synopsis format of amity)icici
DESCRIPTION
amityTRANSCRIPT
SYNOPSIS
ON
MARKETING STRATEGIES IN TATA INDICOM
IN
TATA TELESERVICES LIMITED
STATEMENT ABOUT THE PROBLEM (IN BRIEF)
The sample size of customers and prospects is fairly small and consistent conclusions
cannot be drawn on the information provided.
Satisfaction being a relative term cannot be much commented on as it varies from
individual to individual and can only be measured if the respondent has also experienced
the services of a similar organisations in a similar sphere.
One major constraints was the small sample size as it may lead to slight variations in
the end result.
A few customers were either quite reluctant to part with their precious time or had
problems in attaching weights and emphasis to different attributes.
Customers in refinance cases were in direct contact with the dealers and were more
bothered with getting the delivery of the car rather than handling the delays on availing
the finance as it did not directly affect them.
There is bound to be a subjective bias in the results because of inconsistency and
selective perception about the opinions of the respondents.
WHY IS THE PARTICULAR TOPIC CHOSEN?
This project aims at looking at the Marketing Strategies in Tata Indicom India. Secondary
sources have been used to look into the telecom sector of India and then specifically to
Tata Indicom segments. It has been found out that the telecom industry is one of the
oldest industries in India. It has played an important role in generating foreign exchange
reserves and creating employment opportunities. The growing Market consciousness
during the 1990s and the convenience offered by ready-to-wear garments were largely
responsible for the development of the branded telecom industry in India.
WHAT CONTRIBUTION WOULD THE PROJECT MAKE AND TO WHOM?
The Tata Group is India's best-known industrial group with an estimated turnover of
around US $ 14.25 billion (equivalent to 2.6 % of India's GDP). Known for its adherence
to business ethics, it is India's most respected private business group. With more than
220,000 employees across 91 major companies, it is also India's largest employer in
the private sector.
Founded by Jamsetji Tata in the 1860s, the Tata Group's early years were inspired by the
spirit of nationalism. The Tata Group pioneered several firsts in Indian industry: India's
first private sector steel mill, first private sector power utility, first luxury hotel chain and
first international airline, amongst others. In more recent times, the Tata Group's
pioneering spirit continues to be showcased by companies like Tata Consultancy Services
(TCS), today Asia's largest software and services company, and Tata Motors, the first
car maker in a developing country to design and produce a car from the ground up.
OBJECTIVE & SCOPE OF THE STUDY
1. To study the benefits of this product provided by various TATA Indicom.
2. To make comparative analysis with all the leading TATA Indicom.
3. To recommend strategies to enhance the promotion of TATA Indicom.
4. The primary purpose of this study is to present a clear picture of how banking
started in India.
5. To study the benefits of this product provided by TATA Indicom company.
6. To know the consumer feedback.
7. To know the marketing strategies adopted to promote these products.
8. To make the private players responsible to the investors and not to the
government.
9. To increase the competition in this sector so that the common people has the
advantage of enjoying quality services at a reasonable cost
10. Insurance has a far reaching effect in synchronizing between the various service
sectors. So if this sector can grow, the prospects of the various other services
sector remains to be promising.
SCOPE OF THE STUDY
The research process consists of series of closely related activities. At times, the first
step determines the nature to the last step to be undertaken why a research study has
been undertaken, how the research problem has been defined, in what way and why
the hypothesis has been formulated, what data has been collected and what particular
methods has been adopted and a host of similar other questions are usually answered
when we talk of research methodology concerning a research problems or study.
METHODOLOGY
Research Methodology inculcates scientific and inductive thinking and it promotes the
development of logical habits and organization.
Research provides the basis of nearly all government policies in our economic system.
Research has a special significance in solving various operational and planning problem
of business and industry.
Research methodology is a systematic way to solve the research problem.
The Research that has been used is primary and secondary in this report.
DATA COLLECTION
The data has been collected from:-
Department of Telecommunication
Websites of Reliance infocomm.
Websites of TATA Indicom
SAMPLE SIZE
It consists of 2 major players in the CDMA technology section:-
Reliance Infocomm Tata Indicom
100 people were questioned….
CHAPTER SCHEME
1. INTRODUCTION
2. COMPANY PROFILE
3. OBJECTIVE & SCOPE OF THE STUDY
4. RESEARCH METHODOLOGY
5. FINDINGS AND ANALYSIS
6. RECOMMENDATION
7. CONCLUSION
8. BIBLIOGRAPHY
9. ANNEXURE
GUIDE’S RESUME
Details of the External guide
Name - PANKAJ KUMAR
Qualifications – B.B.A. & MBA
Designation – SALES MANAGER