HealthPanelMore than a Panel. Market research community.

Online, representative consumer panel in Hungary.Since 2010

2017

The panel members are fully profiled according totheir health condition, drugs and other health-related spending besides usual demographicquestions, so we can conduct targeted patientresearches or screen special target groups in theHealth Panel.

The www.egeszsegpanel.hu is also a closedcommunity portal of the panel members, whereafter logging into the panel members see not just

the active research invites, but the results of theprevious researches and news, articles about thecurrent topics. The panel members can share theiropinions on the panel, also they can easily connectto the panel through our Facebook and Blog page.

The Szinapszis Market Research& Consulting company’s residential online respondent panel,

the Health Panel is continuously increasing since 2010. It currently has more than 32 000 members. “

“

Quality respondents and responses◉ Reaching target groups: typical and special patients◉ High level of completion willingness, activity: questionnaires with

hundreds of respondents can be done in few hours◉ Profiling: according to demographic data, consumer habits, disease

groups◉ Controlled, maintained database and verified questionnaires

Featured potential buyers◉ Ability to pay for: university graduates have a high customer potential

in terms of buying health care products and services◉ Not only young people are targeted: more than 40% of HealthPanel

members are over 40 years of age◉ Members are increasingly interested in health topics, as the

registration is voluntary

Targeted research opportunities◉ Quantitative lay ad hoc and tracking research, qualitative research◉ Omnibus research◉ Possible topics: Patient research of therapeutic areas, Rx and OTC

medicines, health promotion, wellness, lifestyle researches, sensitivetopics, general, other topics…

HUNGARY’S FIRSThealth related

online residentialMARKET RESEARCH COMMUNITY

Possible topics, which can be studied in ad-hoc or tracking researches andin monthly omnibus researches:

Patient research of therapeutic areas

Rx and OTC medicines Other healing related topics and

products

Health care, wellness, lifestyle Exercising, sports, activities General, other topics

Panel start date:

Active panel memberson 01/01/2017 :

December 2010

32 096

Representative online residential panel,with quality respondents

25%

18%

20%

23%

10%

Up to 35 years

Between 36-45 years

Between 46-55 years

Between 56-65 years

Over 65 years

Start:

December 2010

Number of members (January 2017):

32 096 members

4

Woman

75%Man

25%

21%County seat

35%City

22%Village

4%Abroad

Elementarydegree

Vocationaltraining

High SchoolDegree

University, College

8% 12% 41% 30%

18%Budapest

The HealthPanel is a communityof typical and special diseases

5

Own or relative’s disease, N = 31 613Approx. 50

group of diseasesThe Panel has been

segmented around 50chronic diseases and

other healthcare topics.

Hypertension

16 928

52%

Musculoskeletaldisorders

(Total:. Rheumatism, gout, lumbago,sciatica, arthrosis, etc.)

15 133

47%

Allergy(Total)

13 614

42%

Hyperacidity, reflux,heartburn

(Total)

12 089

38%

Headache,Migraine

12 127

38%

High cholesterol (blood fat)– 11 414; Varicose Disease – 10 431; Diabetes– 10 448; Sleep disorder – 9181; Limited visual abilities– 8336; Depression, anxiety,other psychological problems– 8939; Atherosclerosis, arteriosclerosis– 8165; Heart failure, ischemic heart disease, heart rhythm disturbances– 7804; Skindiseases (Cumulative)– 7885; Osteoporosis – 7713; Asthma – 7179; Cancers– 6629; Men's Issues (prostatic hyperplasia, erectile dysfunction) – 5953; Infarct –5877; Stroke, cerebral obstruction– 5811; Auditory limited capabilities – 5214; Periodontal disease, bleeding gums– 5235; Senior forgetfulness (dementia,Alzheimer's disease)– 5424; Thyroid problems– 5149; Herpes – 5003; Fungal infection– 4924; Cataracts, glaucoma– 4871; Incontinence – 4891; Chronicbronchitis(COPD) – 4780; Epilepsy – 3665; Parkinson's disease – 3504; Hepatitis – 3387; Haemophilia – 3251; Genetic disease– 3207; Schizophrenia - 3223

6%

17%

14%

22%

24%

27%

49%

40%

46%

42%

59%

78%

82%

84%

Acupuncture, Acupressure

Aromatherapy products / Ayurvedic drugs

Natural Medicine

Medical device

Manual therapy, massage, chiropractic

Homeopathic product

Curative product

Private medical care

Health tourism, wellness, spa

Dietary and nutritional product

Herbal product

Vitamin, minerals

Nonprescription drug (OTC)

Prescription drug (Rx)

The Panel show significant purchase power on the field of health-related products

„Which product or services have you been purchased in the last year?”

6

n=1315 Mobile application in Healthcare, Own research 2014

n=1065 Pharmaceutical purchasing habits, Own research 2014

Monthly spending on Rx

36%

Under 5 EUR

43%

Between 5-20

EUR

15%

Between 20-40

EUR

6%

More than 40

EUR

Income

27%

Under350 EUR

26%

350 – 550 EUR

24%

More than550 EUR

23%

N.A.

MORE THAN

36 000physicians

A R O U N D90S P E C I A L I Z A T I O N ,

M A N D A T O R Y c h a m b e r

m e m b e r s h i p

APPR. 2 400P H A R M A C I E S ,

WHICH 2 100I S P U B L I C

APPR.120HOSPITALS ON STATE

AND MUNICIPAL LEVEL,

10 000P H Y S I C I A N S H A S

P R I V A T E SERVICE

M O R E T H A N

68 000HOSPITAL BEDS

HUNGARY IS IN

LEADING POSIT ION

IN MORTALITY RATE

D U E T O C A N C E R

50%OF HUNGARIANS ARE

OBESE, EVERY

5th PERSONI S M O R B I D L Y O B E S E

M O R E T H A N

130MILLIONDOCTOR-PATIENTM E E T I N G S P E R Y E A R

MORE THAN

4 MILLIONC H R O N I C

P A T I E N T S

30%OF POPULATION

A R E S M O K I N G

HUNGARYFACTS & FIGURES

400-500 million HUF annual net revenue, 40 full-time employees on average

Offices in Budapest and Debrecen, own fieldwork team in Ljubljana

Focus group studio in Budapest with online streaming and simultaneous translation facilities

Call center with 40 work stations (Voxco)

Comprehensive physician, pharmacist and other HCP databases

Health Panel™ and own-built national residential and corporate databases

Access to IMS Dataview

Eye-tracking park tool (Tobii T60 és Glasses, Tobii Studio Pro™ software)

Online qualitative solutions (visionslive) and online market research communities

1142 Budapest,Erzsébet királyné útja 112.

Tel.: +36 1 422 1634Fax.: +36 1 422 1633

www.szinapszis.hu

Szinapszis Market Research and ConsultingSince 1998