swot case study

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SWOT Case Study

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Strengths 1. expertise in developing molecules2. Expert in technical and know how in vaccine market3. Global health care leader that discover, develop produces markets innovative therapies4. History of successful merging strategy5. Strong financial position6. Strong brand nameWeaknesses 1. Few drugs in later stages of development2. Minor player on the generic market3. Has to extend its retail chemist network4. Weak on biotechnological segment which is the future and growing segment5. Poor in economies of scale in OTCOpportunities 1. Genzyme is a biotechnological lab & specialize in rare genetic disease which are niche markets2. Genzyme is ready for launch of new drugs that are in final steps of development3. Genzyme has a good product portfolio 4. Major laboratories are interested in taking over the groupThreats 1. Patent expiry in patent market2. Regulatory authorities permissions in new drugs3. R & d costs rising4. In generic, our performance is low