panelbook africa business panel (incl pmi)

AFRICABUSINESSPANEL

PANELBOOK

www.africabusinesspanel.com Business PanelAFRICA

WELCOMETO THE AFRICA BUSINESS PANELIn a fast developing business environment like Africa, access to relevant, accurate and reliable market information is invaluable and that is where we come in. The Africa Business Panel offers its clients market research and lead generation in Africa, essentially acting as the intermediary be-tween business opportunities and potential investors.

VISIT US AT: WWW.AFRICABUSINESSPANEL.COMBusiness Panel

AFRICA

ABOUTAFRICA BUSINESS PANELAfrica Business Panel (ABP) is a cooperation of the Digital B2B Publisher Africa Business Communities (ABC) and renowned market research �rm MSI-ACI.

Africa Business Panel is a strong research tool with members who work in the private sector for companies and organizations engagedregistered in and operating out o�n Africa. They are the senior managers, entrepreneurs and/or professionals that form the backbone of the business community throughout Africa.

90%top decision makers

15,000members

PANEL FACTS

VISIT US AT: WWW.AFRICABUSINESSPANEL.COM

Africa Business Panel is the biggest B2B research panel of Africa with about 15,000 extensive pro�les of professionals engaged in Africa.

Business PanelAFRICA

“The Africa Business Panel brings you unrivaled access to African B2B respondents. Their reach combined with their speed and �exibility makes The Africa Business Panel a

must-go-to supplier if you need the opinion of Africa."

Stefan Boom – Sales Manager, SSI ( Survey Sampling International)

PANELINSIGHTSThe B2B panel members include IT decision makers, execu-tive/upper management, small business owners, business decision makers, �nancial services professionals, contrac-tors, HR professionals and much more.

90%top decision makers

15,000members

The biggest online B2B panel in Africa, almost 15,000 members

OUR PARTNERS


MEMBERS (N)15,000

PUBLIC ORGOVERNMENT SECTOR

10% PRIVATE BUSINESS SECTOR90%

AFRICAOut of a compiled a list of 12 countries with the highest projected compounded annual growth rate (CAGR) from 2014 through 2017 based on the forecasts from the World Bank's Global Economic Prospects, 6 are countries from the African Continent

These countries are (in order of highest growth rates: Ehtiopia, Democratic Republic of the Congo, Cote d'Ivoire, Mozambique, Tanzania and RwandaKeep in mind that the fastest-growing economies typically aren't among the largest, most developed ones. In fact, most of these countries su�er from high income inequality, low levels of per capita gross domestic product, elevated political instability, and rampant corruption..

SENIOR MANAGER/

EXECUTIVE/

DIRECTOR/OWNER

MIDDLE /

LINE MANAGER

OTHER

MANAGEMENT

ROLE

NO

MANAGEMENT

ROLE

73% 16% 6% 5%

FUNCTIONGENDER

18%82%

SMALL BUSINESS (0 - 50)

75%

MEDIUM BUSINESS (50 - 250)

11%

COMMERCIAL & ENTERPRISE (250 PLUS)

14%

COMPANY SIZE

Oil & Gas

AgricultureTechnology Products

and Services

Financial service

Management Consulting

Telecom & ICT

TOP INDUSTRIES

Import Export Trading

Insurance

Legal

Manufacturing

Engineering

The fast growing continent

Eductation


MEMBERS (N)1,500



KENYAAlthough Kenya is the biggest and most advanced economy in east and central Africa.The important agricultur-al sector is one of the least developed and largely inef�cient, employing 75% of the workforce compared to less than 3% in the food secure developed countries. Kenya is usually classi�ed as a frontier market or occasionally an emerging market, but it is not one of the least developed countries. GDP growth forecast by the Worldbank for 2015-2017 is above 6%.

