svein-erik hole: how to win new audiences and keep them engaged
TRANSCRIPT
About me
• Editor of Teknisk Ukeblad Media (tu.no, digi.no, tek.no, gamer.no, insidetelecom.no).
• Former editor in chief of klikk.no in Egmont.
• Recently spent 3 months in New York, studying digital media best cases.
• Guest lecturer at the Norwegian Institute of journalism.
INNOVATIONS IN MAGAZINE MEDIA 2015
You can’t create 21st century content in a 20th century corporate culture
TOP TIME TOP TIME
10:00 PM – 11:00 PM
7:00 PM – 8:00 PM
For Online Fans
For Brand Posts
TOP DAY TOP DAY
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Stay true to the brand values
• Our vision: To clarify the importance of technology in today's society and show how technology helps to solve future challenges.
• Our promise to the readers: We will give the best coverage of Norwegian technology companies.
• Editorial goal: Most trustworthy Norwegian media company.
New story
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Tu.no
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E24
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pick
Fanbooster
Newsletter
SOL
Which are your KPI’s?
• Unique vistors?
• Page views?
• View time?
• Bounce rate?
• Always use a set of KPI’s
• Good use of data will make you a better journalist/editor/sales person
It’s a new game
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New business areas
• Events
• Native ads production
• Licencing of CMS
• (Importance of print declining)