Marketing Plan

• Preparation• Positioning• Presentation• Promotion• Results

“Our Strategy is to sellyour home for the highestpossible price”

Cutting Edge Marketing for Idaho’s Finest Homes

Steve Lewis

Syringa Realty delivers extraordinary value to our clients. When you hire Syringa Realty it doesn't cost more to have a dedicated team of professionals working for you to get your home sold at the highest possible price

Our marketing strategy is simple To sell your home for the highest possible price by Positioning your property to be better than the competition Presenting your property in a spectacular way & promoting your property to the largest audience possible.

We are a leader in the luxury market for a reason. We get results!

Please take a detailed look at how we will market your home.

Pr

epar

ePREPARE YOUR HOME FOR SALE

To compete in today's real estate market your home must bepriced better and look better than the competition.

Marketing plays a huge part in everything we purchase.Think about this for a moment. When you look througha magazine, or watch a television commercial, you areprobably drawn to a certain product simply because ofthe way it is presented to you.

In the same way, when your house goes up for sale, itis important to think about how you want your houseto be presented.

Here are a few quick steps that you can use to helpyour create a great presentation in orderto maximize your homes desirability and value.

1.....Make a listThe first thing to do as simple as it sounds, is to makea list. Write things down, and check them off as yougo, things will go a lot smoother.2.....Curb AppealThe outside of your home is the first impression apotential buyer will have. Assess what needs to bedone to make your home more attractive from the out-side. You may need to buy a couple of new plants orflowers, or hire a reasonably priced landscaper.This can be a big help in speeding the home sellingprocess along.3.....Cleanliness is keyProfessional Cleaning is recommended to get thatmodel home look. It is important that your house isspick and span. This can include carpet cleaning,upholstery cleaning etc. Money on this service iswell spent, and will significantly increase your chancesfor a better offer. If you can't afford professional clean-ing, do some of the cleaning yourself. A new coat ofpaint, patch up a hole with some putty, etc. Clean iskey.

Get the repairs doneIf you are like most homeowners you have the infamous “to do list” now is the time to get thoserepairs done. Most home buyers will have a homeinspection done and chances are your “to do list”items will come up there. Even the smallest itemscan cause doubt and insecurity with home buyers.Buyers often think “if that is wrong, what else could bewrong” and this insecurity will definitely reflect in thepurchase price. It is cheaper to repair the items nowrather then later “guaranteed”5.....De Clutter.Get rid of any clutter in your home. Put away familypictures, and things unique to you. You want to havethe potential buyer to be able to imagine themselvesliving there. You also want to make it look like youare ready to move. If you have tons of clutter andthings throughout the home, it is a turn off to buyerswanting to get into a home quickly. Think positive, declutter and be ready to move.6.....Professional AdviseWhen it comes to selling your home, it is in your bestinterest to take the advice of the experts. SyringaRealty agents know how to price your home so it willsell quickly and for the best possible price. SyringaRealty surrounds itself with experienced professionalsincluding home stagers, contractors and inspectors,so listening to our professional advice will not only getyour home sold more quickly, it will increase yourequity as well.

7.....Determine the selling points of yourhomeDo you have a special view or a favorite room in yourhome?Chances are there is something unique and specialabout your home that other people will enjoy as muchas you. Figure out what these are, write them downand share this information with your agent.Also Be sure to Accentuate the selling points of yourhome.For example, if you have a great fireplace, make sureyou add some framed pictures, pieces of art, orflowers turned in towards the fireplace.8.....Try to look like a modelAt some point you have looked in a magazine, or beento a model home. Try to think of your home like amodel home, and act accordingly. Don't be afraid tobuy a couple of lifestyle magazines to emulate whatyou see. You may even have some fun!.

Smelling GreatMake sure your house is smelling its best. Invest ina few scented candles and set them around yourkitchen, and bathrooms. Flowers are a great idea aswell. Set flowers out on kitchen tables, and coffeetables. These are a great source of scent, andvisually pleasing as well.

Soothing Sounds & TemperatureBe sure to have soft soothing music on whenshowing your home. Make sure there is no outsidenoise to distract the home buyer from enjoying theexperience. If you home is cool, make it warm, if yourhome is warm, make it cool. You want to create a cozyatmosphere so your potential buyers feel at home.12..... Do Not List Until ReadyOne of the biggest mistakes when selling a home is tolist your home prior to having it ready to show. It isimportant to make a good first impression and homesthat are in disrepair, cluttered and/or not prepared willnot photograph well and will definitely not show well.Going on the market unprepared will certainly affectyour homes market time and value. Being prepared should also include #1213..Disconnect emotionally from your homeYour home is a place of comfort where memories havebeen made. Whether you have been living in yourhome for 1 year or for 30 years it is always emotionalto leave your comfort zone. Planning your move emo-tionally is as important, if not more important, thanplanning your physical move.

Posi

tioni

ng MARKET POSITIONING

Proper positioning is an important part of the sellingformula. If you ask to much for your home it will stallout and loose interest from the market.If you price it to low you are giving up dollars.

Truth be told, having the best marketing on the planet wont get the job donewithout proper positioning of your property against the competition.

All the research shows properties that are priced correctly from the outsetsell for more and sell more quickly. Today its all about competitivepositioning, aggressive marketing and having a partner you can rely on forsolid advise.Pricing a home correctly includes the proper interpretation of statisticalanalysis and instinct guided by experience and market knowledge.

The Syringa Realty pricing analysis includes a close examination of recentcomparable home sales, pending sales, and a current evaluation of theoverall market conditions, including comparable distressed propertiesimpacting your neighborhood. We take into account all the aspects of yourproperty that affect the marketability including location, demand and theoverall condition of the home.

