swiss tourism in figures 2010 structure and industry data · 2020. 1. 26. · switzerland tourism...

SwiSS TouriSm in FigureS 2010Structure and InduStry dataPartnerSHIP. POLItIcS. QuaLIty.

STV_CH_in_Zahlen2010.indd 1 24.06.2011 15:19:03

2 ContentsLegal bases 3Tourist regions 5Tourism – an important sector of the economy 6Travel behaviour of the Swiss residential population 13Accommodation sector 15Hotel accommodation 16Supplementary accommodation 24Hotel and restaurant industry 28Outgoing 33Transport 34Sports/leisure 39Formal education 40International 42Quality promotion 44Tourism associations and institutes 47

Edited by Swiss Tourism Federation (STF)

In cooperation with Swiss Federal Statistical Office (SFSO) GastroSuisse hotelleriesuisse Switzerland Tourism (ST) Swiss Cableways Public Transport Association Swiss Federation of Travel Agencies (SFTA)

The data in this publication is the latest available. The publication is also obtainable on www.swisstourfed.ch.

Supported by the State Secretariat for Economic Affairs SECO

Bern, July 2011

3

Legal bases

Legal bases of the Federal GovernmentNational Promotion of Tourism: Bundesgesetz vom 21. Dezember 1955 über die Schweizerische Verkehrszentrale, ab 1995 Schweiz Tourismus (SR 935.21)

Promotion of Innovation and Cooperation: Bundesgesetz vom 10. Oktober 1997 über die Förderung von Innovation und Zusammenarbeit im Tourismus (SR 935.22)

Promotion of the Lodging Industry: Bundesgesetz vom 20. Juni 2003 über die Förderung der Beherbergungswirtschaft (SR 935.12)

Regional Policy: Bundesgesetz vom 6. Oktober 2006 über die Regionalpolitik (Stand 1. Januar 2008) (SR 901.0)

Gambling Facilities: Bundesgesetz vom 18. Dezember 1998 über Glücksspiele und Spielbanken (Spielbankengesetz, SBG) (SR 935.52)

Exclusive VAT Tariff for Lodging Services: Bundesgesetz vom 2. September 1999 über die Mehrwertsteuer (Mehrwertsteuergesetz, MWSTG) (SR 641.20)

Tourism Statistics: Verordnung vom 30. Juni 1993 über die Durchführung von statistischen Erhebungen des Bundes (SR 431.012.1)

Natural Parks: Bundesgesetz über den Natur- und Heimatschutz (NHG) vom 1. Juli 1966 (SR 451)

Cable cars: Bundesgesetz vom 23. Juni 2006 über Seilbahnen zur Personenbe-förderung (Seilbahngesetz, SebG) (SR 743.01)

Source: www.admin.ch

4

Legal bases

Overview of tourism laws of the Swiss cantons

Canton Internet LawAargau www.ag.ch Standortförderungsgesetz vom 1. Januar 2010Appenzell Innerrhoden www.ai.ch Tourismusförderungsgesetz vom 25. April 1999Appenzell Ausserrhoden www.ar.ch Tourismusgesetz vom 22. September 2003Basel-Land www.bl.ch Tourismusgesetz vom 19. Juni 2003Basel-Stadt www.bs.ch Standortförderungsgesetz vom 29. Juni 2006 Bern www.be.ch Tourismusentwicklungsgesetz vom 20. Juni 2005Fribourg www.fr.ch Loi sur le tourisme du 13 octobre 2005Geneva www.ge.ch Tourismusgesetz vom 24. Juni 1993Glarus www.gl.ch Tourismusentwicklungsgesetz vom 6. Mai 2007Graubünden www.gr.ch Wirtschaftsentwicklungsgesetz vom 11. Februar 2004Jura www.ju.ch Tourismusgesetz vom 31. Mai 1990Lucerne www.lu.ch Tourismusgesetz vom 30. Januar 1996Neuchâtel www.ne.ch Tourismusgesetz vom 25. Juni 1986Nidwalden www.nw.ch Fremdenverkehrsgesetz vom 25. April 1971Obwalden www.ow.ch Tourismusgesetz vom 8. Juni 1997St. Gallen www.sg.ch Tourismusgesetz vom 26. November 1995Schaffhausen www.sh.ch Gesetz über Beiträge an die kantonale Tourismusorganisation vom 16. Juni 2008Solothurn www.so.ch No tourism lawSchwyz www.sz.ch Gesetz über die Wirtschaftsförderung vom 27. November 1986Thurgau www.tg.ch Gesetz über Massnahmen gegen die Arbeitslosigkeit und zur Standortförderung vom 1. Januar 2006Ticino www.ti.ch Tourismusgesetz vom 30. November 1998Uri www.ur.ch Verordnung vom 4. April 2004 über die Förderung des TourismusVaud www.vd.ch Gesetz zur Förderung der wirtschaftlichen Entwicklung vom 12. Juni 2007Valais www.vs.ch Gesetz über den Tourismus vom 9. Februar 1996Zug www.zg.ch Tourismusgesetz vom 27. März 2003Zurich www.zh.ch No tourism law

5

Tourist regions

1 Graubünden: Canton of Graubünden. 2 Eastern Switzerland: Cantons of Glarus, Appenzell-Ausserrhoden, Appenzell-Innerrhoden, Thurgau,

Schaffhausen (excluding parts of the district of Schaffhausen) and St. Gallen (excluding parts of the district of See-Gaster).

3 Zurich Region: Cantons of Zurich and Zug; Canton of Aargau: parts of the districts of Baden, Bremgarten and Zurzach; Canton of Schwyz: district of Höfe and part of district of March; Canton of St. Gallen: parts of See-Gaster district; Canton of Schaffhausen: part of district Schaffhausen.

4 Central Switzerland: Cantons of Luzern, Uri, Obwalden and Nidwalden; Canton of Schwyz (excluding the Höfe district and parts of the March district); Canton of Aargau: district Muri, parts of Kulm and Lenzburg districts.

5 Basel Region: Cantons of Basel-Stadt and Basel-Landschaft; Canton of Solothurn: districts Dorneck and Thierstein, parts of districts Thal and Gösgen; Canton of Aargau: districts Laufenburg, Rheinfelden, parts of districts of Zurzach, Aarau, and Brugg.

6 Schweizer Mittelland: the Bernese districts of Aarberg, Aarwangen, Bern, Biel/Bienne, Büren, Burgdorf, Erlach, Fraubrunnen, Konolfingen, Laupen, Nidau, Schwarzenburg, Seftigen, Signau, Trachselwald, Wangen; Canton of Solothurn: districts Gäu, Thal, Bucheggberg, Gösgen, Wasseramt, Lebern, Olten and Solothurn; Canton of Aargau: district of Zofingen, parts of districts Aarau, Brugg, Baden, Bremgarten, Kulm and Lenzburg.

7 Bernese Oberland: the Bernese districts of Frutigen, Interlaken, Niedersimmental, Oberhasli, Obersimmental, Saanen and Thun.

8 Neuchâtel /Jura/Bernese Jura: Cantons of Neuchâtel, Jura and the Bernese districts of Courtelary, Moutier and La Neuveville.

9 Lake Geneva Region (Vaud): Canton of Vaud. 10 Geneva: Canton of Geneva. 11 Valais: Canton of Valais.

© Swiss Federal Statistical Office, ThemaKart As of 2010

12 Ticino: Canton of Tessin. 13 Fribourg Region: Canton of Fribourg.

Names of the regions starting 1st January 2011:www.swisstourfed.ch/regionen

6

2010 2009 2008 2007 2006

75,9 71,8 71,9 68,8 63,0 63,6 58,1 74,0 72,5 65,0 16,2 13,2 17,0 16,0 13,7 15,6 15,0 15,6 14,6 13,5 3,4 3,7 4,5 4,6 4,4

Tourism – an important sector of the economy

Tourism generates incomeDomestic and international tourism are important factors in the Swiss economy. Of a total revenue of CHF 30,4 billion in 2005, 18,4 billion (or 61 %) came from domestic tourism. Expenditure by foreign visitors in Switzerland added some CHF 12 billion.

Tourism – an invisible exportThe expenditure of foreign guests in Switzerland has the same effect on the Swiss balance of payments as the export of goods and services. More than 5 % of Swit-zerland’s export revenue come from tourism.1

Export revenue

Industry 2

in billion CHF1. Chemical industry2. Metal and machine industry3. Watchmaking industry4. Tourism (Tourism Balance of Payments)5. Textile industry

1 The figures in the table above are based on the Tourism Balance of Payments. For system-related reasons, however, they differ slightly from the values in the Tourism Satellite Account. The Tourism Balance of Pay-ments, for instance, also reports expenditure by foreign cross-border commuters and short-stay residents, foreign students at Swiss private schools and foreign students at Swiss colleges and universities, which are not included in the Tourism Satellite Account. On the other hand, the Tourism Balance of Payments does not include purchases of tickets (air travel and international rail tickets) from Swiss transportation enterprises made by foreign visitors abroad.

2 Excluding labour and property income from abroadSource: Swiss Federal Statistical Office

7

2010 2 2009 1 2008 2010 2 2009 1 2008 10,2 10,1 10,6 9,0 9,5 9,4

7,6 7,6 8,3 2,7 2,5 2,3 3,5 3,5 3,3 2,6 2,4 2,4

1,9 1,7 1,7 15,6 15,4 15,6 11,6 11,8 11,8


Travel with overnight stays is a principal source of incomeThe Tourism Balance of Payments provides information about our country’s income from foreign travel. On the assets side, it reports Switzerland’s income from travel by foreign visitors in Switzerland, and on the liabilities side, it shows expenditure by the resident Swiss population while abroad. (For system-related reasons, the fig-ures in the Tourism Balance of Payments differ slightly from the values in the Tour-ism Satellite Account. See the footnote1 on the previous page regarding this point.)The Tourism Balance of Payments is based on numerous data sources including sur-veys of visitors and households as well as accommodation statistics.

Tourism Balance of Payments

Revenue/Expenditure in billion CHF Revenue from Expenditure of Swiss foreign tourists tourists abroad

Tourism, including overnight staysVisitors staying in lodging facilities and with relativesEducational & medical stays

Excursionists, transit visitors, other tourismConsumption expenditure of border-zone inhabitants including short-term residents (

8


Tourism plays a key part in the Swiss economyTourism is an important sector of the Swiss economy. Income totaling CHF 30,4 bil-lion was directly attributable to tourism in 2005. Due to the heterogeneous nature of tourism production, it was until recently virtually impossible to measure the vari-ous economic effects of tourism.The Tourism Satellite Account closes this gap by supplying important information about the role played by tourism in Switzerland’s economic life. The Account deals with key aspects such as tourism’s contributions to added value and to employment in the overall economy, and it also provides information about the economic weight-ing of the different categories of visitors. Following the first pilot project which dealt with 1998, a Tourism Satellite Account for 2001 and 2005 was published by the Swiss Federal Statistics Office in November 2008. The Tourism Satellite Account 2008 is scheduled to be published this coming fall.

