symposium ketenintegratie - presentatie bmw - jan christiaan koenders
DESCRIPTION
Symposium Ketenintegratie, de schakel naar succesvolle verduurzaming. Presentatie door Jan Christiaan Koenders, BMW, over ketensamenwerking en verduurzaming bij BMW.TRANSCRIPT
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 1
BMW Group.Sustainability: ideology or technology.
“In the Future, Premium will be defined by Sustainability.”
Dr. Norbert Reithofer – CEO BMW Group
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 2
Mission statement - Sustainability.BMW Group is the leader of its sector.
Six times in a row: The most sustainable automotive company worldwide.
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 3
Leading in sustainability.
How it began.
1998 - 2002:
How will BMW Group continue to be successful in times
of climate change, tougher fuel economy legislation,
skyrocketing oil prices and a growing environmental
awareness in the general public?
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 4
Mission statement: Sustainable economic management. „We take on responsibility“.
“Sustainability throughout the entire value creation chain, comprehensive product responsibility, a clear commitment to saving resources and active social responsibility are linked to the success of BMW and as far as we are concerned form an integral part of our company philosophy.We take on responsibility. Out of conviction and in our own interests – both today and in the future.”
Dr. Norbert Reithofer, Chairman of the Board of Management, BMW AG
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 5
Evolution BMW CO2 Strategy.From Push to Pull.
1
“EfficientDynamics Leadership”
as corporate strategy
Fuel consumption / CO2
as a unique selling Proposition
Fuel consumption
as a valued feature (cost of ownership)
Compliance to CO2 fleet regulations
(e.g. ACEA voluntary comittment)
“Push”
from corporate strategy
“Pull”
from marketing and projects
2
3
4
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 6
Product responsibility.
The beginning of BMW EfficientDynamics.
- Oil crisis in Seventies
- Politics (legislation)
- Mobility program in Nineties
- Commitment of EU carmakers for 25% CO2-reduction 1995 – 2008
- Target BMW Group 25% extra CO2-reduction until 2020 (+ 95 g/km)
But:
- A BMW should still drive like a BMW!
- Sustainability should be fun!
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 7
BMW EfficientDynamics.
What was done?
- Individual technicians where put together to combine techniques
- Technicians and designers got to work in one center
- Close(r) cooperation and development with suppliers
- Marketing strategy finetuned with techniques
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 8
Improving
Combustion
Engines
Energy-
management,
Electrification,
Hybrid
Lightweight
construction and
Design
Aerodynamics
BMW EfficientDynamics.
Integration of several technical elements
Developments from BMW, from suppliers and shared developments
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 9
BMW EfficientDynamics.
The solution for a historic dilemma.
Performance
ConsumptionWeight
BMW EfficientDynamics
Sustainability = Fun!
BMW = Still BMW
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 10
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 11
BMW EfficientDynamics.
What we have achieved so far.
Fulfillment of contribution to the ACEA commitment,
reducing fuel consumption by 25 % between 1995 and 2008.
1993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 2015
* 1995 = 100; BMW Group EU fleet fuel consumption in EU testcycle; Source: BMW AG
BMW Group
2010 EU
Fleet Fuel Consumption
= 150 g CO2 /km
Fleet Power Output
= 125 kW / 170 bhp (!)
105 %
100 %
95 %
90 %
85 %
80 %
75 %
70 %
65 %
60 %
55 %
50 %
120 g
> 25 % *
1- 25 %
BMW Group will meet 2012/2015 EU regulations (without paying penalties.)
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 12
The BMW Group.
Leading with Efficient Dynamics.
BMW Group fleet consumption with clear
advance to competitors.
Source: German Federal Motor Transport Authority 2009
Source: European Federation
for Transport and
Environment 2009
09
BMW Group
156g159 g
133 g
171 g165 g
192 g
157 g 154 g
165 g
09
BMW
Group
Average of all
vehicles in
Germany
128 kW
134 kW
85 kW
112 kW
127 kW
174 kW
83 kW
BMW MINI Daimler Audi Lexus VW
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 13
BMW EfficientDynamics.The BMW Goup´s drive strategy.
Heute
Zukunft
Morgen
2006 > 2020
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 14
- 21 %
+ 17 %
4.5 L /100 km;
119 g CO2
105 kW/
143 hp
OutputConsumption
BMW EfficientDynamics.
Optimalisation: The BMW 118d vs. predecessor.
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 15
BMW EfficientDynamics.
BMW ActiveHybrid.
- First models BMW X6 and BMW 7 Series ActiveHybrid on market since 2009.
- Following a top down approach with coming 3 and 5 Series.
- Up to 20 % better fuel economy in EU testcycle.
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 16
BMW EfficientDynamics.
MINI E
- Launched in November 2008.
- More than 600 cars in a field trial.
- Gathering important information on the future of E-mobility .
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 17
BMW EfficientDynamics.
BMW Group Mega City Vehicle (MCV).
- Launch in 2013.
- Purely electric powered, four seats, lightweight.
- Brought to the market under a subbrand from BMW.
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 18
Sustainable through whole value-added chain:
• Materials (e.g. repairable and recyclable body of carbon fiber CFRP)
• Production (e.g. body produced with energy from water electric powerstation)
• Usage (zero emission)
• End of life cylce (e.g. recycling and/or re-use of lithium ion batteries)
BMW EfficientDynamics.
BMW Group Mega City Vehicle (MCV).
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 19
BMW EfficientDynamics.
A further step - Hydrogen.
- Fleet of 100 production cars travelled over one million kilometres (2006 – 2010)
- BMW proved possibilities of completely renewable hydrogen power
- Challenges still to overcome in storage and infrastructure
5 g CO2 /km
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 20
Sustainable production. Saving Energy.
- Between 1998 and 2008 in production:- CO2-emissions reduced 30%- Use of energy declined 26%- Use of water declined 50%
- In Steyr plant since 2008, an aditional 30 mln litre of water is saved
every year
- Heat from production in Munich is used to heat the offices
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 21
Social Commitment.Shaping the future.
For over 20 years, the BMW Group has been actively involved in improving social conditions. The main focus here is on the issues of road safety, education, intercultural communication, as well as programs to combat HIV/AIDS and promote neighbourly relations.
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 22
10 most important purchase reasons for new car buyers:
1.Styling
2.Brand
3.Price
4.Fuel efficiency
5.Sustainability of car
6.Equipment
7.Space
8.Dealer
9.Size (compact)
10.Prestige
Sustainability.The customer’s needs.
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 23
Sustainability.The customer’s needs.
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 24
Invoegen:
Flm Story
of Joy
BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010Page 25
BMW Group.
Thank you for your attention.