sxsw highlights 2013 troels skjelbo
TRANSCRIPT
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ECOMMERCE MEETS RETAIL
SOCIAL TV
PRESCRIPTIVE PROFILING
TROELS SKJELBO, YOUSEE
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DET ER SVÆRT AT FÅ HOTELVÆRELSE
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ECOMMERCE
MEETS RETAILSXSW 2013
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FREMTID?
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FREMTID?
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Trafik AnalyseCheckoutBrowsing Køb
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TRAFIK - FØR
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TRAFIK - FØR
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TRAFIK - NU
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TRAFIK - NU
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TRAFIK - NU
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TRAFIK - FREMTID
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TRAFIK - FREMTID
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BROWSING - FØR
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BROWSING - NU
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BROWSING - FREMTID
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KØB - FØR
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KØB - NU
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KØB - NU
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KØB - NU
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DISNEY TOUCHÉ VIDEO: http://www.youtube.com/watch?v=E4tYpXVTjxA
KØB - NU
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KØB - NU
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KØB - FREMTID
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KØB - FREMTID
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ANALYSE - FØR
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ANALYSE - NU
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ANALYSE - NU
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ANALYSE - NU
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ANALYSE - NU
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CHECKOUT - FØR
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CHECKOUT - NU
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CHECKOUT - FREMTID
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SOCIAL TV
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TWITTER DEFINERER POPULARITET
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30.000 TWEETS I MINUTTET
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1 af 3 på Twitter tweeter om TV
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3 af 10 ser en TV serie fordi Twitterhar anbefalet den
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TWITTER ÆNDRER MÅDEN VI SER TV PÅ
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50% TWEETER MENS DE SER TV FOR AT FÅ EN TÆTTERE FORBINDELSE TIL ANDRE
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TV SERIER BLIVER (ENDNU) MERE POPULÆRE
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LIVE-TV REVIVAL
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TWITTER ER DEN STØRSTE SPOILER
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BETYDNING AF “ALL AT ONCE”?
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Nye krav til producenter
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Den største og vigtigste fokusgruppe
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En anderledes samtale
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PRESCRIPTIVE PROFILING
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HVORFOR KAN NOGEN SÆLGE ALT?
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SER MENNESKET IKKE KUN PRODUKTET
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Udgangspunkt i mennesket = framing
Framing = samme anbefaling på forskellig måde
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Hvad kan få hende til at ændre adfærd?
Rationel eller emotionel?
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Personlige anbefalinger med udgangspunkt i min adfærdPersonlige anbefalinger med udgangspunkt i min adfærd
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“Personlig” anbefaling til alle
“Du mangler 5000 skridt for at nå dit mål”
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“Framede” anbefalinger
“Det er videnskabeligt bevist at hvis du tager 5.000 skridt
mere så ...”
“Det er for slapt at du igen mangler 5.000 skridt”
“Du bliver gladere hvis du tager 5.000 skridt mere i dag”
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Chris Risdon
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Spørgsmål?
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