Avoid / and ( )

• Avoid leaving out “the”

• Use shorter paragraphs

• Avoid too many bullets

Readability

Page 26: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Emphasis

• Use clearly labeled headers for emphasis

• Use bold, underline, and italics judiciously

• Emphasize the word NOT and absolutes like MUST

• Remember bolding may disappear when photocopying

Page 27: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Format• Put your name and page

number on every page– e.g. header with name &

pages of page #• Use reverse chronological

(newest to oldest)• Group items under relevant

headers• Use style of your academic

area (APA, Chicago, Turabian)

Page 28: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Content• Name, address, telephone,

fax, email, website

• Degrees, majors, institutions, date, post-doc

• Professional positions (NOT all jobs)

• Licenses

• Honors and awards

• Bibliography– Publications– Grants– Presentations– Works in progress

Page 29: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Content

• Courses taught

• Service

– Local, national, international

– Leadership notes

• Partnerships (if relevant)

• Professional development

• Languages & travel

• References

Page 30: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

• Avoid personal information, e.g., age, marital or health status, ethnicity

• Can put citizenship, residence or visa status if relevant

• Be politically correct to avoid unnecessary discrimination

– Political activism

– Religion

– Other personal information

Content

Page 31: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Consistent Structure• Grammatically parallel - use

the same verb type

– use, list, describe

– using, listing, describing

– uses, lists, describes

• Conceptually parallel - use the same classification level

– Functions vs. tasks vs. sub-task

– I, II, II level vs. A, B, C level vs. i, ii, iii

Page 32: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Acronyms & Abbreviations

• Avoid overuse acronyms • Use acronyms correctly

– Define, that is spell out the first time with acronym in parentheses

• Don't use Latin abbreviations in text, but OK in citations– etc., i.e., e.g., vs., et al.

Page 33: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Motivation• Kept it clear, clean, & simple

TRADITIONAL

• Avoid more than 3 fonts

• Use two-sided copying & compressed fonts to reduce the size

• Avoid repeating information

• Use active verbs

– Such as - managed, taught, evaluated

– Rather than - responsibilities include managing, teaching, evaluating

• Proofread meticulously!

Page 34: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

• Know your audience!

– Tailor the style and presentation to the position or purpose

• Academic area

• Instructional, research, or specialist

• BE the JOB!

– Visualize what it is like to be in the job

• Don’t be the candidate

– Be the winner!

Motivation

Page 35: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Remember good design is invisible

• Increase your image of professionalism

• Increase your self-confidence

• Increase their level of trust in you

• Increase their perceptions of your knowledge

Page 36: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

“What you say and how you say it,

and the visual appearance and

physical presentation of your words,

all combine to form

the reader’s impression of you.”

(Jean Dowdall, Chronicle of Higher Education, Oct 30, 1998)

http://chronicle.com/jobs/archive/advicearch.htmhttp://chronicle.com/jobs/news/archives/columns/career_talk/

Page 37: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

Another ResourceYou may be interested in

Based on the 5th Edition

http://etec.hawaii.edu/oldsite/vr/resources/apa.htm

Page 38: T he G ood, T he B ad, & T he U gly Catherine P. Fulford, Ph.D. Professor, Educational Technology

The End

Catherine P. Fulford, Ph.D.Professor, Educational Technology