switch from consoles to social games
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switch from consoles to social
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switch from consoles to social
what are we talking about today ?
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SourceOct 2011
1-billion-people-using-facebook
1 billion people using facebook in 2012
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MSFC server
MVC etc..
Social games : 99% mouse
MSFC client app
view model
controller
DB model
newtech
new architecture
new controls
new design new costs
new marketing
newtools
new hardware
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SourceDec 2011
Infrastucture
Infrastructure is costly
http://www.retailroadshow.com/sys/launch.asp?qv=9130135024897754&k=22458273779
Zynga’s infrastructure investment : $200 000 000 in 2011
and complicated
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Source
“lots of technical limitations to Flash, Facebook, servers and databases”“more complicated than anticipated”
Nov 14, 2011Q Games ‘ PixelJunk Monsters Online
Q Games
QA is 1000s of players, flexible, powerful, faster, free
Watch out specific SG rules
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fb is free, fast, simple for devs and easy for users
it’s easy to know what users want… they tell you
Facebook tools
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SourceNov 2011
Target : genre
new audience
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SourceMay 2011
Study on 1500 MocoSpace mobile social gamers (Street Wars, Stage Hero, and Happy Farm)
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SourceAug 2011
Study on 1000 online gamers where online Females Spend More Real Cash On Virtual Goods Than Males
women (37%) are twice likely as men (19%)to buy virtual items to decorate a page, persona or avatar
online casual games : Women spend between 40% and 300% more than men
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SourceNov 2011
http://www.insidesocialgames.com/2011/11/08/the-sims-social-revenue-forecast-and-growth-potential/
male gamers between the ages of 18 to 34
tend to monetize in freemium games at higher rates than most other demographics.
research firms figures are sketchy and never complete
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deco
eco
socialaloneachievers
accomplish
competitors
leaderboards,upgradesbragging,public honorsmini game : skills
dominate
socializers
anything as long as they share :gifts InvitesParties !!!group belonging signs
be with/part
self expressors
decorate,customize Character, Buildingswhatever UGC
create
Bartle Psychology Quotient•Explorers•Achievers•Socializers•Killers
SIMS•Experimenters•Storytellers•Achievers•Builders•Deviants
Social Games
XP levelmissions & questscollectionsstory progressiondiscover mapsachievements
Social MIX
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deco
eco
socialalone
achievements
competition
socializationself expression
Bejeweled Blitz
choose the social mix appropriately
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deco
eco
socialalone
achievements
competition
socialization
self expression
Smootie Paradise
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be original
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Source
2 social mixes dominate fb today
Farmistents
Competarcaders
Dec 2011
there is roomfor innovationcompetarcaders need format rules !
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SourceNov 2011
100-million-niche-audiences
big and profitable and expensive
niche is powerful,
gamers spend a huge lot
Gareth Davis
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acquisition
activation
engagement
retention
monetization
viralization
retention retention retention
social customer sequence
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Smootie ParadiseCreate engagement because :
• Responsibility• Competition• Identification• Self expression, customisation• Self expression, city building• Socialization
Strong love/link means retention
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well known brands make a difference
Think brand
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Source
metrics
Sept 2011
"We're an analytics company masquerading as a games company"
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SourceJan 2002
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Where are the social games going ?
and should dwarves get there ?
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Sourcestudy : 1,201 qualified responses (801 US, 400 UK)
INFORMATIONSOLUTIONSGROUPSept 2011
2010 20110%5%
10%15%20%25%30%35%40%45%
play social games
social games growth is not over
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Source
2010 2011 20120
200
400
600
800
1000
1200
1400
1600
1800
US facebook virtual goodsin million $US
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SourceJune 2011
browser = ultimate platform for games.lowest barrier to entryHTML5 rapidly improving
chances are browsers and/or HTML winsTrip Hawkins
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Flash 3D API is here
More synchronous gameplaycheck übestrike at the gamecopowered by Unity
HTML5 is here
Unity production pipeline soon
hard core gamers tech is on fb today
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SourceOct 2011
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Synchronous ?
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SourceI lost it, but trust me it’s as reliable as the other ones
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new tech
new architecture
new marketing
new tools
new hardware
infrastructure is costly
and complicated
QA is 1000s of players, flexible, powerful, faster,
free
watch out specific SG rules
fb is free, fast, simple for devs and easy for users
it’s easy to know what users want… they tell you
choose the social mix appropriately
be original
competarcaders need format rules !
there is roomfor innovation
big
and profitable
and expensive
niche is powerful,
retention retention retention
well known brands make a difference
chances are browsers and/or HTML wins
social games growth is not over
gamers spend a huge lot
hard core gamers tech is on fb today
Guillaume Lautour
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SourceOct 2011
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
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SourceOct 2011
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
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Source
online offline
Oct 2011Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
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thankyou
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SourceDec 2011
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SourceNov 2011
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SourceOct 2011
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
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SourceNov 2011
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SourceNov 2011
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SourceMar 2011
2,095,006,005 internet users
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SourceMobile – age and sex
Sept 2011
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Source
Bigpoint’s revenues
2007: €10 million2008: €28 million2009: €60 million2010: €200 millionRevenues have pretty well tripled every year since 2007. If they do it again, they’ll make half a billion euros in 2011.
http://www.gamesbrief.com/2011/11/bigpoint-sells-2000-spaceship-drones-for-1000-euros-each-in-just-four-days/
Nov 23, 2011
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SourceOct 2011 digital goods measurement
transactions conducted from 150,000 users
rest ofthe world
rest ofthe world
asia