Development of the importance of tourism for the national economySince a complete Tourism Satellite Account can only be generated every 3 to 4 years and the computation requires a relatively long lead time, BFS has decided to cal-culate annual indicators for the Tourism Satellite Account. These will be published about 10 months after the end of each reporting year.The purpose of these annual indicators is to quickly and briefly illustrate the most significant developments in the tourism industry. The annual indicators will be pub-lished in electronic form only on the BFS homepage. At this time, information about the years 2001 to 2009 is available, which is based on the tourism satellite accounts 2001 and 2005. At this time, information based on the 2005 Tourism Satellite Account is available for the years 2006 to 2008. These are initial estimates: at the time the 2008 Tourism Satellite Account is published, the annual indicators for the years 2006 to 2009 will also be updated and adjusted to reflect the results of the 2008 Tourism Satellite Account.

9


Share of individual tourism products in total tourist demandWith a share of 15 % in 2009, lodgings have decreased for the first time since 2005. Passenger transportation as a percentage of total tourism demand is following a similar trend: After a sharp upturn between 2005 and 2008, growth appears to at least have come to a stop. The share of consumption with respect to food services in restaurants and hotels, on the other hand, has increased again to 14,9 %.

Shares of the tourism industry in Switzerland

Source: Annual indicators of the Tourism Satellite Account, Swiss Federal Statistical Office

Accommodation services

Food and beverage serving services

Passenger transport services

Cultural services

Recreation and other entertainment services

Miscellaneous tourism services

Tourism-connected products

Non-tourism-specific products

Travel agency, tour operator and tourist guide services

0 % 5 % 10 % 15 % 20 % 25 %

20092008200720062005

10


Lodging accounts for the lion’s share of tourism value added The share of tourism in the gross value added of the national economy between 2005 and 2008 has remained constant at between 2,8 % and 2,9 %. The chang-es in the percentages of lodging, food services in restaurants and hotels as well as passenger transportation are a reflection of demand: After several years of growth, the shares of lodging and passenger transportation began to decline in 2009. Food services in restaurants and hotels, on the other hand, rose by 0,5 percentage points between 2008 and 2009. The below-average share of value added held by passen-ger traffic based on the total market is a result of the extensive mechanisation of the transportation industry.

Share of tourism gross value added according to products





Cultural services






0 % 5 % 10 % 15 % 20 % 25 %

20092008200720062005

11


Tourism creates jobsTourism is an important employer. In 2005, tourism accounted for 4,2 % of total national employment (in full-time equivalents), which corresponds to 138 203 full-time jobs. At 4,1 % in 2009, it is just slightly below the 2005 figure. The relatively high employment rate in lodging and food services is due to the labour-intensive nature of the hospitality industry. In contrast, passenger traffic achieves a similar share of tourism gross value added as food services in restaurants and hotels, but with a lower number of jobs.

Tourism employment rate according to products (in full-time equivalents)





Cultural services






20092008200720062005

0 10 000 20 000 30 000 40 000

12

2005 2006 2007 2008 2009 2010 2208,6 2249,7 2321,3 2387,8 2405,4 2431,1 1223,5 1237,8 1270,2 1297,8 1298,3 1309,5 985,1 1011,9 1051,1 1090,1 1107,1 1121,6 64,3 64,5 65,9 68,0 67,2 67,7 29,7 29,2 29,7 31,0 31,0 31,9 34,6 35,2 36,2 37,0 36,1 35,8 113,4 113,8 115,8 118,7 115,4 115,0 55,3 54,7 55,8 57,9 57,2 58,0 58,1 59,2 60,0 60,8 58,2 57,0 83,8 85,7 87,8 90,0 89,7 90,6 73,9 75,1 77,4 78,7 78,3 78,7 9,9 10,6 10,4 11,3 11,4 11,9 9,3 9,3 10,1 11,1 10,9 10,8 5,7 5,7 6,1 6,5 6,4 6,5 3,6 3,6 4,0 4,6 4,5 4,3

2009 2010 2010 2010 2010

148,9 148,5 149,4 146,3 147,6 80,1 81,2 81,6 79,7 82,1 68,8 67,3 67,8 66,6 65,5 35,7 35,5 36,9 37,4 35,3 49,5 51,9 49,1 49,6 48,6 234,1 235,9 235,3 233,3 231,6 101,7 104,2 103,5 102,2 103,2 132,4 131,7 131,8 131,1 128,4


Full-time equivalents according to economic sectors(in 1000, annual average)

Service industry Total Men WomenAccommodation Total Men WomenFood and beverage Totalservice activities Men WomenLand transport and Totaltransport via pipelines Men WomenWater transport and Totalair transport Men Women

Jobs statistics: accommodation and food service activities(in 1000)

4th quarter 1st quarter 2nd quarter 3rd quarter 4th quarterFull-time jobs (90 % and over) Of which menOf which womenPart-time jobs I (50–89 %) Part-time jobs II (< 50 %) Total number of jobs (overall) Of which menOf which women

Source: Employment statistic, Swiss Federal Statistical Office

13

1998 2003 2008 2009 20 484 17 872 20 069 17 183 73 267 87 218 78 654 75 451

1998 2003 2008 2009 3,5 3,0 3,2 2,7 12,5 14,4 12,7 12,0

Travel behaviour of the Swiss residential population

Travelling capacity In the year 2009, marked by a difficult economic situation, the travel behaviour of the Swiss population changed a great deal compared to the previous year. The to-tal sum of all trips with accommodation compared to the previous year decreased from 20 to 17 million, corresponding to a loss of 14 %. Travelling within the coun-try decreased more markedly (–25 %) than abroad (–6 %). Trips of short duration were dispensed with, but not the classic holidays abroad.A total of about 75 million daytrips were taken in 2009. This slight decrease com-pared to the experiences of the previous year is not significant, however.

Number of trips (in 1000)

Trips with accommodationDaytrips

Source: Travelling Behaviour in 2009, Federal Bureau of Statistics

Travelling is of great importance to the Swiss residential population: 84,9 % of the population 1 in 2009 took at least one trip with accommodation. Nonetheless, the number of trips per person fell from 3,2 in 2008 to 2,7 in 2009.

Number of trips (per person)

Trips with accommodationDaytrips1 Population from 15 years of age upwards, 6 281 863 persons as of 31th december 2008.Source: Travelling Behaviour in 2009, Federal Bureau of Statistics

14

1998 2003 2008 2009 20 484 17 872 20 069 17 183 10 290 9 097 8 922 6 730 1 526 1 502 2 776 2 011 688 524 825 942 1 985 1 859 1 691 1 738 2 030 1 773 1 870 1 764 453 573 688 801 871 685 890 721 1 477 768 1 123 1 239 994 937 1 268 1 217 169 152 16 20

Travel behaviour of the Swiss residential population

Trip duration and purposeThe decrease in the number of trips in the year 2009 is especially due to trips with 1–3 overnight stays. These fell by 32 %, whereby inland trips were more strongly affected than trips abroad. Trips with 4–7 overnight stays, however, increased by 17 % and trips with 8 or more overnight stays remained stable. Holidays and rec-reational purposes remained the most important motivation for travelling in 2009 as well (63 % of the trips with accommodation), followed by visits to relatives and acquaintances (19 %). Business activity was the main motivation in 7 % of the trips with overnight stays.

Travel destinationsIn the year 2009, 6.7 million trips with accommodation had an inland travel destin-ation. That is 25 % less than in the previous year. The majority, namely 10,5 million, however, travelled abroad, mostly to Germany, France and Italy. 1,2 million of these trips were to destinations outside of Europe. Markedly fewer trips with accommo-dation to Germany were registered than in the previous year (–28 %). The changes compared to the previous year are less marked for all other foreign destinations.

Number of trips with accommodation according to destinations (in 1000)

TotalSwitzerlandGermanyAustriaItalyFrance 1

Southeast Europe 2

Southwest Europe3

The rest of EuropeThe rest of the worldUnknown

1 Including overseas-departments, Monaco2 Greece, Turkey, Croatia, Bosnia and Herzegovina, Serbia, Albania, Slovenia, Montenegro, Kosovo,

Rumania, Bulgaria, Macedonia3 Spain, Portugal, Andorra, GibraltarSource: Travel Behaviour 2009, Federal Office of Statistics

15

Accommodation sector

Overview of the accommodation sectorSwiss tourism statistics break accommodation options down into hotel accommo-dation and supplementary accommodation.

Hotel accommodationHotels:Hotels, boarding houses, guesthouses, motelsHealth establishments:Sanatoria which are not subsidised by the canton and convalescent homes with medical management or support, Alpine health establishments, altitude clinics, rheumatic clinics, public spas.

Supplementary accommodationPrivate rooms (vacation homes and apartments):These are properties which are offered for rental to third parties. They exclude prop-erties which are solely occupied by the owners or long-term tenants, or their fam-ily members. Camp and caravan sites:Demarcated sites which are accessible to everyone for the temporary parking of caravans and motor homes in which they travel, and for the temporary erection of tents. One ‘parking place’ is equivalent to three ‘sleeping places’ on average (Ticino: four). Group accommodation:Dormitories for tourists and groups, club and association houses, mountain ref-uges and huts. Youth hostels:Switzerland’s official youth hostels.Agrotourism:Agrotourism or Farm Holidays refers to tourist offers in the country which, generally speaking, are organised by farmers themselves and represent an additional source of income. The three most popular offers in Switzerland are: Holidays on the Farm, ‘Sleep on Straw’ and Tourism rural (combined in the ‘Rural Tourism Switzerland’ umbrella organisation since june 2011). Bed & Breakfast:Bed & Breakfast stands for all kinds of accommodation where a bed and a break-fast are offered.Accommodation statistics (HESTA) replace the statistics for hotels and health es-tablishments which date back to 1934 but which were discontinued in 2003 due to budget restrictions. In methodological terms, these figures cannot be compared to the old statistics; HESTA has been in operation since 1st January 2005.