SENIOR MANAGER/

EXECUTIVE/

DIRECTOR/OWNER

MIDDLE /

LINE MANAGER

OTHER

MANAGEMENT

ROLE

NO

MANAGEMENT

ROLE

68% 19% 7% 5%

FUNCTIONGENDER


75%


11%


14%

COMPANY SIZE

Agriculture

Technology Products and Services

Real estate


Telecom & ICT

TOP INDUSTRIES


Banking

Travel & tourism

Manufacturing

25%75%


MEMBERS (N)2,800



NIGERIAAs of 2015, Nigeria is the world's 20th largest economy, worth more than $500 billion and $1 trillion in terms of nominal GDP and purchasing power parity respectively. It overtook South Africa to become Africa's largest economy in 2014. Nigeria is a member of the MINT group of countries, which are widely seen as the globe's next "BRIC-like" economies. GDP growth forecast by the Worldbank for 2015-2017 is growing and on average 5%.

SENIOR MANAGER/

EXECUTIVE/

DIRECTOR/OWNER

MIDDLE /

LINE MANAGER

OTHER

MANAGEMENT

ROLE

NO

MANAGEMENT

ROLE

72% 18% 6% 4%

FUNCTIONGENDER


75%


10%


14%

COMPANY SIZE

Oil & Gas

AgricultureTechnology Products

and Services

Media

Management ConsultingTelecom & ICT

TOP INDUSTRIES


Construction14%86%

Marketing communication & PR


MEMBERS (N)2,500



SOUTH AFRICA South Africa has a mixed economy, the second largest in Africa after Nigeria. It also has a relatively high GDP per capita compared to other countries in Sub-Saharan Africa. Principal international trading partners of South Africa—besides other African countries—include Germany, the United States, China, Japan, the United Kingdom and Spain. GDP growth forecast by the Worldbank for 2015-2017 is relatively low but grow-ing from 2,1% to 2,4%.

SENIOR MANAGER/

EXECUTIVE/

DIRECTOR/OWNER

MIDDLE /

LINE MANAGER

OTHER

MANAGEMENT

ROLE

NO

MANAGEMENT

ROLE

79% 11% 5% 5%

FUNCTIONGENDER


77%


8%


15%

COMPANY SIZE

Marketing communiction & PR

AgricultureTechnology Products and Services

Financial service


Telecom & ICT

TOP INDUSTRIES

Import Export TradingBankingManufacturing

Education25%75%


MEMBERS (N)1000



GHANAGhana is an average natural resource enriched country possessing industrial minerals, hydrocarbons and precious metals. It is an emerging designated digital economy with mixed economy hybridisation It has an economic plan target known as the "Ghana Vision 2020". This plan envisions Ghana as the �rst African country to become a developed country between 2020 and 2029 and a newly industrialised country between 2030 and 2039. GDP growth forecast by the Worldbank for 2015-2017 is accelerating to from 3,5% to almost 8% in 2017

SENIOR MANAGER/

EXECUTIVE/

DIRECTOR/OWNER

MIDDLE /

LINE MANAGER

OTHER

MANAGEMENT

ROLE

NO

MANAGEMENT

ROLE

71% 17% 7% 5%

FUNCTIONGENDER


76%


11%


13%

COMPANY SIZE

Oil & Gas


Agriculture


Telecom & ICT

TOP INDUSTRIES


Banking17%83%


MEMBERS (N)400



EGYPTEgypt's economy depends mainly on agriculture, media, petroleum imports, natural gas, and tourism; there are also more than three million Egyptians working abroad, mainly in Saudi Arabia, the Persian Gulf and Europe. With over 89 million inhabitants, Egypt is the most populous country in North Africa and the Arab World, the third-most populous in Africa (after Nigeria and Ethiopia), 3 November 2015Page 4 of 4and the �fteenth-most populous in the world. GDP growth forecast by the Worldbank for 2015-2017 is growing and on average 4,5%.

SENIOR MANAGER/

EXECUTIVE/

DIRECTOR/OWNER

MIDDLE /

LINE MANAGER

OTHER

MANAGEMENT

ROLE

NO

MANAGEMENT

ROLE

67% 22% 5% 7%

FUNCTIONGENDER


54%


17%


29%

COMPANY SIZE

Oil & GasImport Export Trading


Travel & tourism


Telecom & ICT

TOP INDUSTRIES

Health care.

