synolo company profile

COMPANY PROFILE

LOS ANGELES | CALIFORNIA | USA+1-818-421-4836 | [email protected]

WWW.SYNOLOGROUP.COM

WELCOME TO OUR WORLD R

ecognizing that the

total make-up of an

organization, rather

than a simple summation

of its parts, is what will

drive forward its evolution,

SYNOLO Group leverages

a total approach towards

organizational

functionality, productivity,

and innovation.

TABLE OF CONTENTS

OUR MISSION:

“To provide a living needs assessment along with a multi-tiered prototyping approach that seeks to provide efficiency, innovation, and cost savings solutions for any sized organization.”

3 ABOUT

6 OUR TEAM

7 SERVICES

9 STRATEGIC FINANCE

11 MARKETING + DIGITAL

13 OPERATIONAL PLANNING

14 HUMAN DESIGN + CULTURE

15 INFORMATION TECHNOLOGY

17 BUSINESS BUILDING

19 CONTACT

ABOUT SYNOLO

With society driven by a need to rapidly adapt to the current trends that drive human evolution, there lies a failure to recognize the faults that disrupt an organization’s dynamic and unique equilibrium that allow it to keep up and remain relevant. SYNOLO Group sets to reestablish the foundations necessary to affect greater outcomes, committing to a revolutionary outlook that places the customer experience and customer perception as the focal points in defining a growing bottom line. SYNOLO Group works to re-design mindsets by providing the tools

and programs that will provide the resources and knowledge to solve operational, financial, cultural, social and environmental challenges that often outpace organizations’ ability to evolve. SYNOLO Group aims to revolutionize human ability and organizational efficiencies and nimbleness by fostering and driving unbounded creativity, knowledge sharing, and refined mental acuity. The question is no longer about how we create change, but instead how do we collectively move an organization to build, harness, and totally own its present and future.

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“YOUR WORTH, VALUES AND HUMAN INVESTMENT TOGETHER EQUATE TO OUR TRIPLE AIM FOR YOUR UNYIELDING SUCCESS.”

OUR TEAM

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“We want to challenge the status quo in order to help

organizations establish far-reaching impacts that

positively affect its outlook, its members, society, and in

turn its bottom-line.”

Wise beyond their years, the dynamic duo behind SYNOLO Group have brought together a diversified braintrust of experts that have been able to infiltrate and build-up any type of sector and industry. Abandoning their corporate careers to shed a spotlight on the growing disconnect that exists within organizations and the customers served, they have worked to create a textured life with strong roots in innovation, productivity, and human design. With experience that spans every facet of an organization’s development and trajectory, SYNOLO Group gives organizations the insights and depth into their own organic evolution as it relates to their outlook and those they cater to. Together, along with their teams, they have made SYNOLO Group the engine behind a resounding drive to turn organizations to look inward before they look outward in order to bring about a 360 degree solution that runs counter to the traditional 180 degree myopic perspective.

Jonathan Kim

Jonathan Kim provides SYNOLO with overall strategic develop-ment support, providing avenues for the company and it’s clients to work towards a prosperous future. Jonathan has held a number of various positions including business manager, finance and op-erations, for a digital media firm, general manager for an e-com-merce retailer and as a business analyst for a waste management firm. He has also provided various businesses with independent strategic consulting support for the past 5 years.

[email protected]

Avi Zaraya

Avi Zaraya creates the foundational outlook and framework for SYNOLO’s clients’ process development in order to bring cus-tomized value and outcomes. Avi has spent over 10 years in the healthcare industry in capacities that include research, perfor-mance improvement, operations, human design and change man-agement, and volunteer administration and deployment. He also continues to public speak and consult on related topics through-out the country.

[email protected]

SERVICES

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STRATEGYDRIVEN

A STRATEGIC FOUNDATION

It’s simple. We live your company. We immerse ourselves in your product, your services, your competition, and bring real-time, first-hand, relevant information to solve the problems, obstacles, and change you envision to meet your organization’s and customers’ needs. Focusing on the triple aim, SYNOLO Group concentrates on the process, the people, and the technology to investigate all angles of your organizational structure in order to create a glide path that equates to organizational stability and success. Through a multifaceted approach,

providing you with the tools needed to ensure organizational viability and sustainability, SYNOLO Group seeks to partner in your organization’s long-term positioning. With a continuing interest in your ongoing success, SYNOLO Group provides the assistance and technical know-how to maintain your momentum and continue your journey in shaping your market share.