Source: Federal Office of Statistics

16

–2,3 –2,6 –2,0 2,0 –1,1 5,8 5,1 6,0 3,8 –1,9 –6,1 4,0 3,2 4,1 2,0 6,2 7,5 4,4 5,1 6,7 3,1 –1,0 –1,3 –0,5 1,4 3,2 –0,8 1,2 0,7 1,8 4,7 4,8 4,7 –3,3 –7,4 2,6 1,7 1,4 2,2

Hotel accommodation

Hotels and health establishmentsIn 2010, the Swiss hotel industry recorded a total of 36,2 million overnight stays which corresponds to a rise of 1,7 % compared with 2009. Swiss demand amount-ed to 15,8 million overnight stays, which was 2,2 % more than in the previous year. Foreign guests generated 20,4 million overnight stays, i.e. an increase of 1,4 %. Germans accounted for the strongest foreign demand with 5,8 million over-night stays (–3,6 % compared with 2009), followed by the United Kingdom with 1,9 million (–0,1 %) and the United States with 1,5 million (+8.9 %) overnight stays, respectively. In terms of tourist regions, Graubünden recorded the highest number of overnight stays with 5,8 million units (–1,3 %). It was followed by the Zurich region with 5,1 million overnight stays (+8,1 %) and the Valais with 4,3 mil-lion overnight stays (–2,9 %). In 2010, visitors stayed an average of 2,2 nights in hotels and health establishments in Switzerland. For guests from within Switzer-land the average length of stay was 2,1 nights while for those from abroad it was 2,4 nights. Among the tourist regions, Graubünden recorded the longest stay with 3,1 nights.

Development of overnight staysChange in per cent compared to the same period of 2009

Total Foreigners SwissJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberEntire year

Source: Swiss Federal Statistical Office

17

15,8 7,0 8,7 20,4 9,0 11,6 36,2 15,9 20,3

5,8 2,7 3,1 1,9 0,9 1,0 1,4 0,7 0,7 1,1 0,5 0,6 1,0 0,4 0,6 0,7 0,4 0,4 0,6 0,3 0,3 0,5 0,3 0,2 0,4 0,2 0,3 0,4 0,2 0,2 1,4 0,7 0,7 15,2 7,3 8,0 1,5 0,5 1,0 0,2 0,1 0,1 0,2 0,1 0,1 0,2 0,1 0,1 2,1 0,7 1,4 0,5 0,1 0,4 0,5 0,2 0,3 0,1 0,0 0,1 0,2 0,1 0,1 0,4 0,1 0,3 0,9 0,3 0,6 2,6 0,7 1,8 0,3 0,1 0,1 0,3 0,1 0,2

Hotel accommodation

Overnight stays by country of residence of visitors(in million, rounded values)

Country of residence of visitors Year 2010 Winter 09/10 Summer 10Switzerland Foreign countriesTotalForeign countries by country of residence

Germany United Kingdom 1

France Italy Netherlands Belgium Nordic countries 2

Russia Spain Austria Other countries Europe

Europe total (excl. Switzerland)United StatesCanada Brazil Other countries America

America totalJapanChina (incl. Hong Kong)Republic of KoreaIsraelIndia Other countries Asia

Asia totalAfrica totalAustralia, Oceania total1 Great Britain and Northern Ireland2 Denmark, Finland, Norway, Sweden, IcelandSource: Swiss Federal Statistical Office

18

19 111 39 081 3,0 2,9 5,8 54,8 46,3 17 312 34 012 2,3 2,7 4,9 50,6 42,6 13 077 22 127 1,2 3,2 4,4 66,6 54,4 14 196 28 927 2,1 2,2 4,3 51,5 44,8 9 073 14 774 0,6 2,2 2,8 63,9 52,1 9 269 17 544 1,0 1,6 2,6 53,8 42,5 8 727 17 047 1,4 1,1 2,5 48,3 41,7 6 011 11 407 0,6 1,1 1,7 51,6 43,1 5 148 9 812 0,6 0,5 1,1 40,1 31,5 3 751 6 285 0,3 0,8 1,1 61,1 47,1 3 196 5 261 0,4 0,3 0,7 46,0 36,7 2 425 4 657 0,4 0,3 0,6 41,8 39,5 2 205 4 381 0,3 0,4 0,6 48,5 41,2 2 017 3 528 0,3 0,2 0,4 41,8 33,0 2 000 4 039 0,3 0,1 0,4 37,7 28,4 1 658 2 968 0,2 0,2 0,4 45,9 34,8 1 117 1 799 0,1 0,1 0,3 56,6 43,1 1 362 2 535 0,1 0,1 0,3 40,3 29,1 1 302 2 692 0,1 0,2 0,2 35,4 27,4 1 206 2 398 0,1 0,1 0,2 38,6 27,9 901 1 898 0,1 0,1 0,2 40,5 31,7 619 1 937 0,1 0,0 0,2 41,7 26,4 1 020 1 779 0,1 0,0 0,2 30,0 24,6 771 1 647 0,1 0,0 0,1 32,5 26,7 631 1 201 0,1 0,1 0,1 37,4 28,4 761 1 515 0,1 0,0 0,1 20,7 16,3 128 865 245 251 15,8 20,4 36,2 52,3 42,9

Hotel accommodation

Cantons Capacity 1 Overnight stays in million Net occupancy rate in % Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3

GraubündenBernZurich ValaisGenevaVaud TicinoLucerneSt. GallenBasel-StadtAargauSchwyzObwaldenThurgau FribourgSolothurnZugBasel-LandUriNeuchâtelNidwaldenAppenzell InnerrhodenAppenzell AusserrhodenGlarusSchaffhausenJuraSwitzerland

1 Only open establishments (available rooms and beds)2 Number of room nights in per cent of the net room capacity3 Number of overnight stays in per cent of the net bed capacity4 Top 14 destinations based on overnight staysSource: Swiss Federal Statistical Office

Hotel industry: capacity, overnight stays and occupancy rate by cantons

19

19 111 39 081 3,0 2,9 5,8 54,8 46,3 16 294 27 490 1,6 3,5 5,1 63,3 51,3 14 196 28 927 2,1 2,2 4,3 51,5 44,8 12 163 24 699 1,6 2,1 3,7 52,4 45,0 12 617 24 640 1,4 2,0 3,4 46,7 39,5 9 073 14 774 0,6 2,2 2,8 63,9 52,1 9 269 17 544 1,0 1,6 2,6 53,8 42,5 8 727 17 047 1,4 1,1 2,5 48,3 41,7 9 950 19 430 1,2 0,8 2,0 38,6 30,0 7 369 13 036 0,9 0,8 1,8 48,8 38,0 5 760 9 922 0,5 0,9 1,4 53,6 40,5 2 000 4 039 0,3 0,1 0,4 37,7 28,4 2 337 4 621 0,2 0,1 0,4 29,9 22,3 128 865 245 251 15,8 20,4 36,2 52,3 42,9

7 081 11 944 0,5 2,0 2,6 72,2 59,2 6 277 10 175 0,3 1,7 2,0 64,0 52,7 3 117 6 078 0,5 0,8 1,3 70,4 64,4 2 975 5 631 0,3 0,8 1,1 64,6 55,1 3 646 6 099 0,3 0,8 1,1 62,1 47,9 2 827 5 493 0,4 0,5 0,9 59,1 51,2 2 345 4 397 0,2 0,5 0,8 64,2 56,8 2 183 3 894 0,2 0,5 0,8 68,6 53,3 2 027 3 483 0,3 0,4 0,7 64,1 53,4 1 626 3 134 0,2 0,5 0,6 62,9 57,3 1 601 3 006 0,2 0,3 0,5 57,0 49,9 1 422 2 481 0,2 0,4 0,5 68,9 57,6 1 426 2 995 0,2 0,3 0,5 60,0 51,9 1 366 2 751 0,1 0,4 0,5 63,1 56,7 128 865 245 251 15,8 20,4 36,2 52,3 42,9

Hotel accommodation

Tourist regions

Tourist regions Capacity 1 Overnight stays in million Net occupancy rate in % Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3

GraubündenZurich RegionValaisBernese OberlandCentral SwitzerlandGenevaLake Geneva Region (Vaud)TicinoEastern SwitzerlandSchweizer MittellandBasel RegionFribourg RegionNeuchâtel / Jura /Bernese JuraSwitzerland

Top destinations

Destinations 4 Capacity 1 Overnight stays in million Net occupancy rate in % Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3

ZurichGenevaZermattLucerneBaselDavosSt. MoritzLausanneBernInterlakenLuganoOpfikon GrindelwaldLauterbrunnenSwitzerland

20

2006 5 693 142 514 271 591 4 967 127 527 240 4292007 5 635 141 596 270 146 4 954 127 710 241 0192008 5 582 141 680 270 487 4 924 127 923 241 3452009 5 533 142 551 273 974 4 866 127 758 241 6352010 5 477 142 815 275 193 4 827 128 865 245 251

39 1 279 2 736 61,0 48,4 67,2 239 6 624 12 430 58,8 48,8 67,8 884 31 406 57 773 59,0 49,9 88,1 413 29 280 52 020 63,0 53,6 130,9 82 10 200 17 285 58,2 49,7 290,8 2 833 42 632 86 908 37,6 29,8 39,4 338 7 444 16 099 49,0 39,3 68,3 4 827 128 865 245 251 52,3 42,9 96,0

792 792 16,4 16,4 1059 1851 21,9 38,3 1609 3460 33,3 71,7 859 4318 17,8 89,5 270 4588 5,6 95,0 100 4688 2,1 97,1 82 4770 1,7 98,8 57 4827 1,2 100,0

Hotel accommodation

Supply in hotels and health establishments

Year Surveyed Surveyed Surveyed Open Available Available Establishments Rooms Beds Establishments Rooms Beds

Star rating system

Category Open Available Available Occupancy Occupancy RevPAR 3

Establishments Rooms Beds rate in % 1 rate in % 2

Rooms Beds1 star2 stars3 stars4 stars5 starsNo informationNo categoryTotal

Size of establishments

Size of establishment Open Cumulative in per cent Cumulative Establishments0 to 10 beds11 to 20 beds21 to 50 beds51 to 100 beds101 to 150 beds151 to 200 beds201 to 300 beds301 and more beds

1 Number of room nights in per cent of the net room capacity2 Number of overnight-stays in per cent of the net bed capacity3 RevPAR = revenue/ (available rooms * open days), verified by hotelleriesuisseSource: Swiss Federal Statistical Office

21

20102009200820072006200520042003200220010

2 000

4 000

6 000

8 000

10 000

12 000

20162015201420132012201120102009200820072006200520042003200220010

300

600

900

1200

1500

Hotel accommodation

Although tourism was strongly affected by the financial crisis, there was a ris-ing trend towards planning permission and building applications compared to the previous year. There is no contradiction in this. The hotel sector economised very well during the past years and put aside sufficient funds for investment. Moreover, foreign investors have recognised a high potential in Swiss tourism and are now investing heavily. In 2010, the development of hotel and restaurant constructions, with total investments of around 1,3 billion Swiss francs, marks a 43,5 % increase over the previous year. It can be assumed that this trend will continue in the future, and investments in the region of 1,2 billion francs are expected for the year 2016.