ManufacturingFood & Beverage

18%82%


MEMBERS (N)400



TANZANIATanzania has recently seen high growth rates because of gold production and tourism. The economy also runs on telecommu-nications, banking, energy, and mining, as well as agriculture. In terms of per capita income, however, the country is one of the poorest in the world. GDP growth forecast by the Worldbank for 2015-2017 is high and steady above 7%

SENIOR MANAGER/

EXECUTIVE/

DIRECTOR/OWNER

MIDDLE /

LINE MANAGER

OTHER

MANAGEMENT

ROLE

NO

MANAGEMENT

ROLE

74% 16% 7% 3%

FUNCTION


GENDER

12%88%


79%


11%


10%

COMPANY SIZE

Oil & Gas AgricultureHealtcare

Travel & tourism


Telecom & ICT

TOP INDUSTRIES

Import Export TradingEducation

“We are using the African business panel for our B2B studies in Africa as it provides us with access to the exact people we are looking for to give our clients the highest possible quality, not only in the biggest economies in Africa, but also in the smaller African countries. Maxi-

mum reach at a one shop stop!”

Hans Pietersen – Sales Director Benelux & Scandinavia at Toluna

AFRICA PMI™AFRICA PURCHASING MANAGERS INDEX™Purchasing Managers Indices are rapidly be-coming the most prominent economic data releases internationally, as a reliable gauge and early indicator of the underlying economic ac-tivity. The Africa Business Purchasing Manag-ers Index (Africa PMI) follows the logic and methodology of the PMI con�dence indices. The Africa PMI applies the same logic with a breakdown in manufacturing and non-manu-facturing (services) business con�dence for the entire African continent. For clients we have monthly indexes available.


Manufacturing

Non-Manufacturing

source: Africa Business Panel

jan feb mar apr jun jul aug sep oct nov dec



RESPONDENTSAFRICA PURCHASING MANAGERS INDEX™Purchase executives of the African Business Panel are invited to complete the Africa PMI survey on a monthly basis. Depending on the industry classi�cation of their organization, responses are attributed to the manufacturing and service indices.

The Africa PMI is a composite index based on �ve of the individual indexes with the Delivery Times index inverted so that it moves in a comparable direction.

New Orders - 0.3 Production - 0.25Employment - 0.2Suppliers’ Delivery Times - 0.15Stock of Items Purchased - 0.1

THE FOLLOWING WEIGHTS ARE BEING USED:


AFRICA PMI™MANUFACTURING AND NON-MANUFACTURINGRespondents are asked every month to report the change (‘decrease’, ‘same’ or ‘increase’) from the previous month for the following indicators. The equal weight diffusion indices of these indicators result in the headline Africa PMI (Non-) Manufacturing index. The resulting PMI �gure (which can be from 0 to 100) has an index level of 50 and above indicates ex-pansion in the manufacturing sector, below 50 the index is contracting.


MANUFACTURING1. Production (output)2. New Orders3. New Export Orders4. Backlogs (outstanding business)5. Stocks of Finished Goods (in units)6. Employment7. Output Prices8. Input Prices9. Suppliers’ Delivery Times10. Quantity of items Purchased11. Stocks of Purchases

NON-MANUFACTURING1. Business activity2. New business3. Backlogs of work4. Prices charged5. Input prices6. Employment7. Expectations for activity

RESULTSBased on actual business conditions (facts), rather than con�dence-based (opinion) measurements


“Especially in the last century, Africa was regarded as a dark continent primarily because of the dearth of information that existed about the region. Thanks to a range of factors, in this century, Africa is now seen to be not just opening up but coming up both socially and economically. One of

the main reasons for this is that through market research, more information and knowledge is now available about the continent. With this information and knowledge, all of Africa’s stakeholders are better equipped to grapple with and make the right decisions about the opportunities and challenges that exist in our beloved continent. The Africa Business Panel can support market research in Africa by facilitating, for stakeholders, online access to the professional population in the region. With digi-talization, online access to relevant target pro�les is an increasing need as it enables information to be gathered quickly and cost-ef�ciently so that based on this, decisions about the market are made

faster.”

Philip Okullo – Country manager Ghana at Ipsos

THANK YOUAFRICABUSINESSPANEL

PANELBOOK

Do you want more information on the Africa Business Panel, please contact:Jaap de Graaf: [email protected]

Are you interested in the Africa Business Panel for commercial reasons, please contact:Marc Stubbé: [email protected]

Rodney Tiesselinck: [email protected]

www.africabusinesspanel.com


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