SWOT ANALYSIS 9LIVE TV CHANNEL

Presented by:

Syed Ahsan Raza

FINANCE

PRIMO-FPRIMO-F

INNOVATION

OPERATIONS

MARKETING

RESOURCES

PROPLE

Outline

Introduction S.W.O.T. P.E.S.T. Correlating the Different Strategies Analysis

About TM3

TM3 is a German Local TV Station established in 1995

Initially it was a Women station offering contents not available before

Ms. Christiane Zu Salm was a young, Enthusiastic CEO of Channel

Project 9Live seems to be only hope for her success

STRENGTHS

Advantage of First Initiative in German Market Low costs compared to others Wide target market (betting, gaming, Quizzes) Repeated Involvement Established Brand awareness Two sources of Revenue ( calling and

advertising fee)

WEAKNESSES

Highly Variable demand Fickle customers Unaware of primary

market Financial instability Liquidity issues Trained hosts and

Talented Staff available

Opportunities

Betting and gambling popular in Germany

Innovation in the TV industry

Emerging market new to Germany

Entertainment value Potential of high revenue

due to lower costs and advertising plus calling fee revenue

Threats

Declining advertising revenue Regulation by the Govt. Venture based on study in UK and France

Conduct Research and match results for proper implementation

= Venture based on study in UK, France(threat)

+Unaware of Primary market(weakness)

Company can switch between interactive and conventional TV shows as per cash flows

=Decreasing advertising revenue(threat)

+Implementation alternatives(strength)

Charge premium prices for popular most shows with both advertising and calling fee as revenue

=

Potential for high revenue in interactive TV industry (opportunity)

+Liquidity issues (weakness)

Appeal and attract Population that is attached to gambling and betting in different places

=Betting and Gambling very popular in Germany(opportunity)

+Betting and Gambling First time on German TV(strength)

Key Internal Factor

Key External Factor

Resultant Strategy

Matching Key Factors to Formulate Alternative Strategies