Statistics of total loans in the hospitality service industry

Source: Swiss National Bank, Monthly Bulletins of Banking Statistics

Source: BAKBASEL, Hochbauprognose 2010–2016

in million CHF

in million CHF

Limits

Construction activities

Use

Development of construction activities in the hotel and restaurant sector

Construction activities, forecast

22

48 74 25 % % % 42,5 42,2 37,3 53,6 51,1 54,1 3,9 6,8 8,6 100,0 100,0 100,0 –16,7 –15,2 –13,7 83,3 84,8 86,3 –37,6 –39,4 –41,9 45,7 45,4 44,4 –14,4 –15,3 –17,8 31,3 30,1 26,6 –6,3 –4,0 –2,3 25,1 26,2 24,3 –5,8 –6,9 –7,1 19,3 19,2 17,2

47,5 78,9 132,2 68,9 65,8 61,1 2,64 2,67 3,35 156,55 232,40 550,90 36 404 50 140 101 049 62,7 67,8 68,3 67,1 69,8 74,1 63,1 68,7 69,8 3 522 319 8 063 375 24 770 840

Facts and figures from professional discussion forums (2009)For more than 65 years hotelleriesuisse has been organising and coordinating the exchange of information between its members through professional discussion forums. The results of the discussion forums of hotelleriesuisse (approximately 160 operations) cannot claim to be representative or complete. However, they pro-vide valuable information from a group of leading and larger operations regarding developments and changes during the fiscal year. All figures are averages.

Hotel benchmark 2009

Hotel category 3 stars 4 stars 5 starsNumber of hotels Total sales revenueTotal revenue rooms excluding breakfastTotal revenue from other servicesTotal sales

Direct operating expensesGross profit I

Personnel expendituresGross profit II

Other operating expensesOperating result I

Hotel management expendituresOperating result II

Maintenance and replacementGross Operating Profit (GOP)

Key figuresNumber of roomsOccupancy rate based on available days in per centAverage stay in daysRoom averageRevenue per roomReturn on food sales in per centReturn on beverage sales in per centF & B return in per centTotal sales

Source: hotelleriesuisse

Hotel accommodation

23

0

20

40

60

80

2009200820072006

0

100

200

300

400

2009200820072006

Hotel accommodation

Room average The room average indicates the average revenue per room.

Hotel category 3 stars 4 stars 5 stars Mean value2006 145,30 210,45 461,95 235,702007 151,15 220,70 492,35 247,852008 156,80 233,70 554,75 275,302009 156,55 232,40 550,90 261,80

in per cent

4 stars3 stars 5 stars Mean value


More information is provided in the publication ‘Yearbook of the Swiss Hotel Industry’, available from hotelleriesuisse, P.O. Box, 3001 Bern.

Occupancy rateOccupancy rate based on available days indicates how often a room was occupied on the days on which it was available.

RevPARRevenue per available room is a meaningful ratio in terms of value added of avail-able rooms.


3 stars 4 stars 5 stars Mean value


in CHF

24

3 569 181 3 027 829 419 819 121 533

245 1 153 4 021 1 082 50 6 551 97 988 3 715 986 100 5 886 53 506 1 655 506 64 2 784 22 200 817 195 22 1 256 11 63 444 135 18 671 15 106 280 112 7 520 1 33 266 89 27 416 – 11 122 87 19 239 – 12 122 38 3 175 – 4 19 6 1 30 – – 10 2 2 14 – 2 1 1 – 4 444 3 078 11 472 3 239 313 18 546

3 13 49 3 – 68 2 6 25 4 1 38 1 1 17 2 1 22 – 6 5 1 1 13 – – 5 1 – 6 – – 3 – – 3 – 2 1 – – 3 – – 2 1 – 3 – 1 1 1 – 3 6 29 108 13 3 159

Supplementary accommodation

ApartmentsNumber of permanently and part-time occupied apartments

Apartments Permanently Occupied Unoccupied total occupied part-time Switzerland

Source: Swiss Federal Statistical Office, As of census 2000

Classified vacation homes by regions

Tourist region TotalValaisGraubündenBernese OberlandTicinoCentral SwitzerlandLake Geneva RegionEastern Switzerland/LiechtensteinNeuchâtel / Jura /Bernese JuraFribourg RegionSchweizer MittellandZurich RegionGenevaSwitzerland

Classified guestrooms by regions

Tourist region TotalNeuchâtel / Jura /Bernese JuraLake Geneva RegionBernese OberlandEastern Switzerland/LiechtensteinSchweizer MittellandFribourg RegionGraubündenTicinoValaisSwitzerland

Source: Swiss Tourism Federation

25

4 294 3 195 7 489 25 352 4 774 30 126 7 378 2 552 9 930 1 854 3 539 5 393 30 015 10 290 40 305 22 846 4 551 27 397 6 703 8 123 14 826 2 780 3 202 5 982 2 695 708 3 403 949 1 069 2 018 104 866 42 003 146 869 220 181 401

2007 141 929 4242008 141 503 4032009 143 993 4022010 146 869 401

2007 712 2 135 4 482 111 538 111 402 152 164 263 5662008 827 2 532 5 191 142 840 146 216 202 475 348 6912009 867 2 592 5 385 147 511 155 680 199 877 355 5572010 933 2 717 5 602 157 060 168 711 200 151 368 862


AgrotourismHolidays on the Farm and ‘Sleep on Straw!’: overnight stays and establishments

Tourist region Overnight stays Overnight stays Total 2010 Holidays on the Farm ‘Sleep on Straw!’GraubündenEastern SwitzerlandZurich RegionBasel RegionCentral SwitzerlandSchweizer MittellandWestschweiz 1

Bernese OberlandTicinoValaisSwitzerlandNumber of establishments

1 Fribourg Region, Geneva, Lake Geneva Region (Vaud), Neuchâtel/Jura/Bernese Jura combined

Evolution of overnight stays and establishments

Year Overnight stays total Number of establishments

Source: association ‘Sleep on Straw!’ and reka

Bed and Breakfast

Number of Rooms Beds Arrivals Overnight Overnight Overnight establish- stays stays stays ments 1 Swiss foreigners total

1 The accommodation units stem exclusively from the list of members of the Bed and Breakfast Switzerland organisation and can be hotel establishments and holiday apartments.

26

46 5 318 3 664 1 654 83 292 3,5 36 4 504 1 661 2 843 59 147 2,5 28 3 351 1 446 1 905 40 124 3,1 39 5 287 2 539 2 748 105 256 2,4 10 802 252 550 9 22 2,5 21 3 765 1 591 2 174 58 150 2,6 53 5 167 3 316 1 851 107 365 3,4 26 3 383 1 809 1 574 33 120 3,6

44 7 808 3 498 4 310 81 306 3,8 65 8 370 6 473 1 897 131 523 4,0 37 6 331 5 305 1 026 205 921 4,5 14 2 725 728 1 997 21 53 2,5 419 56 811 32 282 24 529 932 3281 3,5


Campsites1

In 2010, the campsites recorded 3,3 million overnight stays representing a de-crease of 10 % compared with the previous year. Swiss guests accounted for 1,7 million overnight stays, down 9,3 %. Foreign guests generated 1,5 million over-night stays, down 11 %. German guests accounted for 559 000 overnight stays (–15 % compared with 2009), which corresponds to the highest absolute result among the foreign countries. They were followed by visitors from the Netherlands with 521 000 (–5 %) and the United Kingdom with 91 000 (–3,8 %) overnight stays, respectively. With a total of 921 000 overnight stays for 2010 Ticino saw a 6 % decrease compared with the previous year, ranking first among all tourist regions in terms of absolute overnight stays. It was followed by Valais with 523 000 (–2,8 %) and Bernese Oberland with 365 000 (–18 %) overnight stays, respectively. For Switzerland as a whole the average length of stay was 3,5 nights. Swiss guests spent an average of 3,7 nights on campsites while for foreign guests the number was 3,3 nights. Of all tourist regions Ticino recorded the longest aver-age length of stay (4,5 nights).

Supply and demand

Tourist region Surveyed Total Overnight Permanently Arrivals Overnight Average establish- campsites leased leased in 1000 stays duration ments campsites campsites in 1000 of stayGraubündenEastern SwitzerlandZurich RegionCentral SwitzerlandBasel RegionSchweizer MittellandBernese OberlandNeuchâtel / Jura /Bernese JuraLake Geneva Region (Vaud) and Geneva 2

ValaisTicinoFribourg RegionSwitzerland

1 Only campsites which are included in the Swiss Business and Enterprise Register (BER). Note: the methodology for calculating the statistic of campsites has been reworked in 2010. More information on: www.tourismus.bfs.admin.ch (in German or French)2 Two regions combined due to data protection (less than 3 establishments in the Geneva tourist region)Source: Swiss Federal Statistical Office

27

8 1030 53 144 2,7 7 654 39 62 1,6 7 735 63 120 1,9 6 552 42 73 1,7 3 398 30,8 58,0 1,9 5 426 39 64 1,6 5 476 26 57 2,1 2 172 x x x 4 550 46 92 2,0 1 334 x x x 3 341 24 52 2,2 4 596 50 106 2,1 1 76 x x x 56 6340 471 939 2,0


Youth hostelsIn 2010, youth hostels based in Switzerland recorded a total of 939 000 over-night stays or 0,8 % less than during the previous year. Domestic demand was at 545 000 overnight stays, which corresponds to a decrease of 1,5 %. Foreign de-mand generated 394 000 overnight stays or 0,2 % more than in 2009. German guests accounted for the largest share of foreign demand with 141 000 over-night stays (+0,1 % compared with 2009), followed by guests from France with 29 000 overnight stays (+7,2 %) and guests from the United Kingdom with 26 000 overnight stays (+1 %). In terms of tourist regions, Graubünden recorded the largest number of overnight stays with 144 000 units (–8,1 %), followed by Zurich region with 120 000 overnight stays (+2,6 %) and Ticino with 106 000 over-night stays (–0,9 %). The average duration of stay in the youth hostels was 2 nights at national level. This number applies to both Swiss citizens and foreign guests. In terms of tourist regions, the largest length of stay was registered in Graubünden with a result of 2,7 nights.