OUR SERVICES

STRATEGICFINANCE

MARKETING + DIGITAL

OPERATIONAL PLANNING

HUMAN DESIGN + CULTURE

BUSINESS BUILDING

INFORMATION TECHNOLOGY

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STRATEGICFINANCESound financial planning is an integral part of success for any organization. The ever-evolving landscape of modern corporate finance has created an atmosphere of constant flux for organizations that are looking for key strategic planning avenues. Organizational Financial Consulting allows for organizations to be infused with knowledge and experiences that provide for short and long term goal attainment and a path to continued success.

SYNOLO Group works in collaboration with an organization’s financial leaders to provide unparalleled value and achievement. With experience in corporate finance, organizational design, strategic development, FP&A, M&A and process change management, SYNOLO Group brings a range of knowledge and expertise that creates strategic competitive advantages for our clients.

Our Organizational Finance Consulting services provide a unique hybrid approach involving organizational strategy and overarching financial planning. We believe in creating an environment that allows for Multi-Interval Planning as well as short, mid and long-term forecasting, providing organizations with a panoramic visualization of their industry and competitive landscape that allows for an aggressive, reformulated outlook.

Value-Based Management

The financial role no longer only belongs to someone who is a number cruncher but also a storyteller. This role’s success along with the organization’s financial wellness is more deeply obsessed with whether the rest of the organization sees value in the strategic decisions that are made and can support the direction that will provide for the anticipated yields. SYNOLO Group supports our clients in several key focus areas:

• Manage and measure performance within the financial segment as well as the rest of the fiscal policies of the entire organization using demanding systematic tools and methodologies that aim to do one thing: evaluate true business value and performance. • Organizational cost savings plans that can span the width and depth of the organization or focus solely on key business segments that create value without harming the integrity of the product offering or organizational welfare.• Design and produce a finance function whose practices and performance are optimized to drive greater productivity and effectiveness.

Specific Service Offerings

• Large Scale Strategic/Financial Planning• Financial Planning + Analysis• Mergers + Acquisitions• Pro-Forma Financial Documents• Budgeting Planning

• Forecast Creation + Analysis

SERVICES

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MARKETING +DIGITALWhile most individuals will think advertising when they hear the word marketing, we at SYNOLO Group have designed the word to offer much more depth and complexity. In a world where new ideas are near impossible to come by, an organization’s ability to truly connect with their audience and demonstrate its value should be at the focal point of the overarching strategy. It comes down to perception and presence – the underpinnings that determine success, permanence, and reach. Yet the nature of a powerful campaign is often ill-advised and misses its mark, leaving customers ready to search for other options. Our team brings forward analysts and experts to design, develop, and manage every aspect of your presence allowing for immediate, wide-sweeping results.

By leveraging the unique talents of our marketing team, our clients have access to decades of experience within marketing planning, competitive analysis, client acquisitions, digital media strategy, organizational branding with integration, product development and design along with coordination of your marketing function and process improvement.

SYNOLO Group looks at marketing with a holistic lens. While it is often considered one department, marketing possesses touchpoints throughout the entire organization, necessitating a think tank of multiple individuals across various business segments.

SERVICES

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SERVICESConsumer-Centric Marketing

Too often organizations are preoccupied with the development of their product that they fail to understand how to cater to their customers’ experiences and perceptions. By engaging your audience and allowing for their needs and desires to drive your product’s evolution, you begin to build and market a better product that demands consumer loyalty. SYNOLO Group supports our clients in several areas:

• Creating strategies that account for the range of challenges as it relates to marketing including discovery or recovery of your target consumer, competitive analysis, acquisition models for market and customer growth and retention, and best practices for your specific product offering.• Introducing broad digital media concepts and strategies to clients who may not have prior experience in this dynamic landscape as well as developing immediate go-to-market strategies for clients more familiar with digital.• Deep-dive analytics related to sales figures, budgets, ROI and market share.• Development of the client’s marketing team, analysis of its effectiveness, and establishment of an environment that drives results and returns.

Digital Media Production

Interacting with audiences is a vital way for businesses and organizations to thrive. In recent years, the way we communicate with these increasingly tech-savvy individuals has changed dramatically, sometimes only having 140 characters to get your message across. They say a picture is worth a thousand words. But could a single word be worth a thousand interpretations? With the wrong messaging, even spurred by the onset of one word in the wrong setting, the wrong environment, or the wrong social context could destroy the potential of millions invested in a promising product. Through the right analysis, wording, and weaving of an intricately formulated message, the final piece of a product or service’s journey can reap big returns, lending to permanent and lasting success.

