swot analysis for audi group 5: joyce gary vean vanson dora
TRANSCRIPT
SWOT Analysis for Audi
Group 5: Joyce Gary Vean
Vanson Dora
Slogan•Vorsprung durch Technik“Advancement through Technology” • The extensive range of Audi and NSU
models • A wide variety of engines and drive
concepts • The spirit of the first-generation Audi 80 • Both promise and the basic philosophy
which drives all of Audi’s activities
History• Founded: in 1932 • Founder: Audi,
DKW, Horch and Wanderer
• Headquarters: Ingolstadt, in Germany
• The Audi four ring symbol : represent the Auto Union
Design & technology• Designed
features: Technology meets
eleganceProgressive and
self-confidentsetting new
standards with the latest technology and innovative design
Strengths• Superior engine and excellent driving performance • Sturdy chassis design and security of high specification • Brand of high-profile (the double-B) • Stillness• A good image of Germany manufacturing
Weaknesses• Less service• Avant-grade design the scope of customers• The higher price parts and maintainess gas guzzling
Opportunities
• Environmental concept car• Provide Top Service• Promotion of Affordable of
Audi Car• Donation
Threats•Mercedes Benz – Customization
service•Saturated market•Can be replaced by other factors : 1.Traffic jam 2.Transportation
promotion 3.Bicycle & Motorcycle 4.Fluctuating
oil price
•Economic depression
Conclusion
• Audi’s cars are made for you with success and passion
• http://www.youtube.com/Audi#p/c/50251D6F7B206FF3/1/IbBHi7gSIyk • http://www.youtube.com/watch?v=Ey-
CVisKFEw&list=PL74F9189272671AD9&index=13&playnext=3