Supply and demand

Tourist region Surveyed Surveyed Arrivals Overnight Average dur- establishments beds in 1000 stays in 1000 ation of stayGraubündenEastern SwitzerlandZurich RegionCentral SwitzerlandBasel RegionSchweizer MittellandBernese OberlandNeuchâtel / Jura /Bernese JuraLake Geneva (Vaud)GenevaValaisTicinoFribourg RegionSwitzerland

x = omitted for purposes of data protection (less than 3 open establishments)Source: Swiss Federal Statistical Office

28

234 000 12 000 29 000 28 916 11,3

Hotel and restaurant industry

The Swiss hotel and restaurant industry: sixth biggest employer

employees trainees in basic vocational education and training hotel and restaurant establishments billion francs annual turnover in catering business and hotels (2008) million francs paid in VAT (after pre-tax deduction) or % of the overall net Federal Tax Administration (FTA) receivables

Switzerland’s hotel and restaurant industry, with its 234 000 employees, is the country’s sixth biggest employer. Some 6 % of the country’s employees work in the hotel and restaurant industry. In addition, this industry employs some 12 000 young people as trainees (apprentices) within the framework of basic voca-tional education and training.In addition to the jobs in the hotel and restaurant industry itself, the sector in directly generates many other jobs – within the construction industry, in agriculture, and in specialised trade. For instance, half of the meat in Switzerland is consumed in the restaurant industry. This means that jobs are created both in agriculture and the butchery business.The current census by the Federal Statistical Office (2008) counts some 28 624 ho-tel and restaurant establishments in Switzerland. Of these, 70 % are restaurants, 15 % hotels with restaurants, 7 % bars, 3 % canteens (a.o.), and 1 % hotels with-out a restaurant. The hotel and restaurant industry generated an annual turnover of around CHF 28 billion.The hotel and restaurant industry makes a substantial contribution to VAT re-venues. In 2008, it paid the net sum of CHF 916 million in VAT. The approximately 27 000 restaurants and hotels liable for tax thus contributed 11,3 % of the overall Federal Tax Administration (FTA) volume of CHF 8.1 billion.

Source: GastroSuisse, Industry Report 2011

29

–12

–10

–6

–6

–4

–2

0

2

4

6

8

2002 2003 2004 2005 2006 2007 2008 2009 2010


Sales development compared to same quarter of the previous year

Source: Survey KOF (economic research department of the Swiss Federal Institute of Technology, Zurich) in cooperation with GastroSuisse

Hotel and restaurant industry (restaurant and accommodation): sales development compared to same quarter of the previous year

1st quarter: –0,3 % 3rd quarter: +0,6 %2nd quarter: –0,5 % 4th quarter: +0,9 %

Source: GastroSuisse

During the first half of the year 2010, the after-effects of the financial and economic crisis of 2009 could still be seen in the falling quarterly figures. During the second half of the year, the hotel and restaurant industry, as a whole, was able to recover somewhat and recorded growth rates once again.

Restaurants: sales development compared to same quarter of the previous year

1st quarter: +1,0 % 3rd quarter: –1,1 %2nd quarter: –1,5 % 4th quarter: +1,3 %


Hotel Hotel and restaurant industry Restaurant

30

0 5 10 15 20


Annual turnover in CHF

up to 150 000

150 001–250 000

250 001–350 000

350 001–550 000

550 001–850 000

850 001–1 100 000

1 100 001–1 500 000

1 500 001–2 000 000

2 000 001–5 000 000

more than 5 000 000

Turnover per establishment in per cent

Gastronomy was less affected by the financial and economic crisis than lodging be-cause the latter is far more dependent on guests from abroad. Nonetheless, gas-tronomy had to suffer losses during the second and third quarters of 2010.

Accommodation: sales development compared to same quarter of the previous year

1st quarter: –2,4 % 3rd quarter: +3,7 %2nd quarter: +1,3 % 4th quarter: +0,1 %


In 2010, lodging was able to recover somewhat from the dramatic setbacks in 2009, recording growth rates again from the second quarter on. These stagnated during the fourth quarter of 2010, however, due to the severe losses on exchange suf-fered by the US dollar, the British pound and the euro compared to the Swiss franc.

Turnover per establishment


31

2 210 CHF 107 299 CHF 393 CHF 7 735 CHF 28 CHF 4 765 CHF 17 CHF


Around one quarter of all hotel and restaurant establishments (23,6 %) generate a maximum annual turnover of CHF 250 000. A little more than a further quarter (28,6 %) generate a turnover of between CHF 250 000 to CHF 550 000. 27,6 % of all establishments have a turnover between CHF 550 000 and CHF 1 100 000. 20,3 % of all hotel and restaurant establishments manage to generate a turnover of more than CHF 1 100 000.

An overview of important key ratios for the hotel and restaurant industry 2009

Total turnover per operating dayTotal turnover per employeeTotal turnover per employee and operating dayTurnover per restaurant per seatTurnover per restaurant per seat and operating dayTurnover from food preparation per seatTurnover from food preparation per seat and operating day


In restaurants, the turnover generated per person employed was on average CHF 107 299; and in hotels with a restaurant the corresponding amount is higher at CHF 111 096. Total turnover per operating day in restaurants was on average CHF 2210, and in hotels with a restaurant CHF 3332. Turnover per seat in a restau-rant totalled CHF 7735 or CHF 28 per day of operation. For more information, check the publication from GastroSuisse ‘Branchenspiegel 2011’ (’Industry Report 2011’), available from GastroSuisse (phone: 0848 377 111) for CHF 35.

32

0 5 10 15 20 25


Business size: number of seats per restaurant

1–25 seats

26–50 seats

51–75 seats

76–100 seats

101–200 seats

201 and more seats

Portion of businesses in per cent

Business type: from discotheques to mountain restaurants


0,6 % Canteen or cafeteria in companies, hospitals, schools, etc.

13,4 % Country inn, inn

8,4 % Café, tea room, bistro, brasserie

7,6 % Italian cuisine, incl. pizzerias

5,9 % Local restaurants

5,6 % Mountain restaurants

4,2 % Country-specific restaurants, excl. Italian cuisine

2,3 % Take-away, snack bar

2,0 % Catering in sports centres

1,0 % System catering incl. fast food

0,6 % System catering excl. fast food

43,5 % Traditional restaurants

0,5 % Motorway and railway catering services

4,8 % Other restaurant types

0,1 % Event catering

69,5 % Bars

16,4 % Pubs, wine bars

9,5 % Discotheques, dance halls

4,5 % Night clubs, cabarets

90,2 % Restaurants 9,8 % Beverage-oriented businesses

100 % Catering trade

33

2006 2008 2009

13 13,4 11,7

4,7 4,3 3,0 10 400 10 750 – 77 % 75 % 79 %

364 700 367 200 268 900

76 000 85 400 105 000 5 559 000 6 700 000 5 300 000 1 193 000 1 230 000 1 059 500

Key figures from Swiss travel agencies

Business year1

Jobs and employeesExtrapolated turnover, Swiss travel agenciesin billions of CHFAverage number of full-time-equivalent employees per travel agencyNumber of employees, extrapolated to the entire sectorQuota of women approx. approx. approx.

Retailer figuresAnnual payroll total per travel agency in CHFAnnual payroll total per full-time-equivalent employee in CHFGross turnover per travel agency in CHFGross turnover per full-time-equivalent employee in CHF

Around 85 % of travel agencies are exclusively active in the ’Retail’ field and focus on the sales of holiday travel. On average, the equivalent of 3 full-time employees is engaged per travel agency. Sales decreased considerably compared to 2008 – not least caused by the financial crisis and following recession. Businesses with a high percentage of business travelers were affected above average. In 2009, 200 stu-dents commenced their traineeship as ’salesman/saleswoman in the travel agency branch’ in 152 training establishments.1 No survey in 2007Source: Survey by Swiss Federation of Travel Agencies and University of St. Gallen (Institute for Systemic Management and Public Governance)

Outgoing

34

Transport

Public transportThe public transport route network on railways, roads, lakes and rivers adds up to a total of 26 378 kilometer. 28 881 stopping points are served. In 2010, 2,34 million passengers made use of a half-fare card, 423 000 persons held a general abonne-ment valid throughout the country and one million persons obtained a combined season ticket in one of the 20 regional tariff networks.

Climate impact according to method of transportation

Method of transportation Climate impact per kilometreLong-distance rail traffic 7 grams CO2Regional rail traffic 13 grams CO2Motor coach 53 grams CO2Regional bus 107 grams CO2Passenger car 187 grams CO2 Source: Public Transport Association

One of the densest railway networks in the worldThe length of the Swiss railway network is 5102 kilometer. 3005 kilometer are part of the Swiss Federal Railways network. Swiss Federal Railways run around 7000 train services or 375 000 train kilometres each day. Around half of this con-sists of long-distance services (Eurocity, Intercity and express trains), the other half of regional and suburban railway services. In 2010, Swiss Federal Railways carried 327 million passengers. The average journey distance mounted to 50 kilometer. In addition to Swiss Federal Railways, a further 45 railway companies operate in the public transport sector.

Finely tuned transport network with buses, trams and the PostBusIn the year 2010, 43 local enterprises carried passengers through cities and small towns on a 3545 kilometer long transport network, with tram, trolley-bus and bus. The regional bus network, operated by a total of 68 companies, in addition com-prises a further 14 484 kilometer (figures including PostBus). Around 15 500 em-ployees were necessary in order to transport the approximately 1213 million passen-gers with both local and regional buses. The 800 PostBus routes operate a network of 11 000 kilometer. 1785 PostBus employees with 2103 postal buses conveyed 121 million passengers (157 000 seats). In the course of this, the vehicles covered a distance of 103 million kilometres. In addition, 1514 drivers are employed by Post-Bus companies.

Source: Public Transport Association, Swiss railway network, PostBus Switzerland Ltd

35

53 933 4 087 931 33 634 4 175 498 3 486 85 981 0 89 467 123 173 11 748 972 50 267 11 922 412 5 479 159 497 0 164 976 92 3 912 0 4 004 2 133 68 395 0 70 528 227 815 22 854 358 63 410 23 145 583 416 111 39 009 046 147 311 39 572 468

Transport

Bustling navigation on Swiss lakes 24 shipping companies on a total of 24 lakes and rivers publish schedules in the of-ficial timetable 2010. Ships operate in the following categories:

Number of ships according to categories

Category BoatsSteamers 15Diesel-electric paddle boats 3Motor boats 137Solar-electric boats 3Ferries 10Barges 7

In 2010, 175 boats transported 13,5 million passengers on Swiss lakes and rivers. This is 7 % less than in 2009 (barely 14,6 million passengers). The inland naviga-tion network covers almost 1300 kilometer.