SYNOLO Group has a cutting edge team of highly-professional multi-digital media production creators to help bring your message to the virtual world. By creating web sites, social media campaigns, rich media and presentation materials, we ensure our clients’ voices are heard on every platform. SYNOLO Group supports our clients in key areas including:

• Develop interactive websites that range from informational, brochure-style sites that allow for end-users to understand the product or service offering, to fully functional e-commerce sites that enable clients to capitalize wholly on their marketing and business development efforts.• Multimedia production including photography and videography to create materials for corporate marketing videos, organizational-wide communications and product media. • Ideate, create and manage social media campaigns to allow clients the ability to communicate and, more importantly, engage with their audience, building brand awareness and trust.• Create presentation materials for company profiles, marketing, inter-organizational communication and potential investors.


• Marketing Plan Development• Acquisition Model Creation + Testing• Digital + Social Media Strategy and Execution• Product Development + Design• Corporate Branding• PR & Promotional Event Coordination• Web Development

• Multimedia Production

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OPERATIONALPLANNINGOperations involve the complete workflow of the organization from customer service representatives’ to complex financial reporting procedures. If these progressions are not consistently fine-tuned, systems and processes begin to suffer, ultimately resulting in calcified thinking and an ineffective and stunted organization. Creating efficiencies within these processes allows for greater throughput to transcend individual and team levels and affect an entire organization.

SYNOLO Group understands the intricacies that necessitate efficient process planning for productive workflows. While creating these processes, we analyze such aspects as organizational structure, division of labor, workflow processes, communication flow and project management techniques.

Our approach to Operations Consulting is simple, we ACT:• Analyze current workflow conditions• Conceptualize improvements • Train for a higher state of productivity and outcomes

This dogma has proven highly effective among our clients by increasing workflow efficiency and driving results while maintaining quality at all levels.

Strategy + Operations

While assisting an organization with strategizing new techniques and processes is a good place to start, SYNOLO Group goes further by having boots on the ground to assist with the organizational transformation, implement the “course corrections,” analyze the impact and reassess the strategy as warranted. SYNOLO Group supports our clients in several areas:

• Meeting with project and process managers to fully understand the methodologies already in place and strategize enhancements that result in productivity gains and organizational improvements.• Analyze how current workflow and structure affect deliverables to all stakeholders, especially the customer.• Develop operational plans to advance holistic organizational direction and productivity.


• Operational Plan Creation + Development• Organizational Structure Planning• Project Management• Process Change Management• Supply Chain Management

SERVICES

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SERVICES

HUMAN DESIGN + CULTUREIt is all around us yet so elusive and quite difficult to fully understand. Culture can make or break an organization, either building employees and teams up to reach new levels of autonomy, innovation, and achievement, or tearing them down with bureaucracy and micromanagement to the point of job fatigue and ineffectiveness.

SYNOLO Group aims to provide organizations with a full range of Human Design and Culture strategies that involve assessing the current business culture, developing execution plans, and working with organizational and team leaders to ensure a complete immersion that transcends all levels of an organization. These Human Design approaches are supplemented with Wellness Initiatives that are driven to create creative and healthier employees, ultimately resulting in greater productivity and efficiencies.

While SYNOLO offers a 360-degree organizational work and design plan, it is our Human Design and Culture arm that necessitates a tremendous sense of transparency and understanding. Our approach is to become fully integrated within your organization, understanding where the gaps are and creating meaningful change that affects your entire cultural landscape to develop a multi-faceted organization that includes Cultures of Accountability, Achievement, Advancement and Abundance, or what we like to call, the Quadruple A+ Culture of Success.

People, Your Most Valuable Asset

Too many organizations buy into the idea that people are expendable, that they are just a means to an end. Yet humans are the largest variable in any organization and playing to human capital and dispositions while understanding the worth of return on life often provides for the greatest return on investment. Valuing your employees and reinvesting into their well-being will almost always provide for the greatest results. SYNOLO Group supports our clients in several areas:

• Provide organizations with human design strategies that mitigate risk, provide cost savings, drive productivity and inspire true culture change that deeply creates an environment for full “buy-in” and enculturation from bottom to top.• Develop programs that advances the real perception that top-level management harnesses the well-being of all employees.• Create Wellness Initiatives around stress management, yoga, meditation, fitness, nutrition, sustainability and personal finance to benefit the lives of individuals and organizations alike.


