Sydney TAFE

Overview:Jannine McGarrySomerville House

Six week course

Weekly requirements• Read - introduction to each topic• Connect to a range of recommended academic articles, blogs and websites • Respond to forum topic & other student posts / write journal entry

Assessment

25%

• Weekly Forum Posts

20%

• Weekly Journal Entry

5%

• Surveys x 3

50%

• Final Report Note: weekly journal entries can be incorporated

Week 1: Introduction

Who are we and what are we trying to achieve?

• Client charter?• Mission statement?

Somerville House Libraries are an integral part of the school community, providing a welcoming place which supports teaching and learning and encourages a love of reading.

Stakeholders

School Executive

Students

Parents

Teaching Staff

Who are our

Stakeholders?

The Marketing Plan

The course was experiential learning based and students were encouraged to investigate their work place for services/resources which would benefit from the development of a marketing plan.

. The following slides refer to developing a marketing plan

during the course ‘Grow the Love’. An overview of thepromotion planned for Seymour Library is highlighted .

eBooks eBooks• Reason for this promotion being conducted: • What evidence do you have that explains the need for this

promotion? E.g. existing customer satisfaction surveys, customer suggestions, mission statements, marketing plans etc.

• What do you think the benefits / positive outcomes will be from

your promotion?

Reason for this promotion being conducted:

• Statistics show use of eBooks is still low.

• Recent library survey (3 yearly) indicates students are still unsure of extent of eBook collection OR how to borrow

• Conversations with teaching staff indicate some are not aware of quality of research eBooks available to meet curriculum needs.

Benefits / positive outcomes for Stakeholders?

Stakeholder – School Executive• School marketing : value of a library which offers ‘cutting edge’, innovative

eResources• Library Budget : proving the value of the library reflects on the library

budget requests

Stakeholder – Students• eBooks provide added CHOICES for academic research and recreational

reading (to suit different learning styles)• Only require internet access to download or access a book

anywhere/anytime – ‘Just a click away’• Search features of eBooks

Stakeholder : Teaching Staff• Discussion about eBooks must centre around the positive outcomes in the classroom

and student success in the areas of literacy and information literacy. • Ease of access : if a student has access to the internet, they have access to an eBook

– promotion of ‘Just a click away’ logo • Students need to learn to read effectively in both print and online• Ability to match suitable texts to the reading level of a struggling student {without

other students being aware}• Technology can serve as a motivator for some students / catering for different

learning styles• Excellent search feature in eBooks• Most research eBooks are multi-user so whole classes can access simultaneously –

benefit over a print copy of a book.

Benefits / positive outcomes for Stakeholders?

Benefits / positive outcomes for Stakeholders?

Stakeholder : Parents

• Similar to Teaching Staff - discussion about eBooks must centre around the positive outcomes in the classroom and student success in the areas of literacy and information literacy.

• Note: cut down the weight in those heavy school bags!

Combination of elements ie Mission Statement / Attitude / Logos / Image to create the ‘Library Personality’.

The Promotion: Library Branding /Image

NEWMarketing logo

for eBooks

The Promotion : Targeted Promotion

Make the invisible…visible

Reach out to Stakeholders

Assemblies

Staff Meetings

Parent Evenings

School communications eg forums, newsletters etc

School community events

Team up with studentsUse Humour

Classrooms – Book Buzz & research pathways/assistance

Make the invisible…visible

Training : “How to”

Screencast “How To” online

Brochures “How To”

https://www.youtube.com/channel/UCbpbLjiohCwzNmb778tYWuQ