Source: LITRA, public transport information service

39,5 million air passengersIn 2010, Switzerland’s airports recorded some 416 111 flight movements (takeoffs and landings, only schedule and charter flights), 1,5 % more than in 2009. Of the 39,5 million passengers taking off from or landing in Switzerland, about 147 311 used Switzerland as a transit station.

Flight movements and passengers

Airport Movements Local and transfer Transit Total passengers passengers passengersBasel MulhouseBern BelpGenève CointrinLuganoSionSt. Gallen AltenrheinZurich KlotenTotal

Source: Federal Office of Civil Aviation, Federal Statistical Office

36 Public transport and cableways

Source: Public Transport Association and Swiss Cableways

Lege

nd:

red

= c

able

way

sgr

ey =

rout

e ne

twor

k of

trai

n, b

us a

nd sh

ip

(with

out u

rban

net

wor

ks)

Transport

37

0

200 000

400 000

600 000

800 000

1 000 000

1 200 000

2010*200920082007200620052004200320022001

Mountain railways are important in terms of regional economicsThe mountain regions within the Alps and their peripheral areas are largely de-pendent on the income generated from tourism. The mountain railways occupy a key position in the tourism value creation chain. They are often the driving force in tourist destinations.– On 1st April 2010 there were 1120 cantonally (T-bar lifts and small cableways)

and 654 federally licensed facilities in Switzerland; totalling 1774 aerial tram-ways, funiculars, circulating tramways and T-bar lifts (excluding small ski lifts and conveyor belts). Approximately half of these facilities are T-bar lifts, and 20 percent are circulating tramways (fixed-grip and detachable chair lifts, circulat-ing cabin cable systems, circulating three-cable tramways and funitels).

– Throughout Switzerland, mountain railways hire approximately 3000 full-time employees and over 6500 seasonal workers in transport operations alone. And many other additional positions of employment are being offered in other asso-ciated branches, such as gastronomy.

– In its core business of passenger transport, Swiss mountain railways achieved in 2010 the sum of 1,04 billion Swiss francs. This is slightly below the result of the record score made in 2009, but it is nonetheless drastically above average as far as the last five years are concerned.

– The areas where visitors and locals can take advantage of the Swiss mountain railways spread from the Alps of canton Vaud to Eastern Switzerland and the Graubünden Alps. The cableways from Valais and Graubünden together gener-ate almost two thirds of all passenger transport’s incomes in Switzerland.

Evolution of trade proceeds in Switzerland in CHF (in 1000)

Transport

Trade proceeds winter

* Estimate summer 2010Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; Laurent Vanat, season balance 2009/10

Trade proceeds summer Trend total

38

Transport

Guaranteed snowOverall ski area accounts for only 0,5 % of Switzerland’s total territory. The slope surface with man-made snow continues to increase and currently represents 36 % of the ski area (79,2 km2). In order to develop man-made snow devices, more than 80 million Swiss francs were invested per year in 2008 and 2009.

Percentage of ski area with man-made snow compared to overall prepared ski area in Switzerland

Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; ANEF; SNTF; FSÖ

Skier-days and first-time admissionsIn addition to leisure trends and consumer sentiment, skier-days (in winter) and first-time admissions (in summer) largely depend on weather conditions. Bad weather conditions during the first half of the 2009/10 winter season led to a general diminu-tion of operating days and the number of visitors (27,3 million skier-days) decreased by 7 % in comparison with the 2008/09 record winter season. Despite long-lasting periods of bad weather and the Swiss franc’s high exchange rate, the number of first-time admissions in summer 2010 amounted to more or less the same number than the previous year.

Evolution of skier-days and first-time admissions in Switzerland (in 1000)

Austria: 66 % (2009/10), Italy: 70 % (2007/08), France: 21 % (2009/10), * Estimated valuesPer cent

Skier-days (winter)First-time admission (summer)

05 000

10 00015 00020 00025 00030 00035 00040 000

2010*200920082007200620052004200320022001

05

10152025303540

20102009*2008200720062005200420032002200120001999199819971996199519941993199219911990

* Estimate summer 2010

Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; Laurent Vanat, season balance 2009/10

39

48 % 13 % 13 % 8 % 6 % 4 % 8 % 100 %

Sports/ leisure

Swiss ski and snowboard schoolsIn around 180 Swiss ski and snowboard schools, approximately 4000 ski, snow-board, telemark and nordic instructors are engaged. During the high season, as many as 7500 teach in these schools that offer skiing, snowboard, nordic and tele-mark lessons for both children and adults. On request, there are also a number of other sportive and comprehensive activities available to guests.

Statistic teached lessons from Swiss Ski and Total of teached lessons by regionSnowboard Schools 2010/11Winter 2010/11, group lessons

Source: SWISS SNOWSPORTS

Cycling in SwitzerlandOutstanding results for cycling in Switzerland: in 2009 cyclists rode 260 million kilometres on the cycling route network in Switzerland. 230 000 travellers en route for several days generated more than 540 000 overnight stays. Services and goods worth a total of CHF 150 million were consumed; half of this is spent on meals, a fourth of this is spent on accommodation costs.

Overnight stays of bicycle tourists according to lodging facility 2009

Hotel Camping Youth Farm Bed & Friends/ Others Total hostel Breakfast Relations

Source: SwitzerlandMobility

Bern 246 605Graubünden 612 730Eastern Switzerland 111 793Ticino 8 046Vaud 183 032Valais 496 254Western Switzerland 45 164Central Switzerland 139 486Total 1 843 109Average class size 6,24

Children 91 %

Adults 9 %

40

2009 2010 2009 2010

35 39 44 41 326 312 386 345 1 669 1 809 2 149 2097 708 660 875 786

– 7 12 11 – 16 24 19 6 – – –

22 33 11 8 11 16 – 1 14 13 6 1 6 5 2 2

200 230 148 144 177 242 320 312 174 206 197 197 30 28 42 47

33 44 43 53 247 264 344 343 64 102 129 147 – – 9 5

Formal education

Basic vocational education and training

Certificates of Apprentices qualification issued hired

Advanced federal certificate (AFC)

Hotel and restaurantHotel- und Gastrofachmann/-frauHotelfachmann/-frau EFZKoch/Köchin EFZRestaurationsfachmann/-frau EFZ

Transport services

Matrose/Matrosin der BinnenschifffahrtSeilbahn-Mechatroniker/-in EFZZugbegleiter/-in

Economy and administration

Kaufmann/-frau BHotel-Gastro-TourismusÖffentlicher VerkehrReisebüroTransport

Kaufmann/-frau EHotel-Gastro-TourismusÖffentlicher VerkehrReisebüroTransport

Basic federal certificate (BFC)

Hotel and restaurantHotellerieangestellte/-r EBAKüchenangestellte/-r EBARestaurationsangestellte/-r EBASeilbahner/-in

Source: Swiss Federal Statistical Office

41

2008 2009 2010

– – 3 79 82 27 30 23 36 59 – – 10 14 24 81 72 69 13 82 13 – – 9 9

26 18 20 6 26 13 14 9 15 24 – 14 – – – 18 24 3 22 25 25 30 23 – 23 8 19 30 8 38 26 18 43 – 43 – 27 – – –

11 – 3 8 11 22 – 20 – 20 – 14 – – – 26 – 28 2 30 32 28 11 9 20 1 – 1 5 6 17 9 – 2 2

31 10 – 15 15 422 411 183 228 411 307 299 33 137 170

2007 2008 2009

224 140 121 138 259

56 54 19 36 55

Higher vocational education and training: final exams

Total Total Men Women TotalFederal certificatesBereichsleiter/-in Hotellerie - Hauswirtschaft Cabin Crew MemberGastro-Betriebsleiter/-in Gastronomiekoch/-köchin Hotelempfangs- und Administrationsleiter/-inKoch/Köchin der Spital-, Heim- und Gemeinschaftsgastronomie Restaurationsleiter/-inFachmann/-frau im Tourismus-Management Tourismusassistent/-inBergführer/-in Schneesportlehrer/-in Seilbahnfachmann/-frauFachmann/-frau im Pisten- und Rettungsdienst Federal diplomas Manager/-in Gesundheitstourismus und BewegungManager/-in öffentlicher VerkehrBetriebsleiter/-in der Gemeinschaftsgastronomie Küchenchef/-in Produktionsleiter/in Restaurateur/-inRestaurationsleiter/-in Tourismus-Experte/Expertin Diploma of collegesHauswirtschaftliche BetriebsleitungHotellerie-GastronomieTourismus

Total Total Men Women TotalDiploma of Universities of Applied ServicesHotel Sector

Certificates issuedTourism sector (since 2008 Bachelor)

Certificates issued

Source: Swiss federal Statistical Office

Formal education

42

2010 1 2009 10 1/09 09/08 471,5 456,9 3,2 –5,0 53,3 53,4 –0,1 –5,5 156,1 148,6 5,1 –3,0 93,7 89,9 4,2 –10,1 168,4 165,1 2,0 –3,5 203,8 181,0 12,6 –1,7 111,7 98,1 13,9 –2,9 69,6 62,1 12,1 0,5 11,6 10,9 6,0 –1,6 10,9 9,9 10,1 –3,4 151,2 140,5 7,7 –4,9 99,2 92,1 7,8 –5,8 20,3 19,5 3,9 –2,8 8,3 7,6 8,3 –7,4 23,5 12,3 10,4 –2,3 48,7 45,8 6,4 3,1 18,6 17,6 5,8 2,5 30,1 28,2 6,9 3,5 60,0 52,7 13,9 –5,7 935,0 877,0 6,7 –4,0

International tourist arrivalsIn 2010, world tourism recovered more strongly than expected from the shock it suf-fered in 2008 and 2009 due to the global financial crisis and economic recession. The vast majority of destinations worldwide reported positive and often double-digit increases, sufficient to offset recent losses or bring them close to this target. While all regions posted positive growth in international arrivals, emerging economies were unarguably the divers of this growth.