• Organizational Human Design and Culture Consulting• Leadership Coaching + Team Building• Wellness Initiatives• Personal Development Workshops and Retreats

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INFORMATION TECHNOLOGYIn an increasingly tech-centric world, having the proper infrastructure in place as related to IT and software solutions is paramount. In fact, it is so important it is one of the three pillars on which SYNOLO builds its foundation. We have found that organizations that best utilize existing technologies as well as strategize and plan around emerging technologies have a true competitive advantage and continuing relevance.

Through our IT Consulting and Development, SYNOLO Group leverages technologies and software applications to enhance your core business structures resulting in streamlined business processes, inter and intra-organizational communications and customer life cycle.

SYNOLO Group looks at Information Technology as a critical component to success as it possesses two counterbalancing characteristics. On one hand, it is quite possibly the greatest way to create efficiencies within an organization. On the other, technology, in light of the productivity it can create, allows for an adverse dependency by users that can foster complacency while also opening organizations to new external risks and vulnerabilities. For these reasons, SYNOLO consistently strives to strike a balance between efficiency, innovation, and safety.

SERVICES

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SERVICES

People. Process. TECHNOLOGY

At SYNOLO Group, people are an organization’s greatest asset. Because of this, building the right culture, processes and infrastructure to support them is of the utmost importance. Technology plays a large part in allowing your team the freedom to be creative and drive outcomes. Fully embracing the idea of better utilizing technology within your organization is the first step to creating a more productive working environment. SYNOLO takes your enthusiasm, forges sound strategies and supports your performance efforts. SYNOLO Group supports our clients in several areas:

• Analyze existing IT practices within the organization, offer insights into process efficiencies and assess technological vulnerabilities associated to human innovation and organizational safety.• Develop strategies to leverage existing technologies and allow for a highly, cost-effective manner in which to streamline current processes.• Map and create custom technology and software solutions in order to meet business objectives and eliminate organizational gaps and obstacles to progress.

Specific Service Offering

• IT Strategy Planning• New Technology Roll-Out Plans• Custom Software + Application Development

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BUSINESSBUILDINGHundreds of thousands of businesses start-up every month, and even more close their doors. This magnifies the importance of speed and efficiency when you are developing and executing your business model. Having the right experience behind you to support and help guide you in every facet of the business building process can truly make the difference between success and failure.

With SYNOLO Group, clients are able to tap into a pool of knowledge surrounding almost every aspect of proper business planning from finance and operations to marketing and business development. We believe in creating a foundation that allows for our clients to reach their full potential through implementation to scalability.

Inevitably, you have an idea, we’ll help you turn it into a successful product or business. Every business must have a solid beginning built on a sound plan that focuses on key targets, financials, and a marketing strategy that will cater to its demographic. But to get there, you must know who’s playing in the “sandbox” and what it takes to survive the growing pains. With the right tools, knowledge and implementation plan, navigating success becomes easily manageable. Let us teach you how to be resilient and relentlessly resourceful.

The SYNOLO approach to business building begins with understanding and building a trust-based relationship with the entrepreneur as they are the ones that will ultimately drive the business and its success. Secondly, we immerse ourselves in the business model while analyzing every aspect to create an environment with as little uncertainty as possible in order to design and execute strategies to bring the model to life.

SYNOLO as a Partner

We see ourselves as more than a consultant or coach for your business. Rather, we see ourselves as your partner. Together, we carefully craft strategies that allow for the greatest opportunity for your organization to thrive. Knowing that you have a dedicated team to stabilize and prop up the foundation of your business, you are fully able to conceptualize new ideas, create enhanced product offerings and ultimately, devote yourself to what you do best, SYNOLO Group supports our clients in several areas:

• Connect with entrepreneurs to fully immerse ourselves in the business model, becoming more than ancillary support, but instead, fully engaged partners.• Develop a business plan that serves as a roadmap for entrepreneurs to create foundational methodologies and processes to ensure operational best practices and long-term scalability.• Assist entrepreneurs in execution, guiding them through every phase of the business building processes.

Specific Service Offering

• Business Plan Design + Creation + Execution• Foundational Organization Needs Assessment + Planning• New Product/Services Strategy Development• Organizational Development + Team Building

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SERVICES

CONTACT

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SYNOLO GROUPLOS ANGELES | CALIFORNIA | USA

T: +1-818-421-4836E: [email protected]

www.SYNOLOGROUP.com