Our agents know the market because they are engaged in the business ofreal estate every day and consistently view hundreds of homes. There is nosubstitute for hands on experience to provide accurate market knowledge.

PRICING YOUR HOME CORRECTLY FROM THE STARTWILL INCREASE YOUR PROFITS

Pres

enta

tion

PRESENTATION

•We present your home in a spectacular way in print and on-line•Professional photography with high definition photos•Engaging home tours and enhanced HD videos•Full suite of high quality print material•On line digital magazine•Mobile and Ipad friendly formats•QR code technology for immediate information access•Professional and visually appealing Web Site

High Definition Photography

High Definition Photography is a relative term, but itbasically is achieved by using great camera gear with aprofessional behind the lens.

Professional Real Estate Photography~That Stands Way above the Rest~

Applications for Low Altitude Aerial Real Estate Photography

Our state of the art, low altitude photography combines cutting edgephotographic hardware and software along with the ability to hoist ourimaging equipment to new heights! From the air, we can capture a sin-gle subject or an entire 360 degree panorama.

At street level your property is partially hidden due to its elevationabove the street or is hidden by fences, brush etc. We will show showoff your property's special attributes, such as views, golf courses, wa-ter frontage, acreage or special adjacent features. is hidden by fences,brush etc. We will show show off your property's special attributes,such as views, golf courses, water frontage, acreage or specialadjacent features.

By Emily Peck

Attention desperate home sellers. Don’t want to lower the price on your house? Consider betterphotos. Real-estate listings that use photographs taken by the higher-end SLR cameras favoredby photographers and photography enthusiasts, tend to do better than those that use photos fromcheaper point-and-shoot cameras, according to a new analysis done by Redfin Corp., a Seattle-based brokerage.

Not surprisingly, listings with better photos command higher asking prices: If you believe yourhome is worth the investment of good photography, you’ll probably ask more money for it. Thesurprising part is that the tactic works. At the closing table, listings with nicer photos gain any-where between $934 and $116,076–as measured by the difference between asking and finalprice–over listings using photos from point-and-click cameras.SLR or single-lens-reflex cameras give users more control over what they capture and tend toproduce high-quality images. They cost more than point-and-shoot cameras, but considering thedata may be worth the investment for a home seller. Even better, ask your broker to bring in aprofessional photographer.

Redfin only looked at listings in Boston and Long Island, where there was enough metadata in-corporated into photos to do a complete analysis.

The data also showed that listings with nicer photos get more online attention. And yet, for allthis, only 15% of listings incorporate higher-end photography. This is even true at the high-end.Redfin found that more than half of $1 million-plus listings were shot with low-end cameras.

One exception: The low end of the market. Listings priced below $300,000 were less likely tosell with nicer photos, possibly reflecting unrealistic expectations on the sellers behalf. At thelow-end, price cuts would seem to be more important than photography.

See Original Article Herehttp://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more/

In Real Estate,A Picture Is Worth $1,000 or More

WALL STREET JOURNALREPORT

Prom

otio

nToday, home buyers shop for realestate online and start searching long be-fore they even speak to a Realtor

Syringa Realty listings reach the largeston line audience possible with our listingsyndication network.

PROMOTION

Most agents don't pay the thousands of dollars it takes toenhance their listings on sites like Realtor.com, Zillow andTrulia.We think it is important for your property to be seen every-where and for it to be seen often. Your listing is syndicatedto the busiest online real estate market places in the worldmaking it visible to millions of potential home buyers from allover the Globe.Your listing will benefit by receiving more exposure, highersearch rankings and more HD pictures with our paid listingplacements and preferred listings status on these top realestate sites.

It is our opinion that Video is by far the most desirable way of deliveringcontent on the web today. Videos allows us to show your property in waythat is engaging to potential buyers.

Syringa Realty maintains two INTERNET video channels for all of our media.This content is indexed by major search engines and is just another waypeople can find your listing.

Local Knowledge - Nation Reach =Syringa Realty Marketing Targets

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Your home is visible in the areas that matter. Syringa Realtypromotes the Idaho lifestyle to influential real estate marketsall over the country, we target areas that statistically haveshown to be a source of new home buyers to Idaho.

Print PromotionThe Internet has replaced print as the most effective way to market properties.Surveys show that home buyers rank real estate print ads from somewhatuseful to not useful at all.The vast majority of home buyers use the Internet to search for homes and willspend 40 hours on average looking at homes online. Newspapers across the countryhave dropped their real estate classified sections because they cannot compete withthe vast online marketplace.So why even use print advertising? The honest truth is our clients like it and there isstill a group buyers out there who prefer to read the paper or collect flyers to findreal estate. We want to make sure your property is advertised in every mediapossible because you never know where the next buyer will come from.

Colorful property flyers and brochures leave a goodimpression and provide the information necessary to help

buyers make a decisionOur on-site marketing efforts includethe creation of custom property flyersfeaturing key photos of your property.

Mobile users are much more likely toretrieve information anonymouslyrather than to have to share theirinformation by a QR Code or Textmessage.Syringa Realty now uses Permanentflyers that allow Mobile users to snapa picture from their phone, remainanonymous and get the informationthey need to make a quick decision onyour property.

Your Extraordinary Home Deserves Extraordinary Service Private Client Services from Syringa Realty offers the service and special attention needed to give your property a clear advantage over the competition.

Please review my Private Client Service’s information attached in my e-mail and see why my service is different.