International Change in per cent arrivals in million

EuropeNorthern EuropeWestern EuropeCentral /Eastern EuropeSouthern /Mediter. Europe

Asia and PacificNorth-East AsiaSouth-East AsiaOceaniaSouth Asia

AmericasNorth AmericaCaribbeanCentral AmericaSouth America

AfricaNorth AfricaSubsaharan Africa

Middle EastWorld

1 EstimateSource: World Tourism Organization (UNWTO)

International

43

2009 2008 09/08 08/071 76,8 79,2 –3,1 –2,02 54,9 57,9 –5,3 3,53 52,2 57,2 –8,7 –2,54 50,9 53,0 –4,1 –3,15 43,2 42,7 1,2 –2,16 28,2 30,1 –6,4 –2,47 25,5 25,0 2,0 12,38 24,2 24,9 –2,7 1,99 23,6 22,1 7,2 5,110 21,5 22,6 –5,2 5,926 8,3 8,6 –3,7 1,9

2009 2008 09/08 08/071 93,9 110,0 –14,6 13,52 53,2 61,6 –9,0 –0,43 49,4 56,6 –7,9 –2,94 40,2 45,7 –7,2 –0,15 39,7 40,8 –2,9 9,76 34,7 40,0 –8,5 3,57 30,1 36,0 –1,3 1,68 25,4 24,8 10,3 11,19 21,3 22,0 –3,2 18,710 19,4 21,6 –5,2 7,617 13,8 14,4 –3,8 6,7

International

Top destinations

Rank Country of destination International Change in per cent arrivals in million

France USA Spain China Italy United Kingdom Turkey Germany Malaysia Mexico Switzerland

Rank Country of destination Internationl tourism Change in per cent receipts in billion US$ based on local currency

USA Spain France Italy China Germany United Kingdom Australia Turkey Austria Switzerland

Source: World Tourism Organization (UNWTO)

44

4,92 %

3,70 %

2,37 %

41,87 %

2,85 %

13,41 %

9,10 %

10,44 %

1,40 %

0,91 %

1,15 %

2,55 %

2,37 % 0,79 %

0,73 %

0,55 %

0,49 %

0,30 %

0,12 %

0

100

200

300

400

500

600

20102009200820072006

Quality Programme of Swiss TourismThe Quality Programme of Swiss Tourism is aimed at improving quality awareness and the further development of quality services for tourists in all Switzerland’s tour-ist enterprises. The programme is supported by twelve operational tourist partners.

Level I concentrates on quality development and is aimed especially at service qual-ity. The establishments are subject to random spot checks on site.

Level II focuses on quality assurance. All establishments holding QII are regularly checked by independent Mystery Persons.

Level III is awarded to establishments which have implemented a comprehensive quality management system.

Distribution of the quality label among sectors of the industry

A total of 5473 Quality Labels for Swiss Tourism have been awarded since 1998. 2010 was the most successful year for the Quality Programme to date, having re-ceived 570 awards. Once awarded, the period of validity is three years.

Awarded quality labels

Quality promotion

Others

Education/Consulting

Coach companies

Public transport

Railways & cable cars

Leisure /Culture

Ski and snowboard schools

Restaurants

Tourist offices

Travel agencies

Marketing organisations

Real estate agencies

Taxis

Trade/ Industry

Shipping lines

Wine making associations

Public administration

Hotels


Source: Swiss Tourism Federation, www.quality-our-passion.ch

Level I Level II Level III Total

45Families welcome Since 1996, Swiss holiday resorts/holiday destinations particularly suitable for fam-ilies, with offers targeted towards the needs and wishes of families with children, are able to apply for the Families welcome quality label. To do so, they must fulfil the strict requirements and criteria established by an independent quality commis-sion under the chairmanship of the STF.

Year 2004 2005 2006 2007 2008 2009 2010Outstanding locations 28 30 31 31 31 23 23

Outstanding locations/destinations 2009–2012 Bernese Oberland: Diemtigtal, Haslital with Hasliberg and Meiringen, Lenk Simmen-tal. Freiburgerland: Schwarzsee. Graubünden: Arosa, Brigels, Davos Klosters, Flims, Laax, Falera, Trin, Sagogn, Lenzerheide, Maloja, Savognin. Eastern Switzer-land and Liechtenstein: Braunwald-Klausenpass, Toggenburg, Triesenberg Malbun Steg. Waadtland: Villars with Gryon, Bex. Valais: Aletsch Arena with Bettmeralp, Fiesch Eggishorn and Riederalp Mörel, Bellwald, Crans-Montana, Grächen, Leuker-bad, Nendaz, Saas-Fee/Saastal. Central Switzerland: Engelberg-Titlis

Wellness Destination The Swiss Tourism Federation developed the STF Wellness Destinations quality la-bel in year 2008. Those responsible for the overall quality of tourist services at the destinations awarded with this quality label are continually concerned with the topic of quality – and dedicated to ensuring quality services and further development of offers in the field of wellness.Outstanding destinations 2008–2011Bad Zurzach Tourismus AG, Charmey Tourisme, Engadin Scuol Tourismus AG, Gstaad Saanenland Tourismus, Leukerbad Tourismus, city of Baden, Weggis Vitznau Rigi Tourismus

Classification of holiday apartments and guest rooms The Swiss Tourism Federation classifications comply with international standards and are aimed at providing an idea about the quality and services of holiday apart-ments and guest rooms in Switzerland. The compliance to expected standards is monitored regularly by schooled examiners.

Year 2004 2005 2006 2007 2008 2009 2010Classified holiday apartments 14 878 14 476 14 728 15 195 16 995 17 805 18 546Classified guest rooms – – – – 104 297 159

A detailed overview of the regional distribution is found on page 25 of this brochure.Source: Swiss Tourism Federation

Quality promotion

46

Quality promotion

European Ecolabel for tourist accommodation servicesThe European Ecolabel indicates to guests that the marked establishment uses en-ergy and water sparingly, reduces waste products and has a preference for the use of environmentally friendly materials.

Year 2004 2005 2006 1 2007 2008 2009 2010Awarded certificates – – 1 4 1 14 35

1 Official introduction in Switzerland Source: Swiss Tourism Federation

Steinbock (ibex) labelThe Steinbock-label assesses the sustainability of accommodations in the areas of environment, social development, regional anchoring, profitability and manage-ment and awards between 1 and 5 ibexes, depending on the sustainability of their performance. The Swiss Quality Label Level III and the European Ecolabel for tourist accommodation services can be acquired at the same time with the Steinbock-label.

Year 2004 2005 2006 2007 2008 2009 2010Awarded certificates 1 6 4 0 19 17 17Awarded companies 15 18 16 12 31 39 54

Source: Steinbock-Label, www.steinbock-label.ch

BIO hotels In 2010, 70 hotels and 11 partners in 5 European countries have joined in the group of BIO hotels. There are 5 BIO hotels in Switzerland so far. The restaurants of this group serve only organic food of certified quality. They also only use certified natural cosmetics (in the rooms, applications, etc.) and also currently have a new ehc quality seal. The ehc certification with benchmark comparison has the goal of leaving the smallest possible ecological footprint.

Source: BIO hotels – Association for Marketing & Provision of Tenders, www.biohotels.info

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Tourism associations and institutes

Tourism interest groups and professional associations

Association of postgraduate Hoteliers-Restaurateurs SHV/Hotel-manager HF-NDS, Secretariat, Zürichstr. 78, 8118 Pfaffhausen, phone +41 (0)43 355 57 82, fax +41 (0)43 355 57 93, www.vdh.ch, [email protected]. Network-ing, further education and friendship care for students of the postdiploma course ‘Unternehmensführung resp. Nachdiplomstudium HF-NDS’ of hotellerie suisse.

Association of Swiss Tourism Managers (ASTM), c/o FST, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 43, fax +41 (0)31 307 47 48, www.vstm.ch, [email protected]. To promote the professional interests of tourist office man agers. Vocational training and advanced training of tourist office personnel, lobbying.

Association of the Swiss Navigation Companies, Mythenquai 333, 8038 Zurich, phone +41 (0)43 243 16 57, fax +41 (0)43 243 16 58, www.vssu.ch. Safe-guarding the interests of the 16 member shipping companies.

Bed and Breakfast Switzerland GmbH, P.O. Box 190, 1752 Villars-sur-Glâne, phone 079 627 95 49, fax 026 400 06 76, www.bnb.ch, [email protected]. Organi-sation of Swiss BnB host families. Purpose: information, promotion, publication of the ‘Bed and Breakfast Switzerland Guide’, quality standards.

Community of Interest of the Higher Schools of Tourism Management Switzerland, c/o Internationale Schule für Touristik AG (IST), Josefstrasse 59, 8005 Zürich, phone +41 (0)44 440 30 90, fax +41 (0)44 271 71 17, [email protected], www.ist-zurich.ch. Safeguarding common interests towards the public authorities, associations and the general public, promotion of tourism management education and training in Switzerland.

CONTACT groups.ch, Hotels and Holiday Homes for Groups in Switzerland, Spitzackerstrasse 19, P.O. Box, 4410 Liestal, phone +41 (0)61 926 60 00, fax +41 (0)61 911 88 88, www.groups.ch, www.seminar-groups.ch, [email protected]. Organisation of the hotels and holiday homes for groups in Switzerland. Services: worldwide marketing, consultation and settlement services, travel insurance spe-cifically for groups, central rental agency (no commissions).

GastroSuisse, Blumenfeldstrasse 20, P.O. Box, 8046 Zurich, phone +41 (0)848 377 111, fax +41 (0)848 377 112, www.gastrosuisse.ch, [email protected]. GastroSuisse is the association for hotels and restaurants in Switzerland. Around 21 000 members (4000 accomodation facilities) organised in 26 cantonal sections and four specialist groups belong to Switzerland`s largest employers` association in the hospitality industry.

48


hotelleriesuisse (Swiss Hotel Association), Monbijoustrasse 130, P.O. Box, 3001 Bern, phone +41 (0)31 370 41 11, fax +41 (0)31 370 44 44, www.hotelleriesuisse.ch, [email protected]. The leading association for hotels and accommodation in Switzerland. Creator and owner of the official Swiss hotel classification system since 1979. Member of the European Hotelstars Union.

Hotel & Gastro Union, Adligenswilerstrasse 29/22, P.O. Box 4870, 6002 Lu-cerne, phone +41 (0)41 418 22 22, fax +41 (0)41 412 03 72, www.hotelgastro union.ch, [email protected]. Union of employees, professionals and man-agement staff of the hotel/restaurant trade of bakers and confectioners.

Public Transport Association, Dählhölzliweg 12, 3000 Bern 6, phone +41 (0)31 359 23 23, fax +41 (0)31 359 23 10, www.voev.ch, [email protected]. To safeguard the interests of members, to encourage cooperation among members, information and consultation services, training of professionals.

Rural Tourism Switzerland, Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 40, fax +41 (0)31 307 47 48, www. agrotourismus.ch, [email protected]. Umbrella organisation for Swiss holiday farms, ‘schlaf im Stroh!’ and Tourisme rural.

Safety in adventures, Office: beco Berner Wirtschaft, Münsterplatz 3, 3011 Bern, www.safetyinadventures.ch, [email protected], Certification Body: SQS, Luigi Arigoni, phone +41 (0)81 356 00 21, fax +41 (0)81 356 00 22, [email protected]. The foundation supports the cause of safety for adventure and outdoor activities offered on a commercial basis in Switzerland. Certification procedure on the basis of a safety concept; certified undertakings are awarded a safety label.

‘schlaf im Stroh!’ (SIS), Brünigstrasse, 6078 Lungern, phone +41 (0)41 678 12 86, fax +41 (0)41 678 12 88, www.schlaf-im-stroh.ch, [email protected]. The objective of this Swiss Association is the promotion of agrotourist services as-sociated with the protected trademark ‘schlaf im Stroh!’ (‘Sleep on Straw’) and its quality charter, as well as supporting the hosts providing these services.

Swiss Cableways, Dählhölzliweg 12, 3000 Bern 6, phone +41 (0)31 359 23 33, fax +41 (0)31 359 23 10, www.seilbahnen.org, [email protected]. To safeguard the interests of the members, information and consultation services, common pol-icies on tariffs and standardized tickets, vocational training and advanced training for personnel at all levels.

swisscamps, Swiss Camping Association, Bahnhofstrasse 5, 3322 Schönbühl, phone +41 (0)31 852 06 26, fax +41 (0)31 852 06 27, www.swisscamps.ch, info @swisscamps.ch. Established in 1975. Promotion of camping vacations and classifi-cation of camp sites.

49


Swiss Centre for mountain regions (SAB), Seilerstrasse 4, P.O. Box 7836, 3001 Bern, phone 031 382 10 10, www.sab.ch, [email protected]. Created in 1943. Lobby-ing for mountain regions and advisory services for projects in regional development.

SWISS CITIES, c/o Switzerland Tourism, Tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 13 23, fax +41 (0)44 288 12 07, www.MySwitzerland.com/cities, [email protected]. Community of interests of 23 cities for the marketing in Switzerland and abroad.

Swiss Federation of Travel Agencies (SFTA), Etzelstrasse 42, P.O. Box, 8038 Zurich, phone +41 (0)44 487 30 50, fax +41 (0)44 480 09 45, www.srv.ch, [email protected]. Association of qualified travel agencies in Switzerland to develop profes-sional skills, protect the interests of the profession, professional assistance to SFTA members.

Swiss holiday farms, 8595 Altnau, phone +41 (0)71 695 23 72, fax +41 (0)71 695 23 67, www.agrotourismus.ch, [email protected]. Support of the members, information and consultation services, basic and advanced training of host fam-ilies. Quality standards (seal of quality) and classifications. Central booking office at Swiss Travel Savings Fund.

SwitzerlandMobility, Spitalgasse 34, 3011 Bern, phone +41 (0)31 318 01 28, fax +41 (0)31 318 01 29, www.switzerlandmobility.ch, [email protected]. Quality assurance, information, development of national, regional and local of-fers for hiking, cycling, mountain biking, skating and canoeing.

SWISS SNOWSPORTS, Hühnerhubelstrasse 95, 3123 Belp, phone +41 (0)31 810 41 11, fax +41 (0)31 810 41 12, www.snowsports.ch, [email protected]. Alliance of tourism sector institutions interested in joint promotion of the Swiss Ski School system. Education of ski, snowboard, telemark and cross-country teachers.

Swiss Spa, Via Cantonale 25, 6992 Vernate, phone +41 (0) 91 604 58 78, Fax +41 (0) 91 604 58 77, www.swissthermalspa.ch, [email protected]. To safeguard and promote the economic, legal, social and scientific interests of the Swiss thermal spas. In particular, the association commits itself to respect the qualitative standards imposed by the legal prescriptions related to thermal spas.

Swiss Tourism Federation (STF), Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 47, fax +41 (0)31 307 47 48, www.swisstourfed.ch, [email protected]. To safeguard the interests of those responsible for tour-ism in Switzerland and to participate in all tourism policy decisions; to provide in-formation about the importance of tourism and to contribute to tourism research.

Swiss Travel Savings Fund (reka), Neuengasse 15, 3001 Bern, phone +41 (0)31 329 66 33, fax +41 (0)31 329 66 01, www.reka.ch, [email protected]. The pro-motion of social and family tourism, vacation financing by issuing reka currency, running of reka vacation centres, vacation apartment rentals.

50


Swiss Youth Hostels (SYH), Schaffhauserstrasse 14, P.O. Box, 8042 Zurich, phone +41 (0)44 360 14 14, fax +41 (0)44 360 14 60, www.youthhostel.ch, [email protected]. Promotion of youth travel, accommodation for young travellers, youth groups, schools, families, etc.

Touring Club Switzerland (TCS), ch. de Blandonnet 4, 1214 Vernier, phone +41 (0)22 417 27 27, fax +41 (0)22 417 20 20, www.tcs.ch. Assistance to persons in case of emergency all around the world, emergency road service in Europe, tourist service, to safeguard the interests of the motorists, legal counseling and support.

Wellbeing Switzerland, Office of Swiss Health Hotels, Sonnenbühlstrasse 3, 9200 Gossau, phone +41 (0)71 350 14 14, fax +41 (0)71 350 14 18, www.wohl befinden.com, [email protected]. Representing the interests of health hotels, rehabilitation and convalescent homes.

Public corporations

Swiss Association for Hotel Credit (SGH), Gartenstrasse 25, P.O. Box, 8027 Zurich, phone +41 (0)44 209 16 16, fax +41 (0)44 209 16 17, www.sgh.ch, [email protected]. Financing, appraisals, consulting.

Switzerland Tourism (ST), Tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 11 11, fax +41 (0)44 288 12 05, www.MySwitzerland.com, [email protected]. Offices in 27 countries. Increase the demand for Switzerland as a travel, holi-day and congress destination.

Federal institutes

State Secretariat for Economic Affairs (SECO), Tourism, Holzikofenweg 3b, 3003 Bern, phone +41 (0)31 322 27 58, fax +41 (0)31 323 12 12, www.seco.admin.ch. Central federal authority for national and international tourism policies.

Swiss Federal Statistical Office, Tourism Subdivision, Espace de l‘Europe 10, 2010 Neuchâtel, phone +41 (0)32 867 24 40, fax +41 (0)32 713 62 15, www.statistik.admin.ch, [email protected]. To provide statistics on Swiss tourism (surveys on infrastructure, arrivals and overnight stays in hotels, camping places and youth hostels, tourism balance of payments, reports on special subjects).

Institutes of higher education

Institute of Systemic Management and Public Governance at the Uni-versity of St. Gall (IMP-HSG), Dufourstrasse 40a, 9000 St. Gall, phone +41 (0)71 224 25 25, fax +41 (0)71 224 25 36, www.idt.unisg.ch. University lecturing, research, market research, consulting and expertising in the competence fields of tourism and transportation, regional economic, public management and integra-tive management.

51


Institute of Tourism (ITW), Rösslimatte 48, P.O. Box 2940, 6002 Lucerne, phone +41 (0)41 228 41 45, fax +41 (0)41 228 41 44, www.hslu.ch/itw, [email protected]. An institute of the Lucerne University of Sciences and Arts, Lucerne School of Business, active in the fields of tourism and mobility, training and further education in tourist affairs, applied research and practice-orientated consultation.

Institute for Tourism (ITO), HES-SO Valais (University of Applied Sciences of Western Switzerland), TechnoPôle 3, 3960 Sierre, Tel. +41 (0)27 606 90 01, Fax +41 (0)27 606 90 00, www.hevs.ch, [email protected]. BSc study programs and further education, applied research and consulting especially in eTourism, monitor-ing and management tools in tourism, destination management, sustainable tour-ism, market research as well as feasibility and impact studies.

Institute for Tourism and Leisure Research (ITF) at University of Applied Sci-ences HTW Chur, Comercialstrasse 22, 7000 Chur, phone +41 (0)81 286 39 87, fax +41 (0)81 286 39 49, www.itf.ch, [email protected]. BSc and MSc study programmes and further education (EMBA, CAS) in tourism and leisure management. Applied re-search and consulting in Customer Management, Product Innovation Management, Business and Destination Development and Management.

University of Bern, Research Institute for Leisure and Tourism (FIF), Schanzeneckstrasse 1, P.O. Box 8573, 3001 Bern, phone +41 (0)31 631 37 11, fax +41 (0)31 631 34 15, www.fif.unibe.ch, [email protected]. Leadership: Prof. Dr. Hansruedi Müller. Educating, research and counselling, in particular concerning added value, regional economics, sustainability, quality management and experi-ence-setting.

International Tourism Organisations

European Travel Commission (ETC), Avenue Marnix 19a/25, 1000 Brussels, Belgium, phone +32 2 502 01 13, fax +32 2 514 18 43, www.etc-corporate.org, [email protected].

EUROSTAT, Joseph Bech Building, rue Alphonse Weicker, 2721 Luxembourg, phone +35 2 4301 33444, fax +35 2 4301 35349, www.epp.eurostat.ec.europa.eu, [email protected].

Hotels, Restaurants & Cafés in Europe (HOTREC), 111, Boulevard Anspach, bte 4, 1000 Brussels, Belgium, phone +32 2 548 90 00, fax +32 2 502 41 73, www.hotelstars.org, [email protected].

World Tourism Organisation (UNWTO), Capitán Haya 42, 28020 Madrid, Spain, phone +34 91 567 81 00, fax +34 91 571 37 33, www.unwto.org, [email protected].

ImprintFront page: info-werkstatt, BernContent: Desk Design, HinterkappelenEditing: Nadja Meier, STFPhotos: Yoshiko Kusano, BernPrint: Länggass Druck AG, 3000 Bern 9

ContentsLegal basesTourist regionsTourism – an important sector of the economyTravel behaviour of the Swiss residential populationAccommodation sectorHotel accommodationSupplementary accommodationHotel and restaurant industryOutgoingTransportSports/ leisureFormal educationInternationalQuality promotionTourism associations and institutes

swiss tourism in figures 2010 structure and industry data · 2020. 1. 26. · switzerland tourism...

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